Salesforce B2C Solution Architect Exam Sample Questions

Question #1

A customer service team raised a new business requirement that requires a multi-cloud solution design between B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect has been hired to lead the design of the multi-cloud solution. Which two actions should the Solution Architect take to accurately capture requirements and deliver the solution overview? Choose 2 answers

A. Include functional subject matter experts and technical resources across multiple discovery workshops, grouped by business function to ensure all requirements are captured

B. Conduct discovery workshops and upon completion present the solution back to the design authority or executive stakeholders to validate the solution

C. Conduct discovery workshops to create a user acceptance testing document and invite business owners, each cloud technical architect, and implementation development team

D. Include the customer service team so that they can provide detailed user stories prior to the discovery workshops

View answer

Correct Answer: AC

Question #2

A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when itsends out emails. Which two steps should a Solution Architect take to meet these requirements? Choose 2 answers

A. Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud

B. Use the out-of-the-box preference center in Marketing Cloud

C. Create a custom preference center that updates the records in Sales Cloud

D. Create a Journey activity to update the records in Sales Cloud

View answer

Correct Answer: AB

Question #3

As part of a digital transformation initiative. Universal Containers (UC) wants to start a new project to implement Salesforce Platform, Marketing Cloud, and B2C Commerce. They have mapped the requirements and captured the user stories, including non-functional requirements. Almost all requirements touch all three clouds. UC wants to go-live with all functionality in three years, but the executive team would like to see the benefits and return on investment sooner than that. What should the Solution Archite

A. Build and test the functionality across all clouds at once and deploy to production at the end of the three years

B. Go-live with Sales and Service cloud functionality first, followed by Marketing Cloud, and then B2C Commerce

C. Reduce the overall timeline by removing most non-functional requirements around reliability and performance

D. A multi-phased approach with functionality across all clouds delivered to production in each phase

View answer

Correct Answer: D

Question #4

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

A. Transactional Data Extension

B. Standard Data Extensioncorrect

C. Synchronized Data Extension

D. Sendable Data Extension

View answer

Correct Answer: B

Question #5

An organization chose a multi-cloud solution that Is comprised of Service Cloud and B2C Commerce. The organization now wants to ensure that the theme of Its self-service portal Is consistent with the theme of its B2C Commerce storefront. How should a Solution Architect ensure that this requirement Is met?

A. Set the value of the Style Sheet URL setting to match the publicly-accessible URL of the style sheet the organization wants to use

B. Set the value of the Portal Theme URL setting to match the publicly-accessible URL of the style sheet the organization wants to use

C. Copy any relevant

D. Make a copy of the appropriate

View answer

Correct Answer: A

Question #6

A company wants to send a coupon code to VIP customers who have abandoned their cart. The company also wants to track email open and forward count, as well as disable the coupon code after a single use. Which set of platforms and native services should a Solution Architect recommend to satisfy these requirements?

A. Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards

B. Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards

C. Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards

D. B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards

View answer

Correct Answer: C

Question #7

A company is implementing a multi-locale solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. Order confirmation emails are triggered from either B2C Commerce or Service Cloud and sent from Marketing Cloud. What are two possible reasons why the shipping method name and description can be missing when these emails are triggered for languages other than US English, while other translated content appears correctly? Choose 2 answers

A. The name and description for the shipping method are not set up correctly in B2C Commerce or Service Cloud for the requested locale

B. The subscriber in Marketing Cloud does not have a preferred locale set

C. The locale is not set correctly in the body of the email template

D. The ShippingMethods data extension is missing the label and description field for the corresponding locale

View answer

Correct Answer: CD

Question #8

A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms. Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case? Choose 2 answers

A. Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud

B. Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud

C. Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact

D. Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records

View answer

Correct Answer: AD

Question #9

Northern Trail Outfitters (NTO) wants to consolidate various legacy commerce platforms into one centrally-managed platform on B2C Commerce. The IT department has been working extensively with web frameworks (such as React and Angular) in recent years and wants to leverage the benefits of B2C Commerce, but maintain the flexibility of the user experience using headless commerce. Which three considerations, beyond user experience, should a Solution Architect consider before confirming a headless approach? Choo

A. Additional infrastructure (for example Heroku servers) may be required to host the application

B. Features that are available by default in the Storefront Reference Architecture (SFRA) app will need to be custom built in custom frameworkscorrect

C. Developers will still be required to use the Commerce SDK for security purposes

D. Available Service, Marketing, and LINK accelerators may not work without modifications when using a headless approachcorrect

E. Developers familiar with the web frameworks (React, Angular) will be familiar with the framework used by B2C Commercecorrect

View answer

Correct Answer: BDE

Question #10

A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud.Which two tactics should a Solution Architect recommend to model a customer across all three systems? Choose 2 answers

A. Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account ID

B. Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud

C. Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce CustomerNo and Customer ID

D. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference

View answer

Correct Answer: AC

Question #11

Universal Containers has an existing loyalty program that rewards its customers for purchases and frequent shopping with points that can be redeemed in store or online. They want to transform their existing loyalty program by investing in tools like Marketing Cloud, Salesforce Loyally Management and COP- They want to start segmenting their most loyal customers based or their online engagement and purchase history.Which three actions should a Solution Architect recommend they consider taking with the tools t

A. Curate tiered experiences in Marketing Cloud

B. Segment Individuals within CDP C

C. Curate tiered experiences in Loyalty Management

D. Create Journeys by tiers in Marketing Cloud

View answer

Correct Answer: ACD

Question #12

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to implement an Abandoned Cart Solution Workflow so that personalized messages are sent to shoppers who add items to their cart but abandon the B2C Commerce storefront. Which two options should a Solution Architect recommended to meet this requirement? Choose 2 answers

A. Configure streaming updates for catalog importing, implement the Collect Tracking Code, and leverage Journey Builder to trigger an abandoned cart message

B. Configure B2C Commerce catalog, product, order, and customer data feeds; implement Marketing Cloud collect

C. Configure streaming updates for catalog importing, implement Google Analytics tracking, and leverage Journey Builder to trigger an abandoned cart message

D. Configure B2C Commerce catalog, product, inventory, and customer data feeds; implement Marketing Cloud collect

View answer

Correct Answer: BC

Question #13

Universal Containers (UC) Is planning a campaign for its newly-launched product categories. They have already run similar campaigns in the past and want to cross-sell this new product to their existing customers. To achieve this, they are creating customer group segments using its e-commerce strategies while adhering to the current customer's compliance preferences for previous campaigns.Which two products should a Solution Architect include in the architecture to meet UC's needs?

A. Marketing Cloud and B2C Commerce

B. Marketing Cloud and Service Cloud

C. Marketing Cloud and Sales Cloud

D. Service Cloud and B2C Commerce

View answer

Correct Answer: A

Question #14

A company had strong new-customer growth for the year but has noticed that lifetime value has been declining. They want to run automated re-engagement campaigns with customers who made purchases in the last 24 months but are unsure of where to start. They have Service Cloud, Marketing Cloud, and B2C Commerce implemented and recently began using CRM Analytics. Which two recommendations should a Solution Architect provide to the company to improve the success of the automated campaign? Choose 2 answers

A. Use SMS as a channel due to its significantly higher engagement rate as compared to emailcorrect

B. Generate personalized coupon codes in B2C Commerce and send them through Marketing Cloud to be able to effectively track impact of campaigns

C. Use CRM Analytics to analyze customer engagement history over the last 24 months

D. Configure Einstein Recommendations in Marketing Cloud to automate segment generation for Journey Buildercorrect

View answer

Correct Answer: AD

Question #15

A university has several branded schools scattered across different colleges. Each of which has its own finances, business processes, and strategies for engaging students. They would like to introduce a university-wide communications strategy that allows their recruitment team to market to potential students globally while allowing each department to recruit existing students for its own programs. They are looking for art environment strategy across their potential purchases of Salesforce and Marketing Clou

A. Marketing Cloud and Marketing cloud Connect across multiple connected Salesforce orgs

B. Marketing Cloud with multiple business units connected to multiple existing Salesforce orgs with Marketing cloud Connectcorrect

C. Marketing Cloud with multiple business units and a single, consolidated Salesforce org spanning all departments

D. Marketing Cloud and a single, consolidated Salesforce org spanning all departments

View answer

Correct Answer: B

Question #16

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

A. Transactional Data Extension

B. Standard Data Extension

C. Synchronized Data Extension

D. Sendable Data Extension

View answer

Correct Answer: B

Question #17

A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails. All data must be encrypted at rest to comply with the merchant's security standards.Which solution is appropriate?

A. Shield Platform Encryption

B. Tokenized Sending

C. Transparent Data Encryption

D. Field Level Encryption

View answer

Correct Answer: D

Question #18

A company, currently using B2C Commerce and Service Cloud, has recently purchased and integrated Salesforce Order Management into its order flow. One of the first projects the company would like to complete is to allow its customers to purchase online and pick up their order in the store. What flow should a Solution Architect suggest to facilitate this request'

A. B2C Commerce exports the order to Salesforce Order Management

B. B2C Commerce exports the order to Service Cloud

C. B2C Commerce exports the order to Salesforce Order Management

D. B2C Commerce exports the order to Service Cloud and Salesforce Order Management at the same time

View answer

Correct Answer: A

Question #19

A marketing team is using Sales Cloud web-to-lead forms to capture leads. The company recently acquired Marketing Cloud and wants to ensure that the data is synchronized to Marketing Cloud without losing data and without creating duplicate contacts. Which consideration should a Solution Architect voice to the marketing team when designing this solution?

A. Leads can be merged and converted in Marketing Cloud

B. Leads and contacts are unique records in Marketing Cloud

C. The contact delete framework in Marketing Cloud can be used to resolve duplicate contacts and associated billing challenges

D. Web-to-lead forms trigger Marketing Cloud journeys without creating leads in Salesforce

View answer

Correct Answer: B

Question #20

Northern Trail Outfitters (NTO) operates its website on B2C Commerce. NTO recently decided to update its Customer Service from a bespoke solution to Service Cloud. NTO currently has around two million customer records in its B2C Commerce database that need to be migrated into Service Cloud. What should a Solution Architect recommend to export all the customer data from B2C Commerce and import into Service Cloud without additional development7

A. Export the data using B2C Commerce APIs, and import it into Salesforce using Data Loader

B. Export the data using B2C Commerce APIs, and import it into Salesforce using Data Import Wizard

C. Export the data using Business Manager, and import it into Salesforce using the Data Import Wizard

D. Export the data using Business Manager, and import it into Salesforce using Data Loader

View answer

Correct Answer: D

Question #21

When integrating B2C Commerce with Marketing Cloud, which data extension type should be used to store order and product records in Marketing Cloud?

A. Transactional Data Extension

B. Standard Data Extension

C. Synchronized Data Extension

D. Sendable Data Extension

View answer

Correct Answer: B

Question #22

Universal Containers (UC) Is utilizing B2C Commerce today and is considering utilizing CDP as a means of unifying all of their systems and recognize their existing customers as individuals across systems. They are about to install the Commerce Cloud CDP Connector and would like to understand how the unified profile process will work. What configurations should a Solution Architect create to correctly identify unified profiles as individuals between CDP and B2C Commerce?

A. Create Data Segments within CDP and create customer groups within B2C Commerce with the CDP Data Segments

B. Create Customer Groups within B2C Commerce and create data segments within CDP with CDP Data Segments

C. Create Individuals within CDP and create customer groups within B2C Commerce with the correct segmentscorrect

D. Create Data Segments within CDP and create customers within B2C Commerce with the CDP Data Segments

View answer

Correct Answer: C

Question #23

A company wants to send a coupon code to VIP customers who have abandoned their cart. The company also wants to track email open and forward count, as well as disable the coupon code after a single use. Which set of platforms and native services should a Solution Architect recommend to satisfy these requirements?

A. Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cartemails; Service Cloud to track email opens and forwards

B. Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards

C. B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards

D. Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards

View answer

Correct Answer: B

Question #24

Given that a company wants the purchase data from B2C Commerce In Sales Cloud, what standard objects from Sales Cloud should a Solution Architect map to B2C Commerce objects?

A. Individual, Opportunity, Purchase

B. Profile, Order, Opportunity

C. Account, Order, Pricebook

D. Contact, Order, Product

View answer

Correct Answer: D

Question #25

A company uses Service Cloud and B2C Commerce and now wants to enable the 'Order on Behalf of functionality on its storefront. The customers using the storefront are Person and Household accounts.Which three design and architecture considerations should a Solution Architect follow to ensure that the 'Order on Behalf of functionality works well for all the designated storefront customers?Choose 3 answers

A. Verify that the permissions used are Login_On_Behalf, Login_Agent, and Create_Order_On_BehaIf_Of business manager functional permissions

B. The Order on Behalf of feature in the Service to B2C Commerce Connector only supports person accounts as a customer model by default

C. Default user is required for anonymous storefront shoppers

D. The REST calls between B2C Commerce and Service Cloud do not count towards API governor limits

E. Verify that agents are Service Cloud and B2C Commerce users with Order on Behalf rights

View answer

Correct Answer: ABE

Question #26

A salesperson needs to know which subscription a customer has subscribed to or unsubscribed from when reviewing their account in Sales Cloud. However, Marketing Cloud needs to honor the unsubscribe action when it sends out emails.Which two steps should a Solution Architect take to meet these requirements?Choose 2 answers

A. Create a Journey activity to update the records in Sales Cloud

B. Create a custom preference center that updates the records in Sales Cloud

C. Use the out-of-the-box preference center in Marketing Cloud

D. Implement the Marketing Cloud Connector to ensure the unsubscribe data is synced from Sales Cloud

View answer

Correct Answer: BDB

Question #27

An organization that has B2C Commerce, Marketing Cloud, and Service Cloud has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically route to the correct team based on their tier level. Which two options should a Solution Architect configure to accomplish this? Choose 2 answers

A. Service Cloud can be extended with customer flows and Lightning Web Components to create a separate support process specifically designed for customers that are attributed a tier level

B. Tier levels must be calculated and attributed to customers in Marketing Cloud and then propagated to Service Cloud so that they can be used to inform how cases are routed to teams

C. Case routing can be configured by configuring Service Cloud's omni-channel routine feature to route cases to support teams based on the tier level of the customer submitting the case and the availability of agents supporting each tier level

D. Tier levels must be calculated regularly and attributed to Contact records in Service Cloud so that the tier level can be leveraged by Service Cloud's omni-channel routing feature and synchronized back to B2C Commerce and Marketing Cloud

View answer

Correct Answer: ACD

Question #28

An ecommerce company has one B2C Commerce Primary Instance Group with three storefronts and is considering Marketing Cloud for email messaging and customer journey orchestration. The company has a strong desire to implement product recommendations in their email messaging as well as implement the abandoned cart use-case.Which two approaches should a Solution Architect recommend to ensure that the company can implement solutions that align with their requirements?Choose 2 answers

A. Implement Marketing Cloud with a single business unit as that unit can share its product catalog across the three B2C Commerce storefronts and generate storefront-specific product recommendations

B. Implement a separate business unit for each B2C Commerce storefront to ensure that each storefront has its own Marketing Cloud product catalog from which product recommendations will be driven

C. Implement abandoned cart using Marketing Cloud's Behavioral Trigger feature and create an abandonment journey for all three storefronts from a single business unit

D. Implement abandoned cart using Marketing Cloud's Behavioral Trigger feature and create an abandonment journey for each storefront and their paired business unit

View answer

Correct Answer: BD

Question #29

A company wants to add Salesforce Order Management to their existing B2C Commerce, Service Cloud, and Sales Cloud integration. Their current sales process lets sales reps build quotes, create orders, and process reduction orders for refunds as part of their sales channel workflow. Their B2C Commerce order objects also include multiple custom attributes that the merchant's current Order Management System uses to allocate orders to the correct distribution center for fulfillment.When enabling Salesforce Order

A. Salesforce Order Management does not allow for fulfillment rules across multiple distribution centers without the use of an AppExchange package or custom Apex triggers

B. Reduction Orders and Order Management change orders conflict if both are enabled in the same Org and require the use of Record Types and Apex Triggers or Validation Rules to avoid conflicts

C. Custom attributes on B2C Commerce Orders are not natively supported for Salesforce Order Management integrations and require custom Apex development to handle mapping

D. Salesforce Order Management integrates natively with B2B Commerce when both products reside within the same Org but requires the use of a customizable B2C Commerce cartridge to import data from a B2C Commerce instance

View answer

Correct Answer: A

Question #30

A company wants to implement B2C Commerce and Service Cloud, and then connect the systems with its existing instance of Marketing Cloud.Which two tactics should a Solution Architect recommend to model a customer across all three systems' Choose 2 answers

A. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference

B. Get in touch with the Marketing Cloud Professional Services to perform a subscriber key migration

C. Migrate the existing Marketing Cloud data into B2C Commerce and set the subscriber key as the Customer ID

D. Use Service Cloud as system of record for customer data and consent preferences across all channels

View answer

Correct Answer: AD

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