Salesforce Strategy Designer Exam Questions and Answers,

Question #1

Cloud Kicks has identified the following challenge statement regarding an opportunity for customer service transformation: How might we improve our automated online chat experience to be a preferred channel for our customers to seek information and self-service toots? Which metric should define a successful transformation outcome?

A. Increased goal completion ratecorrect

B. Increased human takeover rate

C. Decreased length of support calls

View answer

Correct Answer: A

Question #2

Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap. Which types of outcomes should result from a Consequence Scanning workshop"?

A. Issues to act on, influence, or monitorcorrect

B. Issues to stop, start, or continue

C. Issues to accept, object

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Correct Answer: A

Question #3

Cloud Kicks wants to design a new line of service and has decided to conduct a Consequence Scanning workshop to assess the planned service development roadmap. Which types of outcomes should result from a Consequence Scanning workshop"?

A. Issues to act on, influence, or monitorcorrect

B. Issues to stop, start, or continue

C. Issues to accept, object

View answer

Correct Answer: A

Question #4

A start - up specializing in creating healthcare apps for both patients and family caregivers is looking for ideas to develop new features. The company plans on organizing a brainstorming session with staff members from various teams. What is a rule strategy designers should follow when facilitating a brainstorming session?

A. Emphasize critique of proposed ideas

B. Explore qualitative assessment of proposed ideas

C. Encourage participants to build on proposed ideas

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Correct Answer: C

Question #5

In listening to its customer and influencers Cloud Kicks (CK) identifies a design opportunity to create a more sustainable sneaker Which additional topics should CK consider before framing the design challenge as a How Might We question?

A. Shareholder priorities and design team capabilities

B. Potential market sire and supply chain costs

C. Business drivers and signals of success

D. Website traffic and social media engagement trends

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Correct Answer: B

Question #6

Cloud Kicks (CK) is working on enhanced functionality for an existing sates application. What should CK do to ensure the proposed design is compatible with the current data model7

A. Perform end user testing

B. Run a technical design critique

C. Create high fidelity prototypes

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Correct Answer: B

Question #7

The call center at Cloud Kicks (CK) is receiving higher call volumes than usual, which is leading to longer wait times for customers. CK has decided to engage a team to address this. What should the strategy designer ask before framing the problem'?

A. How does a competitor solve for a similar problem?

B. What problem(s) is CK trying to solve?correct

C. What new technology trends exist for customer service?

View answer

Correct Answer: B

Question #8

How are the different models of users called under the pre-planning process for a Salesforce integration? A.?Key Personas B.?Roles C.?Profiles D.?Super Users 05. How are the different models of users called under the pre-planning process for a Salesforce integration? A.?Key Personas B.?Roles C.?Profiles D.?Super Users

How are the different models of users called under the pre-planning process for a Salesforce integration? A. Key Personas B

View answer

Correct Answer: A

Question #9

The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience. What should analogous research help them accomplish?

A. Bring fun into an otherwise boring project

B. Explain a complex strategy to varied stakeholders

C. Generate unexpected ideas and increase empathy

View answer

Correct Answer: C

Question #10

Cloud Kicks (CK) wants to drive more business, brand loyalty, and product awareness at its retail partner stores. CK would like to have the ability to effectively run promotions and optimize in-store visits. Which Salesforce product should be recommended for this business need?

A. Loyalty Cloud

B. Marketing Cloud

C. Consumer Goods Cloudcorrect

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Correct Answer: C

Question #11

Cloud Kicks' existing customers are loyal, but the company believes its total addressable market is larger. What should their strategy designer explore to increase market share?

A. Deepening customer engagement

B. Diversifying product offeringscorrect

C. Reinvesting in existing products

View answer

Correct Answer: B

Question #12

Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities. What is the most effective way a strategy designer could influence the stakeholders?

A. Invite stakeholders as optional to all design team reviews

B. Create teambuilding events with stakeholders to build trust

C. Orient around outcomes that matter to stakeholders

View answer

Correct Answer: C

Question #13

A design team is working on the challenge: ''How might we provide tools to enable customers to resolve service issues by themselves rather than escalating to human representatives?"Which bot metrics should the strategy designer suggest to assess the impact of their work?

A. Customer satisfaction rate

B. Total conversations

C. Human takeover rate

View answer

Correct Answer: A

Question #14

Executive stakeholders have a variety of projects they want to bring to the market across multiple priorities . What is the most effective way a strategy designer could influence the stakeholders?

A. Invite stakeholders as optional to all design team reviews

B. Create teambuilding events with stakeholders to build trust

C. Orient around outcomes that matter to stakeholders

View answer

Correct Answer: C

Question #15

A cross-disciplinary design team is looking at an affinity map of insights. Which question should the team use to prioritize and turn them into design opportunities?

A. What constraints would we have to overcome?

B. Why is this insight valuable?

C. Do we have the capability to develop this?

D. How does this insight align with our competitors' strategies?

View answer

Correct Answer: B

Question #16

A start-up specializing in healthcare is beginning the research and development phases for an application intended for patients and doctors. The strategy designer wants to help both audiences evaluate and prioritize ideas, opportunities, and features toward a shared understanding of a new patient experience. Which tool should be used to facilitate and share this vision"

A. Cross-functional survey

B. Storyboardcorrect

C. Creative brief

View answer

Correct Answer: B

Question #17

The design team at Cloud Kicks is making the case for analogous research as part of the design process for a brand new experience. What should analogous research help them accomplish?

A. Bring fun into an otherwise boring project

B. Explain a complex strategy to varied stakeholders

C. Generate unexpected ideas and increase empathy

View answer

Correct Answer: C

Question #18

Which Formula function can be used to output text?

A. CURRENCYRATE

B. MINUTE

C. BEGINS

D. ABS

View answer

Correct Answer: C

Question #19

Cloud Kicks has generated a handful of ideas to solve the challenge of customer dissatisfaction over long waiting periods between order placement and delivery. Which method should the strategy designer use to help stakeholders decide which ideas to build-

A. Priority matrixcorrect

B. Data analysis

C. Design critique

View answer

Correct Answer: A

Question #20

At a project kickoff, the strategy designer wants to get ideas from all stakeholders to use as hypotheses. The designer runs a sketching activity with the multi-disciplinary group, asking everyone to sketch. They give everyone fat markers and sticky notes, and set a timer for 5 minutes of sketching. What is the reason why marker choice is important?

A. They anonymize the sketches so that stakeholders cannot judge others' drawing abilities

B. They ensure stakeholders can fit detailed sketches on a sticky note in the allotted time

C. They enable stakeholders to focus on generating ideas rather than detailing Ucorrect

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Correct Answer: C

Question #21

A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company. How could a kickoff meeting help align the project team before they begin working together?

A. Create a social contract and promote a detailed plan for how to execute on the new teams charter

B. Outline chain of command and set ground rules for how to properly execute design thinking methodologies

C. Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations

View answer

Correct Answer: C

Question #22

Cloud Kicks wants to start providing coupons to its digital consumers. In addition to Marketing Cloud, which product should be recommended?

A. B2C Commercecorrect

B. Revenue Cloud

C. Service Cloud

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Correct Answer: A

Question #23

A project team led by a strategy designer has just facilitated 3 weeks of user research. What should thev do to identify kev insights?

A. Plot insights on a 2x2 diagram of effort and impact, and align with stakeholders

B. Ask each team member to create insights based on their expertise and support with collected quotes

C. As a team, spend time affinity mapping, spotting patterns, and surfacing surprises

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Correct Answer: C

Question #24

A car company gathers insights from recent buyers that reveal people are not sure whether buying electric vehicles helps the environment. A strategy designer from the car company developed this challenge statement: "How might we make electric car buyers feel confident they are having a positive impact on the environment by choosing our vehicles?" Which business goal is aligned with this challenge statement?

A. Increase positive environmental impact brand awarenesscorrect

B. Increase online engagement with the company marketing site

C. Increase overall electric vehicle sales by 20% annually

View answer

Correct Answer: A

Question #25

A strategy designer is kicking off a project to reimagine the high-end private banking experience for a financial services company. What should they do to learn about the unique expectations of the company's customers?

A. Share prototypes of different interface directions with 100 people who regularly use their bank's app

B. Send a survey to all stakeholders about their banking app attitudes, preferences, and desires

C. Interview 8-10 customers about how banking fits Into their lives and their ideal relationship with their bank

View answer

Correct Answer: C

Question #26

A strategy designer at Cloud Kicks is assigned to a new project team with mixed backgrounds from around the company. How could a kickoff meeting help align the project team before they begin working together?

A. Create a social contract and promote a detailed plan for how to execute on the new teams charter

B. Outline chain of command and set ground rules for how to properly execute design thinking methodologies

C. Facilitate activities to gain an understanding of each others' skills, communication styles, and expectations

View answer

Correct Answer: C

Question #27

A fitness company is starting a service that combines data from connected weights with virtual coaching. The company is about to start a new innovation sprint with the following challenge statement: "How might we empower people who are new to fitness to increase their strength?" Which metrics should be used to measure the success of the initiative7

A. New user activations and connected weight sales

B. Increase in user referrals and net promoter score (NPS) rating

C. Increase in new user activity and connected weight utilizationcorrect

View answer

Correct Answer: C

Question #28

What type of people should be brought in to participate in the brainstorming sessions of the Idea Generation phase?

A. Optimists

B. Both Pessimists and Realists

C. Realists

D. Both Realists and Optimists

E. Pessimists

View answer

Correct Answer: D

Question #29

A startup company that develops machine learning tools that track the performance of carbon dioxide and wants enforce perception validity of its dat a. The company starts by developing a need statement and a challenge statement. What is the communality between the two statements?

A. Both are solution free statements

B. Both are tactics intended to solve problem

C. Both explain the scope of possible solution

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Correct Answer: A

Question #30

Cloud Kicks learns that some website visitors, especially those who can't see high-contrast color palettes, do not convert into customers. What should the strategy designer do to solve for this accessibility challenge"?

A. Ideate marketing concepts to reach new audiences

B. Conduct an empathy workshop to understand the audience

C. Invite users to co-create as accessibility experts

View answer

Correct Answer: C

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