Salesforce MCC-201 Exam Questions and Answers,

Question #1

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?

A. Run a SQL Query at 12:30 a

B. Run an Import Definition at 12 a

C. Create a Journey Goal to exit subscribers from the Journey

D. Create and enable a BLOCKOUT window In MobileConnect

View answer

Correct Answer: D

Question #2

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service. What product would help their use case?

A. Report Studio

B. Web Analytics Connector

C. Interaction Studio

D. Datoramacorrect

View answer

Correct Answer: D

Question #3

Why would a contact fail to enter a Journey Builder interaction? (Choose three.)

A. The interaction has an A/B/n split, and the contact does not meet the criteria

B. The interaction allows re-entry only after exiting, and the contact already exists

C. The contact falls below the High Water Mark

D. The contact did not meet the entry criteria

E. The entry event was not fired via Automation Studio

View answer

Correct Answer: BCD

Question #4

A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP. What should a consultant recommend to deploy the email?

A. Inject the subscriber into a Journey

B. Use the Transactional Messaging APcorrect

C. Execute a Triggered Emails Interaction

D. Use a User-Initiated Emails Interaction

View answer

Correct Answer: B

Question #5

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance. Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose three.)

A. If data/content needs to be segregated between brands/geographies

B. Number of Sales Cloud sandboxes

C. Number of Marketing Cloud users

D. If testing/development business unit($) is required

E. Number of brands/geographies which NTO operates

View answer

Correct Answer: BDE

Question #6

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A. Check the Include Replies as Attachments'' box in the RMM settings

B. Use RMM dynamic content blocks to render the email reply body

C. Query the RMM data view for the reply body and reference it from a data extension

D. Use RMM personalization strings to render the email reply body

View answer

Correct Answer: A

Question #7

A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information. Which order of Automation Studio activities should be recommended?

A. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query

B. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

C. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File

D. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

View answer

Correct Answer: C

Question #8

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance. Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

A. Number of brands/geographies which NTO operatescorrect

B. Number of Sales Cloud sandboxescorrect

C. If testing/development business unit($) is requiredcorrect

D. If data/content needs to be segregated between brands/geographies

E. Number of Marketing Cloud users

View answer

Correct Answer: ABC

Question #9

Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder. Which field name should be included in the report in addition to email address?

A. Individual ID

B. Contact IDcorrect

C. CampaignMember ID

D. External ID

View answer

Correct Answer: B

Question #10

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance. Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

A. Number of brands/geographies which NTO operatescorrect

B. Number of Sales Cloud sandboxes

C. If testing/development business unit($) is requiredcorrect

D. If data/content needs to be segregated between brands/geographiescorrect

E. Number of Marketing Cloud users

View answer

Correct Answer: ACD

Question #11

Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

A. Configuration Manager

B. Change Sets

C. Deployment Managercorrect

D. Ant Migration Tool

View answer

Correct Answer: C

Question #12

A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.What data model configuration should be recommended

A. Create additional attribute fields in the main contact data extension

B. A Create a new data extension and link it to the other data extension

C. Create new Salesforce data and link it to the other data extensions

D. Create a new data extension and link it as a new population

View answer

Correct Answer: B

Question #13

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

A. Journey that allows re-entry after exiting

B. Scheduled Automation utilizing Triggered Send Emails

C. Scheduled Automation using a Send Activitycorrect

D. Single Send Journey

View answer

Correct Answer: C

Question #14

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups: * Customers who searched for an item on their website. * Customers who abandoned a cart on their website. * Customers who made a purchase on their website. What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

A. Should customers exit the journey when the goal is met?

B. How are subscribers identified in your web analytics?

C. How many messages should be included in each journey?

D. How long after the behavior occurs will a subscriber need to enter a journey?

E. Should a single customer exist in multiple journeys at the same time?

View answer

Correct Answer: BDE

Question #15

A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP. What should a consultant recommend to deploy the email?

A. Inject the subscriber into a Journey

B. Use the Transactional Messaging APcorrect

C. Execute a Triggered Emails Interaction

D. Use a User-Initiated Emails Interaction

View answer

Correct Answer: B

Question #16

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily. What should be used to segment this audience?

A. Use exclusion lists for the send - excluding those that already were sent the email

B. Use AMP script inside the email to pull information from a send logging data extension to determine which content displays based on message context

C. Use a SQL Query to filter the audience into a new data extension that is overwritten each daycorrect

D. Use SQL Query to filter the audience into a new data extension that is upserted every day

View answer

Correct Answer: C

Question #17

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?

A. One parent business unit and a child business unit for franchise owners

B. One parent business unit and a child business unit for each franchise ownerscorrect

C. One business unit

D. A parent business unit for each franchise owner

View answer

Correct Answer: B

Question #18

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A. Select 'Normalize Phone Number* in Journey settings

B. Format the phone field in Salesforce as +l[phonenumber],correct

C. Select 'US' as the sending country in SMS activity

D. Configure the phone field in Salesforce as US locale

View answer

Correct Answer: B

Question #19

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey?

A. Use Data Designer in Contact Builder to relate the two data extensions

B. Utilize Entry Data on a Decision Split within Journey Builder

C. Create a Data Relationship in Email Studio to relate the two data extensions

D. Configure activities within Automation Studio to update the purchase data

View answer

Correct Answer: AB

Question #20

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?

A. What the offer will be

B. When to send the email

C. Who the offer come from

D. How to determine engagementcorrect

View answer

Correct Answer: D

Question #21

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect. Which configuration should be utilized for the API user created in Marketing Cloud?

A. API User checkbox is selected, no roles are assigned to user

B. API User checkbox is selectedAdministrator & Marketing Cloud Administrator roles are applied

C. API User checkbox is deselected, Marketing Cloud Viewer role is applied

D. API User checkbox is deselected, all available roles are assigned to user

View answer

Correct Answer: B

Question #22

Which three statements about Send Log Data is correct? (Choose three.)

A. Can be stored for periods of time

B. Uses Measures, filters and programs

C. Added to a standard view

D. Accessed using query

E. Can be viewed in standard report

View answer

Correct Answer: ABD

Question #23

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Enable the package for all business units in the Marketing Cloud account

B. Create a separate installed package for each individual web form

C. Instruct the web team to store the client ID and secret in the client-side code

D. Ensure the package scope includes Read and Write permissions for data extensions

View answer

Correct Answer: D

Question #24

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code Implementation?

A. Do they need to support UTF-8 characters in their SMS?

B. Do they need to support different From Names by country?

C. Do they need to have independent reporting on SMS sends by country?

D. Do they need to support inbound messages in each country?correct

View answer

Correct Answer: D

Question #25

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

A. Event Notification Service

B. Platform Events API

C. Data View Export with every send

D. Data Retrieves on the Send Object

View answer

Correct Answer: C

Question #26

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email. What solution could be recommended?

A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension

B. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRcorrect

C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension

D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CR

View answer

Correct Answer: B

Question #27

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?

A. One parent business unit and a child business unit for franchise owners

B. One parent business unit and a child business unit for each franchise ownerscorrect

C. One business unit

D. A parent business unit for each franchise owner

View answer

Correct Answer: B

Question #28

Northern Trail Outfitters (NTO) imports a file daily into Marketing Cloud of customers who have bought a tent from their website. They want to set up month-long welcome Journey which sends emails specific to the purchase such as the type of tent, they average accessories for the tent, and care of the tent at different points throughout the Journey. NTO also reorganizes that due to their .. princes, they have had customers purchase more than one tent within a month.What type of data should be used in the Dec

A. Journey Data

B. Salesforce Data

C. Contact Data

D. Entry Data

View answer

Correct Answer: D

Question #29

When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?

A. Supplemental data for an interaction in Journey Builder

B. One-to-Many Relationship to the Contact Record

C. Data for both Email and MobileConnect sends

D. Database of record other than All Subscribers

View answer

Correct Answer: D

Question #30

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business. What step(s) should the customer take to move those subscribers back to 'Active'?

A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'

B. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status

C. Subscribers with a status of 'Held' should be re-enabled by contacting support

D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers

View answer

Correct Answer: C

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