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Salesforce EEB-101 Exam Questions and Answers, | SPOTO

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Question #1
Identify the best practices for interacting with potential and active subscribers. (Choose 3)
A. Buy email lists
B. Permission is specific to an address even if you know others
C. Opt-in via SMS in not Opt-in via email (And vice versa)
D. Opt-ins are brand specific, don't share with other brands
E. In store loyalty programs
View answer
Correct Answer: BCD
Question #2
Northern Trail Outfitters (NTO) would like to improve email open rates to increase subscriber engagement and improve deliverability.What action should NTO take to increase open rates?
A. Send earlier in the day to give subscribers more time to check email
B. Add a clear, brief, and urgent call-to-action
C. Use images, not text, to improve email look and branding
D. Include relevant preheader text in every email
View answer
Correct Answer: D
Question #3
Northern Train Outfitters (NTO) finds 57% of its subscribers read emails on smartphones. Because of this, NTO wants to enhance its email viewing experience by thinking "mobile first". NTO has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?
A. Web Paste
B. Text only
C. Template Based
D. HTML Paste
View answer
Correct Answer: D
Question #4
What does the validate tool check for? (Check all that apply)
A. The presence of an unsubscribe link
B. Invalid email address
C. A physical mailing address
D. Correct syntax for attributes
E. That each content area specified in the dynamic content rule exists
View answer
Correct Answer: ACDE
Question #5
What happens if you do not deal with bounce rates of 20% or greater?
A. Your ISP will suspend your next send
B. Your ISP reputation will be impacted
C. The next time you send an email the offending emails will be dropped from the list
D. Nothing
View answer
Correct Answer: B
Question #6
Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence. Which standard tool best does this?
A. Einstein Copy Insights
B. Einstein Email Recommendations
C. Einstein Messaging Insights
View answer
Correct Answer: C
Question #7
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism asAn alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails.Which tool should they use?
A. List unsubscribe
B. Profile attributes
C. Publication lists
D. Suppression lists
View answer
Correct Answer: C
Question #8
What is a suppression list in the marketing cloud and when would it be used? (Choose all that apply)
A. Manages how subscribers receive different categories of emails
B. List of subscribers that don't want to receive your communications
C. Examples are Newsletters, advertisements and alerts
D. Are used with email messages and SMS messages
E. Are used with guided sends, user-initiated, and triggered emails
F. an understanding of Data Extensions and Web Service API's may be required
View answer
Correct Answer: BEF
Question #9
EXAM Question on templates where there are no technical resources to build responsive web techniques: Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)
A. Standard Template with Content boxes
B. Mobile Design Template with Content Boxes
C. Mobile Design template
D. HTML Paste
E. HTML Paste template with Content Boxes
View answer
Correct Answer: AE
Question #10
What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)
A. Sales associate request during check out
B. Paid Mobile Ads
C. Capture from Facebook
D. Authenticate email
E. Drip campaigns
View answer
Correct Answer: ABC
Question #11
What are some best practices for improving email delivery? (Choose 2)
A. Make sure you are communicating in frequency subscriber expects
B. Don't buy email lists
C. Authenticate email to avoid bulk folder delivery
D. Walled Content
View answer
Correct Answer: AC
Question #12
A marketer at Northern Trail Outfitters is teaching new associates the essentials of designing emails for the company's subscribers. What is a key component of optimized email design? (Choose 3)
A. Build email templates with HTML Paste
B. Ensure the email renders well in mobile apps
C. Include an unsubscribe button
D. Segment the email's target audience
E. Included personalization and dynamic content
View answer
Correct Answer: ABE
Question #13
By clicking what tab in Exact Target will you be able to view emails that are scheduled to be sent?
A. Email Tab
B. Pending Tab
C. Templates Tab
D. Lists tab
View answer
Correct Answer: B
Question #14
Northern Trail Outfitters (NTO) launched a new custom Preference Center to allow customers to provide details around their personal information such as age, gender, and outdoor sporting interests.In which two ways should NTO honor customers' preferences when creating emails? (Choose two.)
A. Create dynamic rules based on customers' preferences in order to send specific content
B. Use AMPscript to dynamically pull in content associated with customers' preferences
C. Send customers one email per preference choice to ensure customers receive what they want
D. Create emails to include all preference options so that customers don't miss any content
View answer
Correct Answer: AB
Question #15
Why do consumers prefer email marketing? (Choose 3)
A. Put the consumer in control
B. Consumers trust brands to respect their preferences
C. Customers can manage preferences and unsubscribes
D. Between 40-60% of consumers are reading email on their smart phones and the world is going mobile
View answer
Correct Answer: ABC
Question #16
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.What best practice should NTO employ?
A. Use one file type for all images in the email
B. Keep total weight with images at 800KB or lower
C. Increase DPI and file size for image display
D. Rely on image-only emails to engage subscribers
View answer
Correct Answer: B
Question #17
Northern Train Outfitters has a Master Customer List in a shared data extension. The company wants to make the list available to some, but not all, of the business units. Which feature can be used to restrict users from a business unit from accessing the Master Customer list?
A. Business Unit Access Permissions
B. Date/Time Range fro Access
C. Shared Data Extension
D. User Roles and Permissions
View answer
Correct Answer: A
Question #18
Northern Trail Outfitters wants to display different content areas based on the subscriber data. Which two features can be used to accomplish this? (Choose two.)
A. Personalization Strings
B. Profile Mapping
C. AMPscript
D. Dynamic Content
View answer
Correct Answer: CD
Question #19
A local craft store is implementing Marketing Cloud and will be using lists to store their subscriber data. Which two types of data can subscribers easily update via the default Profile Center? (Choose two.)
A. Order History
B. Email Address
C. Data Extension Fields
D. List Attributes
View answer
Correct Answer: BD
Question #20
What is a media query and how is it used? (Choose 2)
A. a responsive layout that uses a piece of CSS3 code
B. the CSS3 code detects the pixel size of the screen on which that email is opened
C. defensive tactics like using HTML text rather then graphical text
D. image blocking
View answer
Correct Answer: AB
Question #21
Which of the following segmentation tools can be used for both lists and data extensions?
A. Data Filters
B. Query Activities
C. Groups
D. Measures
View answer
Correct Answer: A
Question #22
A marketer is using a list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute. Which tool will produce the audience?
A. Audience Builder
B. Drag and Drop Segmentation
C. Query Activity
D. Guided Send
View answer
Correct Answer: B
Question #23
If you have less than 50,000 subscribers your test distribution should be what percent.
A. 15%
B. 10%
C. 5%
D. 20%
View answer
Correct Answer: B
Question #24
Select three (3) best practices for interacting with potential and active subscribers?
A. Follow the CAN SPAM Law
B. Always make email opt in required
C. Make unsubscribing easy
D. Make unsubscribing easy, no more than 4 clicks
E. Only use the email address offered
View answer
Correct Answer: ACE
Question #25
To make a data extension sendable what must it contain. (Select Two)
A. Email Address
B. Primary Key
C. Subscriber Key
D. Link ToolTip
View answer
Correct Answer: AC
Question #26
When importing data into marketing cloud the list detective is triggered for which of the following?
A. Data Extenstions
B. List Model
C. Email Addresses
D. Email Alias
View answer
Correct Answer: B
Question #27
What are the 4 steps to create dynamic content?
A. Plan
B. Execute
C. Preview
D. Build Rules
E. Create
F. Test Send
View answer
Correct Answer: ACDE
Question #28
Northern Trail Outfitters wants to create a dynamic welcome series to make each email more relevant to its subscribers. The second email in the series should send customers down a predetermined path based on click activity within the first email. Which Journey Builder activity should be used?
A. Engagement Split
B. Filter Activity
C. Decision Split
D. Random Split
View answer
Correct Answer: A
Question #29
What are the 5 proven email practices to drive revenue? (Choose 5)
A. Gain Subscribers
B. Improve Deliverability
C. Design for Clicks
D. Send email consumers want
E. Drive engagement
F. Use automation
G. Adhere to the CANSPAM act
View answer
Correct Answer: ABCEF
Question #30
A retailer has been gathering email addresses in-store by asking customers to enter their email addresses at checkout to receive promotional emails. Upon sending to these addresses, many bounce because they are not valid. The marketing team would like to implement an acquisition strategy to address this. Which strategy should be used?
A. Double Opt-In
B. Website Signups
C. List Detective
D. Single Opt-In
View answer
Correct Answer: A

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