Salesforce MCC-201 Exam Sample Questions

Question #1

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions. Which a

A. Decision Split Activity using only Contact Data

B. Decision Split Activity using only Journey Data

C. Einstein Split Activity

D. Decision Split Activity using both Contact and Journey Datacorrect

View answer

Correct Answer: D

Question #2

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database. What should they implement?

A. All Subscribers, since these are synchronized in real time

B. Import from Salesforce Report in Automation Studio

C. Event Data from the Entry Event in Journey Builder

D. Synchronized Data Extensions with a filtercorrect

View answer

Correct Answer: D

Question #3

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account. Which two options could allow them to meet the requirement? Choose 2 answers

A. Suppression Listcorrect

B. Publication Listcorrect

C. Auto-Suppression List

D. Domain Exclusion

View answer

Correct Answer: AB

Question #4

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A. Select 'Normalize Phone Number* in Journey settings

B. Format the phone field in Salesforce as +l[phonenumber],correct

C. Select 'US' as the sending country in SMS activity

D. Configure the phone field in Salesforce as US locale

View answer

Correct Answer: B

Question #5

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following: * The email content will highlight new inventory each day. * A small team will run both their digital marketing operations and their email program. * A user needs to build, test, and send a daily email in less than an hour. * Images for the emails will be hosted on the

A. How often will the layout of the content in a content area change?

B. What is the maximum file size of the images being used?

C. What From Name will be used for these emails?

D. Will image URLs be available publicly?

E. How often will email content be image - only with text overlaying images?

View answer

Correct Answer: ABD

Question #6

Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder. Which field name should be included in the report in addition to email address?

A. Individual ID

B. Contact IDcorrect

C. CampaignMember ID

D. External ID

View answer

Correct Answer: B

Question #7

Northern Trail Outfitters want a simple segmentation strategy for identifying subscribers for their emails. What solution should they use?

A. List model and Groups in Single Send Journeys

B. Attribute group in Contact Builder for segmentation

C. Relational data extensions with primary keys to match subscribers with their data

D. Data Extension Entry Source in journey Builder with a filter

View answer

Correct Answer: A

Question #8

Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows. Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio

B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder

C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder

D. Replace the current data extension with a new data extension configured with a Retention Period

View answer

Correct Answer: AD

Question #9

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?

A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password resetcorrect

D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

View answer

Correct Answer: C

Question #10

Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

A. Configuration Manager

B. Change Sets

C. Deployment Managercorrect

D. Ant Migration Tool

View answer

Correct Answer: C

Question #11

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out. Which feature should they use?

A. Exclusion Script

B. Auto-suppression Listcorrect

C. Suppression List

D. Exclusion List

View answer

Correct Answer: B

Question #12

Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file. Which two options would meet these requirements? Choose 2 answers

A. Scheduled Automationcorrect

B. File Drop Automationcorrect

C. SQL Querycorrect

D. Decision Split

View answer

Correct Answer: ABC

Question #13

As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?

A. Use a web - safe font for text that closely matches the brand's custom font

B. Build an email as one image, with all text saved in the brand font

C. Edit an email's HTML to list the custom brand font in the style tag's font - family property

D. Build an email using multiple images, with all text saved in the brand font

View answer

Correct Answer: A

Question #14

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation. What could be the reason the customer received the email through MCC?

A. The previous send's user needed to have edit permissions in Salesforce,

B. Email Opt Out is only updated if the send originates in Salesforce

C. The previous send used Email Address as a Subscriber Key

D. The Email Opt Out field needs to be added to the Contact Page Layout

View answer

Correct Answer: C

Question #15

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?

A. Run a SQL Query at 12:30 a

B. Run an Import Definition at 12 a

C. Create a Journey Goal to exit subscribers from the Journey

D. Create and enable a BLOCKOUT window In MobileConnect

View answer

Correct Answer: D

Question #16

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Data Extract > File Transfer > Import File

B. File Transfer > Import File > Query > Data Extract > File Transfer > Import Filecorrect

C. Import File > Query > Data Extract > File Transfer > Import File

D. File Transfer > Import File > Data Extract > File Transfer > Import File

View answer

Correct Answer: B

Question #17

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend?

A. Use Einstein Segment Recommendations

B. Use an import activity to import a file from the SFTPcorrect

C. Use a query activity to populate the auto-suppression

D. Use the Import Wizard in Automation Studio

View answer

Correct Answer: B

Question #18

Northern Trail Outfitters wants to import new contacts gathered from an external web form. The entries are being collected at high frequency, potentially thousands per minutes. The data does not need to be immediately ingested into Marketing Cloud as it is used in a daily scheduled automation.What Should be recommended?

A. Create this as a Journey Data Source via Journey Builder

B. Push each new record into Marketing Cloud vis Platform Event API on form submit

C. Perform a daily bulk export to SFTP for import via Automation

D. Recreate this external web form inside Marketing Cloud

View answer

Correct Answer: C

Question #19

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?

A. Keyword opt in and SMS Messagingcorrect

B. Smart Capture and Triggered email messaging

C. CloudPages opt in to Event Journey

D. Existing Email Event Notification Subscription

View answer

Correct Answer: A

Question #20

A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers. In their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers

A. _Complaintcorrect

B. _Subscriberscorrect

C. _Unsubscribe

D. _BusinessUnitUnsubscribescorrect

View answer

Correct Answer: ABD

Question #21

Northern Trail Outfitters (NTO) is migrating from a series of local legacy email automation tools to a single global Marketing Cloud instance to leverage its multi-channels abilities as well as native Salesforce Connector to their global Sales Cloud instance. Which three factors Should be considered before finalizing the number of business unit they need to purchase? (Choose 3 answers)

A. Number of brands/geographies which NTO operatescorrect

B. Number of Sales Cloud sandboxes

C. If testing/development business unit($) is requiredcorrect

D. If data/content needs to be segregated between brands/geographiescorrect

E. Number of Marketing Cloud users

View answer

Correct Answer: ACD

Question #22

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?

A. Use Automation Studio with a random split activity

B. Create a random data extension within Email Studio

C. Create a random data extension within Contact Builder

D. Use Journey Builder with a random split activity

View answer

Correct Answer: A

Question #23

What are two possible outcomes when "Multipart MIME" is selected during the send process? (Choose two.)

A. A custom text version will be sent with your HTML email

B. Open and click activity are tracked in either version

C. The email will avoid detecting by various SPAM filters

D. An auto-generated text version will be sent with your HTML email

View answer

Correct Answer: BD

Question #24

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A. Select 'Normalize Phone Number* in Journey settings

B. Format the phone field in Salesforce as +l[phonenumber],correct

C. Select 'US' as the sending country in SMS activity

D. Configure the phone field in Salesforce as US locale

View answer

Correct Answer: B

Question #25

A marketer wants te capture open-ended feedback fram custamers via SMS and write it to a data extension. How could MebileComnect be used to accomplish this?

A. Use a vote/survey message template to capture the response

B. Use an outbound message template with embedded AMPscript to capture the response,

C. Use a text-response message templabe with embedded AMPscript to capture the response,

D. Use an info capture messege template to capture the response

View answer

Correct Answer: C

Question #26

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected?

A. Ensure the DNS Record Redirect is correctly configured

B. Ensure the two phrases are added to a filtered keyword list

C. Ensure the two phrases are added the "Filtered Keywords" data extension

D. Ensure "Common Misspellings" Is selected as one of the Reply Filterscorrect

View answer

Correct Answer: D

Question #27

A data team wants to automate that sync of subscribers' Unsubscribes and status from their enterprise account to their external CRM In one consolidated file. They need to find subscribers. In their Marketing Cloud account and their unsubscribe data for child business units. Which two data views would they use to achieve this? Choose 2 answers

A. _Complaintcorrect

B. _Subscribers

C. _Unsubscribecorrect

D. _BusinessUnitUnsubscribescorrect

View answer

Correct Answer: ACD

Question #28

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thank you_customers. How would they set up the Import Activity to know the name of the file?

A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%

B. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

C. Filename is automatically passed to Import Activity with File Drop Automationscorrect

D. Check the 'Use filename from Automation' checkbox

View answer

Correct Answer: C

Question #29

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account. Which two options could allow them to meet the requirement? Choose 2 answers

A. Suppression Listcorrect

B. Publication Listcorrect

C. Auto-Suppression List

D. Domain Exclusion

View answer

Correct Answer: AB

Question #30

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts7

A. Verification Activitycorrect

B. Script Activity

C. Query Activity

D. Stop Activity

View answer

Correct Answer: A

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