Latest Salesforce Data Cloud Consultant Free Exam Questions

Question #1

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answers

A. To ingest and unify data from various sources to reconcile customer identitycorrect

B. To create and orchestrate cross-channel marketing messages

C. To use harmonized data to more accurately understand the customer and business impactcorrect

D. To eliminate the need for separate business intelligence and IT data management tools

View answer

Correct Answer: AC

Question #2

A customer notices that their consolidation rate has recently increased. They contact the consultant to ask why. What are two likely explanations for the increase? Choose 2 answers

A. New data sources have been added to Data Cloud that largely overlap with the existing profiles

B. Duplicates have been removed from source system data streams

C. Identity resolution rules have been removed to reduce the number of matched profiles

D. Identity resolution rules have been added to the ruleset to increase the number of matched profiles

View answer

Correct Answer: AD

Question #3

A financial services firm specializing in wealth management contacts a Data Cloud consultant with an identity resolution request. The company wants to enhance its strategy to better manage individual client profiles within family portfolios. Family members often share addresses and sometimes phone numbers but have distinct investment preferences and financial goals. The firm aims to avoid blending individual family profiles into a single entity to maintain personalized service and accurate financial advice

A. Configure a single match rule with a single connected contact point based on address

B. Use multiple contact points without individual attributes in the match rules

C. Use a more restrictive design approach to ensure the match rules perform as desired

D. Configure a single match rule based on a custom identifier

View answer

Correct Answer: C

Question #4

What does the Source Sequence reconciliation rule do in identity resolution?

A. Includes data from sources where the data is most frequently occurring

B. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources

C. Identifies which data sources should be used in the process of reconcillation by prioritizing the most recently updated data source

D. Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last namecorrect

View answer

Correct Answer: D

Question #5

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration?

A. SMS

B. Email

C. CloudPagecorrect

D. Mobile push

View answer

Correct Answer: C

Question #6

A consultant wants to confirm the Identity resolution they Just set up. Which two features can the consultant use to validate the data on a unified profile? Choose 2 answers

A. Identity Resolution

B. Data Actions

C. Data Explorer

D. Query API

View answer

Correct Answer: CD

Question #7

When performing segmentation or activation, which time zone is used to publish and refresh data?

A. Time zone specified on the activity at the time of creation

B. Time zone of the user creating the activity

C. Time zone of the Data Cloud Admin user

D. Time zone set by the Salesforce Data Cloud orgcorrect

View answer

Correct Answer: D

Question #8

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud. What should NTO use to achieve this?

A. B2C Commerce Starter Bundles

B. Direct Sales Order entity ingestion

C. Direct Sales Product entity ingestion

D. B2C Commerce Starter Bundles plus a custom extractcorrect

View answer

Correct Answer: D

Question #9

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answers

A. To ingest and unify data from various sources to reconcile customer identitycorrect

B. To create and orchestrate cross-channel marketing messages

C. To use harmonized data to more accurately understand the customer and business impactcorrect

D. To eliminate the need for separate business intelligence and IT data management tools

View answer

Correct Answer: AC

Question #10

A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?

A. Change reconciliation rules to Most Occurring

B. Increase the number of matching rules

C. Include additional attributes in the existing matching rules

D. Reduce the number of matching rules

View answer

Correct Answer: B

Question #11

A segment fails to refresh with the error "Segment references too many data lake objects (DLOS)". Which two troubleshooting tips should help remedy this issue? Choose 2 answers

A. Split the segment into smaller segments

B. Use calculated insights in order to reduce the complexity of the segmentation query

C. Refine segmentation criteria to limit up to five custom data model objects (DMOs)

D. Space out the segment schedules to reduce DLO load

View answer

Correct Answer: AB

Question #12

What does the Source Sequence reconciliation rule do in identity resolution?

A. Includes data from sources where the data is most frequently occurring

B. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources

C. Identifies which data sources should be used in the process of reconcillation by prioritizing the most recently updated data source

D. Sets the priority of specific data sources when building attributes in a unified profile, such as afirst or last namecorrect

View answer

Correct Answer: D

Question #13

How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?

A. Use a formula field to update the field name in an activation

B. Update attribute names in the data stream configuration

C. Set preferred attribute names when configuring activation

D. Update field names in the data model object

View answer

Correct Answer: C

Question #14

Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message? Choose 2 answers

A. Check if correct permissions are configured for the Data Cloud user

B. Check if the Amazon S3 data source is enabled in Data Cloud Setup

C. Check If the file exists in the specified bucket location

D. Check if correct permissions are configured for the S3 user

View answer

Correct Answer: AC

Question #15

A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable this calculation?

A. Unified Individual > Unified Link Individual > Sales Ordercorrect

B. Unified Individual > Individual > Sales Order

C. Sales Order > Individual > Unified Individual

D. Sales Order > Unified Individual

View answer

Correct Answer: A

Question #16

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email. What should NTO do to ensure the best email address is activated?

A. Include Contact Point Email object Is Active field as a match rule

B. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target

C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule

D. Set the default reconciliation rule to Last Updated

View answer

Correct Answer: B

Question #17

A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via an SFTP site. How should the file be brought into Data Cloud?

A. Ingest the file with the SFTP Connector

B. Ingest the file through the Cloud Storage Connector

C. Manually import the file using the Data Import Wizard

D. Use Salesforce's Dataloader application to perform a bulk upload from a desktop

View answer

Correct Answer: A

Question #18

What is Data Cloud's primary value to customers?

A. To provide a unified view of a customer and their related datacorrect

B. To connect all systems with a golden record

C. To create a single source of truth for all anonymous data

D. To create personalized campaigns by listening, understanding, and acting on customer behavior

View answer

Correct Answer: A

Question #19

During a privacy law discussion with a customer, the customer indicates they need to honor requests for the right to be forgotten. The consultant determines that Consent API will solve this business need. Which two considerations should the consultant inform the customer about? Choose 2 answers

A. Data deletion requests are reprocessed at 30, 60, and 90 days

B. Data deletion requests are processed within 1 hour

C. Data deletion requests are submitted for Individual profiles

D. Data deletion requests submitted to Data Cloud are passed to all connected Salesforce clouds

View answer

Correct Answer: ACD

Question #20

How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?

A. Use a formula field to update the field name in an activation

B. Update attribute names in the data stream configuration

C. Set preferred attribute names when configuring activation

D. Update field names in the data model object

View answer

Correct Answer: C

Question #21

When performing segmentation or activation, which time zone is used to publish and refresh data?

A. Time zone specified on the activity at the time of creation

B. Time zone of the user creating the activity

C. Time zone of the Data Cloud Admin user

D. Time zone set by the Salesforce Data Cloud orgcorrect

View answer

Correct Answer: D

Question #22

Where is value suggestion for attributes in segmentation enabled when creating the DMO?

A. Data Mapping

B. Data Transformation

C. Segment Setupcorrect

D. Data Stream Setup

View answer

Correct Answer: C

Question #23

A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via an SFTP site. How should the file be brought into Data Cloud?

A. Ingest the file with the SFTP Connector

B. Ingest the file through the Cloud Storage Connector

C. Manually import the file using the Data Import Wizard

D. Use Salesforce's Dataloader application to perform a bulk upload from a desktop

View answer

Correct Answer: A

Question #24

What component of Calculated Insights can be included as attribute data in an activation?

A. Metrics and Dimensions

B. Dimensions

C. Metrics

D. Filters

View answer

Correct Answer: B

Question #25

A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (Pll). How should the fields be mapped to support identity resolution?

A. Create a new custom object with fields that directly match the incoming table

B. Map all fields to the Customer object

C. Map name to the Individual object and email address to the Contact Phone Email object

D. Map all fields to the Individual object, adding a custom field for the email address

View answer

Correct Answer: C

Question #26

A segment fails to refresh with the error "Segment references too many Data Lake Objects (DLOs)". What are two remedies for this issue?

A. Space out the segment schedules to reduce Data Lake Object loadcorrect

B. Refine segmentation criteria to limit up to 5 custom DMOs

C. Split the segment into smaller segmentscorrect

D. Use Calculated Insights in order to reduce the complexity of the segmentation query

View answer

Correct Answer: AC

Question #27

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud. What should NTO use to achieve this?

A. B2C Commerce Starter Bundles

B. Direct Sales Order entity ingestion

C. Direct Sales Product entity ingestion

D. B2C Commerce Starter Bundles plus a custom extractcorrect

View answer

Correct Answer: D

Question #28

Which operator can be used to create a segment for a birthday campaign that is evaluated daily?

A. Is This Year

B. Is Anniversary Ofcorrect

C. Is Between

D. Is Birthday

View answer

Correct Answer: B

Question #29

Which type of measures with aggregate functions are supported?

A. Date

B. Text

C. Numeric

D. Boolean

View answer

Correct Answer: C

Question #30

Cloud Kicks wants to be able to build a segment of customers who have visited its website within the previous 7 days.Which filter operator on the Engagement Date field fits this use case?

A. Is Between

B. Greater than Last Number of

C. Next Number of Days

D. Last Number of DaysThe filter operator Last Number of Days allows you to filter on date fields using a relative date range that specifies the number of days before today

View answer

Correct Answer: D

Question #31

When performing segmentation or activation, which time zone is used to publish and refresh data?

A. Time zone specified on the activity at the time of creation

B. Time zone of the user creating the activity

C. Time zone of the Data Cloud Admin user

D. Time zone set by the Salesforce Data Cloud org

View answer

Correct Answer: D

Question #32

How does Data Cloud handle an individual's right to be forgotten?

A. Deletes the specified Individual and records from any DMO/DLO related to the Individual

B. Deletes the specified Individual and records from any DSO mapped to the Individual DMcorrect

C. Deletes the records from all DSOs and any downstream DMOs are updated at the next scheduled ingestion

D. Deletes the specified Individual record and its Unified Individual Link record

View answer

Correct Answer: B

Question #33

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?

A. Use an S3 Private Key Certificate

B. Use an S3 Encrypted Username and Password

C. Use a JWT Token generated on S3

D. Use an S3 Access Key and Secret Key

View answer

Correct Answer: D

Question #34

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

A. Cities containing 'San José’, 'San Jose’, 'san jose’, or 'san jose’

B. Cities only containing 'San Jose' or 'san jose’

C. Cities only containing 'San Jose' or 'San Jose'

D. Cities only containing 'San José’ or 'san josé'correct

View answer

Correct Answer: D

Question #35

A customer wants to create segments of users based on their Customer Lifetime Value.However, the source data that will be brought into Data Cloud does not include that key performance indicator (KPI).Which sequence of steps should the consultant follow to achieve this requirement?

A. Ingest Data > Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B. Create Calculated Insight > Map Data to Data Model> Ingest Data > Use in Segmentation

C. Create Calculated Insight > Ingest Data > Map Data to Data Model> Use in Segmentation

D. Ingest Data > Create Calculated Insight > Map Data to Data Model > Use in Segmentation

View answer

Correct Answer: A

Question #36

A customer needs to integrate in real time with Salesforce CRM.Which feature accomplishes this requirement?

A. Streaming transforms

B. Data model triggers

C. Sales and Service bundle

D. Data actions and Lightning web componentsThe correct answer is

View answer

Correct Answer: A

Question #37

Which two objects or fields are supported for ingestion using the Salesforce CRM connector?

A. Custom Big Objectscorrect

B. Standard Big Objects

C. Standard Objectscorrect

D. Custom Objectscorrect

View answer

Correct Answer: ACD

Question #38

Why is ongoing maintenance and updating of identity resolution systems important?

A. To ensure the system remains effective as data evolves and new sources are added

B. Data never changes, making ongoing maintenance unnecessary

C. Maintenance is only required if the system breaks down

D. Updating systems can be ignored if the initial setup is correct

View answer

Correct Answer: A

Question #39

What should an administrator do to pause a segment activation but with the intent of using that segment again?

A. Inactivate the segment

B. Delete the segment

C. Stop the Publish Schedule

D. Skip the Activation

View answer

Correct Answer: C

Question #40

Which information is provided in a .csv file when activating to Amazon S3?

A. An audit log showing the user who activated the segment and when it was activated

B. The activated data payload

C. The metadata regarding the segment definition

D. The manifest of origin sources within Data Cloud

View answer

Correct Answer: B

Question #41

A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via a SFTP site. What are two recommended ways to bring this data into Data Cloud?

A. Manually import the file using the Data Import Wizardcorrect

B. Utilize Salesforce's Dataloader application to perform a bulk upload from a desktop

C. Import the file into Google Cloud Storage and ingest with the Cloud Storage Connectorcorrect

D. Import the file into Amazon S3 and ingest with the Cloud Storage Connectorcorrect

View answer

Correct Answer: ACD

Question #42

Which match criteria is only available as custom in order to perform an exact match in Identity Resolution?

A. Phone Number

B. Email Address

C. Party Identification Id

D. Government Id

View answer

Correct Answer: C

Question #43

During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required?

A. Data Activation

B. Calculated Insights

C. Data Mapping

D. Identity Resolution

View answer

Correct Answer: D

Question #44

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?

A. Use an S3 Private Key Certificate

B. Use an S3 Encrypted Username and Password

C. Use a JWT Token generated on S3

D. Use an S3 Access Key and Secret Key

View answer

Correct Answer: D

Question #45

To which Data Model entity should the Email field from a CRM Contact object be mapped?

A. Lead

B. Account Contact

C. Individual

D. Contact Point Email

View answer

Correct Answer: D

Question #46

Which data model subject area should be used for any Organization, Individual, or Member in the Customer 360 data model?

A. Individual

B. Global Account

C. Partycorrect

D. Membership

View answer

Correct Answer: C

Question #47

Which operator can be used to create a segment for a birthday campaign that is evaluated daily?

A. Is This Year

B. Is Anniversary Ofcorrect

C. Is Between

D. Is Birthday

View answer

Correct Answer: B

Question #48

In data modeling, what is a surrogate key?

A. A primary key that is also a foreign key in another table

B. An encryption key used to secure data

C. A unique identifier for each row that is not derived from application data

D. A key that uniquely identifies documents in a NoSQL database

View answer

Correct Answer: C

Question #49

A segment fails to refresh with the error "Segment references too many Data Lake Objects (DLOs)". What are two remedies for this issue?

A. Space out the segment schedules to reduce Data Lake Object loadcorrect

B. Refine segmentation criteria to limit up to 5 custom DMOs

C. Split the segment into smaller segmentscorrect

D. Use Calculated Insights in order to reduce the complexity of the segmentation querycorrect

View answer

Correct Answer: ACD

Question #50

Which method should an administrator use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK?

A. Activation

B. Segment

C. Streaming Insightcorrect

D. Calculated Insight

View answer

Correct Answer: C

Question #51

What does the Source Sequence reconciliation rule do in identity resolution?

A. Includes data from sources where the data is most frequently occurring

B. Identifies which individual records should be merged into a unified profile by setting a priority for specific data sources

C. Identifies which data sources should be used in the process of reconcillation by prioritizing the most recently updated data source

D. Sets the priority of specific data sources when building attributes in a unified profile, such as a first or last namecorrect

View answer

Correct Answer: D

Question #52

How can attribute names be modified to match a naming convention in Cloud File Storage target?

A. Update attribute names in the data stream configuration

B. Update field names in the data modelcorrect

C. Set preferred attribute names when configuring activation

D. Use a formula field to update the field name in an activation

View answer

Correct Answer: B

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