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Salesforce PDX-101 Exam Questions and Answers, | SPOTO

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Question #1
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
A. The Grade as it includes personal information about the prospect
B. The Profile as It reflects LenoxSoft's ideal customer
C. The Campaign as it references the prospect's first touch point
D. The Score as it shows activities taken by the prospect
View answer
Correct Answer: D
Question #2
What type of Information do rule step types look for in engagement studio programs?
A. Prospect Interest
B. Prospect behavior
C. Prospect activity
D. Prospect criteria
View answer
Correct Answer: D
Question #3
What does a marketing user have access to in Marketing Cloud Account Engagement?
A. Can see users and groups
B. Creating new lists, forms, landing pages and send list emails
C. Prospect management
D. Can only import prospects
E. None of the above
View answer
Correct Answer: ABCD
Question #4
A Marketing Manager meets a new customer at an event. How can they create that new customer as a prospect in Pardot?
A. Create a new lead in Salesforce without an email address
B. Add the prospect's first name and last name to a CSV file and import that into Pardot
C. Take a picture of their business card and upload it into Pardot
D. Have the prospect submit a form with their name and email address
View answer
Correct Answer: CD
Question #5
A user needs to change which form is used in a running engagement program. What is the first step the user must take in order to make this change?
A. Name the new version of the program
B. Pause the program
C. Delete the old form
D. Edit the program
View answer
Correct Answer: B
Question #6
A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.Which three things will affect the prospect records based on these activities? (Choose three answers.)
A. Bob's prospect record will have a tag of "clicked" applied to it
B. Bob's prospect record will show him clicking on the link and filling out the form
C. Kate's prospect record will show her clicking on the link and filling out the form
D. Kate's prospect record will have a tag of "clicked" applied to it
E. Bob's visitor record will have a tag of "clicked" applied to it
View answer
Correct Answer: BCD
Question #7
How is an active visitor different from an identified visitor?
A. An active visitor is identified by Pardot after visiting a web page
B. An active visitor is identified by Pardot after visiting a web page and are NOT ISPs
C. An active visitor visited two or more pages regardless of identification
D. An active visitor visited two or more pages and have been identified
View answer
Correct Answer: C
Question #8
A form is created to automatically register prospects to a webinar upon submission.Which automation tool should be used to accomplish this?
A. Adding a completion action to register prospects on the form
B. Creating a segmentation rule to register prospects based on the form submission
C. Creating an automation rule to register prospects based on the form submission
D. Adding a form completion action as criteria for a dynamic list to be used as a recipient list
View answer
Correct Answer: C
Question #9
Which two requirements must be met in order to have both a Lead and a Contact field sync with the same Marketing CloudAccount Engagement prospect field?Choose 2 answers
A. The Lead and Contact fields must have the same Salesforce field label
B. The Lead and Contact fields must have the same API name
C. The Marketing Cloud Account Engagement field must be mapped to the Salesforce field
D. The Marketing Cloud Account Engagement field must be a drop-down field
View answer
Correct Answer: BC
Question #10
What are 2 ways to define a user's role?
A. From the list view
B. Through an automation rule
C. During the import process
D. Directly from the user record
View answer
Correct Answer: CD
Question #11
Which two list types can be used as a suppression list on an email send? (Choose two answers.)
A. Static list
B. Dynamic list
C. Test list
D. Public list
View answer
Correct Answer: AB
Question #12
A Marketing Cloud Account Engagement administrator would like to provide access to their eBook once their form has been submitted. Which the methods would accomplish this? Choose 2 answers
A. Use a form completion action to Initiate an auto-download of the eBook
B. Include a link to the eBook in the Below Form section of the form
C. Use a form completion action to send an autoresponder email with the eBook
D. Re-direct the prospect to the eBook instead of showing the forms Thank You Content
View answer
Correct Answer: CD
Question #13
Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
A. Submitting a form on a landing page
B. Matching an automation rule
C. Viewing more than one web page
D. Clicking on a tracked link in an email
View answer
Correct Answer: AD
Question #14
What does scoring measure?
A. Personal information about a prospect
B. Time spent on website by a prospect
C. Activities performed by a prospect
D. Time spent on a website by a prospect and explicit information about the prospect
View answer
Correct Answer: C
Question #15
Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?
A. Page action
B. Custom redirect
C. Campaign tracking code
D. Landing page
View answer
Correct Answer: B
Question #16
A prospect believed to be on an engagement program did NOT receive an email. Which three troubleshooting steps should an Administrator take to determine why the prospect did NOT receive the email? (Choose three answers.)
A. Check the Audits tab to see if the prospect was on the correct lists when the email was sent
B. Check the Lifecycle tab to confirm whether the prospect entered the engagement program before the email was sent
C. Check the Profile tab to make sure the prospect has the right engagement program profile
D. Check the Overview tab to determine whether the prospect is unmailable
E. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists
View answer
Correct Answer: BDE
Question #17
What causes a sync from Salesforce to Pardot?
A. Updating a formula field in Salesforce
B. Updating the record's assigned owner
C. Prospect opens one to one email
D. Updating a field on a contact record that does not have an email address
View answer
Correct Answer: B
Question #18
A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?
A. A Salesforce field name
B. A dropdown list
C. A field ID
D. A text type field
View answer
Correct Answer: A
Question #19
Does an automation rule ever match a prospect more than once?
A. Yes, automation rules run every time
B. No, an automation rule will only affect a prospect one time
View answer
Correct Answer: B
Question #20
What user role must a Pardot user have in order to verify the Salesforce connector?
A. Sales manager
B. Sales
C. Marketing
D. Administrator
View answer
Correct Answer: D
Question #21
In order for the Salesforce connector to verify, what does the connector user need to enter?
A. The Administrator's Pardot credential
B. The Administrator's Salesforce credential
C. The connector user's Salesforce credential
D. The connector user's Pardot credential
View answer
Correct Answer: C
Question #22
On which two types of domains does Pardot set cookies? (Choose two answers.)
A. Pardot domains
B. Tracker domains
C. Mobile domains
D. Social media domains
View answer
Correct Answer: AB
Question #23
An error is noticed under the Email Sending Domains.Where should an Administrator go to change the SPF entries?
A. Account Settings
B. Dashboard
C. Company's DNS
D. CRM
View answer
Correct Answer: C
Question #24
How many visitors per identified company will be displayed in the Identified Companies table on the dashboard?
A. As many visitors that have engaged with the website from that company
B. 1
C. 2
D. 3
View answer
Correct Answer: B
Question #25
LenoxSoft wants to provide a list of their products on their "Contact Us" form and ask prospects to select only one product they are most interested in. Which field type should they leverage?
A. Multi-Select
B. Checkbox
C. Dropdown
D. TextArea
View answer
Correct Answer: C
Question #26
What must be created using the classic email builder in order to send an autoresponder?
A. Test email
B. One-to-one email
C. Email template
D. List email
View answer
Correct Answer: C
Question #27
What is the function of the Monthly Cohort Report?
A. To show graphically all prospects and opportunities created within the time period designated
B. To show how many prospects have been created based on the most popular campaigns
C. To show how many prospects have been sent to Salesforce within the time period designated
D. To show how many opportunities are linked with prospects
View answer
Correct Answer: A
Question #28
What does the Google Analytics connector allow Pardot to do?
A. Sync prospects with Google AdWords
B. Send emails to prospects from Gmail
C. Update the conversion field in Google Analytics
D. Append UTM parameters to a prospect record
View answer
Correct Answer: D
Question #29
Which three activities can increase or decrease a score in the baseline scoring system? (Choose three answers.)
A. Landing page error
B. Unsubscribed from email
C. Assigned to a user
D. Webinar attended
E. Form submission
View answer
Correct Answer: ADE
Question #30
Identify three webinar connectors for Marketing Cloud Account Engagement
A. ReadyTalk, GoTo Webinar, WebEx
B. WebEx, JoinMe, GoTo Webinar
C. Zoho, WebEx, ReadyTalk
D. Adobe Connect, Lync, BlueJeans
View answer
Correct Answer: A

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