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Salesforce Pardot Consultant Exam Questions and Answers, | SPOTO

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Question #1
LenoxSoft asks their Pardot administrator to assist in routing all qualified leads so leads can be reviewed first, then assigned to individual sales reps. Their marketing team uses a combination of criteria to qualify leads before they become qualified.What should be configured to assign qualified leads as requested?
A. Create an automation rule to assign to a lead queue when the qualification criteria is met
B. Create a completion action to assign to a group when the prospect reaches a score of 100
C. Create an automation rule to assign to a group when the qualification criteria is met
D. Create a completion action to assign to a lead queue when a high-value form is submitted
View answer
Correct Answer: C
Question #2
Which standard connectors can be activated in Pardot [Choose two answers]
A. Survey Monkey
B. Youtube
C. GoToWebinar
D. Olark
View answer
Correct Answer: CD
Question #3
LenoxSoft wants to ensure that prospects who meet the following criteria are assigned to one of the five users. In a round robin fashion:1. Completed the";Product Interes"; form 2. A score higher than 100 3. A grade higher than a C 4. Is a member of the";Target Accoun"; listWhat should LenoxSoft use to accomplish this business requirement?
A. Automation rule and user queue
B. Automation rule and user group
C. Form completion action and user queue
D. Form completion action and user group
View answer
Correct Answer: B
Question #4
Select available Webinar Connectors
A. Webex
B. WebinarJam
C. ReadyTalk
D. GoToWebinar
E. Demio
F. ClickMeeting
View answer
Correct Answer: ACD
Question #5
Lenoxsoft currently uses a Salesforce workflow to continually look for old and new leads that meet certain criteria under Job title and Industry, and adds them to a Salesforce campaign. The Pardot connector is verified and their existing Salesforce records have been reviewed, but they have yet to sync this data to Pardot. Lenox wishes to replicate this process within Pardot with the following requirements:Prospects with a job title of "CEO" and Industry of "Software" are added to the Salesforce campaign. Ba
A. Create a dynamic list to sync prospects from Salesforce
B. Import a
C. Create a dynamic list to sync prospects from Salesforce
D. Import a
View answer
Correct Answer: AB
Question #6
You have setup an automation rule to add 50 points to prospects who have had activity in the last 30 days and have submitted a specific landing page. You decide that you want to change this up to reflect more recent activity and open it up to all landing pages. You edit the rule criteria to reflect prospect last activity of 10 days or less and submission of any landing page and update the action to add 75 points instead.Which of the following statements is true?
A. For all prospects who have already matched, no new actions will be applied
B. For all prospects who have already matched the rule, they will receive the 75 point completion action instead of the 50 points they already received
C. For prospects who have already matched but also meet the new criteria, they will receive the 75 points in addition to the 50 points they already received
D. For all prospects who have already matched the rule, they will receive the 75 point completion action in addition to the 50 points they already received
View answer
Correct Answer: A
Question #7
LenoxSoft is considering moving from a shared IP address to a dedicated IP address. What requirement would support advising them to move to a dedicated IP?
A. LenoxSoft sending a quarterly emails to 100,000 prospects
B. LenoxSoft's database growing by 500,000 prospects
C. LenoxSoft creating 20 new Engagement Programs
D. LenoxSoft sending more than 100,000 emails a month
View answer
Correct Answer: D
Question #8
What activities can be done in Pardot's engagement program? [Choose one answer]
A. Trigger, action and rule
B. Trigger, activity and rule
C. Trigger, activity and check
D. Trigger, listen and check
View answer
Correct Answer: A
Question #9
Can Marketing both Import and Export Prospects?
A. True
B. False
View answer
Correct Answer: A
Question #10
Lenoxsoft needs to sync their Salesforce custom objects to Pardot prospects in order to run an automation rule. What is the first step in the process of setting up custom object syncing between the two systems?
A. Create the Pardot custom object on the prospect level before the prospect Account level
B. Configure the Salesforce custom object to relate to th< account, lead, or contact
C. Adjust the sync behavior on the pardot custom object to use the Salesforce value
D. Perform a full Pardot database sync, prior to creating the Salesforce custom object
View answer
Correct Answer: B
Question #11
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.How should LenoxSoft add the prospects?
A. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program
B. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program
C. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program
D. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions
View answer
Correct Answer: C
Question #12
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
A. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Pardot Classic App
B. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
C. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Pardot Lightning App
D. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
View answer
Correct Answer: C
Question #13
What is critical in achieving good email deliverabillty?
A. Having a text only version of email content
B. Sending email through dedicated IP
C. Setting up email authentication
D. Using personalization in email content
View answer
Correct Answer: C
Question #14
There is Custom Field Type in Pardot called Email
A. True
B. False
View answer
Correct Answer: B
Question #15
LenoxSoft mentions that they would like to invest in a content strategy but is afraid they don't have the resources. What do you advise?
A. Start a company blog and promote a few high-quality pieces of content
B. Post content from other websites on your own site
C. Hire an agency to create content
D. Focus on creating as much content as possible
View answer
Correct Answer: A
Question #16
LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular pathIn the nurture program.How should this be set up?
A. Add completion actions to the form: add to list and assign to user > add the list as the recipient list in an engagement program > add a step checking for the Salesforce campaign membership related to the white paper
B. Add completion actions to the form: add to list and add tag > add the list as the recipient list in an engagement program > add a step checking for if the prospect has the tag related to the white paper download
C. Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the recipient list in an engagement program > add a step checking if the prospect downloaded the white paper file successfully6
View answer
Correct Answer: B
Question #17
Which are true about Salesforce Engage?
A. Before you can set up Salesforce Engage, you must have a verified Salesforce-Pardot connector
B. Salesforce Engage is not supported for Salesforce sandbox accounts
C. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
E. You can use Salesforce Engage with Gmail by downloading an extension
View answer
Correct Answer: ABCDE
Question #18
Lenoxsoft currently has prospect data in another email-sending platform, and they want to migrate it over to Pardot. The system has a list of mailable prospects and a list of unmailable prospects who unsubscribed/opted-out that do NOT exist in Salesforce. The marketing team wants to make sure that they stay complaint with the permission-based Marketing Policy while maintaining their database of unsubscribed/opted out prospects when they migrate this data over to Pardot.How should the data be imported?
A. Import all prospect data and create a suppression list
B. Import only the list of mailable prospects in Pardot
C. Import unavailable prospects in Pardot; perform permission pass
D. Import unmailable prospects in Pardot; mark as global opt-out
View answer
Correct Answer: D
Question #19
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records.What step should the consultant recommend?
A. Locate the relevant documentation and follow the steps to enable
B. Update your Salesforce connector user permissions
C. Contact Pardot Support to enable the necessary connector behavior
D. Update your field mappings by going to Admin > Configure Fields
View answer
Correct Answer: C
Question #20
Which is not a standard role in Pardot? [Choose one answer]
A. Sales Manager
B. Marketing
C. Administrator
D. Sales User
View answer
Correct Answer: D
Question #21
LenoxSoft recently enabled Pardot Campaign Influence Attribution Models in Salesforce. They want to understand which campaigns their prospects are interacting with right before an opportunity closes.Which Campaign Influence Attribution model should they reference to understand this?
A. First Touch Model
B. Even Attribution Model
C. Last Touch Model
D. Salesforce Model
View answer
Correct Answer: C
Question #22
LenoxSoft has two Pardot accounts: Account A and Account B. Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A. What action should they take to successfully complete the migration?
A. Include prospect activity history from Account B in their prospect import if they want to retain it
B. Get a brand new Pardot org and migrate both Account A and Account B into it
C. Export existing custom field mappings to import desired fields into Account A
D. Manually rebuild any automations built in Account B in Account A
View answer
Correct Answer: D
Question #23
What is essential to setup when you are implementing Pardot for the first time? [Choose three answers]
A. Create and add a tracking code to the website
B. Setup DNS for each used domain and validate the connection
C. Setup tracker subdomain and validate it
D. Choose which sender IP to use
View answer
Correct Answer: ABC
Question #24
Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?
A. Add custom prospect fields to Pardot and map to Salesforce
B. Import and merge existing records from all systems to Pardot
C. Import and merge existing records from all systems to Salesforce
D. Add custom account fields to Pardot and map to Salesforce
View answer
Correct Answer: C
Question #25
Lenoxsofts licensing software is based on annual contract renewals. The marketing department is struggling to send reminders to customers, and the sales department has no insight into what reminders marketing is sending. Lenoxsoft uses the custom field "Contract" which contains the value "Renewed" for prospects who have already renewed or is blank is they have yet to renew. Lenoxsoft wishes to set up an Engagement program that does the following:1. Automatically adds/removes Prospects to the Renewal Engagem
A. Build an automation rule with the criteria of :: Prospect Custom Field:: contract:: is:: blank
B. Build a dynamic list with the criteria of:: Prospect Custom Field :: Contract:: is:: blank
C. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user
D. Build a segmentation rule with the criteria of :: Prospect Custom Field :: Contract:: is :: Renewed and an action of "Add to list" and an action of "Notify assigned user
View answer
Correct Answer: B
Question #26
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email. Why would this happen?
A. The prospects were set to "true" for opted out and set to "false" for do not email
B. The prospects were on a suppression list used on the operational list email send
C. The prospects are opted out of the list used on the operational list email send
D. The prospects were set to "false" for opted out and set to "true" for do not email
View answer
Correct Answer: D
Question #27
LenoxSoft wants a custom user role in Pardot that will allow a user to perform imports, but not to configure fields. In order to create this custom user role, they will copy an existing default user role that already has these permissions. Which default user role should be copied in order to maintain these permissions?
A. Sales
B. Marketing
C. Administrator
D. Sales Manager
View answer
Correct Answer: B
Question #28
Which is true about Visitor Filters?
A. Use filters to exclude some types of visits, clicks, or other actions from your campaign results and email notifications
B. You can the filter by IP
C. You can filter by a hostname
D. You can filter by a hostname wildcard
E. You can't filter your own company IP
View answer
Correct Answer: ABCD
Question #29
What is important to remember when creating custom prospect fields in Pardot? [Choose one answer]
A. Pardot cannot sync with multi picklist in Salesforce
B. The matching field in Salesforce must have the exactly the same name on the lead and contact object in order for Pardot to synch to both objects
C. Pardot cannot sync with formula fields in Salesforce
D. You can only create 50 custom fields in Pardot
View answer
Correct Answer: B
Question #30
If someone opt-out's do we need to delete this Prospect record?
A. Yes, it is restricted by law
B. False
View answer
Correct Answer: B

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