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Salesforce MKT-101 Exam Sample Questions | SPOTO

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Question #1
Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them. Which feature should help achieve this?
A. Einstein Messaging Insight
B. Einstein Engagement Scoring
C. Einstein Engagement Frequencycorrect
View answer
Correct Answer: C
Question #2
A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country. What should they use to determine the number of matching records in the least amount of steps?
A. Filtered data extensioncorrect
B. SQL Query
C. Data Filter
View answer
Correct Answer: A
Question #3
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?
A. Use a web - safe font for text that closely matches the brand's custom font
B. Build an email as one image, with all text saved in the brand font
C. Edit an email's HTML to list the custom brand font in the style tag's font - family property
D. Build an email using multiple images, with all text saved in the brand font
View answer
Correct Answer: A
Question #4
Northern Trail Outfitters receive nightly files from its data warehouse to maintain opt-out compliance across multiple marketing platform these files contain only the previous day’s opt-out updates. If a run fails, it must be manually rerun to maintain compliance. How should the notification be received if the data import is unsuccessful?
A. Automation Notification Settings
B. Import Activity Notification Settingscorrect
C. Configured Alert Manger Settings
View answer
Correct Answer: B
Question #5
Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience. What should the NTO marketing team include in the email design to encourage a high response rate?
A. An Interactive Email Form that links to a confirmation page
B. An all-to-action button that links to the feedback form
C. A Salesforce Survey block called in by an AMP script function
View answer
Correct Answer: A
Question #6
Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company’s website. The process does not have access to SFTP. How should the automation be configured to run?
A. Schedule the automation to run hourly
B. Trigger the automation via APcorrect
C. Use a File Drop starting source
View answer
Correct Answer: B
Question #7
A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience. Which steps should be configured within Automation Studio to accomplish this?
A. Tracking Extract > Import Activity > SQL Activity
B. Tracking Extract > Import Activity > Data Extension Extract
C. Tracking Extract > File Transfer > Import Activitycorrect
View answer
Correct Answer: C
Question #8
A marketer has started using Datorama Reports to enhance their email performance and engagement monitoring, which feature should improve Datorama Dashboard usability?
A. Campaignscorrect
B. Sender Profile
C. Tabs
View answer
Correct Answer: A
Question #9
Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP. Where should NTO update the IP configured for these sends?
A. From Address Management
B. Delivery Profilecorrect
C. Sender Profile
View answer
Correct Answer: B
Question #10
Northern Trail outfitters wants information on the email performance of an abandoned cart journey. Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?
A. Email Analytics Tile
B. Journey History
C. Analytics Dashboardcorrect
View answer
Correct Answer: C
Question #11
Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign. Which tool should they use?
A. Campaign Email tracking Report
B. Datorama pivot Tablecorrect
C. Tracking Data Extract file transfer
View answer
Correct Answer: B
Question #12
Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day. Which feature should be used to accommodate this setup?
A. Triggered Automationcorrect
B. Scheduled Automation
C. Wait Activity
View answer
Correct Answer: A
Question #13
Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey. Which configuration is required to make decisions on this data? The status data is connected to the contact in an attribute group.
A. The Update Contact Activity us used to make status updates
B. The Update Contact Activity Is used to make status updates
C. The entry sources data extension has a primary key and subscriber key
View answer
Correct Answer: B
Question #14
A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience. Which feature, if configured, should provide a warning prior to sending?
A. Subject and Preheader Validation
B. Content Detectivecorrect
C. Subscriber Preview and test Send
View answer
Correct Answer: B
Question #15
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?
A. Total Opens measure
B. _Open data view
C. Tracking Data Extractcorrect
View answer
Correct Answer: C
Question #16
The marketing team want to target subscribers with a ‘think you’ offer for all subscribers who have opened an email in the past year. Which tool should they use to identify the subscribers to send to?
A. Total Opens measure
B. _Open data viewcorrect
C. Tracking Data Extract
View answer
Correct Answer: B
Question #17
Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email. Which feature provides notification badges to alert NTO of any performance issues?
A. Einstein Engagement Scoringcorrect
B. Einstein Copy insights
C. Einstein Messaging Insight
View answer
Correct Answer: A
Question #18
Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email. Which configuration ensure these subscribers do NOT receive these emails?
A. Add an Auto-Suppression list to the default sender profile
B. Configure Auto-Suppression list for the Commercial classification
C. Add subscribers to the Account opt-out list
View answer
Correct Answer: B
Question #19
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam. What should me marketer do to prevent the subscriber from receiving further commercial messages?
A. Use the complaint exclusion list on future sends
B. Add the subscriber to the auto-suppression list
C. Delete the subscriber from All Subscribers
View answer
Correct Answer: B
Question #20
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions. Which object should be used?
A. Publication Listcorrect
B. Suppression Lists
C. Exclusion Lists
View answer
Correct Answer: A
Question #21
Northern Trail Outfitter historically received a bulk data file from a vendor per day in its Marketing cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp. Which update should be implemented to the automation to process the fries as they are received while minimizing network?
A. Replace the Schedule with File Drop and use a filename patterncorrect
B. Implement an API to start an automation with every file transfer
C. Replicate the automation and schedule mem to execute server eight hours
View answer
Correct Answer: A
Question #22
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy. Where should the marketer cancel the send?
A. Tracking tab in Journey Bulkier
B. Overview tab in email Studio
C. Pending tab in Content Buildercorrect
View answer
Correct Answer: C
Question #23
Northern Trail Outfitters wants multiple business units to access the same data extension within its Enterprise 2.0 account. Where should the data extension reside to achieve this goal?
A. In the Synchronized Data Extensions folder
B. In the Data Extensions folder with sharing enabled
C. In the Shared Data Extensions foldercorrect
View answer
Correct Answer: C
Question #24
Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop. How should journey Builder be configured to meet this requirement?
A. Configure Journey Settings to 'allow no re-entry
B. Configure Journey Email Send to dedupe on email address
C. Configure Journey Entry Event to 'allow no re-entry
View answer
Correct Answer: C
Question #25
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?
A. Filter the data based on a specific date range
B. Use Einstein engagement scores to identify affected users
C. Query the data using a specific date range parametercorrect
View answer
Correct Answer: C
Question #26
Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days. Which feature provides a way to automatically maintain a data extension's records?
A. Delete Filter Activity
B. Contact Delete
C. Data Retention Policycorrect
View answer
Correct Answer: C
Question #27
Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company. Which Marketing Cloud function should be used to get this data automatically on a daily basis?
A. Google Analytics Integrationcorrect
B. Tracking Extracts
C. Report Snapshots
View answer
Correct Answer: A
Question #28
A marketer is preparing to send out the weekly newsletter, but they're unable to see the email address that they would like to send from. Where should a marketer go to see a listof all email addresses and domains that are verified for sending?
A. From Address Management
B. Send Classifications
C. Domain SSL Certificates
View answer
Correct Answer: A
Question #29
Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?
A. Use the Update Contact a:
B. A Utilize exit criteria for the journey
C. Ensure the Contact entry mode is No re-entrycorrect
View answer
Correct Answer: C
Question #30
A marketer wants to store all the attributes fora triggered send within a data extension. Which configuration is required when creating the data extension for this triggered send information?
A. Include Subscriber key and Emailaddress field as primary key
B. Create from template and choose triggered Send Data Extension template
C. Select the Use for triggered send' checkbox
View answer
Correct Answer: C

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