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Salesforce EEB101 Exam Questions and Answers, | SPOTO

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Question #1
What is required on an email message by the United States CAN-SPAM Act? (Choose 2)
A. Physical Mailing Address
B. A way to Unsubscribe
C. A link to the sender's website
D. Any Mailing Address
View answer
Correct Answer: AB
Question #2
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement. Which two best practices should NTO employ when sending email? Choose 2 answers
A. Send generic content to appeal to all audiences
B. Send multiple emails a day to keep the brand top of mind
C. Use subscriber data to dynamically populate email content
D. Set cadence expectations up front with subscribers
View answer
Correct Answer: AC
Question #3
A digital marketing team noticed an increase in unsubscribes and would like to implement a mechanism as an alternative to unsubscribing from all sends. The team currently uses data extensions for sending emails. Which tool should they use?
A. Publication lists
B. Profile attributes
C. List unsubscribe
D. Suppression lists
View answer
Correct Answer: A
Question #4
An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time. What solution meets this specification?
A. SQL Query Activity
B. Contact Builder
C. Data Filters
D. Audience Builder
View answer
Correct Answer: D
Question #5
When a marketer is looking to improve the deliverability of their emails what should be included in the subject line of the email?
A. Incentive Program
B. Add your company's name
C. Customer's first and last name
D. Catchy subject line
View answer
Correct Answer: B

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