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Salesforce EEB-101 Exam Questions and Answers PD | SPOTO

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Question #1
A marketer plans to send a transactional email.Which three criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose three.)
A. The subject line contains a promotion to entice the recipient
B. The email body presents the transactional content prior to any commercial content
C. The email body presents any commercial content prior to the transactional content
D. The email confirms a transaction between the recipient and sender
E. The subject line is transactional in nature and non-promotional
View answer
Correct Answer: BDE
Question #2
What are the key ways to improve email deliverability in email marketing? (Choose 4)
A. Use double Opt-in to avoid getting blacklisted
B. Maintain a consistent "From Name"
C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
D. Consider Subscriber engagement
E. Email sign-up on website
F. Use email templates
View answer
Correct Answer: ABCD
Question #3
Northern Train Outfitters needs to ensure that "Valued Customer" appears if no data exists in that field for a subscriber when using a personalization string to display the First_Name field in a data extension. How can the Marketer most easily achieve this during creation of the data extension?
A. Ensure the Nullable box is not checked for the First_Name field
B. Fill in the source data with "Valued Customer" for each blank First_Name field
C. Mark First_Name as the Primary Key
D. Make "Valued Customer" the Default Value for the First_Name field
View answer
Correct Answer: D
Question #4
A customer wants to automate nightly imports and also have the ability to manually import files via theImport Wizard.What needs to be configured in the Marketing Cloud account?
A. File Transfer
B. Data Loader
C. Enhanced SFTP
D. Encrypted SFTP
View answer
Correct Answer: C
Question #5
To import a data extension utilizing the add and/or update command what must it contain?
A. Primary Key
B. Secondary Key
C. Subscriber Key
D. Email Address
View answer
Correct Answer: A
Question #6
A marketer wants to send the same email with the same send properties in several automations. Which activity should be created within Automation Studio?
A. Triggered Send
B. Send Email
C. Automated Send
D. Template Send
View answer
Correct Answer: C
Question #7
A marketing manager would like to run the Recent Email Sending Summary report and have the resulting file sent via email.Which results file format is available for selection when generating this report?
A. Data File (
B. Image File (
C. Word Document (
D. Compressed File (
View answer
Correct Answer: A
Question #8
Northern Trail Outfitters wants to maintain enterprise-wide opt-outs for two segments of its subscribers stored in data extensions: Education Events and Sales.What feature should the company use to manage its opt-out strategy?
A. Shared Portfolio Items
B. Shared Emails
C. Shared Data Extensions
D. Shared Publication Lists
View answer
Correct Answer: D
Question #9
Other than an image a file must be XX MB or less in size?
A. 5MB B
C. 1 MB
D. 1 KB
View answer
Correct Answer: C
Question #10
According to the CANSPAM act you must honor email opt out requests promptly. When must you process an unsubscribe request, and how long must your unsubscribe mechanism be operational? (Choose 2)
A. You must process an unsubscribe request within 20 days
B. you must process an unsubscribe request within 10 days
C. Your unsubscribe mechanism must be operational for at least 20 days
D. Your unsubscribe mechanism must be operational for at least 30 days
View answer
Correct Answer: BD
Question #11
List 3 unsubscription methods?
A. One-Click Unsubscribe
B. Survey
C. Reply Email
D. Subscription Center
View answer
Correct Answer: ACD
Question #12
If you have more than 50,000 subscribers your test distribution should be what percent per condition?
A. 15%
B. 10%
C. 5%
D. 20%
View answer
Correct Answer: C
Question #13
What is the recipient maximum for a test send?
A. 1
B. 3
C. 5
D. Unlimited
View answer
Correct Answer: C
Question #14
When sending to data extensions what is the default publication list?
A. All Subscriber List
B. Group List
C. Publication List
D. All of the above
View answer
Correct Answer: A
Question #15
Which two features can be inserted into the code using a system-defined code snippet when creating a custom HTML Paste Email within Content Builder? (Choose two.)
A. Link Tooltip
B. Stored Content Boxes
C. Track Email Opens
D. Physical Mailing Address
View answer
Correct Answer: CD
Question #16
Where can a filtered data extension by manually refreshed? Select 2
A. Data Extension folder listing
B. Send Email wizard
C. User-initiated send definition
D. Data Extension details page
View answer
Correct Answer: AD
Question #17
Northern Trail Outfitters sent three different emails as part of a seasonal campaign and would like to compare the open and click-through rates across the emails.Which feature will enable this?
A. Include Measures within a Filter
B. Email Comparison Report
C. Email Send Report
D. Compare Email Sends on the Tracking page
View answer
Correct Answer: D
Question #18
The marketing team at Northern Trail Outfitters (NTO) is working to make newsletter emails more relevantto subscribers. The first step is to segment subscribers, so NTO is not sending a "batch and blast" newsletter.The second step is to personalize content based on the data that has been collected from subscribers.What are two ways NTO can continue to improve the relevance of its newsletter? (Choose two.)
A. Use a substitution string to populate a subscriber's name in the subject line
B. Use a substitution string to populate a photo of the subscriber in the header of the email
C. Change the color of the email background to match their subscribers' preferred color of choice
D. Create content tailored to subscribers' interests and use dynamic rules to populate relevant content
View answer
Correct Answer: CD
Question #19
Which send process can use Sender Profiles? (Choose 3)
A. Simple Automated Sends
B. Guided Sends
C. User-Initiated Sends
D. Test Sends
E. Triggered Sends
View answer
Correct Answer: ABE
Question #20
A national landscaping company wants to send targeted emails to customers to remind them of their upcoming lawn treatment. Depending on the service, customers will receive either one or two emails. The data for the campaign is in two separate data extensions. Customer Number is a Primary Key field in both data extensions. Which two tools could be used to segment the data? (Choose two.)
A. Data Extract Activity
B. SQL Query Activity
C. Send Definition
D. Filters
View answer
Correct Answer: BD
Question #21
NTO wants its emails to render uniquely between mobile and desktop devices. NTO would like the emails to be responsive. Which two techniques should be used? Choose 2 answers
A. Include @media query CSS in the email
B. Use a Basic, Empty or Themed Template in Content Builder
C. Use inline CSS styling on all HTML elements
D. Include style="display:block" on all images
View answer
Correct Answer: AC
Question #22
A marketing team wants to create an automation that can take a population, evaluate its subscriber data, and send a series of emails. The emails received may vary based on each subscriber's engagement with previous emails in the automation.Which tool should a team with no SQL knowledge or support use?
A. Predictive Email
B. Scheduled Email Sends
C. Automation Studio
D. Journey Builder
View answer
Correct Answer: A
Question #23
A marketing team would like to send an email to an audience on a weekly basis. the team receives multiple files each week that need to be imported and joined to build the target audience for the email. Which tool is recommended to execute this process?
A. Automation Studio
B. Filter Activity
C. Journey Builder
D. Data Extract Activity
View answer
Correct Answer: A
Question #24
Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color. Where should NTO be able to see if there has been a lift in the overall likelihood to click?
A. Einstein Engagement Frequency
B. Einstein Engagement Scoring
C. Einstein Messaging Insights
View answer
Correct Answer: B
Question #25
A marketing manager wants to provide unique content to each customer in an upcoming email campaign. Which three features could be used to create individualized content in the email? Choose 3 answers
A. In Personalization strings
B. Dynamic content
C. Audience segmentation
D. In Einstein content
E. Specialized content
View answer
Correct Answer: ABD

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