Salesforce Data Cloud Consultant Exam Sample Questions

Question #1

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?

A. Segment exclusion

B. Nested segments

C. Segment membership data model objectcorrect

D. Calculated insights

View answer

Correct Answer: C

Question #2

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in Data Cloud?

A. Flow Orchestration

B. Nested segments

C. Metrics on metricscorrect

D. Streaming data transform

View answer

Correct Answer: C

Question #3

Which two requirements must be met for a calculated insight to appear in the segmentation canvas? Choose 2 answers

A. The metrics of the calculated insights must only contain numeric values

B. The primary key of the segmented table must be a metric in the calculated insight

C. The calculated insight must contain a dimension including the Individual or Unified Individual Id

D. The primary key of the segmented table must be a dimension in the calculated insight

View answer

Correct Answer: ACD

Question #4

Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it's important to NTO to keep all Data Cloud data separated by brand. Which capability best supports NTO's desire to separate its data by brand?

A. Data streams for each brand

B. Data model objects for each brand

C. Data spaces for each brandcorrect

D. Data sources for each brand

View answer

Correct Answer: C

Question #5

Which two common use cases can be addressed with Data Cloud? Choose 2 answers

A. Understand and act upon customer data to drive more relevant experiences

B. Govern enterprise data lifecycle through a centralized set of policies and processes

C. Harmonize data from multiple sources with a standardized and extendable data model

D. Safeguard critical business data by serving as a centralized system for backup and disaster recovery

View answer

Correct Answer: AC

Question #6

Cloud Kicks received a Request to be Forgotten by a customer. In which two ways should a consultant use Data Cloud to honor this request? Choose 2 answers

A. Delete the data from the incoming data stream and perform a full refresh

B. Add the Individual ID to a headerless file and use the delete from file functionality

C. Use Data Explorer to locate and manually remove the Individual

D. Use the Consent API to suppress processing and delete the Individual and related records from source data streams

View answer

Correct Answer: ABD

Question #7

During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required?

A. Data Activation

B. Calculated Insights

C. Data Mapping

D. Identity Resolutioncorrect

View answer

Correct Answer: D

Question #8

To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name. What are two ways to achieve this outcome? Choose 2 answers

A. Include campaign identifier in the activation name

B. Hard code the campaign identifier as a new attribute in the campaign activation

C. Include campaign identifier in the filename specification

D. Include campaign identifier in the segment name

View answer

Correct Answer: AC

Question #9

Cumulus Financial wants to segregate Salesforce CRM Account data based on Country for its Data Cloud users. What should the consultant do to accomplish this?

A. Use Salesforce sharing rules on the Account object to filter and segregate records based on Country

B. Use formula fields based on the Account Country field to filter incoming records

C. Use streaming transforms to filter out Account data based on Country and map to separate data model objects accordingly

D. Use the data spaces feature and apply filtering on the Account data lake object based on Country

View answer

Correct Answer: D

Question #10

What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?

A. Cloud Storage Connector

B. Commerce Cloud Connector

C. Ingestion APIcorrect

D. Marketing Cloud Personalization Connector

View answer

Correct Answer: C

Question #11

A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the consultant use to solution for this use case?

A. Flow

B. Report

C. Activation alertcorrect

D. Dashboard

View answer

Correct Answer: C

Question #12

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

A. Cities containing 'San José’, 'San Jose’, 'san jose’, or 'san jose’

B. Cities only containing 'San Jose' or 'san jose’

C. Cities only containing 'San Jose' or 'San Jose'

D. Cities only containing 'San José’ or 'san josé'correct

View answer

Correct Answer: D

Question #13

A. Individuals who purchased at least one of any red’ product and also purchased at least one pair of ‘shoes’correct

B. Individuals who purchased at least one 'red shoes' as a single line item in a purchase

C. Individuals who made a purchase of at least one 'red shoes’ and nothing else

D. Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'

View answer

Correct Answer: A

Question #14

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

A. Cities containing 'San José’, 'San Jose’, 'san jose’, or 'san jose’

B. Cities only containing 'San Jose' or 'san jose’

C. Cities only containing 'San Jose' or 'San Jose'

D. Cities only containing 'San José’ or 'san josé'correct

View answer

Correct Answer: D

Question #15

A customer requests that their personal data be deleted. Which action should the consultant take to accommodate this request in Data Cloud?

A. Use a streaming API call to delete the customer's information

B. Use Profile Explorer to delete the customer data from Data Cloud

C. Use Consent API to request deletion of the customer's information

D. Use the Data Rights Subject Request tool to request deletion of the customer's information

View answer

Correct Answer: D

Question #16

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary (RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target. Which two actions are required when configuring the activation? Choose 2 answers

A. Add additional attributes

B. Choose a segment

C. Select contact points

D. Add the calculated insight in the activation

View answer

Correct Answer: ABC

Question #17

A consultant is integrating an Amazon 53 activated campaign with the customer's destination system. In order for the destination system to find the metadata about the segment, which file on the 53 will contain this information for processing?

A. The

B. The json filecorrect

C. The

D. The

View answer

Correct Answer: B

Question #18

Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement. Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week. What should the consultant use to remove the recent customers?

A. Batch transforms

B. Segmentation exclude rulescorrect

C. Related attributes

D. Streaming insight

View answer

Correct Answer: B

Question #19

Northern Trail Outfitters wants to use some of its Marketing Cloud data in Data Cloud. Which engagement channel data will require custom integration?

A. SMS

B. Email

C. CloudPagecorrect

D. Mobile push

View answer

Correct Answer: C

Question #20

Northern Trail Outfitters (NTO) wants to connect their B2C Commerce data with Data Cloud and bring two years of transactional history into Data Cloud. What should NTO use to achieve this?

A. B2C Commerce Starter Bundles

B. Direct Sales Order entity ingestion

C. Direct Sales Product entity ingestion

D. B2C Commerce Starter Bundles plus a custom extractcorrect

View answer

Correct Answer: D

Question #21

Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?

A. Confirm the Create object permission is enabled in the Data Cloud org

B. Confirm the View All object permission is enabled in the source Salesforce CRM org

C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org

D. Confirm that the Modify Object permission is enabled in the Data Cloud org

View answer

Correct Answer: B

Question #22

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this?

A. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation

B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations

C. Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months

D. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud

View answer

Correct Answer: B

Question #23

Which data model subject area defines the revenue or quantity for an opportunity by product family?

A. Engagement

B. Product

C. Party

D. Sales Ordercorrect

View answer

Correct Answer: D

Question #24

During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required?

A. Data Activation

B. Calculated Insights

C. Data Mapping

D. Identity Resolutioncorrect

View answer

Correct Answer: D

Question #25

Northern Trail Outfitters (NTO) is configuring an identity resolution ruleset based on Fuzzy Name and Normalized Email. What should NTO do to ensure the best email address is activated?

A. Include Contact Point Email object Is Active field as a match rule

B. Use the source priority order in activations to make sure a contact point from the desired source is delivered to the activation target

C. Ensure Marketing Cloud is prioritized as the first data source in the Source Priority reconciliation rule

D. Set the default reconciliation rule to Last Updated

View answer

Correct Answer: B

Question #26

What should a user do to pause a segment activation with the intent of using that segment again?

A. Deactivate the segment

B. Delete the segment

C. Skip the activation

D. Stop the publish schedule

View answer

Correct Answer: A

Question #27

Data Cloud receives a nightly file of all ecommerce transactions from the previous day. Several segments and activations depend upon calculated insights from the updated data in order to maintain accuracy in the customer's scheduled campaign messages. What should the consultant do to ensure the ecommerce data is ready for use for each of the scheduled activations?

A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights and segments before the activations are scheduled to run

B. Set a refresh schedule for the calculated insights to occur every hour

C. Ensure the activations are set to Incremental Activation and automatically publish every hour

D. Ensure the segments are set to Rapid Publish and set to refresh every hour

View answer

Correct Answer: A

Question #28

What does the Ignore Empty Value option do in identity resolution?

A. Ignores empty fields when running any custom match rules

B. Ignores empty fields when running reconciliation rulescorrect

C. Ignores Individual object records with empty fields when running identity resolution rules

D. Ignores empty fields when running the standard match rules

View answer

Correct Answer: B

Question #29

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend in this scenario?

A. Clone the data source object

B. Use batch transforms to create a second data lake object

C. Create a junction object in Salesforce CRM and modify the ingestion strategy

D. Create a data kit from the data lake object and deploy it to the same Data Cloud org

View answer

Correct Answer: B

Question #30

What does it mean to build a trust-based, first-party data asset?

A. To provide transparency and security for data gathered from individuals who provide consent for its use and receive value in exchangecorrect

B. To provide trusted, first-party data in the Data Cloud Marketplace that follows all compliance regulations

C. To ensure opt-in consents are collected for all email marketing as required by law

D. To obtain competitive data from reliable sources through interviews, surveys, and polls

View answer

Correct Answer: A

Question #31

What are the two minimum requirements needed when using the Visual Insights Builder to create a Calculated Insight?

A. WHERE clause is requiredcorrect

B. At least two objects to join

C. At least one dimensioncorrect

D. At least one measurecorrect

View answer

Correct Answer: ACD

Question #32

How can attribute names be modified to match a naming convention in Cloud File Storage target?

A. Update attribute names in the data stream configuration

B. Update field names in the data model

C. Set preferred attribute names when configuring activationcorrect

D. Use a formula field to update the field name in an activation

View answer

Correct Answer: C

Question #33

A consultant is integrating an Amazon 53 activated campaign with the customer's destination system.In order for the destination system to find the metadata about the segment, which file on the 53 will contain this information for processing?

A. The

B. The json file

C. The

D. The

View answer

Correct Answer: B

Question #34

Which three options can be used to build a filter in the Segmentation Canvas?

A. Data Lake Objectscorrect

B. Streaming Insightscorrect

C. Calculated Insightscorrect

D. Related Attributes

E. Direct Attributescorrect

View answer

Correct Answer: ABCE

Question #35

A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via a SFTP site. What are two recommended ways to bring this data into Data Cloud?

A. Manually import the file using the Data Import Wizardcorrect

B. Utilize Salesforce's Dataloader application to perform a bulk upload from a desktop

C. Import the file into Google Cloud Storage and ingest with the Cloud Storage Connectorcorrect

D. Import the file into Amazon S3 and ingest with the Cloud Storage Connectorcorrect

View answer

Correct Answer: ACD

Question #36

A customer wants to create segments of users based on their Customer Lifetime Value. The source data that will be brought into the Data Cloud does not include that KPI. What process should be followed to achieve this outcome?

A. Map Data to Data Model > Create Calculated Insight > Use in Segmentation

B. Ingest Data > Map Data to Data Model > Create Calculated

C. Insight > Use in Segmentation

D. Ingest Data > Create Calculated Insight > Use in Segmentation

E. Create Calculated Insight > Map Data to Data Model > Use in Segmentation

View answer

Correct Answer: B

Question #37

Northern Trail Outfitters (NTO) wants to send a promotional campaign for customers that have purchased within the past 6 months. The consultant created a segment to meet this requirement. Now, NTO brings an additional requirement to suppress customers who have made purchases within the last week.What should the consultant use to remove the recent customers?

A. Batch transforms

B. Segmentation exclude rules

C. Related attributes

D. Streaming insightThe consultant should use B

View answer

Correct Answer: B

Question #38

Which three actions can be applied to a previously created segment?

A. Reactivatecorrect

B. Exportcorrect

C. Deletecorrect

D. Copycorrect

E. Inactivate

View answer

Correct Answer: ABCD

Question #39

Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. How should this use case be addressed in Data Cloud?

A. Nested segments

B. Flow orchestration

C. Streaming data transformations

D. Metrics on metricscorrect

View answer

Correct Answer: D

Question #40

What is the result of a segmentation criteria filtering on City | Is Equal To I 'San Jose?

A. Cities containing 'San Jose', 'San Jose', 'san jose'

B. Cities only containing 'San Jose' or 'San Jose'

C. Cities only containing 'San Jose' or 'san jose'

D. Cities only containing 'San Jose' or 'san jose'

View answer

Correct Answer: CA

Question #41

Which two statements about Data Cloud's Web and Mobile App connectorare true?

A. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setup

B. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details page

C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connection

D. Mobile and Web SDK schema can be updated to delete an existing field

View answer

Correct Answer: BC

Question #42

Which authentication type is supported for a Cloud File Storage activation target?

A. Using private key certificate

B. Using access and secret keys

C. Using encrypted username and password

D. Using JWT token

View answer

Correct Answer: B

Question #43

Which two statements about Data Cloud's Web and Mobile App connector are true?

A. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setupcorrect

B. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details pagecorrect

C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connectioncorrect

D. Mobile and Web SDK schema can be updated to delete an existing field

View answer

Correct Answer: ABC

Question #44

Northern Trail Outfitters (NTD) creates a calculated insight to compute recency, frequency, monetary {RFM) scores on its unified individuals. NTO then creates a segment based on these scores that it activates to a Marketing Cloud activation target.Which two actions are required when configuring the activation? Choose 2 answers

A. Add additional attributes

B. Choose a segment

C. Select contact points

D. Add the calculated insight in the activation

View answer

Correct Answer: BC

Question #45

Which two statements about Data Cloud's Web and Mobile App connector are true?

A. Any Data Streams associated with Web or Mobile connector app will be automatically deleted upon deleting the app from Data Cloud Setupcorrect

B. Data Cloud administrators can see the status of a Web or Mobile connector app on the app details pagecorrect

C. Tenant Specific Endpoint is auto-generated in Data Cloud when setting up a Mobile or Web app connectioncorrect

D. Mobile and Web SDK schema can be updated to delete an existing field

View answer

Correct Answer: ABC

Question #46

A segment fails to refresh with the error "Segment references too many Data Lake Objects (DLOs)". What are two remedies for this issue?

A. Space out the segment schedules to reduce Data Lake Object load

B. Refine segmentation criteria to limit up to 5 custom DMOs

C. Split the segment into smaller segments

D. Use Calculated Insights in order to reduce the complexity of the segmentation query

View answer

Correct Answer: AC

Question #47

Where is value suggestion for attributes in segmentation enabled when creating the DMO?

A. Data Mapping

B. Data Transformation

C. Segment Setupcorrect

D. Data Stream Setup

View answer

Correct Answer: C

Question #48

A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key. Which two steps should the consultant take to address this new use case? Choose 2 answers

A. Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both

B. Map the primary key from the two systems to party identification, using CRM ID as the identification name for individualscoming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform

C. Create a custom matching rule for an exact match on the Individual ID attribute

D. Create a matching rule based on party identification that matches on CRM ID as the party identification name

View answer

Correct Answer: AD

Question #49

A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers

A. Review data transformations to ensure they're run after calculated insights

B. Review calculated insights to make sure they're run before segments are refreshed

C. Review segments to ensure they're refreshed after the data is ingested

D. Review calculated insights to make sure they're run after the segments are refreshed

View answer

Correct Answer: BC

Question #50

Which feature can integrate in real time with Salesforce CRM?

A. Data Actionscorrect

B. Identity Resolution

C. CRM Starter Bundle

D. Data Model Triggers

View answer

Correct Answer: A

Question #51

How does an administrator increase the consolidation rate for Identity Resolution?

A. Change all reconciliation rules to Source Sequence

B. Add more matching rules to broaden the search for matches

C. Change the Ignore Empty Value option

D. Reduce the number of matching rules

View answer

Correct Answer: D

Question #52

What should an organization use to stream inventory levels from an inventory management system into Data Cloud in a fast and scalable, near-real-time way?

A. Cloud Storage Connector

B. Commerce Cloud Connector

C. Ingestion APIcorrect

D. Marketing Cloud Personalization Connector

View answer

Correct Answer: C

Question #53

Which two steps are required when configuring a Marketing Cloud activation?

A. Set an Activation Schedulecorrect

B. Select an Activation Targetcorrect

C. Add Additional Attributes

D. Select Contact Points

View answer

Correct Answer: AB

Question #54

A. Individuals who purchased at least one of any red' product and also purchased at least one pair of `shoes'

B. Individuals who purchased at least one 'red shoes' as a single line item in a purchase

C. Individuals who made a purchase of at least one 'red shoes' and nothing else

D. Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'When creating a segment on an individual, using two separate containers linked by an AND means that the individual must satisfy both the conditions in the containers

View answer

Correct Answer: A

Question #55

Cumulus Financial created a segment called Multiple Investments that contains individuals who have invested in two or more mutual funds.The company plans to send an email to this segment regarding a new mutual fund offering, and wants to personalize the email content with information about each customer's current mutual fund investments.How should the Data Cloud consultant configure this activation?

A. Include Fund Type equal to "Mutual Fund" as a related attribute

B. Choose the Multiple Investments segment, choose the Email contact point, add related attribute

C. Fund Name, and add related attribute filter for Fund Type equal to "Mutual Fund"

D. Choose the Multiple Investments segment, choose the Email contact point, and add related attribute Fund Type

E. Include Fund Name and Fund Type by default for post processing in the target system

View answer

Correct Answer: B

Question #56

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count.What is a reason for this?

A. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations

B. Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months

C. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud

D. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation

View answer

Correct Answer: A

Question #57

When can the data types be changed during ingestion?

A. After the DSO is created

B. Before DSO is created

C. Data type can never be changed

D. Data type can be changed at any time

View answer

Correct Answer: B

Question #58

What is the relationship between Individual and Contact Point Objects?

A. 1:1

B. 1: Many

C. Many: Many

D. None of the above

View answer

Correct Answer: B

Question #59

Which two applications automatically create activation targets at the time the application is connected to Data Cloud?

A. Personalization powered by Interaction Studio

B. Amazon S3

C. B2C Commerce

D. Marketing Cloud Engagement

View answer

Correct Answer: AC

Question #60

What is a unique requirement of a Streaming Insight query?

A. A dimension

B. A measurement

C. A window functioncorrect

D. A WHERE clause

View answer

Correct Answer: C

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