Salesforce CRT-550 Exam Questions and Answers PDF

Question #1

Northern Trail Outfitters (NTO) stores most of their customer data in Marketing Cloud. They do not mind their data being viewed in clear text within SFMC to users who have access, but they want to ensure the underlying database files are encrypted at rest in case the physical media is stolen. Which encryption method should NTO use?

A. Encrypted Data Sending

B. Field-Level Encryption

C. Tokenized Sending

D. Transparent Data Encryption

View answer

Correct Answer: D

Question #2

How are anonymous visitors tracked?

A. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie

B. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie

C. The customer must assign a unique alphanumeric identifier using a first-party cookie

D. The browser assigns a 3rd party cookie

View answer

Correct Answer: A

Question #3

The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance. Which email metric should the associate use to convey the email's visual effectiveness?

A. Open Rate

B. Bounce Rate

C. Click-to-Open Ratecorrect

View answer

Correct Answer: C

Question #4

When should you define goals and filters?

A. After launching a campaign that you want to measure against a goal or filter

B. Over time, when you have something new you want to meausure

C. When you are reviewing campaign statistics for a published campaigncorrect

D. Before launching a campaign that you want to measure against a goal or filter

View answer

Correct Answer: C

Question #5

Northern Trail Outfitters (NTO) wants to send a special message to subscribers who have interacted with its email messages within the same journey. Which Journey Builder activity should NTO use to help create a segment of those subscribers?

A. Decision Split

B. Random Split

C. Engagement Splitcorrect

View answer

Correct Answer: C

Question #6

Certification Aid wants to import data from a CSV file into a Data Extension. The CSV file containsall relevant data. New records should be added to the Data Extension, and records which are not in the file should be removed from the Data Extension. Which import operation should be chosen for this? Choose 1.

A. Add only

B. Overwrite

C. Add and update

D. Update only

View answer

Correct Answer: B

Question #7

Management at Cloud Kicks is requesting to use their holiday-themed From Name when sending out sale messaging during the months of November and December. The name has already been added to the account. Where should the associate configure this setting in the email send?

A. Define Propertiescorrect

B. Configure Delivery

C. Review and Send

View answer

Correct Answer: A

Question #8

Northern Trail Outfitters (NTO) wants email subscribers to adopt their app. They are investigating using MobileConnect features since over 90% of their subscribers provide a Mobile Phone Number when registering.Which three considerations should be made before implementing MobileConnect? Choose 3 answers

A. Long and Short Codes are not available for all countries

B. NTO would be charged by mobile operators directly for messages

C. Inbound messaging only works with local Long or Short Codes

D. Not all countries are supported by MobileConnect

E. Opting in for messages can only be done via inbound message

View answer

Correct Answer: CDE

Question #9

Northern Trails Outfitters is using REST API to send emails to customers after a purchase.Which considerations should be taken regarding the token used in the API Call?

A. Make a token API call and re-use the token until the next API call fails

B. Make a token API call before each triggered send API call

C. Make a token API call and re-use the token for that subscriber

D. Make a token API call and re-use the token until the token expires

View answer

Correct Answer: D

Question #10

A marketing associate at Northern Trail Outfitters is preparing to send a promotional email and needs to send a test email to a specific stakeholder. Which method should the associate use to send the email?

A. Create a Single Send journey with two activities; the first to create a new contact for the stakeholder and the second to send out the email

B. Add the stakeholder's email address to a Triggered Send data extension and configure a one-off Triggered Send

C. Generate and preview the email in Email Studio, and manually enter the stakeholder's email address and send a test

View answer

Correct Answer: C

Question #11

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.What should be used to segment this audience?

A. Use exclusion lists for the send - excluding those that already were sent the email

B. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day

D. Use SQL Query to filter the audience into a new data extension that is upserted every day

View answer

Correct Answer: B

Question #12

Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). ? The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. ? A Customer Reference DE is updated daily and holds subscriber information. ? The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items. ? The third DE will be used in the journey for a

A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one >Query Activity for file two > Data Extension Entrycorrect

C. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

D. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

View answer

Correct Answer: B

Question #13

A marketing associate at Cloud Kicks notices that only half of the targeted recipients of a specific email send job successfully received the email. One of the targeted recipients notifies Cloud Kicks that they did not receive the email. After checking the Subscriber Status, which All Subscriber List field should the associate check next?

A. Date Unsubscribed

B. Unsubscribe Reason

C. Subscriber Keycorrect

View answer

Correct Answer: C

Question #14

What attribute and value is passed in the event API request for returning server side campaigns?

A. Source = Servercorrect

B. Server Side messages = 1

C. Server side are always returned

D. Server side = true

View answer

Correct Answer: A

Question #15

The marketing team at Northern Trail Outfitters wants to include a subscriber's local weather conditions in the subject line of their email campaigns. This information is stored in the data extension used for sending. Which feature should an associate utilize?

A. Personalization Stringscorrect

B. Decision Splits

C. Filter Activity

View answer

Correct Answer: A

Question #16

How many days after the date of upload will files be deleted from the SFTP?

A. 180 days

B. 30 days

C. 60 days

D. 90 days

View answer

Correct Answer: C

Question #17

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails.What would be required to process the correct subscribers?

A. Journey Settings > No re-entry

B. Contact Evaluation > Evaluate all records

C. Contact Evaluation > Evaluate new records only

D. Journey Settings > Use email attribute from Contacts

View answer

Correct Answer: C

Question #18

What two features of interaction studio can be used in an open - time email campaign?

A. Promotion

B. Attribute

C. Survey

D. Recipe

View answer

Correct Answer: AD

Question #19

A developer is troubleshooting the cause of incomplete results in the link tracking data for an email send.How should the RedirectTo AMPscript function be described as it relatesto link tracking'

A. It ensures link href values containing AMPscript variables are recorded in tracking

B. It ensures link href values containing HTML bookmarks or anchors are recorded in tracking

C. It prevents link href values from getting recorded intracking

D. It ensures static link href values are recorded in tracking

View answer

Correct Answer: A

Question #20

A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password. Where in setup could they accomplish this task?

A. Data managementcorrect

B. Security

C. Feature Settings

D. Company Settings

View answer

Correct Answer: A

Question #21

An implementation engineer is requested to create the harmonization field - Magician This field should come from multiple Twitter Ads data streams, and should follow the below logic: Using the Harmonization Center, the engineer created a single Pattern for Campaign Name. What other action should the engineer take to meet the requirements?

A. Create a second Pattern for Media Buy Name and apply two Classification Rules (one for ‘Messi’ and another for Ronaldo’) for the final Harmonized Dimension

B. Create a second Pattern for Media Buy Name

C. Create a second Pattern for Media Buy Name and add a validation list (with the two values) for the final Harmonized Dimension

D. Create a second Pattern for Media Buy Name and apply a Classification Rule (with the two values) for the final Harmonized Dimensioncorrect

View answer

Correct Answer: D

Question #22

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.What should a consultant recommend to meet these criteria?

A. Select "Use separate 'Subscription Center' for this business unit" in Settings

B. Create attributes for each child business unit in "Profile Management" to record unsubscribes

C. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes

D. Select "Subscribers will be unsubscribed from this business unity only" in Settings

View answer

Correct Answer: D

Question #23

A new customer requests assistance in selecting a data model that can scale with the brand as it grows. They want a configuration where they can easily add new attributes as needed to their daily CRM imports and use it right away for dynamic content. They would also like to use the data available as referential data in triggered sends for personalization as needed. The customer will send to a minimum of 1,000,000 subscribers.Which data entry model should meet their needs?

A. Import into a Data Extension

B. Journey Data Source

C. Import into a List

D. API Data Extension Injection

View answer

Correct Answer: A

Question #24

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails.What should a consultant recommend?

A. Create an auto-suppression list populated with the known email addresses

B. Create an exclusion list with the known email addresses

C. Populate a list using a query to exclude the subscriber key

D. Create an auto-suppression list populated with subscriber keys

View answer

Correct Answer: B

Question #25

A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address.What import method should be recom

A. Match records by CRM ID

B. Match records by Account ID

C. Match records by fuzzy match rules

D. Q Match records by email address

View answer

Correct Answer: A

Question #26

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A. Select 'Normalize Phone Number* in Journey settings

B. Format the phone field in Salesforce as +l[phonenumber],correct

C. Select 'US' as the sending country in SMS activity

D. Configure the phone field in Salesforce as US locale

View answer

Correct Answer: B

Question #27

Certification Aid wants to include SSJS in an email message. Which code block can be used for this? Choose 2.

A.

B.

C.

D.

View answer

Correct Answer: AC

Question #28

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups: * Customers who searched for an item on their website. * Customers who abandoned a cart on their website. * Customers who made a purchase on their website. What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

A. Should customers exit the journey when the goal is met?

B. How are subscribers identified in your web analytics?

C. How many messages should be included in each journey?

D. How long after the behavior occurs will a subscriber need to enter a journey?

E. Should a single customer exist in multiple journeys at the same time?

View answer

Correct Answer: BDE

Question #29

Management at Northern Trail Outfitters wants to run a new campaign and has asked the marketing associate to prepare a data extension. Some fields match a previous data extension, but some need to be added.How should the marketing associate create the data extension?

A. Export the data, add fields externally, and import it back into the original data extension

B. Directly modify the existing data extension and save with a new name

C. Copy the data extension from the original campaign and modify the fields

View answer

Correct Answer: C

Question #30

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org.What consideration could be provided to help with the decision?

A. Shared Salesforce Data Extensions will be enabled in up to 5 business units

B. Custom profile and subscription centers will not be required

C. Once an account is upgraded to Multi-Org, it cannot be turned off

D. Existing accounts cannot be upgraded to Multi-Org

View answer

Correct Answer: C

Question #31

Which encryption methods aresupported in file imports? Choose 2.

A. PGP

B. GPG

C. AES

D. SSH

View answer

Correct Answer: AB

Question #32

Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?

A. A file drop automation to send emails to customers who have made a purchase

B. A user -initiated message to send an email to customers who made a purchase daily

C. A scheduled automation to send emails to customers who made a purchase daily

D. A triggered message to send an email as soon as a customer completes a purchase

View answer

Correct Answer: D

Question #33

A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.What should a consultant recommend to meet this criteria?

A. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending

B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source

C. Sync all custom objects to Marketing Cloud and recreate the reports for sending

D. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud

View answer

Correct Answer: A

Question #34

An implementation engineer is requested to extract the second position of the Campaign Name values. The Campaign values consist of multiple delimiter types, as can be seen in the following example Campaign Name Ad15X2w&Delux_wal90 Desired value Delux Which three harmonization methods will achieve the desired outcome?

A. Calculated Dimensions

B. Patterns

C. Vlookup 0

D. Data Fusion

E. Mapping formula

View answer

Correct Answer: ABE

Question #35

Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?

A. Performance

B. Ease of setup

C. Ease of maintenance

D. Scalability

View answer

Correct Answer: A

Question #36

A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following: They currently have 3 million customers. They email customers twice a week with no known deliverability issues. Their contract includes one Sender Authentication Package (SAP).Which two responses articulate proper IP warming? Choose 2 answers

A. IP ramp -up takes four to six weeks to be able to fully send to all 3 million customers

B. IP ramp -up can be accelerated by migrating to pre -warmed IP addresses

C. IP ramp -up can be bypassed, given their historical lack of deliverability issues

D. IP ramp -up is important to establish a positive sender reputation

View answer

Correct Answer: AD

Question #37

What are three features of the WebSDK when deployed on a website?

A. Configure filters and goals

B. Rendering campaign for personalisation

C. Identity and cookie management

D. Sitemapping for data collection

E. Loading data from ETL feeds

View answer

Correct Answer: BCD

Question #38

A developer wants to use the RaiseError AMPscript function when a subscriber does not have the necessary data to build an email. Which outcome is possible using this function?

A. The email is not sent to the particular subscriber

B. An error message is sent to the From Address used in the email

C. The send is retried

View answer

Correct Answer: A

Question #39

A Pardot administrator finds that all of the email addresses for their Pardot users have changed. What would be the root cause of this change?

A. Pardot Admin changed each email address

B. Table action updated users

C. User sync mapped email address

D. Import and update users

View answer

Correct Answer: C

Question #40

Which feature functionality Pardot uses to ensure optimum email deliverability? Choose 2 answers.

A. IP Warm Up and whitelisting

B. Using CAN-SPAM supporting variable tags

C. Email authentication using Sender ID

D. Domain management using Sender Policy Framework (SPF)

E. Email authentication using Domain Keys

View answer

Correct Answer: DE

Question #41

In the context of personalized marketing, how should messages be tailored to individual customer segments?

A. By reflecting the specific needs and interests of each segment

B. By using the same message across all segments to maintain consistency

C. By focusing solely on product features

D. By sending frequent messages to increase visibility

View answer

Correct Answer: A

Question #42

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?

A. Journey Data queried from main data extension

B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

C. Journey Data using CRM Report Import Activity to Salesforce Data Extension

D. Contact Data using Synchronized Data Sourcescorrect

View answer

Correct Answer: D

Question #43

The marketing team at Northern Trail Outfitters has been running an email series for three weeks. Management has asked for a report of the results of the email campaign's effectiveness and performance. Which email metric should the associate use to convey the email's visual effectiveness?

A. Open Rate

B. Bounce Rate

C. Click-to-Open Ratecorrect

View answer

Correct Answer: C

Question #44

An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client. The source file that was ingested can be seen below: The client performed the below standard mapping: As a final step, the client had created the field 'Color'. As can be seen, it is extracted from the Creative Name (after the '#' sign). For QA purposes, you have queried a pivot table, with the following fields: * Media Buy Key * Media Buy Name * In View Impressions The final pi

A. A Harmonized dimension was created via a pattern over the Creative Name

B. A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)

C. An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute

D. An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute

View answer

Correct Answer: D

Question #45

Northern Trail Outfitters (NTO) uses data extensions for all of their email audiences. A customer reports they unsubscribed several week-end ago, but continue to receive NTO's daily digest at their old address. NTO's Marketing cloud Admin has confidently deleted them from present in the appropriate data extension.What consideration could account for this behavior?

A. Data retention settings were incorrect in the data extension

B. The email address in All Subscribers is prioritized

C. Contact Builder was not configured properly

D. The data extension was not configured as sendable

View answer

Correct Answer: B

Question #46

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?

A. Create and execute a SQL Query against the _Click data view

B. Create and execute a Tracking Extract

C. Create and execute a Subscriber Engagement report

D. Create and execute a Data Filter on the_Click data view

View answer

Correct Answer: A

Question #47

When should you define goals and filters?

A. After launching a campaign that you want to measure against a goal or filter

B. Over time, when you have something new you want to meausure

C. When you are reviewing campaign statistics for a published campaign

D. Before launching a campaign that you want to measure against a goal or filtercorrect

View answer

Correct Answer: D

Question #48

A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the data follows a naming convention as shown below: Facebook Ads Naming Convention - Campaign Name: Camp|D_CampName#Market_Objective#TargetAge_TargetGender Twitter Ads Naming Convention - Media Buy Name: Market|TargetAge|Objective|OrderID ' Google Ads Naming Convention - Media Buy Name: Buying Type_Market_Objective The client wants to harmonize their data on the common fields b

A. Option A

B. Option Bcorrect

C. Option C

D. Option D

View answer

Correct Answer: B

Question #49

What are the two main functions of the Event API? (select 2)

A. Capture user attributes and actions

B. Process GDPR data or deletion requests

C. Return campaign responses

D. Bulk load external campaign data

View answer

Correct Answer: AC

Question #50

Northern Trail Outfitters is sending out email confirmations to customers each time their order has been received. A marketing associate has been tasked with setting up an automated Journey to fulfill this requirement. Which configuration option should the associate select to ensure this is a transactional send?

A. Send Classificationcorrect

B. Sender Profile

C. Delivery Profile

View answer

Correct Answer: A

Question #51

Northern Trail Outfitters (NTO) wants a business analyst to import contact lists. The analyst has the followCloud Channel Manager and Marketing Cloud Viewer. The Analyst logged in but is unable to import contacts.How should NTO update the user to allow the analyst the appropriate access?

A. Add Marketing Cloud Security Administrator

B. Add Distributed Sending User

C. Remove Marketing Cloud Channel Manager

D. Remove Marketing Cloud Viewer

View answer

Correct Answer: D

Question #52

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement? Choose 2 answers

A. Increase volume of emails to a wider audience

B. Increase the use of dynamic content in emails

C. Adopt a Cart Abandonment Email Campaign

D. Introduce more identity verification steps in check out process

View answer

Correct Answer: BC

Question #53

What functionality is contained in Journey Builder that does not exist in Automation Studio?

A. Native execution of a Server-side JavaScript activity

B. The option to convert a qualified Lead to a Contact

C. Flexibility to wait based on duration or a specific time

D. The ability to send an email to a Salesforce audience

View answer

Correct Answer: B

Question #54

Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:1. Maintain NTO's master suppression list 2. Configure data relationships 3. Create new subscriber attributesWhich role should be assigned to the IT staff member?

A. Analyst

B. Data Manager

C. Administrator

D. Content Creator

View answer

Correct Answer: B

Question #55

What are the components of an interaction studio web campaign? [check]

A. Email capture, homepage, and product requisite

B. Experience, template, and content Zonecorrect

C. Configured recipe, visitor profile, and content window

D. Affinity, infobard and attribution window

View answer

Correct Answer: B

Question #56

Northern Trail Outfitters (NTO) wants more insight into website traffic and behavior generated from promotional email campaigns. Which type of tracking should the associate add to links in emails to better understand NTO's site traffic?

A. Behavioral Triggers

B. UTM Parameters

C. Link Alias

View answer

Correct Answer: B

Question #57

A Marketing Cloud admin has been asked to update their Marketing cloud SFTP password. Where in setup could they accomplish this task?

A. Data management

B. Security

C. Feature Settings

D. Company Settings

View answer

Correct Answer: A

Question #58

A developer wants to expand the functionality of existing code which was written in AMPscript, but prefers to use Server-Side JavaScript (SSJS) for updates.Which SSJS statement will retrieve the value of the AMPscript variable named subKey?

A. Var

B. Variable

C. Variable

D. Var

View answer

Correct Answer: B

Question #59

How can SSJS variables be referenced for content personalization? Choose 1.

A. ariableName

B.

C.

D.

View answer

Correct Answer: B

Question #60

An online retailer would like to utilize Journey Builder interactions for sending post- purchase communications to their customers.What Contact Entry mode best fits this scenario?

A. No re-entry

B. Re-entry anytime

C. Re-entry only after existing

D. Re-entry after time

View answer

Correct Answer: C

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