Salesforce Certified Marketing Cloud Consultant Exam Questions and Answers,

Question #1

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey. What should a consultant recommend as a unique identifier for each subscriber?

A. A common field like Physical Address for Contact Key

B. A number field such as subscriber's phone number for Contact Key

C. An email address for Contact Key

D. A GUID or another generated ID for Contact Key

View answer

Correct Answer: D

Question #2

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Data Extract > File Transfer > Import File

B. File Transfer > Import File > Query > Data Extract > File Transfer > Import File

C. Import File > Query > Data Extract > File Transfer > Import Filecorrect

D. File Transfer > Import File > Data Extract > File Transfer > Import File

View answer

Correct Answer: C

Question #3

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?

A. Create and execute a SQL Query against the _Click data view

B. Create and execute a Tracking Extract

C. Create and execute a Subscriber Engagement report

D. Create and execute a Data Filter on the_Click data view

View answer

Correct Answer: A

Question #4

Northern Trail Outfitters (NTO) send emails from Content Builder and Journey Builder. When subscribers reply to an email, NTO would like to send an auto-reply message using a pre-defined HTML email that explains email replies are unmonitored and they should call NTO for any inquiries. How could these auto-reply messages be enabled?

A. From the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section and select the HTML email from the 'define email' link

B. Create a Triggered Send and on the Reply Mail Management settings page, choose the 'Create Custom Response' option under 'Automated Response Email for Remaining Replies' section, then select the Triggered Send email

C. Create a Triggered Send and from a Sender Profile properties page, enable 'Custom Reply Mail Management Settings', 'Use Auto Reply' and 'Reply using triggered send' options, then select the Triggered Send email

D. Open Admin > Account Setting page in Email Studio and in the 'Auto Reply Email' section, select 'Custom' and paste the HTML email code into the text area field

View answer

Correct Answer: C

Question #5

Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity Is required in the automation?

A. Report Definition Activity

B. SendLog Extract

C. Data Extract Activitycorrect

D. SQL Query Activity

View answer

Correct Answer: C

Question #6

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time. What solution should they use?

A. Automation Studio and Interaction Builder

B. Journey Buildercorrect

C. Automation Studio

D. Automation Studio and Journey Builder

View answer

Correct Answer: B

Question #7

A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud. What is the implication of this data model when using Marketing Cloud Connect?

A. Email Sends will fail if the Contact ID or Lead ID is not included

B. Tracking Data will not be returned to the Sales Cloud email recipient

C. The customer will be able to use Reports and Campaigns as audiences

D. The customer will be unable to use synchronized data extensions

View answer

Correct Answer: A

Question #8

Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated. What could be causing this?

A. Orders should be set up to allow injection upon update in Connect Configuration

B. The associated Contact should be updated to be injected

C. Synchronized Data Sources poll changes every 15 minutes at the quickest

D. Orders are not being updated from not meeting criteria to meeting criteriacorrect

View answer

Correct Answer: D

Question #9

Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?

A. Create a Dynamic List based on page view to segment automatically

B. Create a form with a Completion Action to send a pricing sheet

C. Create a Page Action set to Tag prospects as having viewed it and add them to a list

D. Create a special campaign to track pricing page views

View answer

Correct Answer: C

Question #10

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain. What should the customer have in place to ensure this solution can be implemented?

A. A Transactional Journey with the Not Sent Notification activity included

B. A Datorama instance to ingest their data

C. An external system to receive and confirm callback and subscriptionscorrect

D. An Interaction Studio instance to ingest their data

View answer

Correct Answer: C

Question #11

A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content. The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a rel

A. Use Automation Studio and Salesforce sends with campaign as an audience

B. Use Automation Studio to prepare personalization data and initiate journey

C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic

D. Use send from Salesforce CRM and Salesforce report to prepare personalization data

View answer

Correct Answer: B

Question #12

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings. ? Data for the campaign will be in two data extensions: Customer and New Accounts. ? The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. ? The New Accounts data is encrypted and will be placed on the SFTP at 10:00 p.m. Which automated workflow meets t

A. A scheduled automation which starts at 2:00 a

B. A drop automation which executes File Transfer Activity > Import File Activity > SQL Query Activity > Wait Activity > Send Email Activity

C. A scheduled automation which starts at 2:00 a

D. A scheduled automation which starts at 12:00 a

View answer

Correct Answer: C

Question #13

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way. What should be recommended?

A. Create a new business unit for the new brand

B. Request a second SAP for the existing business unit

C. Request a Private Domain to be added to the existing business unit

D. Implement a new SSL Certificate for the new brand

View answer

Correct Answer: A

Question #14

Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a dally email for orders with their status changed to 'shipped' that day through a journey. Which two methods should be used to filter entry into the journey? Choose 2 answers

A. Filter Activitycorrect

B. Entry Source Filtercorrect

C. SQL Query

D. Decision Splitcorrect

View answer

Correct Answer: ABD

Question #15

Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file. In which two ways should they set up their automation to import the data from the file on a nightly basis? (Choose 2 answers)

A. %%BASEFILENAME_FROM_TRIGGER%%

B. %%BASEFILENAME_FROM_FILEDROP%%

C. Scheduled Starting Source

D. File Drop Starting Source

View answer

Correct Answer: BD

Question #16

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Enable the package for all business units in the Marketing Cloud account

B. Create a separate installed package for each individual web form

C. Instruct the web team to store the client ID and secret in the client-side code

D. Ensure the package scope includes Read and Write permissions for data extensions

View answer

Correct Answer: D

Question #17

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.

A. Event Notification Servicecorrect

B. Platform Events API

C. Data View Export with every send

D. Data Retrieves on the Send Object

View answer

Correct Answer: A

Question #18

A consultant configured a triggered send definition in Sales Cloud for a customer using Marketing Cloud Connect, The trigger is on a Custom Object called 'Shipments' and is enabled for Triggered Sends in Setup. Which two configuration requirements should be considered when troubleshooting? (Choose 2 answers)

A. The Shipment object is on the Account Related List

B. There is a Master Detail Relationship from Contact to Shipment

C. The Shipment object requires a Lookup to Lead or Contact

D. An Apex Trigger is created on the Shipment object

View answer

Correct Answer: AD

Question #19

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

A. Recent Email Send Report

B. Data Views

C. Send Logcorrect

D. Tracking Extract

View answer

Correct Answer: C

Question #20

Scenario: Northern Trail Outfitters (NTO) aims to create a dynamic audience from a data extension for a daily email campaign. The audience changes daily, and the emails include a "View As Web Page" (VAWP) link. NTO wants to ensure this link remains functional even as the audience is refreshed daily.

A. Use exclusion lists for the send - excluding those that already were sent the email

B. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context

C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day

D. Use SQL Query to filter the audience into a new data extension that is upserted every day

View answer

Correct Answer: D

Question #21

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team. What method should the team use?

A. Send Logs

B. Data Views

C. Tracking Extracts

D. Scheduled Reports

View answer

Correct Answer: B

Question #22

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. What should a consultant recommend?

A. Use personalization strings created by selecting the data extension

B. Use AMPscript variables created from each field in the data extension

C. Use Dynamic Content rules to select a content area for each subscriber

D. Use Guide Template Language created for each field in the data extension

View answer

Correct Answer: A

Question #23

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

A. Synchronized Data Sources only push data every 15 minutescorrect

B. ContactID was used as Subscriber Keycorrect

C. Email Address was used as Subscriber Key

D. Individual Level Tracking was not selected in Marketing Cloud Configurationcorrect

View answer

Correct Answer: ABD

Question #24

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails. What would be required to process the correct subscribers?

A. Journey settings > No re-entry

B. Contact Evaluation > Evaluate new records onlycorrect

C. Contact Evaluate > Evaluate all records

D. Journey Settings > Use email attribute from Contacts

View answer

Correct Answer: B

Question #25

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support. What should a consultant recommend to meet these criteria?

A. Select "Use separate 'Subscription Center' for this business unit" in Settings

B. Create attributes for each child business unit in "Profile Management" to record unsubscribes

C. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes

D. Select "Subscribers will be unsubscribed from this business unity only" in Settingscorrect

View answer

Correct Answer: D

Question #26

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Enable the package for all business units in the Marketing Cloud account

B. Create a separate installed package for each individual web form

C. Instruct the web team to store the client ID and secret in the client-side code

D. Ensure the package scope includes Read and Write permissions for data extensions

View answer

Correct Answer: D

Question #27

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

A. Journey that allows re-entry after exitingcorrect

B. Scheduled Automation utilizing Triggered Send Emails

C. Scheduled Automation using a Send Activity

D. Single Send Journey

View answer

Correct Answer: A

Question #28

A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? Choose 2 answers

A. They may utilize an external FTP site

B. The directory Is unable to be used by another File Drop Automation

C. The directory used by the file trigger should be inside the import directory

D. The directory cannot contain more than five file triggers

View answer

Correct Answer: AB

Question #29

Is it possible for many users to edit exact same Email Template simultaneously?

A. False

B. True

View answer

Correct Answer: A

Question #30

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key. Which two options should the consultant recommend? (Choose 2 answers)

A. Emailcorrect

B. CRM IDcorrect

C. Mobile Device ID

D. Loyalty Program Numbercorrect

View answer

Correct Answer: ABD

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