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Salesforce CDP Exam Questions and Answers, Salesforce Customer Data Platform | SPOTO

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Question #1
How often does the Contact data from Marketing Cloud data bundle refresh in Salesforce?
A. Every 15 minutes
B. Every 12 Hours
C. Hourly
D. Daily
View answer
Correct Answer: D
Question #2
How many Metrics can be present in 1 segment container?
A. 1correct
B. 5
C. 10
D. 100
View answer
Correct Answer: A
Question #3
Which three Salesforce CDP objects are accessible in Tableau with the Connected App?
A. Segment Membership
B. Data Model
C. Data Source
D. Segment Metadata
E. Calculated Insights
View answer
Correct Answer: BCE
Question #4
Which of the following objects or fields are supported for ingestion using the Salesforce CRM connect?
A. Standard Big Objects
B. Standard Objects
C. Custom Big Objects
D. Classic Encrypted Fields
E. Custom Objects
View answer
Correct Answer: BDE
Question #5
Which data attributes can be included in activation to a Marketing Cloud Data Extension?
A. Directattributes of the entity being activated on
B. Any Data Model Objects field
C. Attributes used in Segment filter rule definition
D. Any Data Stream or Data Source Object's field
View answer
Correct Answer: A
Question #6
What is the maximum number of filter criteria a segment can have?
A. 10
B. 50
C. 500
D. 99
View answer
Correct Answer: B
Question #7
In which two areas can an administrator verify a segment publishing status?
A. In segment Publish Summary dashboard
B. In Segment Publish History report
C. In Publish History related list of Activation record
D. In Publish History related list of Segment record
View answer
Correct Answer: CD
Question #8
What type of data is the information a company collects directly from their audience or customers and brings into CDP?
A. Partner Data
B. Second Party Data
C. First Party Data
D. Third Party Data
View answer
Correct Answer: C
Question #9
Which three types of data can identity resolution combine into a unified profile?
A. Corporate Performance
B. Behavioral
C. Profile
D. Product
E. Transactional
View answer
Correct Answer: BCE
Question #10
Which are the following actions can be applied to a previously created segment? (Choose 3)
A. Deactivate
B. Copy
C. Reactivate
D. Delete
E. Export
View answer
Correct Answer: ABD
Question #11
What programming language is used to configure Calculated Insights?
A. Python
B. DCL
C. SOQL
D. ANSI SOQL
View answer
Correct Answer: D
Question #12
Which of the following are characteristics of Formulas? (Choose 2)
A. Simple logic on a row-based operation
B. Ease of use, self-service
C. Highly reusable content
D. Attribute updated regularly
View answer
Correct Answer: AC
Question #13
Activation Target auto configured after connected with the platform
A. SFMC
B. S3 Bucket
C. Personalization through Interaction Studio
D. Commerce Cloud
View answer
Correct Answer: AB
Question #14
Which feature determines the attribute value in the file when activating on the Unified Individual?
A. Einstein Activation
B. Reconciliation Rules
C. Data Stream Sequence
D. Random Selection
View answer
Correct Answer: B
Question #15
How many CRM orgs can be connected to CDP instance?
A. 5
B. 10
C. 20
D. No hard limit
View answer
Correct Answer: D
Question #16
How many Salesforce orgs can an administrator connect to Salesforce CDP?
B. 2
C. 10
D. No hard limit
View answer
Correct Answer: D
Question #17
What should be the type of the Event Time Field while ingesting Engagement data?
A. Mutable
B. Inconsistent
C. Immutable
D. None of the above
View answer
Correct Answer: C
Question #18
How many Metrics can be present in 1 segment container?
A. 1
B. 5
C. 10
D. 100
View answer
Correct Answer: A
Question #19
Which data model defines the complete set of experiences that customers go through when interacting with a company?
A. Party Data Model
B. Journey Data Modelcorrect
C. Engagement Data Model
D. Case Data Model
View answer
Correct Answer: B
Question #20
What are the two refresh models available for a cloud storage data stream?
A. Updatecorrect
B. Upsertcorrect
C. Append
D. Full Refreshcorrect
View answer
Correct Answer: ABD
Question #21
Options to load company's external customer management data in nearly real time
A. CRM connector
B. Bulk load through S3 bucket
C. Ingestion API
D. MuleSoft Connector
E. Custom Connector
View answer
Correct Answer: BC
Question #22
How does a Marketer take advantage of identity Resolution in segmentation?
A. Segment on Unified Individual
B. Segment on Account
C. Segment on Contact Point Email
D. Segment on Individual
View answer
Correct Answer: A
Question #23
Which three types of data can Identity Resolution combine into a unified Profile?
A. Corporate Performancecorrect
B. Behavioralcorrect
C. Transactionalcorrect
D. Product
E. Profilecorrect
View answer
Correct Answer: ABCE
Question #24
In addition to Unified Individual Object, what other object does Salesforce CDP automatically create and manage during the Identity Resolution process?
A. Unified Lead Objects
B. Unified Contact Point Objectscorrect
C. Unified Order Objects
D. Unified Product Objects
View answer
Correct Answer: B
Question #25
What are two benefits Customer Data Platform provides a company in relation to managing customer data?
A. Data Stewardship
B. Unifying data silos
C. Single source of truth
D. Data Cleansing
View answer
Correct Answer: BC
Question #26
What is the Salesforce CRM connector full refresh frequency for data streams?
A. One time only
B. Weekly
C. Daily
D. Hourly
View answer
Correct Answer: B
Question #27
What are the two options for the publishing schedule of segments?
A. Don't Refresh
B. Data Stream schedule
C. 12 or 24 hrs
D. Activation schedule
View answer
Correct Answer: AC
Question #28
What is a DMO called if it inherits the name, shape, and semantics of the reference object?
A. Custom DMO
B. Standard DMO
C. Data Lake Object (DLO)
D. Data Source Object (DSO)
View answer
Correct Answer: B
Question #29
How many calculated insights can be created per tenant?
A. 5
B. 10
C. 50
D. 100
View answer
Correct Answer: D
Question #30
What is the first step in the two step process to ingest data from SFMC to Salesforce CDP?
A. Extract marketing Cloud data to customer owned S3 bucket
B. Extract Marketing cloud data to Salesforce owned SFTP
C. Extract Marketing Cloud data to Salesforce owned S3 bucketcorrect
D. Extract Marketing Cloud data to customer owned SFTP
View answer
Correct Answer: C

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