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Salesforce Advanced Cross Channel Exam Questions and Answers, | SPOTO

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Question #1
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
A. Product
B. Content
C. banner
View answer
Correct Answer: ABC
Question #2
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A. Journey builder
B. On the facebook ad channel
View answer
Correct Answer: A
Question #3
What three reasons explain why an SMS message may fail to reach a mobile device?
A. The user is currently on a call
B. The mobile device has a low battery
C. The mobile device is powered off
D. The user is out of range of cellular networks
E. The number used to send the SMS was a landline
View answer
Correct Answer: CDE
Question #4
What will you to send a real time email to a customer with a dynamic buy link when available stock goes below 50? Select 2.
A. Journey api
B. Rest api
C. Transactional messaging api
D. Email soap api
View answer
Correct Answer: BC
Question #5
Where would you add a topic profile
A. Social studio automate
B. Admin settings
C. Workspace settings
D. Social studio engage
View answer
Correct Answer: B
Question #6
What is true about Inbox message:
A. It can open any public url also and not only cloud page
B. Device owns the message not the contact
C. Contact owns the message not the device
D. Alert+inbox consume 1 supermessage
View answer
Correct Answer: B
Question #7
What is true about Inbox message:
A. It can open any public url also and not only cloud page
B. Device owns the message not the contact
C. Contact owns the message not the device
D. Alert+inbox consume 1 supermessage
View answer
Correct Answer: B
Question #8
You are getting an error while trying to make an inbox message as inactive. What could be the possible reason.
A. Some automation activity is using the inbox message
B. The message is already scheduled/active
C. The message has already been sent
View answer
Correct Answer: C
Question #9
When are customers eligible to be send a message in STO (when customer will engage then its sent)
A. immediately when the STO activity arrives
B. Within the first minute of next hour
C. with the next hour
D. At the hour user engages Within the next 24hourscorrect
View answer
Correct Answer: D
Question #10
What is true about Einstein engagement frequency (EEF). Select 3
A. EEF uses only commercial send data not transactionalcorrect
B. The model uses data available only in your accountcorrect
C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue
D. It uses last ISO days engagement data
View answer
Correct Answer: ABC
Question #11
What is the fastest way to add a classification to a post?
A. Macro
B. Add classification manually to each post
C. Classification cannot be added to a post
View answer
Correct Answer: A
Question #12
What is true about shared entry event.
A. It cannot be modified
B. Data extension created by it can be modified
C. Yon can use filter for entry audience segregation
View answer
Correct Answer: C
Question #13
Select features Einstein content selection, Select 2
A. Uses open time email contentcorrect
B. Content selection based on business rulescorrect
View answer
Correct Answer: AB
Question #14
To what types of objects can you do a quick send in distributed marketing, Select multiple
A. Lead
B. Contact
C. Person account, (opportunities, Quick send message records)
View answer
Correct Answer: AB
Question #15
Where would you set a threshold limit in social studio
A. enterprise admin settings
B. workspace settings
C. tab in engage
D. column in engage
View answer
Correct Answer: D
Question #16
What is true for behavioral triggers. Multiple select.
A. they cannot be modified
B. need catalog data
C. need collect tracking code
View answer
Correct Answer: BC
Question #17
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
A. Einstein content selection
B. Einstein copy insights
C. Einstein engagement scoring
View answer
Correct Answer: A
Question #18
Where would you add a topic profile
A. Social studio automate
B. Admin settings
C. Workspace settings
D. Social studio engage
View answer
Correct Answer: A
Question #19
What does Einstein copy Insight take into account, (Select 3 answer)
A. Frequently used phrases in subject linecorrect
B. spelling and punctuation errors
C. emotional tone of subject linecorrect
D. engagement datacorrect
View answer
Correct Answer: ACD
Question #20
How often is the model refreshed for Einstein engagement frequency (uses 2Sday& data)-weekly
A. hourly
B. daily
C. monthly
D. Biweeklycorrect
View answer
Correct Answer: D
Question #21
What user permission is required to configure SSO in social studio.
A. Super user
B. full user
C. custom user
D. limited user
View answer
Correct Answer: A
Question #22
Where would you set a threshold limit in social studio
A. enterprise admin settings
B. workspace settings
C. tab in engage
D. column in engagecorrect
View answer
Correct Answer: D
Question #23
What is true about contact data and journey data.
A. Journey data is static and contact data is updated data
B. Contact data is static and journey data is updated data
View answer
Correct Answer: A
Question #24
How should an administrator update the "Do Not Track attribute" value after it has initially been set?
A. Overwrite a subscriber's DoNotTrack settings with an import
B. Use an API Call
C. Respond to the email with the subject line 'Begin Tracking''
D. Log a support case
View answer
Correct Answer: B
Question #25
What is true about Inbox message:
A. Alert+inbox consume 1 supermessage
B. Device owns the message not the contact
C. Contact owns the message not the device
D. It can open any public url also and not only cloud page
View answer
Correct Answer: B
Question #26
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
A. Productcorrect
B. Contentcorrect
C. bannercorrect
View answer
Correct Answer: ABC
Question #27
Select features Einstein content selection, Select 2
A. Uses open time email contentcorrect
B. Content selection based on business rulescorrect
View answer
Correct Answer: AB
Question #28
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
A. Einstein content selectioncorrect
B. Einstein copy insights
C. Einstein engagement scoring
View answer
Correct Answer: A
Question #29
Globex Supermarkets are setting up Beacons in their stores, and set up one beacon in the produce section, and another in the deli section. Why should they lower the Transmit Power setting on the beacons?
A. It prevents both the produce message and the deli message from being triggered in both places
B. So that even devices with Bluetooth turned off can receive messages triggered by the beacons
C. So that even devices with Push Notifications turned off can receive messages triggered by the beacons
D. They should always be set to High Transmit Power setting
View answer
Correct Answer: A
Question #30
What user permission is required to configure SSO in social studio.
A. Super usercorrect
B. full user
C. custom user
D. limited user
View answer
Correct Answer: A

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