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Latest Salesforce MKT-101 Exam Questions and Answers, Free PDF | SPOTO

The Salesforce MKT-101 exam is designed for professionals who want to demonstrate their expertise in Marketing Cloud Administration. To succeed in this exam, candidates should practice with the most recent MKT-101 exam questions and answers. SPOTO offers high-quality study materials, including free PDFs, exam dumps, and practice test questions. These resources are tailored to help you become familiar with the exam format and question types, boosting your confidence for the test. Our MKT-101 practice questions are designed to cover all key topics and provide an in-depth understanding of Marketing Cloud functionality. Whether you’re looking for sample questions, exam prep, or a full practice test, SPOTO has the tools you need to pass the Salesforce MKT-101 exam. Start your journey to certification today!
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Question #1
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.What should NTO configure in Path Optimizer?
A. mail Engagement
B. anual Engagement
C. eb Conversion
View answer
Correct Answer: A

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Question #2
A marketer is testing an email that includes an Interactive Email Form and discovers the form is missing when the email is opened in Gmail.What guidance should be given to the email developer to ensure the interactive form displays correctly?
A. nsure the 'Optimize for Gmail' checkbox is selected
B. nsure characters in the CSS tags are limited to 16kB
C. nsure fallback content has been configured for Gmail
View answer
Correct Answer: A
Question #3
A marketer for Northern Trail Outfitters needs to see test emails for each subscriber in a data extension.What should the marketer do to ensure the data extension appears as a Recipient Test Data Extension in the Test Send menu?
A. ave the data extension in the Test Folder
B. reate the data extension as 'Is Testable'
C. ssociate the data extension to the Campaign
View answer
Correct Answer: B
Question #4
Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.Which step prevents the automation from completing the automation instance and delivering an inaccurate report?
A. ata Extract Activity
B. erification Activity
C. ait Activity
View answer
Correct Answer: B
Question #5
Northern Trail Outfitters (NTO) wants to leverage Path Optimizer to test new marketing content. The best path will be selected based on the orders placed on NTO's website.What should NTO configure in Path Optimizer?
A. Email Engagement
B. Manual Engagement
C. Web Conversion
View answer
Correct Answer: A
Question #6
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send up to three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.Which Journey Builder component addresses the two requirements of this campaign?
A. Decision Splits
B. Goals
C. Exits
View answer
Correct Answer: B
Question #7
Northern Trail Outfitters (NTO) has a new product launch.Which tool should enable NTO to easily target the most loyal subscribes?
A. ath Optimizer
B. oogle Analytics Audience
C. instein Engagement Scoring
View answer
Correct Answer: B
Question #8
The customer service team at Northern Trail Outfitters is reporting that customers are complaining about emails ending up in their spam folders. The marketing team is asking for a solution that can check if the email contains any flags that can classify it as spam.
A. est Send
B. ontent Detective
C. ubscriber Preview
View answer
Correct Answer: B
Question #9
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
A. ark the field as the Primary Key
B. ark the data extension as Sendable
C. se Email Address as Subscriber Key
View answer
Correct Answer: C
Question #10
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.What should the marketer do to accomplish this?
A. Leverage Social Studio to capture email addresses
B. Create CloudPages to collect and subscribe users,
C. Use Journey Builder to build an audience using Ad Studio
View answer
Correct Answer: A
Question #11
Northern Trail Outfitters (NTO) is interested in exploring its large volume of send data. NTO wants to dynamically filter, sort, and group the data in one view but is not comfortable writing SQL queries.Which tool should NTO use?
A. ilter Activity in Automation Studio
B. mail Performance Over Time Report
C. ivot table in Datorama Reports
View answer
Correct Answer: C
Question #12
Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.Which action ensures NTO's sending reputation remains intact?
A. mplement an SAP with Private Domain and a Dedicated IP
B. equest three Dedicated IPs to spread out the sending volume
C. equest a Private Domain to leverage SPF and DKIM authentication
View answer
Correct Answer: A
Question #13
Northern Trail Outfitters (NTO) sends 500,000 emails per month and shares its sending domain and IP with other customers.Which action ensures NTO's sending reputation remains intact?
A. Implement an SAP with Private Domain and a Dedicated IP
B. Request three Dedicated IPs to spread out the sending volume
C. Request a Private Domain to leverage SPF and DKIM authentication
View answer
Correct Answer: A
Question #14
A marketer has been asked to collect consumer information using Marketing Cloud for users obtained from social channels for future mailing.What should the marketer do to accomplish this?
A. everage Social Studio to capture email addresses
B. reate CloudPages to collect and subscribe users,
C. se Journey Builder to build an audience using Ad Studio
View answer
Correct Answer: A
Question #15
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.Which configuration should be used to ensure the exclusion is updated before the audience query runs?
A. n the step with the two SQL activities, place a wait step between them
B. lace the audience SQL Query Activity in a step after the exclusion SQL Query Activity
C. lace the audience SQL Query Activity below the exclusion SQL Query Activity
View answer
Correct Answer: B
Question #16
When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.Which configuration should be used to ensure the exclusion is updated before the audience query runs?
A. In the step with the two SQL activities, place a wait step between them
B. Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity
C. Place the audience SQL Query Activity below the exclusion SQL Query Activity
View answer
Correct Answer: B
Question #17
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.Which content block should the team use to capture this information directly from the inbox for some subscribers?
A. mart capture block
B. nteractive Email Form block
C. instein content block
View answer
Correct Answer: B

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