Latest Salesforce Data Cloud Consultant Exam Questions and Answers, 2025 Update

Question #1

Which two common use cases can be addressed with Data Cloud? Choose 2 answers

A. Understand and act upon customer data to drive more relevant experiences

B. Govern enterprise data lifecycle through a centralized set of policies and processes

C. Harmonize data from multiple sources with a standardized and extendable data model

D. Safeguard critical business data by serving as a centralized system for backup and disaster recovery

View answer

Correct Answer: AC

Question #2

A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers

A. Review data transformations to ensure they're run after calculated insights

B. Review calculated insights to make sure they're run before segments are refreshed

C. Review segments to ensure they're refreshed after the data is ingested

D. Review calculated insights to make sure they're run after the segments are refreshed

View answer

Correct Answer: BC

Question #3

A consultant is discussing the benefits of Data Cloud with a customer that has multiple disjointed data sources. Which two functional areas should the consultant highlight in relation to managing customer data? Choose 2 answers

A. Data Harmonizationcorrect

B. Unified Profilescorrect

C. Master Data Management

D. Data Marketplace

View answer

Correct Answer: AB

Question #4

A customer wants to use the transactional data from their data warehouse in Data Cloud. They are only able to export the data via an SFTP site. How should the file be brought into Data Cloud?

A. Ingest the file with the SFTP Connector

B. Ingest the file through the Cloud Storage Connector

C. Manually import the file using the Data Import Wizard

D. Use Salesforce's Dataloader application to perform a bulk upload from a desktop

View answer

Correct Answer: A

Question #5

Which configuration supports separate Amazon S3 buckets for data ingestion and activation?

A. Dedicated S3 data sources in Data Cloud setupcorrect

B. Multiple S3 connectors in Data Cloud setup

C. Dedicated S3 data sources in activation setup

D. Separate user credentials for data stream and activation target

View answer

Correct Answer: A

Question #6

A client wants to bring in loyalty data from a custom object in Salesforce CRM that contains a point balance for accrued hotel points and airline points within the same record. The client wants to split these point systems into two separate records for better tracking and processing. What should a consultant recommend in this scenario?

A. Clone the data source object

B. Use batch transforms to create a second data lake object

C. Create a junction object in Salesforce CRM and modify the ingestion strategy

D. Create a data kit from the data lake object and deploy it to the same Data Cloud org

View answer

Correct Answer: B

Question #7

Which two dependencies prevent a data stream from being deleted? Choose 2 answers

A. The underlying data lake object is used in activation

B. The underlying data lake object is used in a data transform

C. The underlying data lake object is mapped to a data model object

D. The underlying data lake object is used in segmentation

View answer

Correct Answer: BC

Question #8

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

A. Create new segments using nested segments

B. Create a High Investment Balance calculated insight

C. Package High Investment Balance Customers in a data kit

D. Create new segments by cloning High Investment Balance Customers

View answer

Correct Answer: A

Question #9

A Data Cloud customer wants to adjust their identity resolution rules to increase their accuracy of matches. Rather than matching on email address, they want to review a rule that joins their CRM Contacts with their Marketing Contacts, where both use the CRM ID as their primary key. Which two steps should the consultant take to address this new use case? Choose 2 answers

A. Map the primary key from the two systems to Party Identification, using CRM ID as the identification name for both

B. Map the primary key from the two systems to party identification, using CRM ID as the identification name for individualscoming from the CRM, and Marketing ID as the identification name for individuals coming from the marketing platform

C. Create a custom matching rule for an exact match on the Individual ID attribute

D. Create a matching rule based on party identification that matches on CRM ID as the party identification name

View answer

Correct Answer: AD

Question #10

If a data source does not have a field that can be designated as a primary key, what should the consultant do?

A. Use the default primary key recommended by Data Cloud

B. Create a composite key by combining two or more source fields through a formula field

C. Select a field as a primary key and then add a key qualifier

D. Remove duplicates from the data source and then select a primary key

View answer

Correct Answer: B

Question #11

A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? (Choose two.)

A. Review data transformations to ensure they're run after calculated insights

B. Review calculated insights to make sure they're run after the segments are refreshed

C. Review segments to ensure they’re refreshed after the data is ingested

D. Review calculated insights to make sure they're run before segments are refreshed

View answer

Correct Answer: CD

Question #12

Cumulus Financial created a segment called High Investment Balance Customers. This is a foundational segment that includes several segmentation criteria the marketing team should consistently use. Which feature should the consultant suggest the marketing team use to ensure this consistency when creating future, more refined segments?

A. Create new segments using nested segments

B. Create a High Investment Balance calculated insight

C. Package High Investment Balance Customers in a data kit

D. Create new segments by cloning High Investment Balance Customers

View answer

Correct Answer: A

Question #13

Luxury Retailers created a segment targeting high value customers that it activates through Marketing Cloud for email communication. The company notices that the activated count is smaller than the segment count. What is a reason for this?

A. Marketing Cloud activations apply a frequency cap and limit the number of records that can be sent in an activation

B. Data Cloud enforces the presence of Contact Point for Marketing Cloud activations

C. Marketing Cloud activations automatically suppress individuals who are unengaged and have not opened or clicked on an email in the last six months

D. Marketing Cloud activations only activate those individuals that already exist in Marketing Cloud

View answer

Correct Answer: B

Question #14

A company is seeking advice from a consultant on how to address the challenge of having multiple leads and contacts in Salesforce that share the same email address. The consultant wants to provide a detailed and comprehensive explanation on how Data Cloud can be leveraged to effectively solve this issue. What should the consultant highlight to address this company's business challenge?

A. Data Bundles

B. Calculated Insights

C. Identity Resolution

D. Identity Resolution

View answer

Correct Answer: C

Question #15

A user wants to be able to create a multi-dimensional metric to identify unified individual lifetime value (LTV). Which sequence of data model object (DMO) joins is necessary within the calculated Insight to enable this calculation?

A. Unified Individual > Unified Link Individual > Sales Ordercorrect

B. Unified Individual > Individual > Sales Order

C. Sales Order > Individual > Unified Individual

D. Sales Order > Unified Individual

View answer

Correct Answer: A

Question #16

Northern Trail Outfitters (NTO), an outdoor lifestyle clothing brand, recently started a new line of business. The new business specializes in gourmet camping food. For business reasons as well as security reasons, it's important to NTO to keep all Data Cloud data separated by brand. Which capability best supports NTO's desire to separate its data by brand?

A. Data streams for each brand

B. Data model objects for each brand

C. Data spaces for each brandcorrect

D. Data sources for each brand

View answer

Correct Answer: C

Question #17

A customer is trying to activate data from Data Cloud to an Amazon S3 Cloud File Storage Bucket. Which authentication type should the consultant recommend to connect to the S3 bucket from Data Cloud?

A. Use an S3 Private Key Certificate

B. Use an S3 Encrypted Username and Password

C. Use a JWT Token generated on S3

D. Use an S3 Access Key and Secret Key

View answer

Correct Answer: D

Question #18

Which two steps should a consultant take if a successfully configured Amazon S3 data stream fails to refresh with a "NO FILE FOUND" error message? Choose 2 answers

A. Check if correct permissions are configured for the Data Cloud user

B. Check if the Amazon S3 data source is enabled in Data Cloud Setup

C. Check If the file exists in the specified bucket location

D. Check if correct permissions are configured for the S3 user

View answer

Correct Answer: AC

Question #19

A customer has a Master Customer table from their CRM to ingest into Data Cloud. The table contains a name and primary email address, along with other personally Identifiable information (Pll). How should the fields be mapped to support identity resolution?

A. Create a new custom object with fields that directly match the incoming table

B. Map all fields to the Customer object

C. Map name to the Individual object and email address to the Contact Phone Email object

D. Map all fields to the Individual object, adding a custom field for the email address

View answer

Correct Answer: C

Question #20

Northern Trail Qutfitters wants to be able to calculate each customer's lifetime value {LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. What should a consultant use to address this use case in Data Cloud?

A. Flow Orchestration

B. Nested segments

C. Metrics on metricscorrect

D. Streaming data transform

View answer

Correct Answer: C

Question #21

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?

A. Segment exclusion

B. Nested segments

C. Segment membership data model objectcorrect

D. Calculated insights

View answer

Correct Answer: C

Question #22

A customer has a requirement to receive a notification whenever an activation fails for a particular segment. Which feature should the consultant use to solution for this use case?

A. Flow

B. Report

C. Activation alertcorrect

D. Dashboard

View answer

Correct Answer: C

Question #23

A customer needs to integrate in real time with Salesforce CRM. Which feature accomplishes this requirement?

A. Streaming transformscorrect

B. Data model triggers

C. Sales and Service bundle

D. Data actions and Lightning web components

View answer

Correct Answer: A

Question #24

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

A. Cities containing 'San Jose', ’San José', 'san josé, or 'san jose'

B. Cities only containing 'San José or 'san josé'

C. Cities only containing 'San José' or 'San Jose'

D. Cities only containing 'San Jose' or 'san jose'

View answer

Correct Answer: B

Question #25

A customer is concerned that the consolidation rate displayed in the identity resolution is quite low compared to their initial estimations. Which configuration change should a consultant consider in order to increase the consolidation rate?

A. Change reconciliation rules to Most Occurring

B. Increase the number of matching rules

C. Include additional attributes in the existing matching rules

D. Reduce the number of matching rules

View answer

Correct Answer: B

Question #26

A segment fails to refresh with the error "Segment references too many data lake objects (DLOS)". Which two troubleshooting tips should help remedy this issue? Choose 2 answers

A. Split the segment into smaller segments

B. Use calculated insights in order to reduce the complexity of the segmentation query

C. Refine segmentation criteria to limit up to five custom data model objects (DMOs)

D. Space out the segment schedules to reduce DLO load

View answer

Correct Answer: AB

Question #27

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID of their customers. Which object should the consultant use in identity resolution to perform exact match rules on the Loyalty ID?

A. Party Identification objectcorrect

B. Loyalty Identification object

C. Individual object

D. Contact Identification object

View answer

Correct Answer: A

Question #28

An organization wants to enable users with the ability to identify and select text attributes from a picklist of options. Which Data Cloud feature should help with this use case?

A. Value suggestioncorrect

B. Data harmonization

C. Transformation formulas

D. Global picklists

View answer

Correct Answer: A

Question #29

A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers

A. Review data transformations to ensure they're run after calculated insights

B. Review calculated insights to make sure they're run before segments are refreshed

C. Review segments to ensure they're refreshed after the data is ingested

D. Review calculated insights to make sure they're run after the segments are refreshed

View answer

Correct Answer: BC

Question #30

A. Individuals who purchased at least one of any red’ product and also purchased at least one pair of ‘shoes’correct

B. Individuals who purchased at least one 'red shoes' as a single line item in a purchase

C. Individuals who made a purchase of at least one 'red shoes’ and nothing else

D. Individuals who purchased at least one of any 'red' product or purchased at least one pair of 'shoes'

View answer

Correct Answer: A

Question #31

To import campaign members into a campaign in Salesforce CRM, a user wants to export the segment to Amazon S3. The resulting file needs to include the Salesforce CRM Campaign ID in the name. What are two ways to achieve this outcome? Choose 2 answers

A. Include campaign identifier in the activation name

B. Hard code the campaign identifier as a new attribute in the campaign activation

C. Include campaign identifier in the filename specification

D. Include campaign identifier in the segment name

View answer

Correct Answer: AC

Question #32

Cumulus Financial uses Data Cloud to segment banking customers and activate them for direct mail via a Cloud File Storage activation. The company also wants to analyze individuals who have been in the segment within the last 2 years. Which Data Cloud component allows for this?

A. Segment exclusion

B. Nested segments

C. Segment membership data model objectcorrect

D. Calculated insights

View answer

Correct Answer: C

Question #33

Every day, Northern Trail Outfitters (NTO) uploads a summary of the last 24 hours of store transactions to a new file in an Amazon S3 bucket, and files older than 7 days are automatically deleted. Each file contains a timestamp in a standardized naming convention. What should a consultant consider when ingesting this data stream?

A. Ensure the refresh mode is set to "Upsert" and Refresh only new files" is selected

B. Ensure the refresh mode is set to "Full Refresh" and the filename contains a wildcard to accommodate the timestampcorrect

C. Ensure the refresh mode is set to "Full Refresh" and "Refresh only new files' is selected

D. Advise NTO to change their processes: this configuration is not supported

View answer

Correct Answer: B

Question #34

Northern Trail Outfitters uploads new customer data to an Amazon S3 Bucket on a daily basis to be ingested in Data Cloud. In whatorder should each process be run to ensure that freshly imported data is ready and available to use for any segment?

A. Refresh Data Stream > Calculated Insight > Identity Resolution

B. Identity Resolution > Calculated Insight > Refresh Data Stream

C. Calculated Insight > Identity Resolution > Refresh Data Stream

D. Refresh Data Stream > Identity Resolution > Calculated Insight

View answer

Correct Answer: D

Question #35

Northern Trail Outfitters wants to implement Data Cloud and has several use cases in mind. Which two use cases are considered a good fit for Data Cloud? Choose 2 answers

A. To ingest and unify data from various sources to reconcile customer identitycorrect

B. To create and orchestrate cross-channel marketing messages

C. To use harmonized data to more accurately understand the customer and business impactcorrect

D. To eliminate the need for separate business intelligence and IT data management tools

View answer

Correct Answer: AC

Question #36

A retailer wants to unify profiles using Loyalty ID which is different than the unique ID oftheir customers.Which object should the consultant use in identity resolution to perform exact match rules on theLoyalty ID?

A. Party Identification object

B. Loyalty Identification object

C. Individual object

D. Contact Identification object

View answer

Correct Answer: A

Question #37

Which option allows an organization an easy way to ingest Marketing Cloud subscriber profile attributes into Data Cloud on a daily basis?

A. Marketing Cloud Connect API

B. Email Studio Starter Data Bundle

C. Profile attributes are not yet supported

D. Automation Studio and Profile APIcorrect

View answer

Correct Answer: D

Question #38

Which two common use cases can be addressed with Data Cloud?

A. Harmonize data from multiple sources with a standardized and extendable data model

B. Understand and act upon customer data to drive more relevant experiences

C. Safeguard critical business data by serving as a centralized system for backup and disaster recovery

D. Govern enterprise data lifecycle through a centralized set of policies and processes

View answer

Correct Answer: AB

Question #39

Which method should an administrator use when performing aggregations in windows of 15 minutes on data collected via the Interactions SDK and Mobile SDK?

A. Activation

B. Segment

C. Streaming Insightcorrect

D. Calculated Insight

View answer

Correct Answer: C

Question #40

The leadership team at Cumulus Financial has declared that customers who have deposited more than $250,000 in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the next year. Which two features support this need?

A. Calculated Insightcorrect

B. Report|

C. Segmentcorrect

D. Dashboard

View answer

Correct Answer: AC

Question #41

How can a consultant modify attribute names to match a naming convention in Cloud File Storage targets?

A. Use a formula field to update the field name in an activation

B. Update attribute names in the data stream configuration

C. Set preferred attribute names when configuring activation

D. Update field names in the data model object

View answer

Correct Answer: C

Question #42

When performing Segmentation or Activation, which timezone is used to publish and refresh data?

A. Timezone of the Data Cloud Admin user

B. Timezone is explicitly specified when creating a segment or activation

C. Timezone set by the Salesforce Data Cloud org

D. Timezone of the user defining the activity

View answer

Correct Answer: CA

Question #43

What is a DMO called if it inherits the name, shape, and semantics of the reference object?

A. Custom DMO

B. Standard DMO

C. Data Lake Object (DLO)

D. Data Source Object (DSO)

View answer

Correct Answer: BA

Question #44

The leadership team at Cumulus Financial has declared that customers who have deposited more than $250,000 in the last 5 years and who are not using advisory services, will be the central focus for all new campaigns in the next year. Which two features support this need?

A. Calculated Insightcorrect

B. Report|

C. Segmentcorrect

D. Dashboard

View answer

Correct Answer: AC

Question #45

Which data model subject area defines the revenue or quantity for an opportunity by product family?

A. Engagement

B. Product

C. Party

D. Sales Ordercorrect

View answer

Correct Answer: D

Question #46

Which data model subject area defines the revenue or quantity for an opportunity by product family?

A. Engagement

B. Product

C. Party

D. Sales Order

View answer

Correct Answer: D

Question #47

A consultant has an activation that is set to publish every 12 hours, but has discovered that updates to the data prior to activation are delayed by up to 24 hours. Which two areas should a consultant review to troubleshoot this issue? Choose 2 answers

A. Review data transformations to ensure they're run after calculated insights

B. Review calculated insights to make sure they're run before segments are refreshed

C. Review segments to ensure they're refreshed after the data is ingested

D. Review calculated insights to make sure they're run after the segments are refreshed

View answer

Correct Answer: BC

Question #48

An administrator has configured the Salesforce CRM connector and set up a data stream for the Case object. A new custom field called "Business Priority" was created on the Case object. However, that field is not available when trying to add it in the data stream. What could be causing this issue?

A. Custom fields on the Case objects are not supported for ingesting into Data Cloud

B. Utilize the Salesforce Dataloader application to perform a bulk upload from a desktop

C. The Data Cloud administrator does not need to do anything

D. The Salesforce Integration User is missing "Read" permissions on the newly created field

View answer

Correct Answer: D

Question #49

What component of Calculated Insights can be included as attribute data in an activation?

A. Metrics and Dimensions

B. Dimensionscorrect

C. Metrics

D. Filters

View answer

Correct Answer: B

Question #50

What is the result of a segmentation criteria filtering on City | Is Equal To | 'San José'?

A. Cities containing 'San José

View answer

Correct Answer: D

Question #51

Which permission setting should a consultant check if the custom Salesforce CRM object is not available in New Data Stream configuration?

A. Confirm the Create object permission is enabled in the Data Cloud org

B. Confirm the View All object permission is enabled in the source Salesforce CRM org

C. Confirm the Ingest Object permission is enabled in the Salesforce CRM org

D. Confirm that the Modify Object permission is enabled in the Data Cloud org

View answer

Correct Answer: B

Question #52

Which three actions can be applied to a previously created segment?

A. Reactivatecorrect

B. Exportcorrect

C. Deletecorrect

D. Copycorrect

E. Inactivate

View answer

Correct Answer: ABCD

Question #53

What is a unique requirement of a Streaming Insight query?

A. A dimension

B. A measurement

C. A window functioncorrect

D. A WHERE clause

View answer

Correct Answer: C

Question #54

Which two steps are required when configuring a Marketing Cloud activation?

A. Set an Activation Schedulecorrect

B. Select an Activation Targetcorrect

C. Add Additional Attributes

D. Select Contact Points

View answer

Correct Answer: AB

Question #55

How does Data Cloud handle an individual's right to be forgotten?

A. Deletes the specified Individual and records from any DMO/DLO related to the Individual

B. Deletes the specified Individual and records from any DSO mapped to the Individual DMcorrect

C. Deletes the records from all DSOs and any downstream DMOs are updated at the next scheduled ingestion

D. Deletes the specified Individual record and its Unified Individual Link record

View answer

Correct Answer: B

Question #56

Data Cloud receives a nightly file of all ecommerce transactions from the previous day.Several segments and activations depend upon calculated insights from the updated data in order tomaintain accuracy in the customer's scheduled campaign messages.What should the consultant do to ensure the ecommerce data is ready for use for each of thescheduled activations?

A. Use Flow to trigger a change data event on the ecommerce data to refresh calculated insights

B. Set a refresh schedule for the calculated insights to occur every hour

C. Ensure the activations are set to Incremental Activation and automatically publish every hour

D. Ensure the segments are set to Rapid Publish and set to refresh every hour

View answer

Correct Answer: A

Question #57

Cloud Kicks has received a Request to be Forgotten by a customer. In which two ways can Data Cloud honor this request?

A. Use Data Explorer to locate and manually remove the Individualcorrect

B. Use the Consent API to suppress processing and delete the individual and related records from source data streamscorrect

C. Delete the data from the incoming data stream and perform a full refresh

D. Add the Individual Id to a headerless file and use the delete from file functionalitycorrect

View answer

Correct Answer: ABD

Question #58

Northern Trail Outfitters wants to be able to calculate each customer's lifetime value (LTV) but also create breakdowns of the revenue sourced by website, mobile app, and retail channels. How should this use case be addressed in Data Cloud?

A. Nested segments

B. Flow orchestration

C. Streaming data transformations

D. Metrics on metricscorrect

View answer

Correct Answer: D

Question #59

During an implementation project, a consultant completed ingestion of all data streams for their customer. Prior to segmenting and acting on that data, which additional configuration is required?

A. Data Activation

B. Calculated Insights

C. Data Mapping

D. Identity Resolutioncorrect

View answer

Correct Answer: D

Question #60

What is allowed when editing a Calculated Insight?

A. Removing existing measures

B. Adding new measurescorrect

C. Adding new dimensions

D. Removing existing dimensions

View answer

Correct Answer: B

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