Latest Salesforce CRT-550 Exam Questions and Answers, 2025 Update

Question #1

A Northern Trail Outfitter’ (NTO) subscriber clicks a link in an NTO email. Prior to the clicking, the subscriber had a bounces status in Marketing Cloud. What are the effects of the click to the subscriber’s status?

A. Status is changed to Active and the bounce count is unchanged

B. Status is changed to Held for 72 hours and the bounce count is set to Zero

C. Status remains as Bounced the bounce count is unchanged

D. Status is changed to Active and the bounce count is set to Zerocorrect

View answer

Correct Answer: D

Question #2

What are key elements to include in an email opt-in form? (Choose two)

A. A pre-checked subscription box

B. Clear explanation of what the subscriber will receive

C. Notice of the privacy policy

D. Details about third-party data sharing

View answer

Correct Answer: BC

Question #3

Northern Trail Outfitters wants to improve their personalization of goods and services using an expansive set of data.What product facilitates the sharing of first, second, and third-party data between data gathering partners?

A. Data Studio

B. Personalization Builder

C. Contact Builder

D. Interaction Studio

View answer

Correct Answer: A

Question #4

A Marketing Cloud admin at a bank is asked to avoid storing sensitive data in the cloud. This data will only be sent to Marketing cloud to execute a send.Which feature would the admin use to meet this requirement?

A. Tokenized Sending

B. List Sending

C. Field Level Encryption

D. Distributed Marketing Sends

View answer

Correct Answer: A

Question #5

A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information. How should the associate accomplish this?

A. Have customer log in to their account and update profile

B. Provide a postal mailing address as a minimum

C. Set up a footer in the email with an unsubscribe link

View answer

Correct Answer: C

Question #6

Northern Trail Outfitters' employees are NOT receiving emails because the messages are being blocked by Spam filters. How could the Marketing Cloud admin address this issue?

A. Import employee email addresses into All Subscribers with an "Active status

B. Ensure employees have opted in to the test email list or data extension

C. Ask employees to use personal email addresses instead of corporate email addresses

D. Provide the IT team a list of relevant IP Addresses to whitelist in their spam filtercorrect

View answer

Correct Answer: D

Question #7

A developer identified duplicate contacts and initiated aContact Delete process for 10 million subscribers. How could the process be expedited?

A. Change the Suppression value to a larger value

B. Manually delete subscribers in All Contacts

C. Stop current delete process and delete smaller groups

D. Delete anyunnecessary Sendable Data Extensions

View answer

Correct Answer: C

Question #8

Page 5 Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.

A. The Grade as it includes personal information about the prospect

B. The Profile as It reflects LenoxSoft's ideal customer

C. The Campaign as it references the prospect's first touch point

D. The Score as it shows activities taken by the prospect

View answer

Correct Answer: D

Question #9

A marketing associate needs to create a criteria-based subset of an audience from another data extension without using structured query language (SQL). Which data extension should the associate use?

A. Filtered Data Extensioncorrect

B. Random Data Extension

C. Standard Data Extension

View answer

Correct Answer: A

Question #10

What attribute and value is passed in the event API request for returning server side campaigns? [check]

A. Source = Server

B. Server Side messages = 1

C. Server side are always returned

D. Server side = true

View answer

Correct Answer: A

Question #11

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?

A. Journey Data queried from main data extension

B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

C. Journey Data using CRM Report Import Activity to Salesforce Data Extension

D. Contact Data using Synchronized Data Sources

View answer

Correct Answer: D

Question #12

Certification Aid wants to encrypt data stored in Marketing Cloud. It is fine if unencrypted fields are visible to Marketing Cloud and Salesforce users, but the underlying data should be encrypted at rest to prevent physical data theft. Which encryption method should be chosen? Choose 1.

A. Tokenized Sending

B. Asymmetric Encryption

C. Transparent Data Encryption

D. Field-Level Encryption

View answer

Correct Answer: B

Question #13

A client has integrated the following files: File A: File B: The client would like to link the two files in order to view the two KPIs (‘Tasks Completed’ and ‘Tasks Assigned) alongside ‘Employee Name’ and/or ‘Squad’. The client set the following properties: + File A is set as the Parent data stream * Both files were uploaded to a generic data stream type. * Override Media Buy Hierarchies is checked for file A. * The ‘Data Updates Permissions’ set for file B is ‘Update Attributes and Hierarchy’. When filteri

A. Option A

B. Option Bcorrect

C. Option C

D. Option D

View answer

Correct Answer: B

Question #14

Which user attribute data types are supported in the identity system?

A. String and integer

B. Multistring

C. Stringcorrect

D. String and Multistring

View answer

Correct Answer: C

Question #15

Northern Trail Outfitters (NTO) is saving each Email Address in its SendLog which is quickly increasing in size. NTO's marketers want to pull data from the SendLog for troubleshooting based on email address when a subscriber either does not receive an email or receives the wrong email.Which design should the consultant recommend to perform their analysis?

A. Set up and pull data from a SendLog Archive Data Extension

B. Filter data using a Filter Activity on SendLog Data Extension

C. Set up and pull data from _Sent and

D. Set up and pull data from Tracking Extracts in Automation Studio

View answer

Correct Answer: C

Question #16

Which data feed integrates external system data into a user's profile levargaing identity attributes?

A. Identity feed

B. Catalog Feed

C. Interaction feed

D. User Feed

View answer

Correct Answer: D

Question #17

A customer has been having problems with SMS responses getting the default keyword response rather than the appropriate next keyword response.What are two potential reasons for this unexpected response? (Choose two.)

A. Next keyword was not specified on the outbound message

B. Response contained "stop" in the message content

C. Responses are not sent within 24 hours of the outbound message

D. Responses are sent after the 60 minute conversation window

View answer

Correct Answer: AD

Question #18

Certification Aid wants to add records to a Data Extension using the SOAP API. Which object can be used for this? Choose 1.

A. DataExtensionObject object

B. Subscriber object

C. Attribute object

D. DataExtension object

View answer

Correct Answer: A

Question #19

Northern Trail Outfitters (NTO) wants to implement a cross-channel automated marketing solution that provides real-time messaging on a customer by customer basis. They have limited resources to manage this on their own once the initial implementation has been completed. Which three details should be verified to properly guide a solution they can manage after the initial implementation? (Choose three.)

A. Does NTO have personnel to configure the (sub)domain for sending emails?

B. Is the necessary data currently stored in a centralized location?

C. Does NTO have people with Marketing Cloud skills and/or certifications within the team?

D. Does NTO need a declarative-only approach?

E. What size should the team responsible for the implementation after go-live be?

View answer

Correct Answer: ACE

Question #20

Security and legal teams determine subscriber data available to EMEA teams should NOT be available to AMER teams. How could the Marketing Cloud admin ensure distinct data integrity across the regions?

A. Deploy Multi-Org with a single Marketing Cloud Account

B. Deploy separate Publication Lists for each region within one account

C. Filter data view permissions at the subscriber level

D. Separate regions into business units and apply Subscriber Filterscorrect

View answer

Correct Answer: D

Question #21

A technical architect is provided with the logic and Opportunity file shown below: The opportunity status logic is as follows: For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”. For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status. Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping “Day” ― Standard “Day” fie

A. 3

B. 1

C. 0correct

D. 2

View answer

Correct Answer: C

Question #22

A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems. Which two actions should the implementation Consultant recommend? Choose 2 answers.

A. Use Data Designer to link student and alumni data to the contact record

B. Create an Import Activity to import alumni data into Salesforce Report

C. Create list attributes to store student data from the Sales Cloud

D. Use Synchronized Data Sources to data from the Sales Cloud

View answer

Correct Answer: AD

Question #23

How can an anonymous visitor be created as a prospect in Pardot and eventually as a Lead/Contact in Salesforce on sync?

A. Create visitor as a Lead in Salesforce and Salesforce will sync the lead to Pardot as a new Prospect

B. Visitor can open an email sent by a sales rep using the Send Pardot Email functionality in Salesforce

C. By syncing visitors Facebook profile with Pardot using Facebook connector

D. By submitting a Salesforce Web-to-Lead form which is connected to Pardot via Form handlers

View answer

Correct Answer: D

Question #24

A retail company's database of record resides at a 3rd - party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real - time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and e

A. How will Marketing Cloud and the database sync up?

B. Will new users have an "Email ID"?

C. What will be used as Subscriber Key?

D. What publication lists will be used?

E. Will the company need a custom preference center?

View answer

Correct Answer: ABC

Question #25

What is the best practice naming convention for attributes?

A. UpperCamelCasecorrect

B. Lower_snake_case

C. Upper_snake_case

D. lowerCamelCase

View answer

Correct Answer: A

Question #26

Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce. Which two reasons could be the cause? Choose 2 answers

A. Synchronized Data Sources only push data every 15 minutescorrect

B. ContactID was used as Subscriber Key

C. Email Address was used as Subscriber Keycorrect

D. Individual Level Tracking was not selected in Marketing Cloud Configurationcorrect

View answer

Correct Answer: ACD

Question #27

What are three features of the WebSDK when deployed on a website?

A. Configure filters and goalscorrect

B. Rendering campaign for personalisationcorrect

C. Identity and cookie managementcorrect

D. Sitemapping for data collectioncorrect

E. Loading data from ETL feeds

View answer

Correct Answer: ABCD

Question #28

A technical architect is provided with the logic and Opportunity file shown below: The opportunity status logic is as follows: For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”. For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping: “Day” ― Standard “Day” fie

A. 1

B. 3

C. 2

D. 0correct

View answer

Correct Answer: D

Question #29

Which of the following is a valid comment within an AMPscript code block? Choose 1.

A. --comment

B. // comment

C. - comment -->

D. /* comment */

View answer

Correct Answer: D

Question #30

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? Choose 2 answers

A. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user

B. The consultant should enable deep linking in Marketing Cloud Connect configuration

C. The consultant should enable the Create Email feature on the user Profile in the Sales Cloud

D. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy

View answer

Correct Answer: AB

Question #31

Which two success metrics can a company achieve with Marketing Cloud Personalization on their web channel?

A. Increase in organic search ranking

B. Increase in conversion rate

C. Increase in revenue

D. Increase in first time visitors

View answer

Correct Answer: BC

Question #32

Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over. Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers

A. Select all records which have opened an email in the past six monthscorrect

B. Select all records with an email addresscorrect

C. Select all records which are active in All Subscriberscorrect

D. Select all records where HasOptedOutofEmail is FALSE

View answer

Correct Answer: ABC

Question #33

A marketer is using Preview and Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating. What is the reason records are NOT being recorded?

A. Test sends are not recorded on the Send Log Data Extension

B. A subscriber was not selected in the Subscriber Preview tab

C. The send exceeded the maximum test send threshold

View answer

Correct Answer: A

Question #34

Which development language is used to code the sitemap?

A. Python

B. Javascript

C. jQuery

D. Ampscript

View answer

Correct Answer: B

Question #35

The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?

A. Facebook and Twittercorrect

B. Facebook

C. Google and Facebook

D. Twitter

View answer

Correct Answer: A

Question #36

A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months. Where should an associate view the status of the subscriber?

A. Synchronized Data Extensions in Contact Builder

B. All Subscribers in Email Studiocorrect

C. All Contacts in Contact Builder

View answer

Correct Answer: B

Question #37

An Administrator wants to make a list of all prospects who complete the Contact Us form but only wants them to be added the first time they complete the form. If a prospect is ever removed from the list, they shouldn't be able to get added back to it. What is a recommended way to create this type of list?

A. Use a completion action on the form to automatically add anyone who completes it to the list

B. Use a dynamic list that matches prospects as they complete the form

C. Use an automation rule where prospects who complete the form will match the rule once and be added to the list

D. Use table actions to add prospects who have completed the form to the list

View answer

Correct Answer: C

Question #38

Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line. What should an associate recommend?

A. Enable content tags

B. Create custom folder permissions

C. Organize folders alphabetically

View answer

Correct Answer: A

Question #39

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following: * The email content will highlight new inventory each day. * A small team will run both their digital marketing operations and their email program. * A user needs to build, test, and send a daily email in less than an hour. * Images for the emails will be hosted on the

A. How often will the layout of the content in a content area change?

B. What is the maximum file size of the images being used?

C. What From Name will be used for these emails?

D. Will image URLs be available publicly?

E. How often will email content be image - only with text overlaying images?

View answer

Correct Answer: ABD

Question #40

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way. What should be recommended?

A. Create a new business unit for the new brand

B. Request a second SAP for the existing business unit

C. Request a Private Domain to be added to the existing business unit

D. Implement a new SSL Certificate for the new brand

View answer

Correct Answer: A

Question #41

Which customers would benefit most from purchasing a Sender Authentication Package (SAP)?

A. A growing consumer brand that expects to send 500,000 emails per month and would like email branding to be consistent with its domain,

B. A nonprofit organization that sends roughly 50,000 newsletter emails per month

C. A growing retailer that currently leverages Marketing Cloud's MobileConnect and MobilePush

D. A customer who wants to share another IP within their account structure and is unconcerned about branding at this time

View answer

Correct Answer: A

Question #42

A developer receives a 401 Unathorized HTTP status message from a REST API request. What is the reason for this error?

A. The account lacks the privileges necessary toperform the request

B. The access token was not found in the request, or it is invalid or expired

C. OAuth is not supported for the requested resource

D. API requests are temporarily blocked due to too many concurrent requests

View answer

Correct Answer: B

Question #43

Northern Trail Outfitters wants to add new records to a data extension while retaining existing records during an import process. What should an associate use when importing data into a Marketing Cloud Engagement data extension?

A. Add and update

B. Overwrite

C. Add onlycorrect

View answer

Correct Answer: C

Question #44

What storage model should be used if a subscriber has more than one value for an attribute?

A. Profile Attribute

B. Data Extensionscorrect

C. Publication Lists

D. Lists

View answer

Correct Answer: B

Question #45

Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.What additional configuration changes should they make?

A. Configure Multi-Org settings to account for two production instances in Setup

B. Rename and delete sandbox synchronized data extensions before connecting

C. Remove existing user mappings, attribute mappings, and tracking subscriptions

D. Update query activities that reference the synchronized data extensions

View answer

Correct Answer: D

Question #46

According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

A. Retain client information after the client requests termination of the relationship

B. Contact the client in order to keep their personal data up to date

C. Sell the information to other companies for marketing purposes

View answer

Correct Answer: B

Question #47

Northern Trail Outfitters receives data from their point-of-sale system every night. The file is placed on their Enhanced FTP, but there is not a consistent time or naming convention for the file.In which two ways should they set up their automation to import the data from the file on a nightly bais? (Choose 2 answers)

A. %%BASEFILENAME_FROM_TRIGGER%%

B. %%BASEFILENAME_FROM_FILEDROP%%

C. Scheduled Starting Source

D. File Drop Starting Source

View answer

Correct Answer: BD

Question #48

Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts. Which potential option violates CAN-SPAM specifications on subject lines?

A. You don't want to miss our newest product

B. IMPORTANT: Please reply ASAP for the best deal!

C. You may have just won a $500 gift card!correct

View answer

Correct Answer: C

Question #49

Which activity should be used for multivariate content testing within Journey Builder?

A. Engagement Split

B. Random Split

C. Content Split

D. Decision Split

View answer

Correct Answer: B

Question #50

A customer is using Marketing Cloud Connect but not sending tracking back to Sales Cloud. They want to create a Task on Contact and Lead records for follow up when someone has not opened five emails in a row.Which activities could be used to fulfill this requirement?

A. Salesforce Data Entry, SQL Query Activity, Task Activity

B. Scheduled Automation, SQL Query Activity; Data Extension Entry, Task Activity

C. API Event Entry, SQL Query Activity, Task Activity

D. Scheduled Automation, Filter Activity; Data Extension Entry, Contact Activity

View answer

Correct Answer: B

Question #51

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. The customer has indicated the following:1. Emails will be built using a custom dynamic template for these messages. 2. Links will vary over time and across campaigns. 3. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension. 4. Retargeting messages will dynamically populate content based on regional market.In order for this solution to be

A. AMPscript

B. SSJS

C. SQL

D. HTML

View answer

Correct Answer: A

Question #52

Which two data structures could be configured to appear in the out-of-the-box Subscription center? Choose 2 answers

A. Publication Lists

B. Data Extensions

C. Lists

D. Groups

View answer

Correct Answer: B

Question #53

Northern Trail Outfitters (NTO) Is a global brand which Includes many subsidiary brands under the parent umbrella. NTO is the Enterprise business unit and also has a child business unit used for sending promotional email.How should the rest of the business units be organized?

A. Create child business units for each brand and nest another level of child business units for GEOs

B. Create and apply folders with naming conventions in the current account to keep track of brand assets

C. Create new Enterprise business units for each brand and child business units for each of the brand's GEOs

D. Create one child business unit for the other brands to share but apply folders and naming conventions

View answer

Correct Answer: B

Question #54

Northern Trail Outfitters continually adds rows for subscribers to a data extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails. What would be required to process the correct subscribers?

A. Journey settings > No re-entry

B. Contact Evaluation > Evaluate new records onlycorrect

C. Contact Evaluate > Evaluate all records

D. Journey Settings > Use email attribute from Contacts

View answer

Correct Answer: B

Question #55

What three components are defined by the developer in the Sitemap?

A. Page Typescorrect

B. Eventscorrect

C. Promotions

D. Campaigns

E. Content Zonescorrect

View answer

Correct Answer: ABE

Question #56

In which two locations in the pageType definition can a developer pass in attributes?

A. Listenerscorrect

B. cashdom

C. Ismatch

D. onActionEventcorrect

View answer

Correct Answer: AD

Question #57

What is the interaction studio terminology for the collection of products and content as well as related categories and tags - such as brand, gender, style, keyword and author?

A. Dimensionscorrect

B. Channel

C. Directory

D. Catalog

View answer

Correct Answer: A

Question #58

Which send process can use Sender Profiles? (Choose 3)

A. Simple Automated Sends

B. Guided Sends

C. User - Initiated Sends

D. Test Sends

E. Triggered Sends

View answer

Correct Answer: ABE

Question #59

A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain. What should the customer have in place to ensure this solution can be implemented?

A. A Transactional Journey with the Not Sent Notification activity included

B. A Datorama instance to ingest their data

C. An external system to receive and confirm callback and subscriptionscorrect

D. An Interaction Studio instance to ingest their data

View answer

Correct Answer: C

Question #60

A Marketing Cloud admin notices out of the last several sends, Send log data for a recent How could the admin ensure send data is recorded?

A. Send logging is enabled for the sendcorrect

B. Correct Send Log template is selected

C. Send Logging is available for A/B tests

D. Data retention settings is specified

View answer

Correct Answer: A

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