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Latest Salesforce CDP Free Exam Questions | SPOTO

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Question #1
Which CDP permission set manages the overall segmentation strategy and identifies the target campaigns?
A. Marketing specialist
B. IT manager
C. Marketing manager
D. Data Aware Specialist
View answer
Correct Answer: C
Question #2
Which of the following functions returns the first value from a list that isn’t empty?
A. CONCAT
B. COALESCEcorrect
C. REPLACE
D. FIND
View answer
Correct Answer: B
Question #3
How can a Data Subject Rights request from a customer be submitted to Salesforce CDP?
A. Using the consent APIcorrect
B. Using a dedicated field in data stream
C. Using a dedicated data stream
D. Using Data Exp7orer
View answer
Correct Answer: A
Question #4
Which two steps are required when configuring a Marketing Cloud activation?
A. Select an Activation Target
B. Select Contact Points
C. Add Additional Attributes
D. Select Activation Membership
View answer
Correct Answer: AD
Question #5
What is the process of merging, cleaning and deduplicating data to a single ID mapped back to a person?
A. Data Visualization
B. Data Unification
C. Data Cleansing
D. Data Mining
View answer
Correct Answer: B
Question #6
Which data model in Salesforce CDP defines interactions with a Party?
A. Sales order
B. Engagement
C. Transaction
D. Individual
View answer
Correct Answer: B
Question #7
A retail customer wants to bring customer data from different source and wants to take advantages of identity resolution so that it can be used in segmentation which object should be used for activation member?
A. Subscriber
B. Unified Individual
C. Contact
D. Individual
View answer
Correct Answer: B
Question #8
Which archive formats are supported by Salesforce CDP? (Choose 2)
A. CSV
B. GZ
C. TSV
D. ZIP
View answer
Correct Answer: BD
Question #9
What is the result of a segment using two separate containers linked by an AND:SalesOrder.PurchasedItem = `Yellow' AND SalesOrder.PurchasedItem = `Belt'?
A. Customer who purchased only `Yellow Belt' items on the purchase
B. Customer who purchased any yellow product and also purchased belt of any color
C. Customer who purchased `Yellow Belt' as a single product on the purchase
D. Customer who purchased `Yellow Belt', or any `yellow' item, or any `belt' items on the purchase
View answer
Correct Answer: B
Question #10
What is the max limit of records retrieved by the profile and query APIS in a single call?
A. 1000
B. No max limit
C. 4999
D. 9999
View answer
Correct Answer: C
Question #11
Which of the following statements about CDP's Web and Mobile App connector are True?
A. Tenant Specific Endpoint is auto-generated in CDP when setting up a Mobile or Web ap connectors
B. Mobile and Web SDK schema can be updated to delete an existing field
C. CDP admins can see the status of Web or Mobile connector app on the app details page
D. Any Data Streams associated with Web or Mobile connector app will be automatically owned ----
View answer
Correct Answer: BD
Question #12
Which field in the recommended source schema is not editable?
A. Field Label
B. Field API Name
C. Header Labelcorrect
D. Data Type
View answer
Correct Answer: C
Question #13
How long does it take for the suggested values to be visible after being enabled?
A. Up to 1 week
B. Up to 24 hourscorrect
C. Instantly
D. Up to 48 hours
View answer
Correct Answer: B
Question #14
Where do calculated insights appear in the segmentation attribute library?
A. They always appear in Direct Attributes
B. They always appear in Related Attributes
C. They appear under the objects that were used to create them
D. They appear under Profile type objects
View answer
Correct Answer: C
Question #15
What is the maximum limit of the number of records for Full Refresh Extract Method?
A. 10 million
B. 40 million
C. 50 millioncorrect
D. No hard limit
View answer
Correct Answer: C
Question #16
When setting up the data source object or schema for data ingestion what are the three options available in CDP?
A. Other Data
B. Engagement Data
C. Order Data
D. Profile Data
E. Event Data
View answer
Correct Answer: ABD
Question #17
A marketer needs to create several segments with similar filter criteria for multiple brands.How can marketer create these segments as efficiently as possible?
A. Use and attribute filter feature in activation
B. Create a segment and clone via API for each brand
C. Create a reusable container block with common criteria
D. Create a segment and copy for each brand
View answer
Correct Answer: D
Question #18
Which user role manages the data model and creates Identity Resolution rulesets for unified profiles?
A. Admin
B. Marketing Specialist
C. Data Aware Specialist
D. Marketing Manager
View answer
Correct Answer: C
Question #19
Which CDP objects are available as tables via the Tableau connector to discover new insights about customers?
A. Calculated insights
B. Data Model Objects
C. All Objectscorrect
D. Unified Profile
View answer
Correct Answer: C
Question #20
Which two types of data can be ingested from Interaction Studio using the connector?
A. Product Catalog
B. Behavioral Events
C. User Profile
D. Segment Membership
View answer
Correct Answer: BC
Question #21
Which CDP feature helps marketers calculate attributes like Customer Lifetime value and Customer Salesforce score?
A. Calculated Insights
B. Formula Field insights
C. Streaming Insights
D. Einstein Insights
View answer
Correct Answer: C
Question #22
What does the source sequence reconciliation rule do in Identity Resolution?
A. Source data from disparate systems across the enterprise
B. Reconcile data by data that's most frequent across records
C. Sort data sources in order of most to least preferred for inclusion in Unified Profile
D. Includes data from sources where the data is alphanumerically sequenced
View answer
Correct Answer: C
Question #23
How many Business Units under the same Enterprise ID (EID) can be connected for data ingestion?
A. 1
B. 4
C. 10
D. No hard limitcorrect
View answer
Correct Answer: D
Question #24
What should be the type of the Event Time Field while ingesting Engagement data?
A. Mutable
B. Inconsistent
C. Immutablecorrect
D. None of the above
View answer
Correct Answer: C
Question #25
How many Marketing Cloud instances, or Enterprise IDs can be connected to one Salesforce CDP org?
A. Two
B. Four
C. One
D. Three
View answer
Correct Answer: C
Question #26
Which three types of data can Identity Resolution combine into a unified Profile?
A. Corporate Performance
B. Behavioral
C. Transactional
D. Product
E. Profile
View answer
Correct Answer: BCE
Question #27
Which two dependencies can prevent a Data Stream from being deleted?
A. A data stream attribute is mapped to a Data Model Object
B. A data stream attribute is used in Segmentation
C. A data stream attribute is used in Calculated Insights
D. A data stream attribute is used in Activation
View answer
Correct Answer: AC
Question #28
Which 2 characteristics describe the CIM (Cloud Information Model)?
A. Product sold by salesforce
B. Conceptual model
C. Statistical model
D. Canonical model
View answer
Correct Answer: BD
Question #29
How can a marketer change attribute names to match personalization in an Activation Target?
A. Update field names in data model
B. Set preferred attribute names when configuring activation target
C. Update attributes names in the data stream configuration
D. Set preferred attribute names when configuring activation
View answer
Correct Answer: D
Question #30
In which two ways can a marketer include campaign name from an external system into the segment?
A. Include campaign code in segment name
B. Include campaign code in activation name
C. Include campaign code in activation description
D. Include campaign code in filename specification
View answer
Correct Answer: AB

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