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Free Salesforce CRT-550 Practice Exam | SPOTO

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Question #1
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named `Region' associates a subscriber to a geographical region.How could they ensure subscribers with a matching `Region' Profile Attribute value are available in each BU?
A. Create a list in each BU and add subscribers with a matching Region to the list
B. Open the Profile Attribute Properties for the `Region' Profile Attribute and select the `Filter Subscribers by Attribute' option
C. Create a measure for each corresponding `Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU
D. Select `Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute
View answer
Correct Answer: D
Question #2
Customer data has been imported into a staging data extension and needs to benormalized before adding into the master data extension. A text field named 'birthday' contains date values in various formats. Some of the values are valid dates, but some are not.Which SQL keywords and functions could be used to write the query'' Choose2 answers
A. CASE, ISDATE, CONVERT
B. WHERE, ISDATE, CONVERT
C. CASE, ISDATE, CAST
D. UPDATE, ISDATE, CONVERT
View answer
Correct Answer: AC
Question #3
What three components are defined by the developer in the Sitemap?
A. Page Types
B. Events
C. Promotions
D. Campaigns
E. Content Zones
View answer
Correct Answer: ABE
Question #4
Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK.In which two ways should this segment be created?
A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group
B. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension
C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group
D. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics
View answer
Correct Answer: A
Question #5
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.Which two activities would be automation? Choose 2 answers
A. Import Activity
B. Verification Activity
C. Data Extract Activity
D. Filter Activity
View answer
Correct Answer: BD
Question #6
Which feature allows a business user to overlay campaign creation and editing directly on their website?
A. Javascript Beacon
B. Visual Editorcorrect
C. Web SDK
D. Web Extension
View answer
Correct Answer: B
Question #7
Considering regional privacy laws, what is essential for marketing teams to comply with legal standards?
A. Having a global privacy policy that ignores regional differences
B. Customizing privacy policies to reflect local laws and regulations
C. Collecting as much data as possible regardless of locality
D. Ignoring opt-out requests for simplicity
View answer
Correct Answer: B
Question #8
Northern Trail Outfitters wants to drive additional online sales. They are interested in using Einstein to recommend similar items to customers during the checkout process. Which two terms would they add to their website to accomplish this? Choose 2 answers
A. Collect Code
B. Recommendation Code
C. Conversion/Cart Code
D. Email Conversion Code
View answer
Correct Answer: AB
Question #9
Certification Aid created following AMPscript code: %%[ SET @var1 = 10 SET @var2 = 20 SET @var3 = 30 ]%% How can the three variables be summed up to evaluate to 60? Choose 1.
A. SET @total = Sum(@var1, @var2, @var3)
B. SET @total= Add(@var1, Add(@var2, @var3))
C. SET @total = Add(@var1, @var2, @var3)
D. SET @total = @var1 + @var2 + @var3
View answer
Correct Answer: B
Question #10
When warming a dedicated IP, what would support good delivery rates with initial email sends and build the IP's sending reputation?
A. Segment the best and most active contacts for initial email sends
B. Segment prospects with free email service providers for initial email sends
C. Segment internal employees with high scores for initial email sends
D. Segment cold prospects with a low score to reengage for initial email sends
View answer
Correct Answer: C
Question #11
Which of the following statements are correct concerning Populations in Contact Builder? Choose 2.
A. Populations are used to create large subgroups Contacts
B. Populations need to be added to an Attribute Group
C. No more than three Populations should be created
D. Populations should be used for segmentation
View answer
Correct Answer: AC
Question #12
A Marketing Cloud admin has been asked to get the last 30 days of Bounce data from their account. What should the admin use to get granular bounce data in bulk in a pre-defined format?
A. CSV download of bounce data in My Tracking
B. Automation Studio Tracking Extractcorrect
C. Automation Studio Query Activity
D. Discover Deliverability Complaint Rate Report
View answer
Correct Answer: B
Question #13
As part of their brand guidelines, Northern Trail Outfitters (NTO) uses a custom brand font for all print marketing materials. NTO wants to use their custom brand font in email as well. What is the recommended best practice for font usage in email?
A. Use a web - safe font for text that closely matches the brand's custom font
B. Build an email as one image, with all text saved in the brand font
C. Edit an email's HTML to list the custom brand font in the style tag's font - family property
D. Build an email using multiple images, with all text saved in the brand font
View answer
Correct Answer: A
Question #14
A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build. Which email send status explains why the most recent email failed to send?
A. Wrong email
B. Bounce
C. Heldcorrect
View answer
Correct Answer: C
Question #15
Northern trail Outfitters in expending globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. The wants to do this as efficiently as possible and are anticipating growth into other locales in the near future. Which two options could be recommended? Choose 2 answers
A. Leverage personalization strings within the email template to pull in language-specificcontent
B. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value
C. Leverage Concept Builder to create email templates for each individual language and populate the templates via the U
D. Leverage enhanced dynamic content Mocks within Content Builder to create language-specific emails
View answer
Correct Answer: AB
Question #16
Northern Trail Outfitters (NTO) hired a new Marketing Cloud admin, who was told all emails come from [email?protected] . the previous admin did not leave any documentation. Which aspects would confirm a Sender Authentication Package (SAP) has been set up on the account? 2 answers
A. Upon receiving an email, all tracked links start with click
B. The login page for Marketing Cloud Users is login
C. Cloudpages personalized URLs are served from cloud
D. Users receive Marketing Cloud password reset emails from help@email nto
View answer
Correct Answer: AC
Question #17
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey.What should a consultant recommend as a unique identifier for each subscriber?
A. A common field like Physical Address for Contact Key
B. A number field such as subscriber's phone number for Contact Key
C. An email address for Contact Key
D. A GUID or another generated ID for Contact Key
View answer
Correct Answer: B
Question #18
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
A. The option to include built-in fields on a segment export
B. The option to exclude anonymous fields on a segment export
C. The option to include all custom fields on a segment exportcorrect
D. The option to send segment date to Marketing Cloud
View answer
Correct Answer: C
Question #19
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and theyneed to monitor their deliverability across major ISPs.Which bounce type would be indicative of the ISPs view of NTO's sending reputation?
A. Soft
B. Technical
C. Block
D. Hard
View answer
Correct Answer: C
Question #20
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time. What solution should they use?
A. Automation Studio and Interaction Builder
B. Journey Buildercorrect
C. Automation Studio
D. Automation Studio and Journey Builder
View answer
Correct Answer: B
Question #21
A developer wants to configure performance tracking of the content dynamically created via AMPscript in an email. Which two steps should be performed to achieve this objective? Choose 2
A. Request the Impression Tracking feature be enabled on the account
B. Include the functions BeginImpressionRegion and EndImpressionRegion
C. Configure dynamic content block in Content Builder
D. Add a unique identifier in the HTML tags within the generated content
View answer
Correct Answer: AB
Question #22
NTO wants use Personally Identifiable Information (PII) data to personalize email communications, but does not want to store PII data in Marketing Cloud. Which feature could they use to personalize emailsfrom an external data source?
A. External Objects
B. Tokenized Sending
C. Salesforce Shield
D. Single Sign-On
View answer
Correct Answer: B
Question #23
Northern Trail Outfitters (NTO) has a franchise model which allows locally-owned stores to operate under the corporate umbrella. They are required by corporate policy to email each franchisee a monthly statement, but the statement cannot be publicly accessible Which Marketing Cloud product should NTO purchase as a solution?
A. Email Rachments
B. Distributed Sendingcorrect
C. Content Syndication
D. Analytics Builder
View answer
Correct Answer: B
Question #24
An employee in a customer's IT department is responsible for maintaining the Login IP Whitelist and SFTP locations in Marketing Cloud. The IT Director has asked that this employee be given the minimum permissions necessary to complete only these tasks.How should the Consultant configure the IT employee's account?
A. Administrator role, with all Content and Subscriber permissions disabled
B. Marketing Cloud Security Administrator role with account-wide access
C. Data Manager role with access to only the Parent Business Unit
D. Custom role with limited Administrator permissions enabled
View answer
Correct Answer: A
Question #25
What is the rule criteria that you can use in the segment creation process?
A. Actions
B. Social mentions
C. Email click throughs
D. Dimensionscorrect
View answer
Correct Answer: D
Question #26
How quickly does interaction studio synthesize and activate date to gauge and respond to
A. 30 Seconds
B. 30 milliseconds
C. 1 second
D. 1 minutes
View answer
Correct Answer: B
Question #27
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
A. Configuration Manager
B. Change Sets
C. Deployment Managercorrect
D. Ant Migration Tool
View answer
Correct Answer: C
Question #28
Where can users find specific help for troubleshooting issues in Marketing Cloud Engagement?
A. Salesforce Knowledge Base
B. Online forums unrelated to Salesforce
C. Any general tech support service
D. Competitor websites
View answer
Correct Answer: A
Question #29
Which three considerations should be made when setting up Distributed Marketing? Choose 3 answers A. Business users can select any email at time of send.
B. Default options can be set up for the greeting in the email
C. A journey can be connected to one or more Campaigns
D. The DM administrator Profile is required to access Distributed Marketing
E. Messages can be sent to Contacts, Leads, and Person Accounts
View answer
Correct Answer: ACE
Question #30
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
A. Developer tools
B. Force SDK URL
C. Campaign Debugger
D. Inject SDK
View answer
Correct Answer: B

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