What is the NPDP Certification?

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2020-01-15

The NPDP (New Product Development Professional) Certification would be demonstrating your competence with the product development body of knowledge. Internationally recognized Product Development and Management Association or shortly known as the PDMA is believed to be the oldest professional organization that would be dedicated to the product developers. The NPDP is considered to be quite important as well as a valuable credential for helping you to stand out from your peers. Below we would be discussing the Benefits of Earning the NPDP Certification, also check out the training courses which are being offered at the SPOTO Club.

Businesses would be facing ever-increasing competitive pressures. The ones that would be winning are those who would be developing products with the furthermost value for customers. Proficient product developers would be understanding the art and science of generating winning products. No one would be getting it right all of the time, but those who would be having the proper knowledge are much more flourishing than others.

To pass the NPDP certification exam, candidates would be required to show their mastery of the below-mentioned following areas:

Teams, People & Organizational Issues

Strategy

Portfolio Management

New Products Process

Tools & Metrics

Market Research

The approximate emphasis of each area would be mentioned below:

These topics would be requiring knowledge from disciplines like marketing, engineering, business, product management, as well as sales and executive management. There would be a bit of overlap with content from many MBA programs

About 20 professional development hours per year would be required for an individual for maintaining the certification. This would be encouraging individuals to explore emerging trends in new product development. An NPDP certified individuals would be broad experience coming not just from the best practices of one or multiple companies but an appreciation of what would be separating the "best" from the "rest."

Like other certified professionals such as CPAs or surgeons, current certification would be providing additional credibility that your partner would be insisting on high professional standards, excellence, as well as best practices.

Body of Knowledge

The PDMA body of knowledge would be leveraging numerous books as well as articles that would be encompassing information new product developers would be required to know. This body of knowledge would be covering 6 key areas:

1. Business and Product Strategy

2. Product Development Process

3. Portfolio Management

4. Leading, Managing, and Working with Teams and People

5. Project and Product Tools and Metrics

6. Market and Customer Research

Advantages of Earning the NPDP Certification

For Individuals:

Confirming the mastery of NPD principles as well as best practices

Enabling better job performance

Enhancing career/promotion opportunities

Recognizing growth, professional development as well as competence in NPD

Increasing recognition by peers, employers, and recruiters

Setting you apart as an expert as well as the leader in your field

For Management

Identifying those who would be sufficient product development knowledge as well as experience for moving into a leadership position.

Differentiating between hiring candidates. Beyond considering an individual’s experience, you would be able to assess their product development knowledge as well as their interest in professional development and growth.

For Organizations

Supporting an organization’s drive for process consistency as well as discipline in new product development. It would be offering the right “big picture,” baseline, as well as areas of focus.

Top-performing companies would understand that properly training employees would be leading to measurable, direct bottom-line benefits. Several leading companies would be already sponsoring NPDP Certification across their corporations.

So, if you wish to acquire the NPDP Certification, you should check out the training courses which are being offered at the SPOTO Club.