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Salesforce PDT-101 Exam Questions and Answers, | SPOTO

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Question #1
What does scoring measure?
A. Personal information about a prospect
B. Time spent on website by a prospect
C. Activities performed by a prospect
D. Time spent on a website by a prospect and explicit information about the prospect
View answer
Correct Answer: C
Question #2
Which two actions can cause an anonymous visitor to convert into an identified prospect? (Choose two answers.)
A. Submitting a form on a landing page
B. Matching an automation rule
C. Viewing more than one web page
D. Clicking on a tracked link in an email
View answer
Correct Answer: AD
Question #3
Which two actions can be used to change a prospect's Pardot campaign? (Choose two answers.)
A. Create an automation rule to change Pardot campaign for prospects meeting certain criteria
B. Add the prospect to a static list
C. Create a segmentation rule to change the Pardot campaign for prospects meeting certain criteria
D. Manually change the prospect's Pardot campaign when editing the prospect record
View answer
Correct Answer: AD
Question #4
How is an active visitor different from an identified visitor?
A. An active visitor is identified by Pardot after visiting a web page
B. An active visitor is identified by Pardot after visiting a web page and are NOT ISPs
C. An active visitor visited two or more pages regardless of identification
D. An active visitor visited two or more pages and have been identified
View answer
Correct Answer: C
Question #5
What must happen in order for a newly created lead record in Salesforce to be created in Pardot immediately? (Choose two answers.)
A. Salesforce connector has sync all setting turned on
B. Lead record has a prospect ID at the time of creation
C. Lead record has an email address at the time of creation
D. Salesforce connector set to automatically create prospects
View answer
Correct Answer: AD
Question #6
A Marketing Manager meets a new customer at an event. How can they create that new customer as a prospect in Pardot?
A. Have the prospect submit a form with their name and email address
B. Create a new lead in Salesforce without an email address
C. Take a picture of their business card and upload it into Pardot
D. Add the prospect's first name and last name to a CSV file and import that into Pardot
View answer
Correct Answer: AC
Question #7
An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted. Where can this be configured to ensure that every time the landing page is completed, the email is sent?
A. Configure an automation rule to send the email when "Request a Demo" form has been successfully completed
B. Configure an autoresponder email to send as a completion action when the "Request a Demo" form has been submitted
C. Configure a segmentation rule to send the email when "Request a Demo" landing page has been successfully completed
D. Configure an autoresponder email to send as a completion action when the 'Request a Demo" landing page has been submitted
View answer
Correct Answer: B
Question #8
Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?
A. Page action
B. Custom redirect
C. Campaign tracking code
D. Landing page
View answer
Correct Answer: B
Question #9
On which two types of domains does Pardot set cookies? (Choose two answers.)
A. Pardot domains
B. Tracker domains
C. Mobile domains
D. Social media domains
View answer
Correct Answer: AB
Question #10
What user role must a Pardot user have in order to verify the Salesforce connector?
A. Sales manager
B. Sales
C. Marketing
D. Administrator
View answer
Correct Answer: D
Question #11
What should be enabled on a Pardot form if an Administrator wants to sign many people up on the same computer at a trade show booth?
A. reCAPTCHA
B. Kiosk/Data Entry Mode
C. Progressive Profiling
D. "Not you"? Link
View answer
Correct Answer: B
Question #12
How is an active visitor different from an identified visitor?
A. An active visitor visited two or more pages regardless of identification
B. An active visitor visited two or more pages and have been identified
C. An active visitor is identified by Pardot after visiting a web page
D. An active visitor is identified by Pardot after visiting a web page and are NOT ISPs
View answer
Correct Answer: A
Question #13
What causes a sync from Salesforce to Pardot?
A. Updating a formula field in Salesforce
B. Updating the record's assigned owner
C. Prospect opens one to one email
D. Updating a field on a contact record that does not have an email address
View answer
Correct Answer: B
Question #14
An error is noticed under the Email Sending Domains.Where should an Administrator go to change the SPF entries?
A. Account Settings
B. Dashboard
C. Company's DNS
D. CRM
View answer
Correct Answer: C
Question #15
A custom redirect has a completion action to add a tag of "clicked" to all prospects that click it. An unknown visitor clicks on the link and then fills out the form as Bob. A prospect also clicks on the link and fills out a form as Kate.Which three things will affect the prospect records based on these activities? (Choose three answers.)
A. Bob's prospect record will have a tag of "clicked" applied to it
B. Bob's prospect record will show him clicking on the link and filling out the form
C. Kate's prospect record will show her clicking on the link and filling out the form
D. Kate's prospect record will have a tag of "clicked" applied to it
E. Bob's visitor record will have a tag of "clicked" applied to it
View answer
Correct Answer: BCD
Question #16
When looking at a landing page report in Pardot, what does unique submissions represent?
A. The number of times that an anonymous visitor successfully completed a form on the landing page and therefore "converted" to a prospect
B. The total number of times a form on the landing page has been successfully completed
C. The number of individual prospects who viewed the landing page at least once
D. The number of individual prospects who submitted the landing page at least once
View answer
Correct Answer: D
Question #17
Which two list types can be used as a suppression list on an email send? (Choose two answers.)
A. Static list
B. Dynamic list
C. Test list
D. Public list
View answer
Correct Answer: AB
Question #18
What does the Google Analytics connector allow Pardot to do?
A. Sync prospects with Google AdWords
B. Send emails to prospects from Gmail
C. Update the conversion field in Google Analytics
D. Append UTM parameters to a prospect record
View answer
Correct Answer: D
Question #19
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
A. Create a special campaign to track pricing page views
B. Create a Page Action set to Tag prospects as having viewing it and add them to a list
C. Create a Form with a Completion Action to send a pricing sheet
D. Create a Dynamic List based on page view to segment automatically
View answer
Correct Answer: B
Question #20
Which three variable tags can be used on layout templates for landing pages? (Choose three answers.)
A. %%description%%
B. %%name%%
C. %%tittle%%
D. %%form%%
E. %%content%%
View answer
Correct Answer: ACE
Question #21
How many social posting connectors can be created in one Pardot account?
A. There is no limit of social media accounts per social platform
B. One social media account per user role, per social platform
C. One social media account per social platform
D. Five social media accounts per social platform
View answer
Correct Answer: A
Question #22
A Marketing Manager meets a new customer at an event. How can they create that new customer as a prospect in Pardot?
A. Create a new lead in Salesforce without an email address
B. Add the prospect's first name and last name to a CSV file and import that into Pardot
C. Take a picture of their business card and upload it into Pardot
D. Have the prospect submit a form with their name and email address
View answer
Correct Answer: CD
Question #23
A prospect believed to be on an engagement program did NOT receive an email. Which three troubleshooting steps should an Administrator take to determine why the prospect did NOT receive the email? (Choose three answers.)
A. Check the Audits tab to see if the prospect was on the correct lists when the email was sent
B. Check the Lifecycle tab to confirm whether the prospect entered the engagement program before the email was sent
C. Check the Profile tab to make sure the prospect has the right engagement program profile
D. Check the Overview tab to determine whether the prospect is unmailable
E. Check the Lists tab to determine whether the prospect is on the recipient list or any suppression lists
View answer
Correct Answer: BDE
Question #24
Where can the Email Usage for a Pardot account be located?
A. Dashboard tab
B. My Profile lab
C. Account Settings tab
D. Usage and Limits tab
View answer
Correct Answer: C
Question #25
A user needs to change which form is used in a running engagement program. What is the first step the user must take in order to make this change?
A. Name the new version of the program
B. Pause the program
C. Delete the old form
D. Edit the program
View answer
Correct Answer: B
Question #26
A custom Prospect field in Pardot must have what mapped to it in order to sync with Salesforce?
A. A Salesforce field name
B. A dropdown list
C. A field ID
D. A text type field
View answer
Correct Answer: A
Question #27
How many Salesforce connectors can a Pardot instance have verified at one time?
A. Unlimited
B. 1
C. 2
D. 5
View answer
Correct Answer: B
Question #28
A form is created to automatically register prospects to a webinar upon submission.Which automation tool should be used to accomplish this?
A. Adding a completion action to register prospects on the form
B. Creating a segmentation rule to register prospects based on the form submission
C. Creating an automation rule to register prospects based on the form submission
D. Adding a form completion action as criteria for a dynamic list to be used as a recipient list
View answer
Correct Answer: C
Question #29
Which two events trigger a prospect record to sync from Pardot to Salesforce? (Choose two answers.)
A. Landing page submission
B. Form submission
C. Mapping new custom fields
D. Opening an email
View answer
Correct Answer: BC
Question #30
What is the function of the Monthly Cohort Report?
A. To show graphically all prospects and opportunities created within the time period designated
B. To show how many prospects have been created based on the most popular campaigns
C. To show how many prospects have been sent to Salesforce within the time period designated
D. To show how many opportunities are linked with prospects
View answer
Correct Answer: A

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