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Salesforce Interaction Studio Accredited Exam Questions and Answers, | SPOTO

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Question #1
What are the three types of ingredients available for a recipe?
A. Catalog-based and Trending
B. Recommendations
C. Co-Occurrence
D. Machine Learning
E. Promotions
View answer
Correct Answer: ABC
Question #2
A brand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
A. The option to include built-in fields on a segment export
B. The option to exclude anonymous fields on a segment export
C. The option to include all custom fields on a segment export
D. The option to send segment date to Marketing Cloud
View answer
Correct Answer: C
Question #3
What three components can a web developer define by pageType?
A. Item Actions
B. Campaign
C. Goals
D. Content Zones
E. Capturing Attribute
View answer
Correct Answer: ADE
Question #4
What are two types that real time interaction management helps marketers to personalize the customer?
A. Data Aggregation
B. Data Storage
C. Next best Action
D. Orchestration
View answer
Correct Answer: CD
Question #5
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ..... After viewing the homepage?
A. Immediate
View answer
Correct Answer: A
Question #6
What is themaximum number of user attributes you can setup per dataset?
A. 50
B. 250
C. 100
D. 500
View answer
Correct Answer: C
Question #7
If a developer needs to test a website where a beacon from a different dataset has been deployed, which feature of the Evergage Launcher needs to be enabled to simulate?
A. Developer tools
B. Force SDK URL
C. Campaign Debugger
D. Inject SDK
View answer
Correct Answer: B
Question #8
How are anonymous visitors tracked?
A. Interaction studio assigns a unique alphanumeric identifier using a first-party cookie
B. Interaction studio assigns a unique alphanumeric identifier using a 3rd party cookie
C. The customer must assign a unique alphanumeric identifier using a first-party cookie
D. The browser assigns a 3rd party cookie
View answer
Correct Answer: A
Question #9
A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?
A. Third party segment
B. Control group segment
C. A/B test segment
D. Location-based segment
View answer
Correct Answer: B
Question #10
How does interaction studio deliver technical value to marketers? [Check]
A. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
B. By listening to customer signals, understanding customer intent, and acting accordingly
C. By providing a platform to manage, schedule, create and monitor content
D. By providing a cloud-based application designed to help salespeople sell smarter and faster
View answer
Correct Answer: B
Question #11
What is the rule criteria that you can use in the segment creation process?
A. Actions
B. Social mentions
C. Email click throughs
D. Dimensions
View answer
Correct Answer: A
Question #12
Which two items can be included in the total engagement score calculation?
A. Identity merge date
B. Visits
C. Actions
D. Time of Day
View answer
Correct Answer: BC
Question #13
What two features of interaction studio can be used in an open-time email campaign?
A. Survey
B. Recipe
C. Attribute
D. Promotion
View answer
Correct Answer: BD
Question #14
Which three components of a server side campaign can be defined by a business user?
A. Campaign rendering
B. Campaign responses
C. Promoted content
D. Experience rules
E. User attributes
View answer
Correct Answer: CDE
Question #15
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A. Server-side campaign
B. Web campaign
C. Mobile campaign
D. Email campaign
View answer
Correct Answer: A
Question #16
What is the unified customer profile?
A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channel
B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
C. A unified view of all customer activity across, websites, web applications, mobile store, call center
D. A profile view for administrators to see activity across all of the customer touch points
View answer
Correct Answer: A
Question #17
How does a developer share web templates from one dataset to another?
A. Deployment manager
B. Copy
C. Download to zip file, upload zip file
D. Clone
View answer
Correct Answer: C
Question #18
ETL feeds must follow explicit specifications and require which type of file format?
A. Binary
B. CSV
C. JSON
D. Text
View answer
Correct Answer: B
Question #19
What are the three types of mobile campaigns a business user can create in IS?
A. JSON Data A
B. In - App Notification
C. Browser Notification
D. SMS Text Message
E. Push Message
View answer
Correct Answer: BE
Question #20
How often is the Event Stream report refreshed?
A. Every Day
B. Every 15 Seconds
C. Every 30 Minutes
D. Every hour
View answer
Correct Answer: A
Question #21
ETL feeds must follow explicit specifications and requires which type of file format?
A. CSV
B. JSON
C. Binary
D. TextDocs
View answer
Correct Answer: A
Question #22
What are the three types of mobile campaigns a business user can create in IS?
A. JSON Data A
B. In-App Notification
C. Browser Notification
D. SMS Text Message
E. Push Message
View answer
Correct Answer: BE
Question #23
When should you define goals and filters?
A. After launching a campaign that you want to measure against a goal or filter
B. Over time, when you have something new you want to meausure
C. When you are reviewing campaign statistics for a published campaign
D. Before launching a campaign that you want to measure against a goal or filter
View answer
Correct Answer: C
Question #24
What three things does a developer code in web template?
A. Campaign qualification rules
B. HTML and CSS for controlling appearance
C. Client side instructions for rendering
D. Set the control group percentage
E. Defining what can be configured in a campaign
View answer
Correct Answer: BC
Question #25
What two features of interaction studio can be used in an open - time email campaign?
A. Promotion
B. Attribute
C. Survey
D. Recipe
View answer
Correct Answer: AD
Question #26
Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?
A. Viewer
B. Campaign editor
C. Editor
D. Campaign author
View answer
Correct Answer: B
Question #27
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging and journeys or pardot?
A. Product ETL
B. Transaction ETL
C. Manual segment ETL
D. External email campaign events ETL
View answer
Correct Answer: D
Question #28
What are the three types of mobile campaigns a business user can create in IS?
A. BrowserNotification
B. Push Message
C. SMS Text Message
D. JSON Data A
E. In-App Notification
View answer
Correct Answer: BE
Question #29
What are three features of the WebSDK when deployed on a website?
A. Configure filters and goals
B. Rendering campaign for personalisation
C. Identity and cookie management
D. Sitemapping for data collection
E. Loading data from ETL feeds
View answer
Correct Answer: BCD
Question #30
What are three areas a business user can apply custom catalog dimensions?
A. Template filtering
B. Segmentation
C. Reporting
D. Recipe exclusions and boosting
E. Campaign targeting
View answer
Correct Answer: CDE

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