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| tag
C. Before the tag
D. Before the View answer
Correct Answer:
D
Question #12
Northern Trails Outfitters (NTO) has asendable data extension with 1,500,000 contact records they want to delete.Which step is required before deleting the contacts?
A. Query the records into a new sendable data extension and delete it
B. Navigate to Contact Builder and delete the data extension
C. Divide the records in half and delete each resulting data extension
D. Navigate to Email Studio and delete the data extension
View answer
Correct Answer:
C
Question #13
When an opportunity is created in Marketing Cloud Account Engagement from the sync with Salesforce, what campaign is set on the opportunity?
A. The last campaign of the last contact associated with the opportunity
B. The first campaign of the first contact associated with the opportunity
C. The first campaign of the last contact associated with the opportunity
D. The last campaign of the first contact associated to the opportunity
View answer
Correct Answer:
B
Question #14
Northern Trail Outfitters in interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a extension for sending. The data warehouse can be configured to place a file daily on an SFTP. Which three questions are relevant to determining a solution? Choose 3 answers
A. Is the data file a delta or a historical filecorrect
B. Does the data extension have a data relationship?
C. Will the file have more than 5,000 rows?
D. Will the data file be placed on the SFTP at the same time daily?correct
E. Does someone need to be notified if an error happens on import?correct
View answer
Correct Answer:
ADE
Question #15
An implementation engineer is requested to apply the following logic. To apply the above logic, the engineer used only the Harmonization Center, without any mapping manipulations. What is the minimum amount of Patterns creating both ‘Platform’ and ‘Line of Business’?"
A. 2
B. 3
C. 5
D. 4
View answer
Correct Answer:
D
Question #16
A Marketing Cloud admin is configuring Social Studio to manage Northern Trail Outfitters social media accounts. Which 2 prerequisites for configuring Social Studio should the admin consider? Choose 2 answers
A. Bitly URL Shortenercorrect
B. Facebook ad manager
C. Login detail for each social media accountcorrect
D. Google URL shortner
View answer
Correct Answer:
AC
Question #17
Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day, as a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return the site and continue their shopping.What action should NTO take? Select One
A. Import a file of logged-in customers into NTO's existing abandoned cart journey in Journey builder
B. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes
C. Create a user-initiated message to logged-in customers to send once the website is restarted
D. Create and send an apology email that includes a discount for a future purchase to all customers
View answer
Correct Answer:
C
Question #18
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key. Which two options should the consultant recommend? (Choose 2 answers)
A. Emailcorrect
B. CRM IDcorrect
C. Mobile Device ID
D. Loyalty Program Numbercorrect
View answer
Correct Answer:
ABD
Question #19
A marketing associate needs to import data from a field called Is Opted In. Upon review, the data values are all either 1 or 0 values. Which data type is most appropriate for this data?
A. Number
B. Booleancorrect
C. Text
View answer
Correct Answer:
B
Question #20
How many total global goals and filters can you define for your dataset in IS?
A. 64 total for both filters and goalscorrect
B. 25 filers and 25 goals
C. Unlimited
D. 300 total between filters and goals
View answer
Correct Answer:
A
Question #21
Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database What should they implement?
A. All Subscribers, since these are synchronized in real time
B. Import from Salesforce Report in Automation Studio
C. Event Data from the Entry Event in Journey Builder
D. Synchronized Data Extensions with a filtercorrect
View answer
Correct Answer:
D
Question #22
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day. Which activity Is required in the automation?
A. Report Definition Activity
B. SendLog Extract
C. Data Extract Activitycorrect
D. SQL Query Activity
View answer
Correct Answer:
C
Question #23
A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. What should a consultant recommend?
A. Use personalization strings created by selecting the data extension
B. Use AMPscript variables created from each field in the data extension
C. Use Dynamic Content rules to select a content area for each subscriber
D. Use Guide Template Language created for each field in the data extension
View answer
Correct Answer:
A
Question #24
NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns. They request a developer to create a query which aggregates clicks grouped by language of the recipient. Language is stored in a Profile Attribute. Which two Data Views would be included in the query? Choose 2 answer
A. _Subscribers
B. _Subscribers
C. _AllSubscribers
D. _Click
View answer
Correct Answer:
AB
Question #25
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case?
A. MobilePush was enabled by mistake, which consumes Super Messages when not in use
B. Each email consumes five super messages when sending below a certain threshold
C. The majority of NTO's subscriber base is in the United States
D. A multiplier is applied to each SMS message based on the destination country
View answer
Correct Answer:
B
Question #26
A developer receives Error Code 5 when performing a SOAP API call. The error states: "Cannot Perform 'Post' on objects of type 'SentEvent'".What could be the issue?
A. SOAP does not support POST; use REST
B. The authentication token has expired
C. It may be a temporary network issue
D. 'SentEvent' is not able to be updated using SOAP
View answer
Correct Answer:
A
Question #27
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation?
A. Data Filterscorrect
B. Attribute Groups
C. Publication Lists
D. Query Activities
View answer
Correct Answer:
A
Question #28
Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?
A. Journey that allows re-entry after exiting
B. Scheduled Automation utilizing Triggered Send Emails
C. Scheduled Automation using a Send Activitycorrect
D. Single Send Journey
View answer
Correct Answer:
C
Question #29
Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible. What approach would a consultant recommend?
A. Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud
B. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud
C. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service CloudUse an AppExchange package to create a new case in Service Cloud
D. Cloud and Service Cloud
View answer
Correct Answer:
B
Question #30
A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails.Which functionality would allow this?
A. Parameter Manager
B. Web and Mobile Analytics
C. Advertising Studio
D. Personalization Builder
View answer
Correct Answer:
A
Question #31
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email. What would a consultant recommend?
A. Contact History
B. Send Logs
C. Tracking Extracts
D. _Send Data Views
View answer
Correct Answer:
B
Question #32
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
A. Recipe
B. Attribute
C. Survey
D. Promotion
View answer
Correct Answer:
AD
Question #33
A Marketing Cloud admin wants to ensure email sends exclude their testing prefix of [PREVIEW] in the subject line when deploying from Email Studio.What should the admin do to prevent the prefix from deploying in live sends?
A. Use Proof instead of [PREVIEW]
B. Add [PREVIEW] to the subject line validation list
C. Require several campaign approvals
D. Wrap the subject line with AMPscript
View answer
Correct Answer:
B
Question #34
LenoxSoft uses a custom account field in Salesforce and wants to use it for segmentation in Marketing Cloud Account Engagement.What should an administrator do to be able to use the custom field in Marketing Cloud Account Engagement?
A. Edit an existing default account field m Marketing Cloud Account Engagement and map it to the account file m Salesforce
B. Make no changes
C. Create a custom account field in Marketing Cloud Account Engagement and map it to the account field in Salesforce
D. Map the account field in Salesforce to a contact field that is already syncing with Marketing Cloud Account Engagement
View answer
Correct Answer:
C
Question #35
What two features of Marketing Cloud Personalization have functionality to perform an A/B Test?
A. Campaigns
B. Segments
C. Recipes
D. Templates
View answer
Correct Answer:
AD
Question #36
An implementation engineer has been asked by a client for assistance with the following problem: The below dataset was ingested: However, when performing QA and querying a pivot table with Campaign Category and Clicks, the value for Type’ is 4. What could be the reason for this discrepancy?
A. The measurement ‘Clicks’ is set as a percentage
B. A mapping formula was populated, indicating not to bring Type! values
C. The aggregation function is set as AVGcorrect
D. The aggregation function is set as LIFETIME
View answer
Correct Answer:
C
Question #37
LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.How could these requirements be met?
A. Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads
B. Assign to queue that Marketing users own then use active assignment rules to reassign the leads
C. Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads
D. Create a list of prospects that only Marketing users can see then use user queues to reassign the leads
View answer
Correct Answer:
B
Question #38
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
A. Audience
B. Salesforce data
C. API
D. Date based
View answer
Correct Answer:
C
Question #39
A publishing company has presented the following:1. A need to send renewal reminders to customers whose subscriptions expire in 15 days and 7 days. 2. A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical. 3.The customer's expiration date is included in the data file. What component should the customer's solution include? Choose 3 answers
A. Suppression list
B. Data Filter
C. Triggered Send
D. Template-based emails
E. Automation StudioTerm
View answer
Correct Answer:
BDE
Question #40
When appending data to links via Web Analytics Connector, which parameter should be used to track subscriber behavior?
A. Email Address
B. Contact Key
C. Subscriber Key
D. Subscriber ID
View answer
Correct Answer:
D
Question #41
Northern Trail Outfitters injects outcomes journey B based upon email engagement in journey A. Which method would facilitate this solution?
A. In Automation Studio, use verification activity to verify engagement or email in journey A: Qeuery engagement data extension for journey B injection
B. In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension: Query engagement data extension for journey B injection
C. In Automation Studio, query activity engagement an journey system data view for email send is journey A; Use resultant data extension for journey B Injection
D. In journey A, engagement split email send
View answer
Correct Answer:
B
Question #42
A marketer is troubleshooting why an email send's tracking information is not available in Sales Cloud. The marketer confirms Marketing Cloud Connect is installedproperly. What should be confirmed next to continue troubleshooting the send's tracking information?
A. The audience was a Salesforce Data Extension containing the appropriate SFID
B. The email was sent to the All Subscribers list
C. The tracking destination folder was set to My Tracking
D. The audience was built using a Triggered Send Data Extension template
View answer
Correct Answer:
A
Question #43
Cloud Kicks wants to ensure it has the highest quality contact information for newly acquired email signups. Which method helps to minimize bad data?
A. Double opt-in confirmationcorrect
B. Mobile SMS keyword opt-in confirmation
C. Smart capture opt-in confirmation
View answer
Correct Answer:
A
Question #44
Northern Trail Outfitters (NTO) Is building a Journey which randomly sends five different versions of an initial welcome email to new subscribers; however, subscribers receive the same follow-up email two weeks later. To improve maintainability of their email content, NTO wants to use five completely different emails, rather than having one email with dynamic content.Which activity would allow them to build the journey with the fewest activities possible?
A. Join
B. Einstein STO
C. Engagement Split
D. Wait Until Date
View answer
Correct Answer:
A
Question #45
Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list.Which solution should the consultant recommend?
A. Use Einstein Segment Recommendations
B. Use an import activity to import a file from the SFTP
C. Use a query activity to populate the auto-suppression
D. Use the Import Wizard in Automation Studio
View answer
Correct Answer:
C
Question #46
A developer want to email a subscriber who is currently being processed for a Contact Deletion request. When could the Contact be reintroduced after a Contact Delete operation has started?
A. Never
B. 14 days after deletion process is complete
C. After deletion is fully complete
D. Anytime
View answer
Correct Answer:
C
Question #47
A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups: * Customers who searched for an item on their website. * Customers who abandoned a cart on their website. * Customers who made a purchase on their website. What should the consultant ask in order to design the data structure for this solution? Choose 3 answers
A. Should customers exit the journey when the goal is met?
B. How are subscribers identified in your web analytics?
C. How many messages should be included in each journey?
D. How long after the behavior occurs will a subscriber need to enter a journey?
E. Should a single customer exist in multiple journeys at the same time?
View answer
Correct Answer:
BDE
Question #48
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages. Their customer base includes 1.5 million email addresses.What should the consultant recommend?
A. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week
B. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact
C. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends
D. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period
View answer
Correct Answer:
D
Question #49
A customer wants to set up a real-time, API-driven way to be alerted when transactional messages fail to send out of Marketing Cloud. They are currently in the process of hiring a full-time developer but want an implementation in place for the developer to maintain.What should the customer have in place to ensure this solution can be implemented?
A. A Transactional Journey with the Not Sent Notification activity included
B. A Datorama instance to ingest their data
C. An external system to receive and confirm callback and subscriptions
D. An Interaction Studio instance to ingest their data
View answer
Correct Answer:
C
Question #50
What are two ways to populate the interaction studio catalog? [check]
A. ETL Feed
B. Third-party integration
C. Web sdk
D. Email pixel
View answer
Correct Answer:
AC
Question #51
A developer is creating a CloudPage which accepts secure parameters via an email link and will submit those parameters to another CloudPage for data upsert. The page currently captures an Appointment ID parameter passed into it and sets the value to the variable caapptld. The developer does NOT want the Appointment ID to be visible to anyone using the form.What is the best method to ensure the parameters are passed successfully to the data upsert page?
A. apptld)?t; readon>t;
B.
C. ;
D.
View answer
Correct Answer:
C
Question #52
How many days after the date of upload will files be deleted from the SFTP?
A. 180 days
B. 30 dayscorrect
C. 60 days
D. 90 days
View answer
Correct Answer:
B
Question #53
A developer needs to create a fully-branded CloudPage which includes images hosted in Content Builder. The developer wants to secure the page and its elements using the SSL protocol.What is the minimum number of SSL certificates required?
A. Three
B. Two
C. None
D. One
View answer
Correct Answer:
B
Question #54
What two features of Marketing cloud Personalization can be used in an open-time email Campaign?
A. Recipecorrect
B. Attribute
C. Survey
D. Promotioncorrect
View answer
Correct Answer:
AD
Question #55
A Marketing Cloud admin runs the Contacts Counts report and sees there are currently 500,000 contacts in their account. They have a total of 300,000 email subscribers, 200,000 synchronized contacts, and 75,000 mobile subscribers. Why would the total contact count be less than the total number of contacts from all data sources?
A. Synchronized contacts are only counted after sending
B. Only active email subscriber are counted
C. Mobile subscribers are not counted as contacts
D. There are overlapping contacts in each of the channel
View answer
Correct Answer:
B
Question #56
Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud.Which solution should capture the new subscribers?
A. Smart Capture form on website
B. Salesforce Triggered Sends
C. File import to data extension
D. Batch file dropped to SFTP
View answer
Correct Answer:
B
Question #57
How often does Marketing Cloud Personalization poll the SFTP for new files for ingestion?
A. Immediately
B. Every 15 minutes
C. Hourly
D. Daily
View answer
Correct Answer:
B
Question #58
A developer is building an integration with the Marketing Cloud API. In which two ways should the Client ID and Client Secret credentials be stored? Choose 2
A. Set credentials as environment variables in the application platform
B. Pass credentials in URL parameters over HTTPS
C. Set credentials as variables in application source code
D. Store credentials in a key management system (KMS)
View answer
Correct Answer:
AD
Question #59
How do you use an automation rule to opt out prospects?
A. Change prospect field value: 'Do Not Email' to 'Do Not Email
B. You can't use an automation rule to opt-out prospects
C. Change prospect field value to Opt-out
View answer
Correct Answer:
A
Question #60
A retail company's database of record resides at a 3rd - party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real - time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and e
A. How will Marketing Cloud and the database sync up?
B. Will new users have an "Email ID"?
C. What will be used as Subscriber Key?
D. What publication lists will be used?
E. Will the company need a custom preference center?
View answer
Correct Answer:
ABC
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