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Salesforce CRT-550 Exam Practice Tests | SPOTO

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Question #1
A marketer want to personalize an email with real-time weather information from the Sunny Sky API.What tool should be used to parse and display the response within the email?
A. Node
B. Apex
C. SSJS
D. GTL
View answer
Correct Answer: A
Question #2
What is the unified customer profile?
A. A view of each visitor, customer, and user based on their behaviour on your website, with marketing emails or, with any integrated channelcorrect
B. A offline report of every visitor, customer, and user based on their interaction with your website, web application, mobile store, call center, and email received from your company
C. A unified view of all customer activity across, websites, web applications, mobile store, call center
D. A profile view for administrators to see activity across all of the customer touch points
View answer
Correct Answer: A
Question #3
Northern Trail Outfitters wants to add new data extensions containing customer purchases to their Marketing Cloud account Which value should link these new data extensions in Data Designer to the existing contact records?
A. Unique Contact Identifier
B. Primary keycorrect
C. Unique Contact email address
D. Subscriber ID
View answer
Correct Answer: B
Question #4
A business user wants to test the effectiveness of two CTA options, which testing option should the select?
A. Rule Based Testing
B. Variation Testing
C. A/B Testing
D. Time Based Testing
View answer
Correct Answer: C
Question #5
To prevent retention of stagnant data, Northern Trail Outfitters wants any inactive data stored in data extensions to be cleared after 12 months.What action should be taken?
A. Configure the business unit data retention setting to 12 months
B. Configure the Enterprise wide default retention to one year
C. Set inactive data to be automatically cleared after one year, but is recoverable
D. Apply a Row Based Retention to each data extension as it is created, set to 12 months
View answer
Correct Answer: D
Question #6
An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following: * The email content will highlight new inventory each day. * A small team will run both their digital marketing operations and their email program. * A user needs to build, test, and send a daily email in less than an hour. * Images for the emails will be hosted on the
A. How often will the layout of the content in a content area change?
B. What is the maximum file size of the images being used?
C. What From Name will be used for these emails?
D. Will image URLs be available publicly?
E. How often will email content be image - only with text overlaying images?
View answer
Correct Answer: ABD
Question #7
A developer is creating a custom preference center and wants to log unsubscribe eventsfrom the CloudPage. Which set of parameters should be captured and provided to the LongUnsubEvent Execute Call to ensure accurate unsubscribe information?
A. SubscriberKey and JobID
B. SubscriberID and BatchID
C. EmailAddress and JobID
D. SubscriberKeyand BatchID
View answer
Correct Answer: A
Question #8
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
A. IS uses probability matching to determine if two or more profiles represent for user identity
B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
C. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
D. IS users third party software to match anonymous and knows identifiescorrect
View answer
Correct Answer: D
Question #9
An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team.What method should the team use?
A. Send Logs
B. Data views
C. Tracking Extracts
D. Scheduled Reports
View answer
Correct Answer: D
Question #10
What functionality is contained in Journey Builder that does not exist in Automation Studio?
A. Native execution of a Server-side JavaScript activity
B. The option to convert a qualified Lead to a Contact
C. Flexibility to wait based on duration or a specific time
D. The ability to send an email to a Salesforce audience
View answer
Correct Answer: B
Question #11
Cosmo Property has some complex marketing automation use cases that they want to setup and test first using Salesforce sandbox data. What considerations should the admin keep in mind while connecting Pardot to Salesforce Sandbox account? Choose 2 answers.
A. Once Pardot is integrated with Salesforce Sandbox instance the integration cannot be broken
B. Prospect created in Salesforce Sandbox instance via Pardot sync will not be automatically queued for sync when Salesforce Production instance is integrated with Pardot
C. Users created during Pardot - Salesforce Sandbox integration cannot be deleted
D. Prospect data is not automatically wiped from Pardot
View answer
Correct Answer: BD
Question #12
In what order is AMPscript evaluated before an email is sent?
A. SubjectLine, HTML Body, Text Body
B. HTML Body, Text Body, Subject Line
C. Text Body, HTML Body, Subject Line
D. HTML Body, Text Body, Text Body
View answer
Correct Answer: B
Question #13
Northern Trail Outfitters (NTO) stores most of their customer data in Marketing Cloud. They do not mind their data being viewed in clear text within SFMC to users who have access, but they want to ensure the underlying database files are encrypted at rest in case the physical media is stolen.Which encryption method should NTO use?
A. Encrypted Data Sending
B. Field-Level Encryption
C. Tokenized Sending
D. Transparent Data Encryption
View answer
Correct Answer: D
Question #14
Northern Trail Outfitters wants to leverage the REST API for an external application they plan to build. Where should their Marketing Cloud admin set up permissions to allow REST authentication?
A. Installed Packagescorrect
B. Data Management
C. Security Settings
D. Salesforce Integration
View answer
Correct Answer: A
Question #15
What does Marketing Cloud authenticate when a user logs in through the user interface?
A. If the user is assigned a role in the parent business unit
B. If the user is logging in from a whitelisted IP address
C. If the user is an API User on their record
D. If the user has login hours enabled on their profile
View answer
Correct Answer: B
Question #16
What are the three types of mobile campaigns a business user can create in IS?
A. JSON Data A
B. In - App Notification
C. Browser Notification
D. SMS Text Message
E. Push Message
View answer
Correct Answer: BE
Question #17
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
A. Exclusion
B. Ingredients
C. Boostercorrect
D. Variation
View answer
Correct Answer: C
Question #18
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder. Which two actions could they take to optimize Journey performance? (Choose 2 answers)
A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder
B. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder
C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data
D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source
View answer
Correct Answer: AD
Question #19
What activities can be done in Pardot's engagement program?
A. Trigger, action and rule
B. Trigger, listen and check
C. Trigger, activity and check
D. Trigger, activity and rule
View answer
Correct Answer: A
Question #20
A customer asks why the send time values within an email are not being added to a Send Log.Which two actions would successfully write send time variables to their Send Log? (Choose two.)
A. Ensure the values to log exist in the Additional Email Attributes
B. Match an AMPscript variable name to a Send Log field
C. Enable send logging to a data extension during send process
D. Use the WriteToLog() AMPscript function the content
View answer
Correct Answer: BC
Question #21
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
A. A data extension can be updated using a query activity
B. A random data extension can be updated with a filter activity
C. A data filter can be automated with a filter activity
D. A filtered data extension can be populated with a filter activity
View answer
Correct Answer: BC
Question #22
Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the journey source and transaction data extensions.Which ac
A. Decision Split Activity using both Contact and Journey Data
B. Decision Split Activity using only Journey Data
C. Einstein Split Activity
D. Decision Split Activity using only Contact Data
View answer
Correct Answer: D
Question #23
What does Marketing Cloud authenticate when a user logs in through the user interface?
A. If the user is assigned a role in the parent business unit
B. If the user is logging in from a whitelisted IP addresscorrect
C. If the user is an API User on their record
D. If the user has login hours enabled on their profile
View answer
Correct Answer: B
Question #24
Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers. What would be required to enable sending emails from their new domain without impacting deliverability?
A. An additional IP address
B. An additional Sender Authentication Packagecorrect
C. An additional private domain
D. Register the new domain in Setup > From Address Management
View answer
Correct Answer: B
Question #25
A user asks a Marketing Cloud admin to review their permissions since they are unable to send an email. The admin reviews the user profile and notices the user has three roles assigned: Content Creator, Data Manager, and Marketing Cloud Viewer. What should the admin do to resolve the issue so the user can send an email?
A. Edit permissions and Grant permissions to Sendcorrect
B. Edit permissions and deselect Deny for Email Sending
C. Add the Role Marketing Cloud Channel Manager
D. Remove the Marketing Cloud Viewer Role
View answer
Correct Answer: A
Question #26
Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future.Which two options could be recommended? (Choose 2 answers)
A. Leverage Content Builder to create email templates for each language and populate the templates via the UI
B. Leverage enhanced dynamic content blocks within Content Builder to create language- specific emails
C. Leverage personalization strings within the email template to pull in language-specific content
D. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value
View answer
Correct Answer: BD
Question #27
A business user created a segment to track everyone that has looked at the homepage today. How long does it take for a web visitor to join the ….. After viewing the homepage?
A. Immediatecorrect
View answer
Correct Answer: A
Question #28
Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement? Choose 2 answers
A. Increase volume of emails to a wider audience
B. Increase the use of dynamic content in emails
C. Adopt a Cart Abandonment Email Campaign
D. Introduce more identity verification steps in check out process
View answer
Correct Answer: BC
Question #29
Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send.What should be used to prevent emails from being sent if they exceed 2500 contacts?
A. Query Activity
B. Script Activity
C. Stop Activity
D. Verification Activity
View answer
Correct Answer: D
Question #30
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:1. Imported iota a staging data extension. 2. Separated into two different data extensions.Which automation should meet these requirements?
A. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
B. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
C. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
D. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
View answer
Correct Answer: B

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