Salesforce CRT-550 Exam Practice Questions?

Question #1

A developer wants to configure an automation to import files placed on the SFTP shared by a customer's data vendor. The automation will start when a file matching a specific naming pattern is encountered in the Import folder. The first step of the automation is a File Import Activity referencing a substion string for the matching file. Which substituon string represents the name of the file?

A. %%FILENAME%%

B. %%TRIGGER_FILENAME%%

C. %%FILENAME_FROM_TRIGGER%%

D. %%FILENAME_FROM_IMPORT%%

View answer

Correct Answer: C

Question #2

A developer uses an API to send data to a Marketing Cloud data extension once every fiveminutes using the REST API. They notice data does not always write to the data extension, leading to data loss. Which three best practices are recommended to avoid this issue? Choose 3 answers

A. In case of 'Not Authorized' errors, request a new Access Token and attempt the call again

B. In case of Server errors, request a new Access Token before each request

C. In case of Server errors, ensure the Server is available and attempt the call again

D. Use Username and Password authentication instead of oAuth client ID and client secret

E. Store the expiry of the access token to ensure a new token is requested if the old one is invalid

View answer

Correct Answer: ACE

Question #3

How does Guardian determine the expected range for a given metric?

A. Guardian uses continuous machine learning to set predict the expected range

B. Guardian comes with pre-built ranges for each metric, which cannot be configured

C. Guardian uses upper and lower bounds set by the user for each metric

D. Guardian queries the Data warehouse to establish logical the expected rangescorrect

View answer

Correct Answer: D

Question #4

How does a developer share web templates from one dataset to another?

A. Deployment manager

B. Copy

C. Download to zip file, upload zip filecorrect

D. Clone

View answer

Correct Answer: C

Question #5

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies.How could this be accomplished?

A. Use Automation Studio with a random split activity

B. Create a random data extension within Email Studio

C. Create a random data extension within Contact Builder

D. Use Journey Builder with a random split activity

View answer

Correct Answer: B

Question #6

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?

A. Run a SQL Query at 12:30 a

B. Run an Import Definition at 12 a

C. Create a Journey Goal to exit subscribers from the Journey

D. Create and enable a BLOCKOUT window In MobileConnect

View answer

Correct Answer: D

Question #7

Northern Trail Outfitters is using a mobile campaign to collect email addresses of interested subscribers. Using AMPScript's API functionsthey will send a confirmation email when an email is texted into their short code.Which two objects are required to successfully create a TriggeredSend object? Choose 2 answers

A. Subscribers

B. TriggeredSendDefinition

C. Attribute

D. Contact

View answer

Correct Answer: BD

Question #8

A Marketing Cloud Admin has noticed a File Drop Automation has been failing on the import File activity. The automation is configured with a filename pattern, so the filename is expected to begin with customer_import_. The import is configured to look for a file named customer_import_%%Year%%%% Month%%%%Day%%.csv, however, the admin notices the filenames include seconds and milliseconds.How should the admin fix the issue?

A. Use the exact filename used for the trigger in the import File Activity

B. Make sure the file is placed on the correct subfolder within the SFTP

C. Make sure the filename has a date stamp to avoid duplication

D. Use %%FILENAME_FROM_TRIGGER%% in the import File Activity

View answer

Correct Answer: D

Question #9

A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future. Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A. Remove nonessential data for marketing purposes

B. Identify and assign appropriate keys to tie records together

C. Normalize data and fields to prevent redundancy

D. Ensure all available data is included

E. Ensure every data source has a sendable field

View answer

Correct Answer: ABC

Question #10

Which SSJS library can be used in landing pages? Choose 1.

A. None

B. Core

C. Both

D. Platform

View answer

Correct Answer: C

Question #11

A data team wants to automate the sync of Unsubscribes from their enterprise account to their external CRM in one consolidated file. They need to find subscribers in their Marketing Cloud account and their unsubscribe data for child business units.Which two data views would they use to achieve this? (Choose two.)

A. _Subscribers

B. _Complaint

C. _Unsubscribe

D. _BusinessUnitUnsubscribes

View answer

Correct Answer: CD

Question #12

What is true about the Salesforce connector? [choose two answers]

A. When connecting Pardot and Salesforce you only need to follow a connection wizard in Pardot

B. You can connect Pardot to a Salesforce sandbox or production environment

C. Email is the unique identifier unless "allow multiple Prospects with same email address" is enabled

D. Only lead, contacts and accounts are synchronized from Salesforce to Pardot

View answer

Correct Answer: BC

Question #13

A marketing associate at Northern Trail Outfitters is sending out several different emails to contacts. After several attempts, the most recent email fails to send. The associate confirmed that all contacts are subscribed to receive emails and there are no issues with the email build. Which email send status explains why the most recent email failed to send?

A. Wrong email

B. Bounce

C. Heldcorrect

View answer

Correct Answer: C

Question #14

A marketing associate needs to import a CSV file into a data extension. Which delimiter should the associate select to correctly import this file type?

A. Tab

B. Pipe

C. Comma

View answer

Correct Answer: C

Question #15

What are two types that real time interaction management helps marketers to personalize the customer

A. Data Aggregationcorrect

B. Data Storage

C. Next best Actioncorrect

D. Orchestrationcorrect

View answer

Correct Answer: ACD

Question #16

Northern Trail Outfitters (NTO) is launching a new subsidiary brand, Cloud Kicks, within the next six months. Cloud Kicks anticipates sending approximately 50,000 emails per month from a child business unit. NTO will execute a large campaign announcing and associating itself with Cloud Kicks as part of the brand kickoff and is comfortable sharing digital properties with them. Cloud Kicks wants to utilize a custom sending domain, but deliverability is a primary concern.What approach should be recommended?

A. A new Sender Authentication Package should be used for NTO

B. A Private Domain should be applied to the parent business unit

C. A Private Domain should be applied to the child business unit

D. A Sender Authentication Package should be used for CloudKicks

View answer

Correct Answer: C

Question #17

Subscribers are collected on a customer's website whose subscription database of record is Salesforce Marketing Cloud. The customer sends up to 5 emails per week based on subscriber activity.The list is:1. Compiled in a database in the website Content Management System (CMS). 2. Imported into Marketing Cloud nightly at 11 p.m.What action should be taken if a third party is sending a message for the customer outside of theMarketing Cloud?

A. Engagement metrics will be passed into Marketing Cloud

B. They will need to integrate with the Marketing Cloud SOAP API

C. Unsubscribes should be synchronized between senders

D. The third-party send list should be pulled from the CMS

View answer

Correct Answer: B

Question #18

Northern Trail Outfitters wants to implement a Welcome email. New subscribers signing up on their website should receive the email promptly. They are utilizing Marketing Cloud Connect to connect Sales Cloud and Marketing Cloud. Which solution should capture the new subscribers?

A. Smart Capture form on website

B. Salesforce Triggered Sendscorrect

C. File import to data extension

D. Batch file dropped to SFTP

View answer

Correct Answer: B

Question #19

A developer needs to find all subscribers on the Customers data extension who made a purchase in the last 30 days. Purchase data is on the Orders data extension which contains a columncalled 'PurchaseDate'. Contacts are identified in both data extensions by a column called 'ContactKey', and the Orders data extension can contain many instances of the same subscnber. Which SQL keyword should the developer use to achieve the desired result?

A. INNER JOIN

B. OUTER JOIN

C. ORDER BY PurchaseDate ASC

View answer

Correct Answer: A

Question #20

How long can it take for Custom Object in Pardot to sync with Salesforce?

A. 10 minutes

B. 2 minutes, because that's the frequency of Pardot looking for changes in Salesforce

C. 4 hours

D. 1 hour

View answer

Correct Answer: C

Question #21

How often does Pardot check for changes in Salesforce?

A. 1 hour

B. 2 minutes

C. 5 minutes

D. 10 minutes

View answer

Correct Answer: B

Question #22

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

A. Viewer

B. Campaign editor

C. Editorcorrect

D. Campaign author

View answer

Correct Answer: C

Question #23

A Marketing Cloud admin has been asked to include Sales Cloud data in their queries. Which future would allow this functionality?

A. Query Studio

B. Journey Builder

C. CloudPages

D. Synchronized Data Sources

View answer

Correct Answer: D

Question #24

Certification Aid wants to trigger and email send in Marketing Cloud when a purchase is made on their website. Which API should be used for this? Choose 2.

A. Subscriber API

B. Email API

C. REST API

D. SOAP API

View answer

Correct Answer: CD

Question #25

Which two statements are correct about Send Logging? Choose 2 answers

A. Send Log data extensions are archived automatically based on retention settings

B. AMPscript can be used to pull data from Send Logs for use within emails

C. SQL Query Activities can reference Send Logs in combination with system data views

D. A business unit can support up to three Send Logs

View answer

Correct Answer: ABC

Question #26

A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:1. Use SmartCapture forms to write data into event registration data extensions. 2. Cross-reference the records in each registration data extension with corresponding invitation email sends. 3. Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.Which skill is needed to build an efficient solution?

A. AMPscript

B. SQL

C. HTML

D. CSS

View answer

Correct Answer: A

Question #27

A marketer is sending an email with dynamic content contained in aseries of conditionals.Which AMPscript function should be used to track the different versions of the content within the email?

A. ContentArea

B. BeginImpressionRegion

C. ContentAreaByName

D. ContentBlockName

View answer

Correct Answer: B

Question #28

An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and NotSent, to ensure they are fulfilling a legal object due to the nature of their messages.What method should be suggested in this scenario?

A. Platform Events API

B. Data View Export with every send

C. Data Retrieves on the Send Object

D. Event Notification Service

View answer

Correct Answer: D

Question #29

A new employee is hired into the role of marketing analyst. This user should have access to all tracking data in Marketing Cloud, but no access to any send activities.Which two default User Roles should be applied to this new user which provides this access to all channels, keeping the principle of least privilege in mind?

A. Content Creator and Marketing Cloud Viewer

B. Analyst and Marketing Cloud Viewer

C. Data Manager and Analyst

View answer

Correct Answer: C

Question #30

Einstein Recommendations uses data extensions to store user-facing information How is this data passed to Marketing Cloud?

A. Google Analytics 360

B. Collect Tracking code

C. Conversion Tracking

D. Web and Mobile Analytics

View answer

Correct Answer: B

Question #31

NTO wants to format links for consumption by Google Analytics 360. NTO wants to make sure they do not have any data which could be considered Personally Identifiable information (PII) within their links.Which three values could be used as personalization strings in query string parameters? Choose 3 answers

A. Product Code

B. Application ID

C. Subscriber ID

D. Email Address

E. Name

View answer

Correct Answer: ABC

Question #32

Which three components of a server side campaign must be coded by a developer?

A. Campaign Setip

B. Parsing the JSON Response

C. Tracking of campaign statisticsd

D. Content Selection

E. EVENT API Request

View answer

Correct Answer: BCE

Question #33

What is the purpose of defining content zones in the sitemap?

A. To define where campaigns can render on a websitecorrect

B. To report on web campaign performance

C. To specify the size of the content that will be used

D. To ingest catalog information from the page

View answer

Correct Answer: A

Question #34

What are two types that real time interaction management helps marketers to personalize the customer

A. Data Aggregation

B. Data Storage

C. Next best Action

D. Orchestration

View answer

Correct Answer: CD

Question #35

Adeveloper wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean) -ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals 'Phone' (Data Type = Text). Which field could be used to select a subset of records in the synchronization configuration?

A. ValidPhone

B. Phone

C. ContactType

D. PhoneExists

View answer

Correct Answer: B

Question #36

A technical architect is provided with the logic and Opportunity file shown below: The opportunity status logic is as follows: For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”. For the opportunity stage “Closed”, the opportunity status should be closed. Otherwise, return null for the opportunity status. Given the above file and logic and assuming that the file is mapped in a GENERIC data stream type with the following mapping: “Day” ― Standard “Day” f

A. 2

B. 1correct

C. 3

D. 0

View answer

Correct Answer: B

Question #37

Northern Trail Outfitters is receiving numerous complaints from subscribers that they are unable to find a newsletter they signed up for. Tracking information is indicating the email server rejected the email. Which status describes the issue?

A. Unsubscribed

B. Bouncecorrect

C. Held

View answer

Correct Answer: B

Question #38

Setup Assistant provides information and resources for configuring a new Marketing Cloud account. Which two topics does Setup Assistant cover? Choose 2 answers

A. Enabling Mobile Connectcorrect

B. Managing the Enhanced SFTPcorrect

C. Configuring Journey Builder

D. Setting up the Data Structurecorrect

View answer

Correct Answer: ABD

Question #39

A Marketing Cloud admin has been asked to grant full administrator permissions to a new user.Which two standard roles should be selected for the new user? Choose 2 answers

A. Marketing Cloud Security Administrator

B. Administrator

C. Data Manager

D. Marketing Cloud Administrator

View answer

Correct Answer: BD

Question #40

Northern Trail Outfitters has configured Reply Mail Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out".How could this behavior be corrected?

A. Ensure "Common Misspellings" is selected as one of the Reply Filters

B. Ensure the DNS Record Redirect is correctly configured

C. Ensure the two phrases are added to a filtered keyword list

D. Ensure the two phrases are added to the "Filtered Keywords" data extension

View answer

Correct Answer: D

Question #41

ABC Company wants to automate the sending of shipping notices and a customer survey. 1. Shipping notices will be sent once a day. 2.The shipping file will be placed on the FTP some time after 4:00 p.m. 3.The shipping data will be sorted in the Shipping Notice data extension. 4. A field in the data extension will contain the shipping date. 5.The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships.Which workflow would most effectively enable ABC Company to do this?

A. Automation 1: Triggered Import File -> Filter -> Send Email -> Wait-> Filter -> Send Email

B. Automation 1: Scheduled to run daily at 7:00 PM Import File -> Filter -> Send Email -> Wait -> Filter-> Send Email

C. Automation 1: Scheduled to run daily at 7:00 PM Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email

D. Automation 1: Triggered Automation 2: Scheduled to run daily at 9:00 AM Import File -> Filter -> Send Email -> Filter -> Send Email

View answer

Correct Answer: A

Question #42

Northern Trail Outfitters uses Parameter Manager to automatically tag links, They want to include a Campaign Identifier to the links within a specific campaign message. At which level should the utm_campaign value be configured?

A. Account

B. Email

C. Link

D. Subscriber

View answer

Correct Answer: B

Question #43

A customer is developing a new eCommerce section of their website and plans to leverage transactional data in customer journeys.Which two Marketing Cloud features will support this effort? Choose 2 answers

A. Data Designer

B. Cloud Pages

C. Web Analytics Connector

D. Content Builder

View answer

Correct Answer: B

Question #44

While setting up Marketing Cloud Connect, a Marketing Cloud admin navigates to the Marketing Cloud tab in Sales Cloud to complete the integration. The admin then receives the following error message: - Insufficient User Permissions. You have not been designated as an integrated Marketing Cloud user. Contact your system administrator The admin notices the Marketing Cloud for AppExchange Admin option is selected when looking at the user settings What action should correct the issue?

A. Apply the Marketing Cloud for AppExchange User option as well

B. Reset al passwords to force new tokens

C. Apply the appropriate user mappings in the CRM configuration

D. Apply the administrator and Marketing Cloud Administrator permission sets to usercorrect

View answer

Correct Answer: D

Question #45

When importing data into Marketing Cloud, what is a key requirement to ensure data integrity?

A. The import file must include a header row

B. Data must be in a proprietary format

C. All data must be encrypted

D. Data should be imported daily

View answer

Correct Answer: A

Question #46

Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?

A. Distributed Marketing

B. Einstein Content Selection

C. Marketing Cloud Connect

D. Distributed Sending

View answer

Correct Answer: A

Question #47

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store. What should NTO do to create this audience?

A. Measures

B. SQL Queries

C. Data Filters

D. Journey

View answer

Correct Answer: A

Question #48

Northern Trail Outfitters' account is configured with two child BU(s): US and Global. The account has a data extension In the SharedData Extensions folder named 'MemberData'. This data extension contains basic address information, as well as Boolean fields labeled 'US' and 'Global' indicating to which business unit the subscriber belongs. Automation needs to be created in the US business unit to query all records in New York who are members of the business unit US.Select * FROM MemberData WHERE State = 'NY'

A. Incorrect syntax; Query Activities are written in SOQL

B. MemberData should be prefixed with ENT

C. Query should check fora US value of True'

D. Query Activities cannot use the " wildcard

View answer

Correct Answer: B

Question #49

A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud.What is the implication of this data model when using Marketing Cloud Connect?

A. The customer will be unable to use synchronized data extensions

B. Email Sends will fail if the Contact ID or Lead ID is not included

C. Tracking Data will not be returned to the Sales Cloud email recipient

D. The customer will be able to use Reports and Campaigns as audiences

View answer

Correct Answer: B

Question #50

When using completion actions with List emails what should be kept in mind? Choose 2 answers.

A. No more than 3 completion actions can be configured on list email

B. Completion actions doesn't have an expiry date

C. Completion actions can only be configured before sending the email

D. For link click based completion actions, they will always execute every time a prospect performs link click on an email

View answer

Correct Answer: BD

Question #51

A developer wants to build an audience by identifying subscribers who opened a specific email. Which query should the developer use?

A. SELECT * FROM _Open WHERE ListID = '1234'

B. SELECT * FROM _Open WHERE JobID = "1234"

C. SELECT SubscriberID FROM _Open WHERE JobID = "1234"

D. SELECT SubscriberKey FROM _Open WHERE JobID = '1234'

View answer

Correct Answer: D

Question #52

A user in the MC wants to use salesforce custom object data for segmenting and personalization.How should the consultant approach this requirement?

A. Export report data from the sales cloud and import into a marketing cloud synchronized data extension

B. Sync contact and custom objects with Data Stream and send from Synchronized Data Extension with Salesforce email send

C. Create a custom report type that contains the contact or lead ID, email address, and custom object data, then from the marketing cloud, import into a Salesforce Data extension

D. Map the custom objects to the profile center and use the email editor to insert the custom data

View answer

Correct Answer: C

Question #53

What three components can a web developer define by pageType?

A. Item Actionscorrect

B. Campaign

C. Goals

D. Content Zonescorrect

E. Capturing Attributecorrect

View answer

Correct Answer: ADE

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