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Salesforce Certified Marketing Cloud Consultant(Salesforce CRT-550) Mock Test Q&A | SPOTO

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Question #1
A project is on day 3 of a step with a designated wait time of 5 days. The engagement studio program is then paused for 1 day and restarted. If the wait time for the step remain at 5 days, what day of the designated 5 days of wait time would the prospect be on when the program is restarted?
A. Day 4
B. Day 3
C. Day 0
D. Day 5
View answer
Correct Answer: B
Question #2
A Marketing Cloud admin has been asked to grant full administrator permissions to a new user. Which two standard roles should be selected for the new user? Choose 2 answers
A. Marketing Cloud Security Administratorcorrect
B. Administratorcorrect
C. Data Manager
D. Marketing Cloud Administratorcorrect
View answer
Correct Answer: ABD
Question #3
Which standard dashboard shows the total submission across all Marketing Cloud Account Engagement landing pages in B2B Marketing Analytics?
A. Pipeline dashboard
B. Engagement dashboard
C. Account - Based Marketing dashboard
D. Multi - Touch Attribution dashboard
View answer
Correct Answer: B
Question #4
Which campaign type needs to be configured to setup the interaction studio connector for sales and service clouds?
A. Server-side campaign
B. Web campaign
C. Mobile campaign
D. Email campaign
View answer
Correct Answer: A
Question #5
Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets.What functionality would tie to additional long code Implementation?
A. Do they need to support UTF-8 characters in their SMS?
B. Do they need to support different From Names by country?
C. Do they need to have independent reporting on SMS sends by country?
D. Do they need to support inbound messages in each country?
View answer
Correct Answer: D
Question #6
A user receives a message stating that there is an error binding data bound member when testing an Entry Event in Journey Builder.What can a user do to ensure that contacts enter this interaction successfully based on the error message?Choose 2 answers
A. Select a source DE with a root relationship to the contact
B. Make sure the contact is above the High Water Mark on the source data
C. Import new subscribers to the All Subscribers table
D. Fire the event in both Automation Studio and the Entry Event
View answer
Correct Answer: AB
Question #7
Why does Pardot rewrite email links on email send? Choose 2 answers.
A. To track individual link clicks
B. To track individual page visits
C. To track if email was opened by prospect
D. To track unsubscription by prospect
View answer
Correct Answer: AB
Question #8
A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud. What is the implication of this data model when using Marketing Cloud Connect?
A. Email Sends will fail if the Contact ID or Lead ID is not included
B. Tracking Data will not be returned to the Sales Cloud email recipient
C. The customer will be able to use Reports and Campaigns as audiences
D. The customer will be unable to use synchronized data extensions
View answer
Correct Answer: B
Question #9
What parameter should a developer include to ensure the MobileConnect Contact istied to the Email Contact when making a QueueMO call for an existing email subscriber?
A. mobilenumbers
B. phonenumbers
C. emailaddress
D. subscribers
View answer
Correct Answer: A
Question #10
Northern Trail Outfitters (NTO) is concerned about unauthorized API access to their Marketing Cloud account. Which feature would NTO enable to assist in reducing threats from malicious API attacks?
A. IP Whitelistingcorrect
B. Field Level Encryption
C. Advanced Audit Trail
D. Single Sign on Authentication
View answer
Correct Answer: A
Question #11
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.What could be causing this?
A. The associated Contact should be updated to be injected
B. Synchronized Data Sources poll for changes every 15 minutes at the quickest
C. Orders are not being updated from not meeting criteria to meeting criteria
D. Orders should be set up to allow injection upon update in Connect Configuration
View answer
Correct Answer: C
Question #12
What impact does a field marked as Nullable have when importing a file into a data extension?
A. The field is NOT required in the file being imported
B. The field is required but can have blank values
View answer
Correct Answer: A
Question #13
LenoxSoft's corporate marketing team has Marketing Cloud Account Engagement users who are users in all of their five Marketing Cloud Account Engagement Business Units. User A primarily focuses on the North American business unit (BU), but is asked to review a new Engagement Studio program in the European BU before the European marketing team resumes the program.How would user A accomplish this?
A. Instruct the user in the European BU to take a screenshot and email it to them to review
B. Use the BU switcher in the North America BU to switch to Europe
C. Create a custom user role in the European BU with access to the folder the program is in
D. Log out of the North American BU and log into the European BU to review the program
View answer
Correct Answer: B
Question #14
A Marketing Cloud admin is configuring a journey using Path Optimizer. they want to hold back 60% of the contacts until a winner has been selected.Which two settings should be selected before the admin can configure the Holdback percentage? Choose 2 answers
A. Data Extension entry source
B. Journey re-entry settings
C. Run Once schedule type
D. Winner evaluation
View answer
Correct Answer: CD
Question #15
Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?
A. Email Address
B. Contact Keycorrect
C. Mobile Number
View answer
Correct Answer: B
Question #16
An email manager was anticipating a test email to arrive in their inbox. Where in Email Studio should the Marketing Cloud admin look to determine if the test deployed?
A. My Tracking > Test Send Emailscorrect
B. My Reports > Administrator Reports > Email Send Report
C. My Reports > Administrator Reports > Email Sends By User
D. My Tracking > A/B Testing
View answer
Correct Answer: A
Question #17
What are data extension data retention policies?
A. Settings to "soft" delete all data in a Data Extension so there is no data loss
B. Settings to control when a data extension creates a back-up of the data it contains
C. Settings to define when a data extension or the data within the data extension is deleted
D. Settings to prevent users from deleting a Data Extension created by another user
View answer
Correct Answer: C
Question #18
The marketing associate at Cloud Kicks is asked to compare goal attainment across three separate journeys at a glance in order to improve their marketing strategy. Which feature should the associate use?
A. Journey History
B. Journey Dashboardcorrect
C. Journey Health
View answer
Correct Answer: B
Question #19
How many total global goals and filters can you define for your dataset in IS?
A. 64 total for both filters and goals
B. 25 filers and 25 goals
C. Unlimited
D. 300 total between filters and goals
View answer
Correct Answer: A
Question #20
Northern Trail Outfitters wants to send a welcome email to Contacts when a Contact record is added as a campaign Member to a 'Loyalty Member' Campaign in Sales Cloud.Which method should they use to send the email from Marketing Cloud?
A. Create a scheduled Automation with a Query Activity and a Send Email Activity
B. Use Content Builder Send Flow to send the email to the Salesforce Campaign
C. Create a Journey with a Salesforce Campaign entry source and an Email Activity
D. Create a Journey with a Salesforce Data entry source and an Email Activity
View answer
Correct Answer: C
Question #21
Northern Trail Outfitters was given a set of requirements from their governance team to protect against misuse of customer data. One item mandated Marketing Cloud users should NOT be able to export data without approval from the governance team, however, users should still be able to view data within the system.Which feature would allow compliance with this requirement?
A. Export Email Allowlist
B. IP Allowlist
C. Identity Verification
D. Audit Trail
View answer
Correct Answer: A
Question #22
Which ETL Feed is used to bring Campaign tracking data from Marketing Cloud messaging and Journeys or Pardot?
A. External Email Campaign Events ETL
B. Transaction ETL
C. Product ETL
D. Manual Segment ETL
View answer
Correct Answer: A
Question #23
Northtrn Trail Outfitters mistakenly synced the User_Salesforce object which added to their billable contact count.What should be recommended to remove these contacts'
A. Update the sync to remove these contacts from the All Contacts table
B. Use the REST API to delete the contacts from the All Subscribers table
C. Put the synced records into a sendable data extension and use Contact Delete
D. Use the SOAP API to delete the contacts from the All Contacts table
View answer
Correct Answer: C
Question #24
What is the maximum number of user attributes you can setup per dataset?
A. 100correct
B. 50
C. 250
D. 500
View answer
Correct Answer: A
Question #25
A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month. What would produce the desired result?
A. Find the first day of next month and subtract one day
B. Use the date format string for last day ofmonth within FormatDate
C. Add one month using DateAdd to now
D. Add 30 days using DateAdd to now
View answer
Correct Answer: A
Question #26
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted. Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
A. Import Activity
B. Data Extract Activity
C. File Transfer Activity
D. Decryption Activity
View answer
Correct Answer: C
Question #27
Northern Trail Outfitters is using a triggered send to send customers their order confirmations. Their commerce platform provides a JSON payload for order details. What would they use to format the JSON within the email?
A. TransformJSON() AMPscript Function
B. ParseJSON content block within Content Builder
C. BuildRowSetFromJSON() AMPscript Function
D. SSJS platform function ParseJSON
View answer
Correct Answer: D
Question #28
A customer has several values that need to be used in the body of an email send:1.The data would be stored in a reference data extension, related on SubscriberKey. 2. There may be one or more records for each subscriber. 3.The audience is generally over 1 million subscribers. 4.The content is time sensitive and should be sent as quickly as possible. 5.The customer is not using "catch and release" sending. 6.The reference data extension contains 25 columns.Which method should be used?
A. AMPscript a single Lookup Function
B. Server Side Javascript a single LookupOrderedRows Function
C. AMPscript a single LookupOrderedRows Function
D. Dynamic content via the Dynamic Content Wizard
View answer
Correct Answer: C
Question #29
What three components can a web developer define by pageType?
A. Item Actionscorrect
B. Campaign
C. Goals
D. Content Zonescorrect
E. Capturing Attributecorrect
View answer
Correct Answer: ADE
Question #30
Northern Trail Outfitters (NTO) rolled out a global SMS initiative three months ago, as their customers have shown great interest in receiving promotions via text. However, NTO was notified they are already at 75% utilization for their annual Super Messages. Why could this be the case?
A. MobilePush was enabled by mistake, which consumes Super Messages when not in use
B. Each email consumes five super messages when sending below a certain threshold
C. The majority of NTO’s subscriber base is in the United States
D. A multiplier is applied to each SMS message based on the destination country
View answer
Correct Answer: B

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