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Salesforce CDP Exam Sample Questions | SPOTO

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Question #1
What does the source sequence reconciliation rule do in Identity Resolution?
A. Source data from disparate systems across the enterprise
B. Reconcile data by data that’s most frequent across records
C. Sort data sources in order of most to least preferred for inclusion in Unified Profile
D. Includes data from sources where the data is alphanumerically sequenced
View answer
Correct Answer: C
Question #2
How should an admin view past processing for resolution rules in Identity Resoultion?
A. Run History
B. Audit History list view
C. View processing Audit Trail
D. Click on view historycorrect
View answer
Correct Answer: D
Question #3
How can Customer Data Platform help marketers?
A. Create a first-party data strategy that is not dependent on third party data
B. Ingest and unify data from anywhere to reconcile customer identity
C. Create cross channel marketing messages across Email, SMS, Push and other channel
D. Manage social media data including interactions across all major social platforms
View answer
Correct Answer: AB
Question #4
What role in a company was Salesforce CDP designed for?
A. Developer
B. Marketer
C. Salesperson
D. Data Analyst
View answer
Correct Answer: B
Question #5
Which three Object types are available under Data Explorer?
A. Data Source Object
B. Data Model Object
C. Segment Objects
D. Data Extensions
E. Calculated Insights
View answer
Correct Answer: ABE
Question #6
Which permission set needs to be added to the salesforce CRM object to be available in Salesforce CDP?
A. Salesforce CDP external connector
B. Salesforce External Integration
C. Salesforce CDP Salesforce Connector Integration
D. Salesforce External Connector
View answer
Correct Answer: C
Question #7
Where do you define the location where you want to use your segment?
A. Activation Target
B. Calculated Insights
C. Segment
D. Activation
View answer
Correct Answer: A
Question #8
Which 2 characteristics describe the CIM (Cloud Information Model)?
A. Product sold by salesforcecorrect
B. Conceptual modelcorrect
C. Statistical model
D. Canonical modelcorrect
View answer
Correct Answer: ABD
Question #9
When setting up a data stream, which field in the recommended source schema is not editable?
A. Data Type
B. Header Label
C. Field Label
D. Field API Name
View answer
Correct Answer: B
Question #10
Which type of measures with aggregate functions are supported?
A. Date
B. Text
C. Numericcorrect
D. Boolean
View answer
Correct Answer: C
Question #11
Which two dependencies can prevent a Data Stream from being deleted?
A. A data stream attribute is mapped to a Data Model Objectcorrect
B. A data stream attribute is used in Segmentation
C. A data stream attribute is used in Calculated Insightscorrect
D. A data stream attribute is used in Activation
View answer
Correct Answer: AC
Question #12
How does an admin increase the consolidation rate for identity resolution?
A. Add more matching rules to broaden the search of matchescorrect
B. Change the ignore empty value option
C. Change all reconciliation rules to source sequence
D. Reduce the number of matching rules
View answer
Correct Answer: A
Question #13
What are the two file type options for activation for Cloud Storage?
A.
B.
C.
D.
View answer
Correct Answer: AB
Question #14
Salesforce CDP supports these content file formats?
A.
B.
C.
D.
View answer
Correct Answer: BC
Question #15
What is the relationship between Individual and Contact Point Objects?
A. 1:1
B. 1: Many
C. Many: Many
D. None of the above
View answer
Correct Answer: B
Question #16
How does a CDP help reduce advertising costs?
A. By targeting customers efficiently in their preferred channel
B. By reducing the manual process from media buying
C. By increasing the transparency of media spend
D. By helping marketers understand the price of media
View answer
Correct Answer: A
Question #17
What are two options to stop a segment from publishing to an activation if it is no longer needed?
A. Skip
B. Delete
C. Unpublish
D. Disable
View answer
Correct Answer: BD
Question #18
How many calculated insights can be created pertenant?
A. 5
B. 10
C. 50
D. 100
View answer
Correct Answer: D
Question #19
Which two permission sets will allow users to access Salesforce CDP Data Explorer?
A. Salesforce CDP admin
B. Salesforce CDP Marketing Manager
C. Salesforce CDP Marketing Specialist
D. Salesforce CDP Data Aware Specialist
View answer
Correct Answer: AD
Question #20
What are two ways a marketing user can incorporate a campaign code from an external (...) bucket?
A. Include campaign code into the filename specification
B. Include campaign code into the activation name
C. Include campaign code into the segment name
D. Include campaign code into the activation description
View answer
Correct Answer: CD
Question #21
Which two features can be used to validate the data in the unified profile object?
A. Query API
B. Data Explorer
C. Segmentation
D. Identity Reconciliation
View answer
Correct Answer: AB
Question #22
Which two features are impacted by the Time zone setting in CDP instance?
A. Ingestion Schedule
B. Activation Schedule
C. Identity Resolution publish schedule
D. Segmentation schedule
View answer
Correct Answer: BD
Question #23
Which two dependencies can prevent a Data Stream from being deleted?
A. A data stream attribute is used in Activation
B. A data stream attribute is used in Segmentation
C. A data stream attribute is mapped to a Data Model Object
D. A data stream attribute is used in Calculated Insights
View answer
Correct Answer: CD
Question #24
Which two CRM objects are included in both Sales and Service Cloud Data Bundle?
A. Campaign Membercorrect
B. Contactcorrect
C. Opportunity
D. Accountcorrect
View answer
Correct Answer: ABD
Question #25
A developer wants to create a segment for a birthday campaign which is refreshed every dayand activateD. Which operator should he use?
A. Is Birthday
B. Is This Year
C. Is Anniversary Of
D. Is Between
View answer
Correct Answer: C
Question #26
What are two root causes to why companies face fragmented data issues ?
A. Department silos
B. Employees working from home
C. Misaligned business goals
D. No eCommerce websites
View answer
Correct Answer: AC
Question #27
How many calculated insights can be created per tenant?
A. 5
B. 10
C. 50
D. 100correct
View answer
Correct Answer: D
Question #28
Which two files are activated to Cloud file storage to publish segment?
A. A file that contains security credential
B. A file that contains the segment defination
C. A file that contains the segment members with additional attributes
D. A file that contains calculated insights
View answer
Correct Answer: BC
Question #29
Which configuration supports separate AWS S3 buckets for data ingestion and activation?
A. Separate user credentials for data stream and activation
B. Dedicated S3 data source configuration in CDP Setup
C. Separate user credentials for data stream and activation target
D. Dedicated S3 data source configuration in Activation Setup
View answer
Correct Answer: C
Question #30
How many days of historical data is loaded when B2C Commerce Data Stream is created from the Order Bundle?
A. 90 days
B. 60 days
C. 30 dayscorrect
D. 10 days
View answer
Correct Answer: C

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