Latest Salesforce MKT-101 Exam Questions and Answers, 2025 Update

Question #1

A marketing intern forgot to remove [For APPROVAL] from the subject line before sending an email to the company's largest audience. Which feature, if configured, should provide a warning prior to sending?

A. Subject and Preheader Validationcorrect

B. Content Detective

C. Subscriber Preview and test Send

View answer

Correct Answer: A

Question #2

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience. What should the NTO marketing team include in the email design to encourage a high response rate?

A. An Interactive Email Form that links to a confirmation pagecorrect

B. A Salesforce Survey block called in by an AMPscript function

C. A all-to-action button that links to the feedback form

View answer

Correct Answer: A

Question #3

When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam. What should me marketer do to prevent the subscriber from receiving further commercial messages?

A. Use the complaint exclusion list on future sends

B. Add the subscriber to the auto-suppression list

C. Delete the subscriber from All Subscribers

View answer

Correct Answer: B

Question #4

A marketing manager wants to import the Not Sent extract into a data extension to leverage as an exclusion audience. Which steps should be configured within Automation Studio to accomplish this?

A. Tracking Extract > Import Activity > SQL Activity

B. Tracking Extract > Import Activity > Data Extension Extract

C. Tracking Extract > File Transfer > Import Activitycorrect

View answer

Correct Answer: C

Question #5

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible. Which best practice should the email designer follow to meet accessibility standards?

A. Minimize whitespace

B. Build image-based emails

C. Use contrasting colorscorrect

View answer

Correct Answer: C

Question #6

Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions. Which object should be used?

A. Publication Listcorrect

B. Suppression Lists

C. Exclusion Lists

View answer

Correct Answer: A

Question #7

A customer is creating a re-engagement campaign. The Campaign only targets subscribers who have had emails fail at send time due to held status within the last 60days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.What should a consultant recommend to meet the criteria?

A. Use SQL Query and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder

B. Use Tracking Extract, File Transfer, and Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder

C. use Data Extension Extract and Import activities from Automation Automation Studio to inject the subscribers into a CloudPage used as an Entry Source by Journey Builder

D. Use SQL Query and File Transfer activities from Automation Automation Studio to inject the subscribers into an API Event used as Entry Source by Journey Builder

View answer

Correct Answer: B

Question #8

Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult. Which solution should make locating appropriate images easier?

A. Configure Eastern Content Tagging to automatically tag stock art

B. Import a metadata tag index for the stock art so the images are searchable

C. Select categories and content type from the import dropdown when importing images

View answer

Correct Answer: A

Question #9

Northern Trail Outfitters’ analytics team has requested data to power a dashboard that can monitor the performance of emails across the company. Which Marketing Cloud function should be used to get this data automatically on a daily basis?

A. Google Analytics Integration

B. Tracking Extractscorrect

C. Report Snapshots

View answer

Correct Answer: B

Question #10

A marketer needs a quick count of record in a data extension with ‘Djibouti’ as they value for Country. What should they use to determine the number of matching records in the least amount of steps?

A. Filtered data extensioncorrect

B. SQL Query

C. Data Filter

View answer

Correct Answer: A

Question #11

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages. Which tool should NTO use to accomplish these iterative tests?

A. Contact Builder

B. Automation Studio

C. Journey Buttercorrect

View answer

Correct Answer: C

Question #12

Northern Trail Outfitters (NTO) wants to simplify a journey that has a decision split prior to every email send to remove certain subscribers from the journey. What should NTO do to simplify the journey?

A. Use the Update Contact a:

B. A Utilize exit criteria for the journey

C. Ensure the Contact entry mode is No re-entry

View answer

Correct Answer: B

Question #13

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following: * The email content will highlight new inventory each day. * A small team will run both their digital marketing operations and their email program. * A user needs to build, test, and send a daily email in less than an hour. * Images for the emails will be hosted on the

A. How often will the layout of the content in a content area change?

B. What is the maximum file size of the images being used?

C. What From Name will be used for these emails?

D. Will image URLs be available publicly?

E. How often will email content be image - only with text overlaying images?

View answer

Correct Answer: ABD

Question #14

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines. Which step should they take to restrict the types of content within content slot?

A. Under user permissions, select limited template access

B. Configure Content Blocks to only be usable within approved templates

C. Configure restrictions within a Content Area for approval block types

View answer

Correct Answer: B

Question #15

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible. Which best practice should the email designer follow to meet accessibility standards?

A. Minimize whitespace

B. Build image-based emails

C. Use contrasting colorscorrect

View answer

Correct Answer: C

Question #16

The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO’s marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a ‘silver status. Which three tools should be used to segment this data?

A. SQL Query, Filter Definition, Journey Builder Entry Sourcecorrect

B. Journey Builder Entry Source, Filter Definition, Segment Builder

C. SQL Query, Decision Split, Data Designer

View answer

Correct Answer: A

Question #17

The marketing team wants to split their primary customer data extension into 10 separate segments, to use for future A/B testing score. Which feature should be used to easily segment the data extension?

A. Filter Data Activitycorrect

B. Random Data Extension

C. SQL query activity

View answer

Correct Answer: A

Question #18

A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate to their CRM and want update records directly a recipient clicks the ‘Confirm RSVP button. Which automation solution should easily allow this action?

A. Automation Studio

B. Behavioral Triggers

C. Journey Buildercorrect

View answer

Correct Answer: C

Question #19

A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.Which tool should the marketer use?

A. Content Detective

B. Test Send

C. Send Preview

View answer

Correct Answer: B

Question #20

Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?

A. List Unsubscribe header

B. Profile Center Unsubscribecorrect

C. Universal Unsubscribe

View answer

Correct Answer: B

Question #21

After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy. Where should the marketer cancel the send?

A. Tracking tab in Journey Bulkier

B. Overview tab in email Studio

C. Pending tab in Content Buildercorrect

View answer

Correct Answer: C

Question #22

Northern Trail Outfitters (NTO) wants to implement a single-audience drip campaign and then, ever time, create new version with tests of random audience splits with different messages. Which tool should NTO use to accomplish these iterative tests?

A. Contact Builder

B. Automation Studio

C. Journey Buttercorrect

View answer

Correct Answer: C

Question #23

The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign. Which tool should be used?

A. A/B Testing

B. Path Optimizercorrect

C. Einstain Engagement Activities

View answer

Correct Answer: B

Question #24

A marketing manager notices emails clustered with images that are inconsistent with branding guidelines. Which step should they take to restrict the types of content within content slot?

A. Under user permissions, select limited template access

B. Configure Content Blocks to only be usable within approved templates

C. Configure restrictions within a Content Area for approval block typescorrect

View answer

Correct Answer: C

Question #25

Northern Trail Outfitters (NTO) is using Datorama Reports for Marketing Cloud to report on email and journey performance.Which preconfigured dashboard should NTO review to get an idea of which journeys are performing the best?

A. Email and Journey Overview Dashboard

B. Email Performance Dashboard

C. JourneyPerformance by Email Dashboard

View answer

Correct Answer: A

Question #26

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send. Which best practice should they follow to uphold their sender reputation?

A. Continue monitoring the bounce rate for changes

B. Remove the bounced addresses before the next send

C. Nothing ― bounce rates up to 30% are acceptable

View answer

Correct Answer: B

Question #27

Northern Trail Outfitters (NTO) receives a daily file drop of customers who have made recent purchases. NTO would like to send out a thankyou' email the first time they Show up it the file drop. How should journey Builder be configured to meet this requirement?

A. Configure Journey Settings to 'allow no re-entry

B. Configure Journey Email Send to dedupe on email address

C. Configure Journey Entry Event to 'allow no re-entry

View answer

Correct Answer: A

Question #28

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn. What should happen with the scheduled send, if no other action is taken?

A. The Send is paused unit approved again

B. The send is canceled when the approval is withdrawn

C. The originally approved version of the email will send

View answer

Correct Answer: B

Question #29

Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction What should NTO do to automate the process of finding its affected customers?

A. Filter the data based on a specific date range

B. Use Einstein engagement scores to identify affected users

C. Query the data using a specific date range parameter

View answer

Correct Answer: A

Question #30

A marketer has created an event confirmation email which is sent to all registration of their cooking-while-camping sessions. They use Connect to integrate to their CRM and want update records directly a recipient clicks the ‘Confirm RSVP button. Which automation solution should easily allow this action?

A. Automation Studio

B. Behavioral Triggers

C. Journey Buildercorrect

View answer

Correct Answer: C

DON'T WANT TO MISS A THING?

Latest Cisco, PMP, AWS, CompTIA, Microsoft Materials on SALE
Get Now

Latest Salesforce MKT-101 Exam Questions and Answers, 2025 Update | SPOTO

View The Updated Salesforce Exam Questions

View Answers after Submission

DON'T WANT TO MISS A THING?

Latest Cisco, PMP, AWS, CompTIA, Microsoft Materials on SALE Get Now

Latest Salesforce MKT-101 Exam Questions and Answers, 2025 Update | SPOTO

View The Updated Salesforce Exam Questions

View Answers after Submission

Latest Cisco, PMP, AWS, CompTIA, Microsoft Materials on SALE
Get Now