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Latest Salesforce Interaction Studio Accredited Exam Questions and Answers, 2025 Update | SPOTO

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Question #1
What are two ways to populate the interaction studio catalog? [check]
A. Email pixel
B. Third-party integration
C. ETL Feed
D. Web sdk
View answer
Correct Answer: CD
Question #2
A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
A. IS uses probability matching to determine if two or more profiles represent for user identity
B. IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
C. IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
D. IS users third party software to match anonymous and knows identifies
View answer
Correct Answer: D
Question #3
What is the best practice naming convention for attributes?
A. UpperCamelCase
B. Lower_snake_case
C. Upper_snake_case
D. lowerCamelCase
View answer
Correct Answer: A
Question #4
What three things does a developer code in web template?
A. Campaign qualification rules
B. HTML and CSS for controlling appearance
C. Client side instructions for rendering
D. Set the control group percentage
E. Defining what can be configured in a campaign
View answer
Correct Answer: BC
Question #5
Which development language is used to code the sitemap?
A. Python
B. Javascript
C. jQuery
D. Ampscript
View answer
Correct Answer: B
Question #6
What are the components of an interaction studio web campaign? [check]
A. Email capture, homepage, and product requisite
B. Experience, template, and content Zone
C. Configured recipe, visitor profile, and content window
D. Affinity, infobard and attribution window
View answer
Correct Answer: B
Question #7
What is the salesforce point of view for end to end flow of data for real-time personalization within interaction studio? [Check]
A. Data-in, understand, engage, data-out, analyse
B. Know, understand, personalise, engage, analyse
C. Identify, understand, decide, act, analyse
D. Profile, insight, understand, act, analyse
View answer
Correct Answer: C
Question #8
What can you learn from segment compare on the segment detail tab?
A. To understand view time purchases attributes revenue by category
B. To compare users, engagement activity and other actions across segments displayed
C. To view individual users that are part of the segment
D. To understand what campaign use the segment for targeting
View answer
Correct Answer: B
Question #9
Which two components does a user need to configure in IS to display Einstein product recommendation vis IS connection for sales and service cloud?
A. Einstein recipes
B. Catalog items
C. Promotion
D. Einstein Decision
View answer
Correct Answer: D
Question #10
How many times can a visitor accomplish a goal in interaction studio?
A. It varies depending on the setup of the goal segment
B. Each time a visitor leaves and rejoins the goal segment
C. Only once for all time
D. No more than twice or the goal completion will no longer be counted
View answer
Correct Answer: B
Question #11
What are the components of an interaction studio web campaign?
A. Email capture, homepage, and product requisite
B. Experience, template, and content Zone
C. Configured recipe, visitor profile, and content window
D. Affinity, infobard and attribution window
View answer
Correct Answer: B
Question #12
A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
A. Co-Buy
B. Similar Items
C. Trending
D. Co-Browse
View answer
Correct Answer: A
Question #13
Which ETL feed is used to bring campaign tracking data from marketing cloud messaging & journeys or pardot?
A. Manual segment ETL
B. External email campaign events ETL
C. ProductETL
D. Transaction ETL
View answer
Correct Answer: B
Question #14
Which user attribute data types are supported in the identity system?
A. String and integer
B. Multistring
C. String
D. String and Multistring
View answer
Correct Answer: C
Question #15
What qualifies a web visitor to see any experience of a web campaign?
A. Campaign tracking rules
B. Einstein Next Best Action
C. Einstein Recipe Ingredients
D. Email campaign rules
View answer
Correct Answer: C
Question #16
Which scenario is a valid interaction studio use case?
A. Recommendations in email which are personalised at send time
B. Behavioural targeting with 3rd party audience data
C. Recommendations in email which are personalized at open time
D. Machine learning driven insights within a customer database
View answer
Correct Answer: C
Question #17
What are IS machine learning powered algorithms called?
A. Machine Learning Tools
B. Einstein Recipe
C. Einstein Decisions
D. Data Science Workbends
View answer
Correct Answer: B
Question #18
In which two locations in the pageType definition can a developer pass in attributes?
A. Listeners
B. cashdom
C. Ismatch
D. onActionEvent
View answer
Correct Answer: AD
Question #19
If you want to compare the completion of two objectives based on a filter, what report would you use?
A. Visitor behaviour report
B. Referring sources report
C. Goal completion report
D. Goal comparison report
View answer
Correct Answer: D
Question #20
What two features of interaction studio have functionality to perform an A/B testing?
A. Templates
B. Campaigns
C. Segments
D. Recipes
View answer
Correct Answer: BC

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