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Latest Salesforce CDP Exam Questions and Answers, 2025 Update | SPOTO

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Question #1
Which of the following functions returns the first value from a list that isn't empty?
A. CONCAT
B. COALESCE
C. REPLACE
D. FIND
View answer
Correct Answer: B
Question #2
What is a key driver of value for Salesforce CDP?
A. The ability to enable integrations via api's between different systems within an organization
B. The ability to sell customer data
C. The ability to merge customer information from various systems to create a single view of the customer
D. The ability to enable seamless customer transactions
View answer
Correct Answer: C
Question #3
Which of the following objects or fields are supported for ingestion using the Salesforce CRM connect
A. Custom Objects
B. Classic Encrypted Fields
C. Custom Big Objects
D. Standard Objects
E. Standard Big Objects
View answer
Correct Answer: ABD
Question #4
What is the maximum number of filter criteria a segment can have?
A. 10
B. 50correct
C. 500
D. 99
View answer
Correct Answer: B
Question #5
How can a marketer change attribute names to match personalization in an activation target?
A. Set preferred attribute names when configuring activation
B. Update attribute names in the data stream configuration
C. Set preferred attribute names when configuring activation target
D. Update field names in the data model
View answer
Correct Answer: A
Question #6
A banking customer wants bring banking data to calculate customer lifetime value using calculated insights. What is the correct data flow in CDP to create this insight to use in segmentation?
A. Create new Calculated Insights(CI) -> Map Data Stream(DSO) to CI -> Use CI in segments
B. Create new Data Stream (DSO) -> Create Calculated Insights(CI) -> Use CI in segments
C. Create Segment -> Create Calculated Insights(CI) -> Create new Data Stream (DSO) -> Use CI in segments
D. Create new Data Stream (DSO) -> Map Data Stream Object (DMO) -> Create Calculated Insights(CI) -> Use CI in segments
View answer
Correct Answer: D
Question #7
Salesforce CDP creates automations in SFMC automation studio to support data ingestion. Under which all these automations be created?
A. All business unites (BUs) in the Account used for sending
B. All selected business unites (BUs) during mapping
C. Top-level (ENT) business unit only
D. All business units (BUs) in the Account including Top-Level (ENT) business unit
View answer
Correct Answer: D
Question #8
What can cause a published schedule to be skipped?
A. Segment criteria is not correct
B. Activation schedule is paused
C. Segment has 0 records
D. Too many schedules at same time
View answer
Correct Answer: D
Question #9
Which CDP Objects are available as tables via the Tableau connector to discover new insights about customers?
A. Calculated Insights
B. All Objects
C. Unified Profile
D. Data Model Objects
View answer
Correct Answer: B
Question #10
WhichCDP permission set manages the overall segmentation strategy and identifies the target campaigns?
A. Data Aware Specialist
B. Marketing manager
C. Marketing specialist
D. IT manager
View answer
Correct Answer: B
Question #11
In Salesforce CRM, the customer has a custom `Customer_Email__c' object related to standard `Contact' object. Which CDP data model object do you map it to?
A. Contact
B. Custom `Customer_Email' object
C. Contact Point Email
D. Individual
View answer
Correct Answer: C
Question #12
How can a marketer change attribute names to match personalization in an Activation Target?
A. Update field names in data model
B. Set preferred attribute names when configuring activation target
C. Update attributes names in the data stream configuration
D. Set preferred attribute names when configuring activationcorrect
View answer
Correct Answer: D
Question #13
Which types of data can be ingested from Interaction studio?
A. Sales data
B. Segment membership
C. Behavioral Events
D. User profile
View answer
Correct Answer: CD
Question #14
A developer wants to create a segment for a birthday campaign which is refreshed every day and activateD. Which operator should he use?
A. Is Birthday
B. Is This Year
C. Is Anniversary Of
D. Is Between
View answer
Correct Answer: C
Question #15
Which two options are available for setting up a publishing schedule in segmentation?
A. Data Stream schedule
B. Manual
C. Automated every 12 or 24 hours
D. Einstein Insights
View answer
Correct Answer: BC
Question #16
What are the two benefits of using Calculated Insights compared to Segmentation Criteria?
A. It creates reusable contentcorrect
B. Performs complex queries across multiple objects
C. Simple logic on row-based operations
D. Friendly drag & drop interface
View answer
Correct Answer: AB
Question #17
What is the different between direct and related attributes?
A. Direct attributes have one to one relationship while Related attributes are one to many relationships
B. Direct attributes have one to many relationships while Related attributes are one to one relationship
C. Direct Attributes are Text based only and Related Attributes are Date and Number based
D. Direct attributes are attributes on the individual and related attributes are attributes on the unified individual
View answer
Correct Answer: A
Question #18
Which two types of data can be ingested from Interaction Studio using the connector?
A. Product Catalogcorrect
B. Behavioral Eventscorrect
C. User Profilecorrect
D. Segment Membership
View answer
Correct Answer: ABC
Question #19
What are the two steps of data ingestion in Salesforce CDP?
A. Map ingested data to existing ingested data objects
B. Map ingested data to data model with consistent semantics
C. Preserve data per source schema with ingestion to data lake
D. Establish a connection with the source data via REST API
View answer
Correct Answer: ABC
Question #20
What modeling format describe the Individual and Contact Point objects?
A. Jagged
B. Normalized
C. Compress
D. De-Normalized
View answer
Correct Answer: B
Question #21
What three things happen when an admin clicks on identity resolution deletion?
A. Deletes all custom data model objectscorrect
B. Removes all unified customer datacorrect
C. Resets all settings in identity resolutioncorrect
D. Eliminates dependencies on data model objectcorrect
View answer
Correct Answer: ABCD
Question #22
How often does subscriber data from Marketing Cloud Bundles refresh?
A. Hourly
B. Every 12 hours
C. Every 15 mins
D. Daily
View answer
Correct Answer: A
Question #23
Which data model entity do you map the Name field from Salesforce CRM Contact object?
A. Account
B. Contact
C. Party Identifier
D. Individual
View answer
Correct Answer: D
Question #24
What does the ignore empty value option do in Identity Resolution?
A. Ignores empty reconciliation rules
B. Replaces the value with a null
C. Ignores empty fields when running reconciliationcorrect
D. Modified the value in the field with a predefined value
View answer
Correct Answer: C
Question #25
What are the two steps of data setup process in Salesforce CDP?
A. Map ingested data to existing ingested data objects
B. Map ingested data to the Data Model
C. Establish a connection with the source data via Rest API
D. Preserve data with ingestion to data lake
View answer
Correct Answer: BD
Question #26
How should an admin view past processing for resolution rules in Identity Resoultion?
A. Run History
B. Click on view history
C. Audit History list view
D. View processing Audit Trail
View answer
Correct Answer: B
Question #27
What configuration step has to be completed before marketing cloud activation?
A. Assign Salesforce CDP activation permission set to the user
B. Enable segment publishing to marketing cloud
C. Allow audience creation from CDP in marketing cloud
D. Selects business units for activationcorrect
View answer
Correct Answer: D
Question #28
Which data model defines the complete set of experiences that customers go through when interacting with a company?
A. Party Data Model
B. Journey Data Model
C. Engagement Data Model
D. Case Data Model
View answer
Correct Answer: B
Question #29
Which datatype is not supported in Salesforce CDP?
A. Date
B. Booleancorrect
C. Text
D. Number
View answer
Correct Answer: B
Question #30
What Salesforce CDP API enables simultaneous retrieve of customer profile along with their calculated insights?
A. Profile API
B. Query API
C. Calculated Insights API (Doubt)correct
D. Metadata API
View answer
Correct Answer: C

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