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Latest Salesforce Advanced Cross Channel Exam Questions and Answers, 2025 Update | SPOTO

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Question #1
Where would you add a topic profile
A. Social studio automate
B. Admin settingscorrect
C. Workspace settings
D. Social studio engage
View answer
Correct Answer: B
Question #2
Which step must be completed before creating audiences withAdvertising Studio in order to send advertisements to Facebook,Pinterest, Google or LinkedIn platforms?
A. First create and setup a business/advertising account with the audience platform
B. Call the platform hotline to ask for permission to send advertisements
C. No steps are required since it is already configured in your Marketing Cloud account
D. Have subscribers opt-in
View answer
Correct Answer: A
Question #3
Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)
A. Journey builder
B. On the facebook ad channel
View answer
Correct Answer: A
Question #4
How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.
A. Sales cloud entry audience in journey builder
B. Use a api to trigger journey directly from ecom site and use email address as subscriber key
C. Use an api to create record in sales cloud directly from the ecom site
D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins
View answer
Correct Answer: AD
Question #5
How often are the Einstein Engagement Scoring models updated?
A. Hourly
B. Weekly
C. Daily
D. Monthly
View answer
Correct Answer: D
Question #6
How often is the model refreshed for Einstein engagement frequency (uses 2Sday& data)-weekly
A. hourly
B. daily
C. monthly
D. Biweeklycorrect
View answer
Correct Answer: D
Question #7
Which social network(s) support lead capture in Ad Studio?
A. Linkedin 2%
B. Instagram
C. Facebook
D. Twitter
E. Google Adwords
View answer
Correct Answer: C
Question #8
Where would you set a threshold limit in social studio
A. enterprise admin settings
B. workspace settings
C. tab in engage
D. column in engagecorrect
View answer
Correct Answer: D
Question #9
Difference between inbox message and in app message.
A. Inbox message is displayed and stored in device in app message is displayed only 1 time
B. Inbox message is displayed once but in app message is displayed repeatedly
C. Inbox messages can be used only in los whereas in app message can also be used in android
View answer
Correct Answer: A
Question #10
Where would you set a threshold limit in social studio
A. enterprise admin settings
B. workspace settings
C. tab in engage
D. column in engage
View answer
Correct Answer: C
Question #11
What does Einstein copy Insight take into account, Select 3(arul's answer a,b,c)
A. Frequently used phrases in subject line
B. spelling and punctuation errors
C. emotional tone of subject line
D. engagement data
View answer
Correct Answer: ACD
Question #12
How can Distributed Marketing messages be configured to use approval workflows?
A. It uses the standard Salesforce Approval Process feature to route content through manual approvals
B. There are currently no approval workflows available
C. A customer support case needs to be opened to enable the functionality
D. All DM sends need to enable the ''workflow active' setting within the message template
View answer
Correct Answer: A
Question #13
What is true about Einstein engagement frequency (EEF). Select 3
A. EEF uses only commercial send data not transactionalcorrect
B. The model uses data available only in your accountcorrect
C. Used to determine correct no of mails to be send so that there are less unsubscribes due to email fatigue
D. It uses last ISO days engagement data
View answer
Correct Answer: ABC
Question #14
What two Journey types enable an administrator to efficiently create and track opens and clicks?
A. Region Send
B. Single Send
C. Country Send
D. Language Send
E. Transactional Send
View answer
Correct Answer: BE
Question #15
Difference between inbox message and in app message.
A. Inbox message is displayed and stored in device in app message is displayed only 1 timecorrect
B. Inbox message is displayed once but in app message is displayed repeatedly
C. Inbox messages can be used only in los whereas in app message can also be used in android
View answer
Correct Answer: A
Question #16
Which channel solution is managed by the sitemap in Interaction Studio?
A. Web
B. Mobile
C. Serve-side
D. Email
View answer
Correct Answer: A
Question #17
What data is there in mobile connect demographics, select3
A. Citycorrect
B. Region
C. Email
D. First namecorrect
E. channelcorrect
View answer
Correct Answer: ADE
Question #18
How often is the model refreshed for Einstein engagement frequency(uses 2Sdayand data)- weekly
A. hourly
B. daily
C. monthly
D. Biweekly
View answer
Correct Answer: D
Question #19
What Einstein functionality makes predictions for email only?
A. Einstein Scoring
B. Einstein Copy Insights
C. Einstein Engagement Frequency
D. Send Time Optimization
View answer
Correct Answer: C
Question #20
In social studio how many columns are used in a engage tab (max 30 tabs in a engage, no limit for columns in each tab) and each column contains max 50 accounts)
A. 50
B. 100
C. 15
D. No limit
View answer
Correct Answer: D
Question #21
What is the fastest way to add a classification to a post?
A. Macrocorrect
B. Add classification manually to each post
C. Classification cannot be added to a post
View answer
Correct Answer: A
Question #22
In which section can you define fatigue rules to restrict a user from being recommended same content multiple times
A. Einstein content selectioncorrect
B. Einstein copy insights
C. Einstein engagement scoring
View answer
Correct Answer: A
Question #23
Whit are the functionalities of ad studio. Select multiple.
A. facebook advanced match
B. linkedin user match
C. Iinkedin Company match
D. tiktok user match
E. myspace user match
View answer
Correct Answer: ABC
Question #24
What is the fastest way to add a classification to a post?
A. Macrocorrect
B. Add classification manually to each post
C. Classification cannot be added to a post
View answer
Correct Answer: A
Question #25
How does real time interaction management (RTM) in IS help marketer to provide personalized content to user, Select multiple
A. Orchestration
B. Data aggregation
C. Unified customer profile
View answer
Correct Answer: AC
Question #26
What can be recommended in Einstein web recommendations: select 3 (Home, Product; Category, Cart, Conversion Pages)
A. Product
B. Content
C. banner
View answer
Correct Answer: ABC
Question #27
What does Einstein copy Insight take into account, (Select 3 answer)
A. Frequently used phrases in subject linecorrect
B. spelling and punctuation errors
C. emotional tone of subject linecorrect
D. engagement datacorrect
View answer
Correct Answer: ACD
Question #28
how many activities recommended in a journey canvas.(150-200)
A. 10
B. 50
C. 100
D. 300
View answer
Correct Answer: C
Question #29
What is true for behavioral triggers. Multiple select.
A. they cannot be modified
B. need collect tracking code
C. need catalog data
View answer
Correct Answer: BC
Question #30
Which three statements are true for MC Behavioral Triggers?
A. Collect tracking code is necessary to use Behavioral Triggers
B. Behavioral Triggers are mandatory for Commerce Cloud integrations
C. Behavioral Triggers can be triggered from interactions with both Content and Products
D. Behavioral Triggers require a catalog of assets
E. Behavioral Triggers are not editable
View answer
Correct Answer: ACD

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