Free IIBA CBDA Practice Questions & Answers 2026 Part4 | Certification in Business Data Analytics

Question #1

A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative.What does this mean?

A. The data tables that support the visuals and help answer questions

B. A narrative that supports insights with additional context and draws correlations

C. Notes on assumptions and unavailable data for analysis

D. Commentary around why each graphic was selected to provide additional context

View answer

Correct Answer: B

Question #2

A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative.What does this mean?

A. The data tables that support the visuals and help answer questions

B. A narrative that supports insights with additional context and draws correlations

C. Notes on assumptions and unavailable data for analysis

D. Commentary around why each graphic was selected to provide additional context

View answer

Correct Answer: B

Question #3

The definition of data elements is different across various data sources. The organization is looking to improve the usability of data across the organization. Which practice would help address this problem? Data governance is the practice of establishing and enforcing policies, standards, roles, and responsibilities for the management and use of data across the organization. Data governance helps to address the problem of inconsistent data definitions across various data sources by ensuring that data is properly defined, documented, classified, and aligned with the business objectives and requirements12. Reference: 1: Guide to Business Data Analytics, IIBA, 2020, p. 292: Data Governance: How to Design, Deploy and Sustain an Effective Data Governance Program, John Ladley, 2012, p. 3.

A. Data governance

B. Data quality

C. Data architecture

D. Data ethics

View answer

Correct Answer: A

Question #4

The analytics team scheduled a meeting with key stakeholders to present their recommendations. The team envisioned this as the final step of their work and fully expected complete acceptance of those recommendations, particularly given that very few questions were asked. They were surprised when they received word that the organization wasn't ready to move forward.What did they overlook?

A. Stakeholders need to hear the same information multiple times

B. Stakeholders never make quick decisions

C. Communicating information requires a written report

D. Communicating information is bi-directional and iterative

View answer

Correct Answer: D

Question #5

The analytics team scheduled a meeting with key stakeholders to present their recommendations. The team envisioned this as the final step of their work and fully expected complete acceptance of those recommendations, particularly given that very few questions were asked. They were surprised when they received word that the organization wasn't ready to move forward.What did they overlook?

A. Stakeholders need to hear the same information multiple times

B. Stakeholders never make quick decisions

C. Communicating information requires a written report

D. Communicating information is bi-directional and iterative

View answer

Correct Answer: D

Question #6

While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values.Which activity would the analyst perform in order to use this dataset?

A. Clustering

B. Scale validation

C. Weighting

D. Factor analysis

View answer

Correct Answer: C

Question #7

An analyst is building a dashboard for the Senior Executive team. Which of the following, if added, would add context and commentary?

A. Design, which focuses on the use of color and placement of visuals

B. Tools, which help creating the visuals through the data

C. Narrative, which includes the context and commentary

D. Channel, which is the medium used to communicate

View answer

Correct Answer: C

Question #8

A financial institution is interested in leveraging analytics to address a recent surge in credit card fraud. The company has decided to invest in streaming analytics to obtain instant access to real-time data to stop fraudulent behavior before it occurs. Which practice will help the financial institution integrate the data as it is collected?

A. Data quality

B. Data management

C. Data security

D. Data architecture

View answer

Correct Answer: D

Question #9

The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe. To answer this, the team formulates several research questions, including:

A. What product launch related costs can we expect?

B. How much revenue does the product generate in Eastern Europe?

C. Why does management need to know this?

D. Do existing customers really like the product?

View answer

Correct Answer: D

Question #10

The analytics team has completed analyzing a dataset and unfortunately the data didn't deliver the kinds of insights that the team was hoping for. After much contemplation, they decide to:

A. Summarize the results and indicate the outcome was inconclusive

B. Inform management that analytics could not derive insightful results

C. Wait a few weeks and rerun the analysis using refreshed data

D. Restart the work with formation of a new research question

View answer

Correct Answer: D

Question #11

A large telecommunications company wants to increase their Average Revenue Per User per month by 5%, by end of year, to increase revenue in a highly competitive market. From a SMART target perspective, what is missing?

A. T - The increase should be seen sooner

B. A - It is too easy of a target to attain

C. R - Since competition is high, focus should be on increasing customer base and not on ARPU

D. S - There is no mention of which product group/line the target pertains to

View answer

Correct Answer: D

Question #12

While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values.Which activity would the analyst perform in order to use this dataset?

A. Clustering

B. Scale validation

C. Weighting

D. Factor analysis

View answer

Correct Answer: C

Question #13

The analytics team has completed analyzing a dataset and unfortunately the data didn't deliver the kinds of insights that the team was hoping for. After much contemplation, they decide to:

A. Summarize the results and indicate the outcome was inconclusive

B. Inform management that analytics could not derive insightful results

C. Wait a few weeks and rerun the analysis using refreshed data

D. Restart the work with formation of a new research question

View answer

Correct Answer: D

Question #14

While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values.Which activity would the analyst perform in order to use this dataset?

A. Clustering

B. Scale validation

C. Weighting

D. Factor analysis

View answer

Correct Answer: C

Question #15

A Human Resource manager recently learned that their competitor reduced employee attrition ratesby 20% after implementing personality tests as part of their screening process. Intrigued by the idea,the manager suggests collecting data on personality tests and attrition rates over the next year. Thedata from this year is then analyzed to explore possible relationships. What type of analytics has theteam been asked to perform?

A. redictive

B. escriptive

C. rescriptive

D. iagnostic

View answer

Correct Answer: B

Question #16

An analyst is working through data on comparing performance scores in different schools across the state, for ranking purposes. Since there is a lot of data and some extreme outliers, the analyst is trying to determine which type of statistical average would best represent the results. Which of the following is a concern when relying too heavily on summary statistics during data analysis?

A. Contextualization

B. Data variation

C. Data properties

D. Frequency

View answer

Correct Answer: A

Question #17

The analytics team has completed their analytics work and have agreed on a set of five key recommendations.They are now discussing how best to communicate these recommendations to the finance, customer service, and marketing teams. Recognizing that this is a diverse set of stakeholders, the business analysis professional reminds the team:

A. ll stakeholders should receive information about the recommendation in the same way

B. he recommendation should be communicated in different ways for different stakeholders

C. takeholders only have the ability to understand summarized recommendations

D. ecommendations are important and must be communicated with as much detail as possible

View answer

Correct Answer: B

Question #18

While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values.Which activity would the analyst perform in order to use this dataset?

A. Clustering

B. Scale validation

C. Weighting

D. Factor analysis

View answer

Correct Answer: C

Question #19

A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative.What does this mean?

A. The data tables that support the visuals and help answer questions

B. A narrative that supports insights with additional context and draws correlations

C. Notes on assumptions and unavailable data for analysis

D. Commentary around why each graphic was selected to provide additional context

View answer

Correct Answer: B

Question #20

A marketing director has asked the question 'How many product purchases are expected this coming year given the current marketing campaign?".What type of analytics would be performed to answer this question?

A. Descriptive

B. Predictive

C. Diagnostic

D. Prescriptive

View answer

Correct Answer: B

Question #21

A financial software company has growth and expansion as one of its top strategic priorities for the year. The senior executive team wants to assess their sales performance over the last 3 years to help set the sales objectives.From the questions below, which would evaluate the team effectiveness at making a sale?

A. What is the annual revenue growth?

B. What is the average time for conversion?

C. What is the number of customers retained over the past 3 years?

D. When is the correct time to market the software?

View answer

Correct Answer: B

Question #22

Insights based on the data collected indicate that a multi-national company could increase its sales of a mature product by reducing its price by 20% which would result in increased revenues of 2% over a 6-month period. The team recommends this as an appropriate goal for its organization. This is considered a good goal because:

A. It meets all the criteria for a well-defined objective

B. The organization can derive additional revenue from the product

C. It indicates that the company does not have to incur costs associated with retiring this product

D. Management will be pleased that the mature product can still contribute to revenue

View answer

Correct Answer: A

Question #23

The analytics team has completed analyzing a dataset and unfortunately the data didn't deliver the kinds of insights that the team was hoping for. After much contemplation, they decide to:

A. Summarize the results and indicate the outcome was inconclusive

B. Inform management that analytics could not derive insightful results

C. Wait a few weeks and rerun the analysis using refreshed data

D. Restart the work with formation of a new research question

View answer

Correct Answer: D

Question #24

The analytics team scheduled a meeting with key stakeholders to present their recommendations. The team envisioned this as the final step of their work and fully expected complete acceptance of those recommendations, particularly given that very few questions were asked. They were surprised when they received word that the organization wasn't ready to move forward.What did they overlook?

A. Stakeholders need to hear the same information multiple times

B. Stakeholders never make quick decisions

C. Communicating information requires a written report

D. Communicating information is bi-directional and iterative

View answer

Correct Answer: D

Question #25

The definition of data elements is different across various data sources. The organization is looking to improve the usability of data across the organization.Which practice would help address this problem?

A. Data governance

B. Data quality

C. Data architecture

D. Data ethics

View answer

Correct Answer: A

Question #26

A government agency is conducting a study on the performance of 12th grade students' inmathematics across the country. In particular, they want to understand if there is a relationshipbetween intelligence and scores, as well as the difference in performance between various locations.Which combination of inferential statistics procedures should be used?

A. ange, standard deviation

B. ean, median

C. orrelation co-efficient, analysis of variance

D. requency distribution, time-series

View answer

Correct Answer: C

Question #27

A database analyst is modelling a database for a large toy manufacturer. Which statement describes a logical database model? A logical database model is a data model of a specific problem domain expressed independently of a particular database management product or storage technology. It describes data using notation that corresponds to a data organization used by a database management system, such as relational tables and columns. It also includes rules of normalization, which are the process of converting complex data structures into simple, stable data structures12 Reference: 1: Logical schema - Wikipedia 2: What Is a Data Model? | Coursera

A. The layer of views created to summarize data or provide another perspective of certain data

B. A model that depicts the actual design of the relational database

C. An abstraction of the conceptual data model that includes rules of normalization

D. Modelling that involves objects being defined at the schema level

View answer

Correct Answer: C

Question #28

A large car manufacturer is interested in comparing the number of sales for a specific model of electric car across all 50 US states.The data analytics team sourced and acquired the data, and the business analyst created the model to compare sales across states.In a meeting to review the results, the feedback received included several complaints concerning an inability to distinguish the number of sales per state.What model would result in such confusion?

A. Bullet chart

B. Dual axis chart

C. Bar chart

D. Pie chart

View answer

Correct Answer: D

Question #29

A marketing director has asked the question 'How many product purchases are expected this comingyear given the current marketing campaign?". What type of analytics would be performed to answerthis question?

A. escriptive

B. redictive

C. iagnostic

D. rescriptive

View answer

Correct Answer: B

Question #30

The analytics team scheduled a meeting with key stakeholders to present their recommendations. The team envisioned this as the final step of their work and fully expected complete acceptance of those recommendations, particularly given that very few questions were asked. They were surprised when they received word that the organization wasn't ready to move forward.What did they overlook?

A. Stakeholders need to hear the same information multiple times

B. Stakeholders never make quick decisions

C. Communicating information requires a written report

D. Communicating information is bi-directional and iterative

View answer

Correct Answer: D

Question #31

While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values.Which activity would the analyst perform in order to use this dataset?

A. Clustering

B. Scale validation

C. Weighting

D. Factor analysis

View answer

Correct Answer: C

Question #32

An analyst has just completed building a data model that shows the table structures including table names, table relationships with primary and foreign keys and column names with respective data types.What type of data model has the analyst just built?

A. Physical

B. Hierarchical

C. Conceptual

D. Logical

View answer

Correct Answer: A

Question #33

The analytics team scheduled a meeting with key stakeholders to present their recommendations. The team envisioned this as the final step of their work and fully expected complete acceptance of those recommendations, particularly given that very few questions were asked. They were surprised when they received word that the organization wasn't ready to move forward.What did they overlook?

A. Stakeholders need to hear the same information multiple times

B. Stakeholders never make quick decisions

C. Communicating information requires a written report

D. Communicating information is bi-directional and iterative

View answer

Correct Answer: D

Question #34

An organization's customers are categorized based on the amount of purchases completed over thelast 12 months. The analytics team would like to ensure the accuracy of their survey results anddecide to randomly select 500 customers to participate in a survey from this large pool of customers.This is an example of:

A. tratified sampling

B. uota sampling

C. urposive sampling

D. nowball sampling

View answer

Correct Answer: A

Question #35

A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative.What does this mean?

A. The data tables that support the visuals and help answer questions

B. A narrative that supports insights with additional context and draws correlations

C. Notes on assumptions and unavailable data for analysis

D. Commentary around why each graphic was selected to provide additional context

View answer

Correct Answer: B

Question #36

A financial software company has growth and expansion as one of their top strategic priorities for the year. The senior executive team would like to assess their sales performance over the last 3 years to help set sales objectives. In discussion with the business analytics manager, for a comprehensive sales report, the sales lead recommends looking into the number of contracts signed over the past 3 years and the dollar value for the signed contracts. Which other question is important to consider when evaluating sales performance?

A. What is the time to market the software?

B. What is the total cost incurred per year?

C. What is the number of customers retained over the past 3 years?

D. What is the average time for conversion?

View answer

Correct Answer: D

Question #37

The analytics team scheduled a meeting with key stakeholders to present their recommendations. The team envisioned this as the final step of their work and fully expected complete acceptance of those recommendations, particularly given that very few questions were asked. They were surprised when they received word that the organization wasn't ready to move forward.What did they overlook?

A. Stakeholders need to hear the same information multiple times

B. Stakeholders never make quick decisions

C. Communicating information requires a written report

D. Communicating information is bi-directional and iterative

View answer

Correct Answer: D

Question #38

A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative.What does this mean?

A. The data tables that support the visuals and help answer questions

B. A narrative that supports insights with additional context and draws correlations

C. Notes on assumptions and unavailable data for analysis

D. Commentary around why each graphic was selected to provide additional context

View answer

Correct Answer: B

Question #39

The analytics team has completed analyzing a dataset and unfortunately the data didn't deliver the kinds of insights that the team was hoping for. After much contemplation, they decide to:

A. Summarize the results and indicate the outcome was inconclusive

B. Inform management that analytics could not derive insightful results

C. Wait a few weeks and rerun the analysis using refreshed data

D. Restart the work with formation of a new research question

View answer

Correct Answer: D

Question #40

The analytics team has been asked to determine if the organization should launch their highest revenue generating product into the North American market. To date, this has only been available in Eastern Europe. To answer this, the team formulates several research questions, including

A. What product launch related costs can we expect?

B. How much revenue does the product generate in Eastern Europe?

C. Why does management need to know this?

D. Do existing customers really like the product?

View answer

Correct Answer: D

Question #41

While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values.Which activity would the analyst perform in order to use this dataset?

A. Clustering

B. Scale validation

C. Weighting

D. Factor analysis

View answer

Correct Answer: C

Question #42

With the recent departure of two of its employees, an IT helpdesk team is now understaffed and finding it difficult to keep up with the current workload. The number of tickets being received has increased as well as the number of days to resolve the tickets. The IT manager has set up a meeting with the IT director to request funding for two new helpdesk agents. To prepare for the meeting, the manager is interested in showing the tickets processed against ticket volume over the past year.What type of chart should the manager use to effectively show the change in processing rate over time?

A. pie chart to compare the number of tickets coming in versus tickets being processed each month, over the past year

B. waterfall chart to show the number of tickets coming in are a lot higher than those being processed as of year to date

C. line chart to show the widening gap between the number of tickets being processed against the number coming over the past year

D. column chart to compare the number of tickets coming in versus tickets being processed each month, since June

View answer

Correct Answer: C

Question #43

The research question prompting the use of analytics is well-defined. If the source data the team expected to use ends up being unreliable, what is the next step the team can take without changing the original objective?

A. Identify research question

B. Data sourcing

C. Data collection

D. Data analysis

View answer

Correct Answer: B

Question #44

A large telecommunications company wants to increase their Average Revenue Per User per month by 5%, by end of year, to increase revenue in a highly competitive market. From a SMART target perspective, what is missing? A SMART target is one that is specific, measurable, achievable, relevant, and time-bound1. The target of increasing the Average Revenue Per User (ARPU) per month by 5%, by end of year, to increase revenue in a highly competitive market is missing the specificity criterion, as it does not mention which product group or line the target applies to. The target should be more specific and clear about the scope and context of the desired outcome, such as which segment, region, or service the target relates to23. Reference: 1: Guide to Business Data Analytics, IIBA, 2020, p. 192: SMART Goals: How to Make Your Goals Achievable, MindTools, 2021, 13: How to Set SMART Marketing Goals, CoSchedule, 2021, 2.

A. T - The increase should be seen sooner

B. A - It is too easy of a target to attain

C. R - Since competition is high, focus should be on increasing customer base and not onARPU

D. S - There is no mention of which product group/line the target pertains to

View answer

Correct Answer: D

Question #45

During a session on the importance of data storytelling, an analytics manager tells the team that memorability is one of its key benefits. How does a story make data reporting easier to remember?

A. The results are more quickly understood by the brain

B. The visuals are more appealing and highlights are easily observed

C. It can be made to support the claim behind the analytics project

D. It stimulates more areas of the brain making it engaging

View answer

Correct Answer: D

Question #46

What type of data model describes the highest level of relationship between entities and represents how a business perceives its information?

A. Conceptual

B. Entity Relationship

C. Logical

D. Physical

View answer

Correct Answer: A

Question #47

A government agency is conducting a study on the performance of 12th grade students' in mathematics across the country. In particular, they want to understand if there is a relationship between intelligence and scores, as well as the difference in performance between various locations.Which combination of inferential statistics procedures should be used?

A. Range, standard deviation

B. Mean, median

C. Correlation co-efficient, analysis of variance

D. Frequency distribution, time-series

View answer

Correct Answer: C

Question #48

The analytics team has completed analyzing a dataset and unfortunately the data didn't deliver the kinds of insights that the team was hoping for. After much contemplation, they decide to:

A. Summarize the results and indicate the outcome was inconclusive

B. Inform management that analytics could not derive insightful results

C. Wait a few weeks and rerun the analysis using refreshed data

D. Restart the work with formation of a new research question

View answer

Correct Answer: D

Question #49

A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative.What does this mean?

A. The data tables that support the visuals and help answer questions

B. A narrative that supports insights with additional context and draws correlations

C. Notes on assumptions and unavailable data for analysis

D. Commentary around why each graphic was selected to provide additional context

View answer

Correct Answer: B

Question #50

While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values.Which activity would the analyst perform in order to use this dataset?

A. Clustering

B. Scale validation

C. Weighting

D. Factor analysis

View answer

Correct Answer: C

Question #51

A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative.What does this mean?

A. The data tables that support the visuals and help answer questions

B. A narrative that supports insights with additional context and draws correlations

C. Notes on assumptions and unavailable data for analysis

D. Commentary around why each graphic was selected to provide additional context

View answer

Correct Answer: B

Question #52

An analytics team has completed some initial data analysis but is considering revising their research question based on their analysis findings. The team was concerned the original question was too broad.What outcome would lead the team to have this concern?

A. Data once analyzed had significant data quality issues

B. Data the team had planned to use was not available

C. Difficult to identify the KPIs to measure

D. The source data sets could not be merged

View answer

Correct Answer: C

Question #53

A company wants to gauge the thoughts of their employees towards a new company product. On the 25th of March the interviewer makes a list of all employees who were at work on that day and then chooses a subset of those employees to interview. Which term describes the list of all employees present on March 25th?

A. opulation of interest

B. urvey sample

C. ampling frame

D. ample weights

View answer

Correct Answer: C

Question #54

The analytics team is assessing the results of their analysis. They are surprised to find that their data indicates two events seem to be strongly related even though the general belief in the organization is that they are independent of each other. Knowing that this information will be used for decision making, they are concerned about presenting this data.At an impasse, the business analysis professional reminds them that the data can be presented as long as the team has:

A. Followed all rules for data analysis endorsed as organizational standards so the risk of acting on this is low

B. Review the results with management ahead of time and highlight any potential risk of using this data

C. The ability to rerun the data analysis and the results are the same thereby minimizing the risk of acting on this

D. Confidence that the correlation will reliably occur in the future and the risk of acting on this is low

View answer

Correct Answer: C

Question #55

The analytics team has completed analyzing a dataset and unfortunately the data didn't deliver the kinds of insights that the team was hoping for. After much contemplation, they decide to:

A. Summarize the results and indicate the outcome was inconclusive

B. Inform management that analytics could not derive insightful results

C. Wait a few weeks and rerun the analysis using refreshed data

D. Restart the work with formation of a new research question

View answer

Correct Answer: D

Question #56

A colleague proposes measuring job satisfaction by asking the question "What is your salary?".What is the concerning factor about this question?

A. Validity

B. Clarity

C. Reproducibility

D. Subjectivity

View answer

Correct Answer: A

Question #57

An analytics team has completed some initial data analysis but is considering revising their research question based on their analysis findings. The team was concerned the original question was too broad.What outcome would lead the team to have this concern?

A. Data once analyzed had significant data quality issues

B. Data the team had planned to use was not available

C. Difficult to identify the KPIs to measure

D. The source data sets could not be merged

View answer

Correct Answer: C

Question #58

An analyst at a bank is trying to identify research questions for an analytical study on top customer issues across branches. During an interview with a branch manager, the analyst asks the manager what their top customer concerns are relating to this branch?After the manager's reply, the analyst asks a follow up question on how their top customer concerns compare against the top customer concerns across all branches? Was the analyst's follow-up question valid?

A. No, there is no value comparing the results of a single branch with results across all branches

B. Yes, it builds on the previous question and allows the analyst to identify branch-specific concerns

C. No, the question is not valid in this particular scenario

D. Yes, only for the purpose of ensuring that the manager is aware of the company-wide reports

View answer

Correct Answer: B

Question #59

The analytics team scheduled a meeting with key stakeholders to present their recommendations. The team envisioned this as the final step of their work and fully expected complete acceptance of those recommendations, particularly given that very few questions were asked. They were surprised when they received word that the organization wasn't ready to move forward.What did they overlook?

A. Stakeholders need to hear the same information multiple times

B. Stakeholders never make quick decisions

C. Communicating information requires a written report

D. Communicating information is bi-directional and iterative

View answer

Correct Answer: D

Question #60

The analytics team has completed analyzing a dataset and unfortunately the data didn't deliver the kinds of insights that the team was hoping for. After much contemplation, they decide to:

A. Summarize the results and indicate the outcome was inconclusive

B. Inform management that analytics could not derive insightful results

C. Wait a few weeks and rerun the analysis using refreshed data

D. Restart the work with formation of a new research question

View answer

Correct Answer: D

Question #61

A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative.What does this mean?

A. The data tables that support the visuals and help answer questions

B. A narrative that supports insights with additional context and draws correlations

C. Notes on assumptions and unavailable data for analysis

D. Commentary around why each graphic was selected to provide additional context

View answer

Correct Answer: B

Question #62

The analytics team scheduled a meeting with key stakeholders to present their recommendations. The team envisioned this as the final step of their work and fully expected complete acceptance of those recommendations, particularly given that very few questions were asked. They were surprised when they received word that the organization wasn't ready to move forward.What did they overlook?

A. Stakeholders need to hear the same information multiple times

B. Stakeholders never make quick decisions

C. Communicating information requires a written report

D. Communicating information is bi-directional and iterative

View answer

Correct Answer: D

Question #63

While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values.Which activity would the analyst perform in order to use this dataset?

A. Clustering

B. Scale validation

C. Weighting

D. Factor analysis

View answer

Correct Answer: C

Question #64

While creating a dataset for analysis, the analyst reviews the data collected and finds a large percentage of records are missing values.Which activity would the analyst perform in order to use this dataset?

A. Clustering

B. Scale validation

C. Weighting

D. Factor analysis

View answer

Correct Answer: C

Question #65

An analytics team has completed some initial data analysis but is considering revising their research question based on their analysis findings. The team was concerned the original question was too broad.What outcome would lead the team to have this concern?

A. Data once analyzed had significant data quality issues

B. Data the team had planned to use was not available

C. Difficult to identify the KPIs to measure

D. The source data sets could not be merged

View answer

Correct Answer: C

Question #66

A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative.What does this mean?

A. The data tables that support the visuals and help answer questions

B. A narrative that supports insights with additional context and draws correlations

C. Notes on assumptions and unavailable data for analysis

D. Commentary around why each graphic was selected to provide additional context

View answer

Correct Answer: B

Question #67

A manufacturing company, specializing in turf maintenance equipment, has recently seen a decline in their lawn mower sales. As a result, the analytics team is asked to review the latest customer satisfaction survey results. An analyst on this team creates a report for senior management with attractive visuals, supported by the KPI results. Upon reviewing the report, the analyst's manager mentions that the report is missing the narrative.What does this mean?

A. The data tables that support the visuals and help answer questions

B. A narrative that supports insights with additional context and draws correlations

C. Notes on assumptions and unavailable data for analysis

D. Commentary around why each graphic was selected to provide additional context

View answer

Correct Answer: B

Question #68

Freedom Insurance is planning to offer a new type of insurance policy and would like to determine how to optimally price it. The company seeks to identify the characteristics of this policy that would produce the maximum profit in the coming year. What type of analytics would Freedom Insurance be considering to achieve this objective?

A. Retrospective analytics

B. Descriptive analytics

C. Predictive analytics

D. Prescriptive analytics

View answer

Correct Answer: D

Question #69

An analyst at a bank is trying to identify research questions for an analytical study on top customer issues across branches. During an interview with a branch manager, the analyst asks the manager what their top customer concerns are relating to this branch?After the manager's reply, the analyst asks a follow up question on how their top customer concerns compare against the top customer concerns across all branches? Was the analyst's follow-up question valid?

A. No, there is no value comparing the results of a single branch with results across all branches

B. Yes, it builds on the previous question and allows the analyst to identify branch-specific concerns

C. No, the question is not valid in this particular scenario

D. Yes, only for the purpose of ensuring that the manager is aware of the company-wide reports

View answer

Correct Answer: B

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