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Salesforce Pardot Consultant Exam Questions and Answers PDF | SPOTO

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Question #1
Which objects are synched between Pardot and Salesforce? [Choose two answers]
A. Account
B. Opportunity
C. Case
D. Order
View answer
Correct Answer: AB
Question #2
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified and Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified and Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
View answer
Correct Answer: B
Question #3
What is true about grading? [Choose two answers]
A. A prospect can be associated to multiple profiles
B. You cannot change the default profile criteria
C. Matching or unmatching a criteria will result in an increase or decrease of the grade by , or 3/3 of a grade
D. All prospects start with a grade of D
View answer
Correct Answer: CD
Question #4
Which actions can be achieved with completion actions? [Choose three answers]
A. Assign to queue
B. Notify account owner
C. Set profile
D. Increment prospect field value
View answer
Correct Answer: ACD
Question #5
Which is true about Pardot API limits?
A. No limits at all
B. All editions have 10 000 API limit
C. Pardot Growth Edition: Pardot Plus Edition: 25 000 Pardot Advanced Edition: 100 000 D
View answer
Correct Answer: C
Question #6
LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues.Which of the following is not a Pardot best practice for preventing this issue in the future?
A. Use the "Forward to a friend" variable tag in Pardot emails
B. Enable Kiosk mode on the Pardot form
C. Enable the Pardot account setting "Prevent Cookie Crossing"
D. Enable the "Not You?" link to display on the Pardot form
View answer
Correct Answer: C
Question #7
LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Pardot Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).How should this be configured?
A. Create Pardot user records in one business unit, then use the business unit switcher to access each account
B. Create multiple Salesforce users with the same email address connected to one Pardot user, then use the business unit switcher
C. Create one Salesforce user connected to one Pardot user, then use Pardot user groups to use the business unit switcher
D. Create Pardot user records in each business unit connected to the same Salesforce users, then use the business unit switcher
View answer
Correct Answer: D
Question #8
Upon provisioning Pardot, LenoxSoft's Salesforce administrator identifies that a new user, B2BMA Integration, is created. What would be the explanation for this new user?
A. B2BMA Integration is an automatically provisioned user that sends data to Einstein Analytics for B2B Marketing
B. B2BMA Integration is an automatically provisioned user that enables user sync from Salesforce to Pardot
C. B2BMA Integration is an automatically provisioned user that connects to Salesforce to sync data
D. B2BMA Integration is an automatically provisioned user that creates Engagement History objects in Salesforce
View answer
Correct Answer: C
Question #9
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:
A. Form Report: Impressions
B. Lifecycle Report: New Prospects Created
C. Form Report: Conversions
D. Form Report: Submissions
View answer
Correct Answer: BC
Question #10
Which are true about Custom Objects in Pardot?
A. You can create and sync a custom object from anything that is linked to a contact, lead, or account in your CRM
B. You can create and sync a custom object from any object in Salesforce
C. You can create and sync a custom object from anything that is linked lead and contact, but can't be linked to account due to high risk of errors
D. You can create and sync a custom object from anything that is linked to a contact, lead and account in your CRM at the same time
View answer
Correct Answer: A
Question #11
LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Pardot landing page. Which two places could this information be found? Choose 2 answers
A. The sum of total conversions from the form and landing page reports
B. The Engagement Dashboard in B2B Marketing Analytics
C. The total submissions reflected on the landing page report in Pardot
D. The total submissions reflected on the form report in Pardot
View answer
Correct Answer: BC
Question #12
Marketing is under pressure to provide their sales team with more leads. A Pardot administrator is looking at the Pipeline Dashboard Report in the B2B Marketing Analytics App and notices an extremely high number of prospects compared to Marketing Qualified Leads (MQLs).Which two steps should increase the number of qualified leads being passed to sales? Choose 2 answers
A. Improve prospect data by adding fields to existing forms and making them required
B. Increase their scoring threshold to give the Sales team the most qualified leads
C. Improve lead qualification efficiency by using automation rules for prospect assignment
D. Increase gated content on the website to provide more scoring opportunities
View answer
Correct Answer: CD
Question #13
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.What should be implemented?
A. Opting out a prospect is irreversible
B. Opt prospects back in only if they have interacted with other marketing content and have a Pardot score greater than 10 using an automation rule
C. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe
D. Set up a Pardot template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in
View answer
Correct Answer: D
Question #14
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.How could this be accomplished?
A. Develop a new lens that includes only data from the fiscal year
B. Use the 'fiscal year' filter on the Pipeline Dashboard
C. Create a custom dataset using only data from the fiscal year
D. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year
View answer
Correct Answer: D
Question #15
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.What is the optimal use case to segment these prospects?
A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day
B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days"
C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90"
D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90"
View answer
Correct Answer: C
Question #16
LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Pardot immediately. What is the correct way to handle this?
A. Recommend that it is okay to send to purchased lists in Pardot
B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation
C. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email
D. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Pardot
View answer
Correct Answer: D

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