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Salesforce EEB-101 Exam Sample Questions | SPOTO

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Question #1
Use the Data Extension Model when (Select 4)
A. You send global messages
B. You implement triggered sends
C. You prefer a flexible subscription model
D. You use the XML API
E. You use the SOAP or REST APIs
View answer
Correct Answer: ABCE
Question #2
A data administrator is creating a new data extension to store product catalog data. Character length limit is specified for each field.What are two benefits of ensuring field lengths are accurate? (Choose two.)
A. To ensure data integrity
B. To determine the correct data type
C. To optimize import process speed
D. To save the data extension
View answer
Correct Answer: BC
Question #3
What are some of the best practices to drive engagement with email marketing? (Choose 3)
A. segment your communications
B. integrate email marketing and CRM systems
C. Design for Mobile
D. A/B Testing to see what resonates
E. go Social
View answer
Correct Answer: ABD
Question #4
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketingD18912E1457D5D1DDCBD40AB3BF70D5D team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically. Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders
A. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected
B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day
C. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP
D. Create an API-driven process to put the data directly into the data extension when any data is changed
View answer
Correct Answer: A
Question #5
What are some ways that a marketer can improve deliverability of their emails? (Choose 4)
A. Ensure all subscribers have given you permission
B. Subject line recognition
C. Address Book Strategy - add address book tool to your emails
D. Add how the subscriber subscribed to your email
E. Identify the message as an advertisement
View answer
Correct Answer: ABCD
Question #6
Northern Trail Outfitters' (NTO) marketing team is looking to use a partner to develop its dynamic emails.After submittal, NTO specialists want to make sure the emails are reviewed before approval.What feature should the NTO marketing team employ?
A. Standard Workflow Approval
B. Content Detective
C. Preview Tab
D. Two-Step Workflow Approval
View answer
Correct Answer: C
Question #7
When a customer sends to a data extension where are list level unsubscribers recorded? Chose 2
A. Publication List
B. Group List
C. All subscribers List
D. None of the above
View answer
Correct Answer: AC
Question #8
The Northern Trail Outfitters' (NTO) email team is creating a reusable content block for its Deals to RunWith campaign. NTO will cross-promote this campaign in other emails in a single-column content area.This content will have one image, with text below it.How can the NTO email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?
A. Create a Text content block
B. Create an Image content block
C. Create an HTML content block
D. Create a Free Form content block
View answer
Correct Answer: D
Question #9
A customer wants to grow the number of subscribers in the account. Which two methods should the customer employ to acquire new subscribers? (Choose two.)
A. Preselect email opt-in check boxes at online checkout
B. Add a "Sign Me Up" form to the homepage
C. Use a list of email addresses purchased from online vendors
D. Create an SMS campaign allowing customers to sign up for email
View answer
Correct Answer: BD
Question #10
EXAM Question : (Controlling the Assault on Non-solicited Pornography and Marketing Act). CAN- SPAM act requires that commercial emails: (Choose 6)
A. Accurately identify the sender in header info
B. Use a subject line that accurately represents the email
C. ID message as advertisement unless you have opt-in from subscriber
D. Include your Physical mailing address
E. Provide a mechanism to opt-out
F. Honor Opt-out requests within 10 days and unsubscribe must be operational for 30 days
G. Honor Opt-out within 5 days and unsubscribe must be operational indefinitely
H. CAN-SPAM can be ignored
View answer
Correct Answer: ABCDEF
Question #11
Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)
A. Keep SPAM complaints under 10%
B. Keep SPAM complaints under
C. Make unsubscribe easy and honor immediately
D. Email never mandatory for customer interaction
E. Accurately identify the sender in the header information
View answer
Correct Answer: BCD
Question #12
What are some things you should automate as an email marketer?
A. Automate a welcome program
B. Capitalize on Cross-sell and upset opportunities
C. Automate Cart Abandonment Campaigns, integrate web analytics and email marketing systems to run campaigns based on behavior
D. Implement Customer satisfaction programs
View answer
Correct Answer: ABCD
Question #13
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
A. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio
B. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application
C. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field
D. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff
View answer
Correct Answer: D
Question #14
Northern Trail Outfitters (NTO) plans to launch an email campaign. They have two data extensions. The Mountain Manor Campaign data extension will contain the sending audience for this campaign and includes fields for Email Address, Full Name, Loyalty Member ID, and Loyalty Member Status. NTO will be using AMPscript to reference data in a second, nonsendable data extension named Loyalty Member. Which fed on the Mountain Manor Campaign data extension should be created as a Primary Key to create unique relatio
A. Loyalty Member ID
B. Email Address
C. Loyalty Member Status
D. Full Name
View answer
Correct Answer: A
Question #15
What is a true statement about Automation Studio?
A. A workflow is comprised of steps, and within each step are activities
B. When multiple activities are in a single step, the activities are executed one at a time
C. Activities supported in Automation studio must first be defined in the Email Application
D. There is a limit to the number of activities and steps that can be placed in a workflow
View answer
Correct Answer: A
Question #16
A 15-person management team wants to review test emails built in Email Studio prior to live deployment based on content that is personalized for them, but is clearly noted as a test email. What is the safest, most effective way for a marketer to accomplish this task without compromising the email content?
A. Create a data extension composed of the management team, create a User-Initiated Send Definition, select the email, prepend "Test" to the Subject, select the data extension, and send the email
B. Find each individual with Subscriber Preview and Test Send to each individual Recipient
C. Create a list composed of the management team, prepend "Test" to the Subject, and use the Send Flow to send the email to the list
D. Create a Test data extension composed of the management team and Test Send to the Test data extension
View answer
Correct Answer: C
Question #17
What is an Automation Studio activity? (Choose 3)
A. Wait Activity
B. Send Email
C. Triggered Send
D. Transfer File Activity
E. A/B Test Send Activity
View answer
Correct Answer: ABD
Question #18
What are three tactics for subscriber growth? (Select 3)
A. General Email Sign-up
B. Online Newsletter
C. Sign up requests specific to various sections of a website
D. Email capture via Facebook
View answer
Correct Answer: ACD
Question #19
What is the number one trend being seen in the email marketing space? (Choose 2)
A. More and more people are subscribing to email marketing
B. Redesigning email to improve click-through rates on a mobile device
C. Between 40-60% of consumers are reading email on their smart phones
D. People like email marketing b/c they can choose what they subscribe to
View answer
Correct Answer: BC
Question #20
What can you test with A/B Testing?
A. Subject Lines
B. Email Message
C. Content areas
D. From Name
E. Dates and Times sent out
F. All of the above
View answer
Correct Answer: F
Question #21
Northern Trail Outfitters just launched a new line of tents and sent a targeted email campaign to introduceThe product to its customers.Where in Email Studio can the marketer see the performance summary of the recent email send?
A. Send Performance tab
B. Overview tab within Tracking
C. Job Links tab within Tracking
D. Summary tab
View answer
Correct Answer: B
Question #22
If you don't have the option for offline tactics what could you consider? (Select 3)
A. Require email to create an account on website
B. Registration with incentive on website
C. Drive online loyalty program registration requiring email address
D. Promote content via social media that does not requires email registration to access
View answer
Correct Answer: ABC
Question #23
What are some of the acquisition methods to allow for subscribers to opt-in to receiving email? (Choose 3)
A. Subject line recognition
B. Email sign up on website
C. During inbound sales call
D. In-store loyalty programs
E. Address Book Strategy
View answer
Correct Answer: BCD
Question #24
Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.How should NTO set up its data extension?
A. Create a data extension with email address, reply date, and response fields as non-nullable
B. Create a data extension with email address, reply date, and response fields as nullable
C. Create a data extension with email address as the Primary Key and reply date and response fields as nullable
D. Create a data extension with email address as non-nullable; reply date and response fields as nullable
View answer
Correct Answer: A
Question #25
Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.Which two tools should be used to test and configure the segment? (Choose two.)
A. Data Filter
B. Filter Activity
C. SQL Query Activity
D. Filtered Group
View answer
Correct Answer: BD
Question #26
Select three true statements about Content Detective?
A. Scans subject line and email body for spam triggers
B. Will remove invalid email address
C. Does not scan HTML code
D. Offers resolutions
View answer
Correct Answer: ACD
Question #27
A marketer for Northern Trail Outfitters needs to share multiple assets in Content Builder for a campaign with another business unit in their account. How should the marketer share these assets?
A. Individually share each asset with the other business unit in Content Builder
B. Move the content into the Shared Content folder in Content Builder
C. Create and share a new folder for the assets in Content Builder
D. Switch to Classic Content to move the assets into the Shared Content folder
View answer
Correct Answer: B
Question #28
What are some of the ways that you can maximize your subscriber response with Design? (Choose 4)
A. Design for Mobile
B. Put most important info in upper left quadrant
C. Plan for blocked images
D. Test and test again
E. Use A/B Testing to see which email works best
View answer
Correct Answer: ABCD
Question #29
Describe global legal compliance guidelines that marketers must adhere to with email Marketing. Think CANSPAM act. (Choose 4)
A. Your Data should always be relevant to the subscriber
B. Be aware of the size of your email
C. Include your physical mailing address
D. Provide a mechanism to opt out
E. Honor Opt-out requests promptly
F. Identify the message as an advertisement unless you have express consent (Opt-in) from the subscriber
View answer
Correct Answer: CDEF
Question #30
A file is received daily from a data provider to the account SFTP. This file needs to be imported into Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours from day to day. What tools should be used to accomplish this?
A. Journey Builder Fire Event Entry Source
B. Automation Studio Schedule Starting Source
C. Automation Studio File Drop Starting Source
D. Journey Builder Import Activity Entry Source
View answer
Correct Answer: C

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