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Latest Salesforce EEB-101 Exam Questions and Answers, 2025 Update | SPOTO

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Question #1
What are the 4 ways to gain subscribers? (Choose 4)
A. Make a list of your most common touchpoint
B. Test a few different opt in techniques
C. Use A/B Testing
D. Get Social
E. Go Mobile
View answer
Correct Answer: ABDE
Question #2
Describe email design best practices. What are the 3 stages of interaction? (Choose 3)
A. Envelope
B. Footer
C. Body
D. Landing Page
E. Subject line
View answer
Correct Answer: ACD
Question #3
Which of the following is not a valid data type of list model?
A. Numeric
B. Text
C. Decimal
D. Date
View answer
Correct Answer: C
Question #4
The email marketing manager at Northern Trail Outfitters would like to build a new audience that will combine unique subscribers who are in their Tent Purchasers data extension and their Tent Browsers data extension.How should this new audience be created?
A. Create a Filter Activity in Automation Studio to combine the two data extensions
B. Build a Group based on a Data Filter to combine the two data extensions
C. Export both data extensions and import into a new data extension
D. Populate a data extension using an SQL Query Activity in Automation Studio
View answer
Correct Answer: C
Question #5
When importing Data into the Marketing Cloud list detective is triggered at the time of import for which of the following?
A. Lists
B. Data Extension
C. Data Views
D. Import Activity
View answer
Correct Answer: A
Question #6
When does the validation of email address occur when using a data extension?
A. Done at the time of Import
B. Done at the time of Send
C. Done when admin refreshes it
D. Done when subscriber updates profile in the profile center
View answer
Correct Answer: B
Question #7
What's the purpose of the Customized Shortcuts section under the Overview tab of the Email section in Exact Target?
A. Allows you to create custom actions for your marketing
B. Allows you to create Email
C. Allows you to access you most frequent tasks quickly
D. Allows you to view past and pending emails
View answer
Correct Answer: C
Question #8
A marketing team has enabled Approvals in the Classic Editor to prevent sending of emails that have NOT been reviewed by members of their team. When setting up a deployment to a test List, the marketer notices her email is NOT available for selection. In which three send processes should an email have an "Approved" status prior to send? Choose 3 answers
A. Triggered Sends
B. Scheduled Sends
C. Test Sends
D. A/B Tests
E. Send Previews
View answer
Correct Answer: ABD
Question #9
Which one in NOT an offline tactic for capture email addresses?
A. Inbound Sales calls
B. Acquiring email for loyalty programs in store
C. Request email during checkout
D. Surveys at the counter
E. Acquisition associated with a receipt or ticket delivery
View answer
Correct Answer: D
Question #10
What are 2 ways to improve deliverability?
A. Buy an email list from a trusted source
B. Add your company's name to the subject line
C. Make the From Name and Address recognizable
D. Add how they subscribed to the list at the bottom of the email
View answer
Correct Answer: CD
Question #11
NTO completed a data review process and discovered their data extension folders contain hundreds of filtered data extensions which are never used. What tool could NTO use to alleviate the number of filtered audiences that are created for sending?
A. Filter Activity
B. Data Filter
C. SQL Query
D. Filtered Group
View answer
Correct Answer: A
Question #12
How do you access the Email Application in the Exact Target IMH? (Choose 2)
A. Access the Email Application through the Exact Target Marketing Cloud Drop Down
B. Click Email
C. Click Campaigns and Reports
D. Click the App Selector in Exact Target
View answer
Correct Answer: AB
Question #13
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.How should the scheduled automation be configured to achieve this?
A. Filter Activity > File Transfer Activity > Data Extract Activity
B. Filter Activity > SQL Query Activity > File Transfer Activity
C. SQL Query Activity > Data Extract Activity > File Transfer Activity
D. Data Extract Activity > SQL Query Activity > File Transfer Activity
View answer
Correct Answer: C
Question #14
A marketer is using Preview ..Test sending to check that content is ready for an upcoming campaign and notices the Send Log Data Extension is not updating. What is the reason records are NOT being recorded?
A. Test sends are rot recorded on the Send Log Data Extension
B. The send exceeded the maximum test send threshold
C. A subscriber was not selected in the Subscriber Preview tab
View answer
Correct Answer: A
Question #15
Northern Trail Outfitters wants to ensure that the Email Address field value is not duplicated in a data extension. What should a marketer do to ensure the Email Address field values are unique?
A. Mark the field as the Primary Key
B. Mark the data extension as Sendable
C. Use Email Address as Subscriber Key
View answer
Correct Answer: A
Question #16
Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.Which option minimizes the impact of this error?
A. Send another email to the same subscribers containing the correct link
B. Update the link in the stored email content and it will be pulled in automatically
C. Locate the job under Tracking and update the URL in the Job Links tab
D. Have Support recall the email if it has not yet been opened by a subscriber
View answer
Correct Answer: C
Question #17
A marketer sent an email to a group of subscribers with an invalid link. What step could the marketer take to correct the link after the email has been sent?
A. Change the URL Expiration in Email Administration
B. Update the link using AMPscript
C. Resend the email with the correct link
D. Change the link in Job Links under Tracking
View answer
Correct Answer: D
Question #18
A marketer is preparing an email for sending and completing quality assurance checks. Which testing feature mirrors logic used by spam filters to identify words, phrases, and patterns that are likely triggers, allowing marketers to make changes that will improve deliverability?
A. Spam Check
B. Validate
C. Content Detective
D. Subscriber Preview
View answer
Correct Answer: C
Question #19
A marketer plans to send a Commercial email.Which two criteria should be met to ensure compliance with the CAN-SPAM Act? (Choose two.)
A. Include a phone number to call
B. Include the mailing address of the sender
C. Ensure an opt-out link is present
D. State why the subscriber is receiving the email
View answer
Correct Answer: BC
Question #20
When a marketer is looking to improve the deliverability of their emails what should be included in the subject line of the email?
A. Customer's first and last name
B. Incentive Program
C. Catchy subject line
D. Add your company's name
View answer
Correct Answer: D
Question #21
Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90- day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?
A. Triggered Emails
B. Automation Studio
C. Guided Send
D. Playbooks
View answer
Correct Answer: D
Question #22
Consumers like email marketing because it lets brands communicate to them as individuals with real-time offers that they want to receive. Identify the elements that make an email message effective. (Choose 4)
A. Optimize for Mobile
B. Data should always be relevant
C. Personalize email whenever possible
D. Sharing isn't just for social networks
E. Send e-mail often to your customers
F. Include your physical mailing address
View answer
Correct Answer: ABCD
Question #23
A marketing associate wants to ensure that an email will be delivered to a subscribers' inbox. What tool can the associate use to scan the subject line and the body of the email message for words and phrases that would be flagged by spam filters?
A. Content detective
B. Link detective
C. Email Validation
D. Send Preview
View answer
Correct Answer: A
Question #24
Northern Trail Outfitters is using a Smart Capture form on a CloudPage to capture contest registrations in a data extension. Corporate has requested a nightly file with all registrants in this data extension be sent daily from Marketing Cloud to an external SFTP. Which automation configuration should be used to achieve this?
A. Scheduled Automation > SQL Query Activity > File Transfer Activity
B. File Drop Automation > Data Extract Activity > File Transfer Activity
C. Scheduled Automation > Data Extract Activity > File Transfer Activity
D. File Drop Automation > SQL Query Activity > File Transfer Activity
View answer
Correct Answer: B
Question #25
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)
A. The Primary Key and demographic data will be added to All Subscribers
B. The subscriber will be added to All Subscribers with a status of Active
C. The email send will fail
D. The email address and Subscriber Key will be added to All Subscribers
View answer
Correct Answer: BD
Question #26
A marketer at Northern Trail Outfitters must design a targeted email campaign for the company's new winterD18912E1457D5D1DDCBD40AB3BF70D5D offerings.What email best practice should be used?
A. Personalize the email content
B. Send to the entire subscriber base
C. Limit the email text to 250 words
D. Use an infographic email template
View answer
Correct Answer: A
Question #27
How can a subscriber update their profile attributes?
A. By calling customer service
B. By accessing the profile center
C. By emailing their sales representative
D. By unsubscribing from a list
View answer
Correct Answer: B
Question #28
Which actions are taken when a subscriber selects the "one-click unsubscribe" link at the footer of an email sent from a list?
A. The subscriber is automatically redirected to the subscription center to unsubscribe from publications
B. The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
C. The subscriber is automatically unsubscribed from the business unit from which the send originated
D. The subscriber is automatically unsubscribed from the list from which the send originated
View answer
Correct Answer: D
Question #29
What 3 options are available to create a template in the marketing cloud? (Choose 3)
A. Content Builder
B. Template Editor
C. Paste HTML
D. Mobile Template Editor
View answer
Correct Answer: ABC
Question #30
A team wants to import a file with column names that do not match the fields into a data extension. What step is needed to align the file data to the field names in the data extension?
A. Choose the appropriate date format
B. Map the attributes in the file
C. Name the new import definition
D. Select the delimiting character
View answer
Correct Answer: B

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