Free Salesforce CRT-550 Questions and AnswersSalesforce CRT-550

Question #1

Northern Trail Outfitters configured Marketing Cloud Connect with their Community Cloud instance and wants to ensure contacts who have not provided consent will only receive transactional communication. This process should be automated based on the change of the HasOptedOutOfEmail field in Community Cloud, which is the consent master. Emails will be sent from both the Marketing Cloud and Community Cloud user interfaces.What should a consultant consider when fulfilling this requirement?

A. The contact consent status is required to be imported to All Subscribers via API or Automation

B. The Community Cloud connection only supports Users and not Contacts or Leads

C. The HasOptedOutOfEmail field should be selected at send time via Marketing Cloud Connect

D. Transactional and Commercial sends are treated the same by Marketing Cloud Connect

View answer

Correct Answer: C

Question #2

What parameter should a developer include to ensure the MobileConnect Contact is tied to the Email Contact when making a QueueMO call for an existing email subscriber?

A. mobilenumbers

B. phonenumbers

C. emailaddress

D. subscribers

View answer

Correct Answer: A

Question #3

Which send process can use Sender Profiles? (Choose 3)

A. Simple Automated Sends

B. Guided Sends

C. User-Initiated Sends

D. Test Sends

E. Triggered Sends

View answer

Correct Answer: ABE

Question #4

A marketing manager requests to receive an email, once a week, with high-level metrics in a standardized format. Specifically, the manager wants to know how many emails were sent in the last week.What location and activity would allow the Marketing Cloud admin to complete this request?

A. Email Studio: Select the "Account Send Summary*' in Tracking Reports and schedule a weekly report to be sent

B. Analytics Builder: Select the "Account Send Summary" in Reports and schedule a weekly report to be sent

C. Automation Studio: Create a Query Activity to query data from the "Sent" Data View, then use an Email activity to automate the sending of the data

View answer

Correct Answer: A

Question #5

A client wants to integrate their data within Marketing Cloud Intelligence to optimize their marketing insights and cross-channel marketing activity analysis. Below are details regarding the different data sources and the number of data streams required for each source.

A. Ease of Maintenancecorrect

B. Performance (Performance when loading a dashboard page)correct

C. Use of code

D. Scalabilitycorrect

E. Processing (processing time when loading relevant data streams)

View answer

Correct Answer: ABD

Question #6

Which component is crucial for defining the target market in a marketing strategy?

A. Price points

B. Distribution channels

C. Market segmentation

D. Promotional activities

View answer

Correct Answer: C

Question #7

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 am. and 6am, the customer prefers the message to not be sent.What solution should a consultant recommend to meet the criteria?

A. Run a SQL Query at 12:30 a

B. Run an Import Definition at 12 a

C. Create a Journey Goal to exit subscribers from the Journey

D. Create and enable a BLOCKOUT window In MobileConnect

View answer

Correct Answer: D

Question #8

What are entry source types for Journey Builder?

A. Data Extension, CloudPages, Email List, API Event

B. Data Extension, Audience Studio, API Event, Date Based Event

C. Data Extension, Email List, API Event, Date Based Event

D. Data Extension, Salesforce Community, GA360, Email List

View answer

Correct Answer: B

Question #9

Which of the following statements are correct concerning Contacts andSubscribers? Choose 2.

A. A Contact is subscribed to any channel

B. Each Contact is also a Subscriber

C. Each Subscriber is also a Contact

D. A Contact is subscribed to a specific channel

View answer

Correct Answer: AC

Question #10

A developer needs to add From Addresses to Marketing Cloud and wants to ensure they are verified before being used for sending.Which two routeswould allow this?Choose 2 answers

A. POST /messaging/vl/domainverification

B. POST /messaging/vl/domainverification/bulk/insert

C. POST /messaging/vl/dataevents/domainverification

D. POST/messaging/vl/push/domain/verification

View answer

Correct Answer: AC

Question #11

NTO is using an asynchronous SOAP API call to the TriggerSend object to send order confirmation email to their customers. Which API object and attribute should be used to retrieve the status of the API call?

A. Result Object and EmailAddress

B. Result Object and ConservationID

C. ResultItem Object and OrderID

D. ResultItem Object and RequestID

View answer

Correct Answer: D

Question #12

A marketing associate at Northern Trail Outfitters wants to confirm a possible Marketing Cloud Engagement outage before escalating.What should the associate reference?

A. Salesforce Trust Site

B. Salesforce Help & Training

C. Trailblazer Community

View answer

Correct Answer: A

Question #13

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into.How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A. Salesforce Data Entry Source on the Contact Object

B. Salesforce Campaign Entry Source on the Lead Object

C. Salesforce Data Entry Source on the Account Object

D. Welcome Email Configuration on the Account Object

View answer

Correct Answer: C

Question #14

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and shoul

A. One parent BU and two child BUs with their own Sender Authentication Packages

B. One parent BU with three additional private domains

C. One parent BU and one child BU

D. One parent BU and three child BUs with their own Sender Authentication Packages

View answer

Correct Answer: D

Question #15

A client has integrated data from Facebook Ads, Twitter Ads, and Google Ads in Marketing Cloud Intelligence. For each data source, the datafollows a naming convention as shown below:Facebook Ads Naming Convention - Campaign Name:Camp|D_CampName#Market_Objective#TargetAge_TargetGenderTwitter Ads Naming Convention - Media Buy Name:Market|TargetAge|Objective|OrderID' Google Ads Naming Convention - Media Buy Name:Buying Type_Market_ObjectiveThe client wants to harmonize their data on the common fields between t

A. Option A

B. Option B

C. Option C

D. Option D

View answer

Correct Answer: B

Question #16

The sitemap provides the functionality that enables IS to identify which three items?

A. Page typescorrect

B. content zonescorrect

C. attributescorrect

D. campaign

E. Templates

View answer

Correct Answer: ABC

Question #17

Which field is used to uniquely identify an individual across multiple channels in Marketing Cloud Engagement?

A. Email Address

B. Contact Keycorrect

C. Mobile Number

View answer

Correct Answer: B

Question #18

Which three considerations should be made when setting up Distributed Marketing? Choose 3 answers

A. Business users can select any email at time of send

B. Default options can be set up for the greeting in the email

C. A journey can be connected to one or more Campaigns

D. The DM administrator Profile is required to access Distributed Marketing

E. Messages can be sent to Contacts, Leads, and Person Accounts

View answer

Correct Answer: ACE

Question #19

Which activity should be used for multivariate content testing within Journey Builder?

A. Engagement Split

B. Random Split

C. Content Split

D. Decision Split

View answer

Correct Answer: B

Question #20

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and shoul

A. One parent BU and two child BUs with their own Sender Authentication Packages

B. One parent BU with three additional private domains

C. One parent BU and one child BU

D. One parent BU and three child BUs with their own Sender Authentication Packages

View answer

Correct Answer: D

Question #21

A technical architect is provided with the logic and Opportunity file shown below: The opportunity status logic is as follows: For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”. For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status. Given the above file and logic and assuming that the file is mapped in a generic data stream type with the following mapping “Day” ― Standard “Day” fie

A. Registered

B. Interest & Registered

C. Confirmed Interest & Registeredcorrect

D. Interest

E. Confirmed Interest

View answer

Correct Answer: C

Question #22

A developer needs to process a payload from an external system in a CloudPage.What Marketing Cloud Server-Side JavaScript Platform function should be used for converting a string payload in JSON format to a JavaScript object?

A. Base64Decode

B. ParseJSON

C. CreateObject

D. Stringify

View answer

Correct Answer: B

Question #23

Which three statements should be considered before using Goals in Journey Builder? Choose 3 answers

A. Goal target statistics are stored in a data extension

B. Goals are created to evaluate journey performance

C. Goals can act as exit criteria

D. Contacts are evaluated against the goal after a wait activity

E. Each contact is assigned an individual goal

View answer

Correct Answer: BCD

Question #24

A customer is interested in designing a solution to ensure that subscribers only receive categories of emails that they want to receive. The built-in subscription center will be used as part of the solution.Which feature should be utilized to make this happen?

A. Publication Lists

B. Subscriber Keys

C. Profile Center

D. Send Logging

View answer

Correct Answer: A

Question #25

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension.How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Enable the package for all business units in the Marketing Cloud account

B. Create a separate installed package for each individual web form

C. Instruct the web team to store the client ID and secret in the client-side code

D. Ensure the package scope includes Read and Write permissions for data extensions

View answer

Correct Answer: D

Question #26

A developer wants to delete a batch of subscribers from Marketing Cloud. The developer performs a Contact Delete on a batch of records in a data extension in Contact Builder. Which scenario would cause subscriber records to remain in the data extension?

A. Sendable data extension with SubscriberKey and EmailAddress fields

B. Non-sendable data extension with SubscriberKey field

C. Contact Delete process does not delete rows from data extensions

D. Sendable data extension with SubsciberKey field

View answer

Correct Answer: B

Question #27

Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.What recommendation would a consultant provide on the architecture to fulfill this requirement?

A. Implement two separate Marketing Cloud instances

B. Ensure test sends are done from data extensions with attribute 'Is Testing1

C. Create one or more additional business units for testing

D. Use Subscriber Filter per business unit to filter production from test data

View answer

Correct Answer: A

Question #28

Northern Trail Outfitters is migrating from a legacy emailing tool to Marketing Cloud. As part of the migration, they have to go through a security review. Their data privacy team has made it clear that the data in the sandbox should never be mixed with data In production during testing cycles.What recommendation would a consultant provide on the architecture to fulfill this requirement?

A. Implement two separate Marketing Cloud instances

B. Ensure test sends are done from data extensions with attribute 'Is Testing1

C. Create one or more additional business units for testing

D. Use Subscriber Filter per business unit to filter production from test data

View answer

Correct Answer: A

Question #29

A marketing associate needs to import a CSV file into a data extension. Which delimiter should the associate select to correctly import this file type?

A. Tab

B. Pipe

C. Commacorrect

View answer

Correct Answer: C

Question #30

A developer wants to upload a base64-encoded file to Content Builder using an API Installed Package but receives an insufficient Privileges error. What should the developer check to troubleshoot the error?

A. Validate Client Id and Client Secret are correct

B. Verify the Asset Type Id matches the Asset Type Name

C. Confirm the REST Base URI uses the correct subdomain

D. Confirm the Component's Channel options are available

View answer

Correct Answer: B

Question #31

Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file.Which two options would meet these requirements? Choose 2 answers

A. Scheduled Automation

B. File Drop Automation

C. SQL Query D

View answer

Correct Answer: BC

Question #32

A Marketing Cloud admin is tasked with requesting Marketing Cloud Connect Multi-Org enablement. What consideration should be given to the preference profile centers for this integration?

A. Branding for each business units' profile centers will be inherited from the default business unit setup

B. Profile/Preference centers are automatically created for each business unit connected through Multiorg

C. Multi org does not support the standard profile preference center for the business units

D. Profile/Preference centers for Multi-Org accounts are configured in the Salesforce CRM settings

View answer

Correct Answer: C

Question #33

A Marketing Cloud admin wants to automatically unsubscribe customers who respond to marketing emails asking to be removed from the mailing list. Which two steps should the admin take to enable this functionality? Choose 2 answers

A. Ensure a Custom response is enabled for Automated Response in Reply mail Managementcorrect

B. Verify Reply Mail Management has been enabled in the accountcorrect

C. Select Unsubscribe Manual requests in Reply Mail Management

D. Select Delete Auto-Replies and Out-of-Office mail Management

View answer

Correct Answer: AB

Question #34

What elements of CAN-SPAM should the Marketing Cloud admin ensure are present for each Commercial send?

A. Preference Center link and physical mailing addresscorrect

B. Business name and a link to the business website

C. Business name and physical mailing address

D. Preference Center link and a link to the business website

View answer

Correct Answer: A

Question #35

While using triggers to listen to a prospect action in engagement studio program what three type of activities can be listened to? Choose 3 answers.

A. Email link click by prospect

B. Default field value update on prospect record

C. Grade update done on prospect record

D. Landing page view by prospect

E. Pdf file downloaded by prospect

View answer

Correct Answer: ADE

Question #36

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code.How could they resolve this issue?

A. Select 'Normalize Phone Number* in Journey settings

B. Format the phone field in Salesforce as +l[phonenumber],

C. Select 'US' as the sending country in SMS activity

D. Configure the phone field in Salesforce as US locale

View answer

Correct Answer: B

Question #37

How should a data extension be configured to optimize performance in large-scale marketing campaigns?

A. Use text fields for all data types

B. Enable data retention policy

C. Include as many fields as possible

D. Set primary keys to ensure uniqueness

View answer

Correct Answer: D

Question #38

A company need to retrieve a large number of rows from a DE via the API. Which two solutions would optimize the performance? Choose 2

A. Use a SimpleFilterPart to retrieve small sets of relevant data

B. Use AMPscript API functions on a CloudPage

C. Use the ContinueRequest feature

D. Use the REST API instead of the SOAP API

View answer

Correct Answer: BC

Question #39

What three things does a developer code in web template?

A. Campaign qualification rulescorrect

B. HTML and CSS for controlling appearancecorrect

C. Client side instructions for renderingcorrect

D. Set the control group percentage

E. Defining what can be configured in a campaigncorrect

View answer

Correct Answer: ABCE

Question #40

A brand is testing three campaigns, each one with a control experience. Which segment type can the brand setup to make sure the same group always gets the control experience?

A. Third party segment

B. Control group segment

C. A/B test segment

D. Location-based segment

View answer

Correct Answer: B

Question #41

A customer wants to capture and categorize email Not Sent events and begin identifying trends. They want to keep the data in Marketing Cloud and run queries against the dataset. The customer created a data extension to receive the information.Which order of Automation Studio activities should be recommended?

A. Data Extract with the Data Extension Extract type > File Transfer to Safehouse > File Transfer unzip > SQL Query

B. SQL Query > Data Extract with the Data Extension Extract type > File Transfer to Safehouse > Import File

C. Data Extract with the Tracking Extract type > File Transfer from Safehouse > File Transfer unzip > Import File

D. Data Factory Utility > File Transfer from Safehouse > Import File > Data Extract with Tracking Extract type

View answer

Correct Answer: C

Question #42

How are publication lists used in the Marketing Cloud?

A. To send communication to all subscribers, regardless of opt -in status

B. To manage subscribers in guided and triggered email sends

C. To build dynamic content rules by subscriber type

D. To allow subscribers to opt-down/out instead of unsubscribing from all

View answer

Correct Answer: D

Question #43

LenoxSoft is migrating prospects from an external email vendor Into Marketing Cloud Account Engagement. They have record of which prospects have hard bounced within the last 6 months.What should they do after importing the bounced prospects into Marketing Cloud Account Engagement in order to maintain their data integrity, but still be able to track the prospects?

A. Ensure the Do Not Email field on the prospects is selected

B. Add the prospects to a 'Bounced Prospects' list for suppression

C. Send the prospects an email to see if their email addresses are valid

D. Delete the prospects so they can't be emailed through Marketing Cloud Account Engagement

View answer

Correct Answer: A

Question #44

A customer wants to create a loyalty program by identifying all subscribers who clicked on a link within any email sent within the last six months.What should be recommended?

A. Create and execute a Data Filter on the _Click data view

B. Create and execute a Subscriber Engagement report

C. Create and execute a SQL Query against the _Click data view

D. Create and execute a Tracking Extract

View answer

Correct Answer: C

Question #45

A financial services customer states that families often share email addresses across multiple checking, savings, loan, and credit accounts. The customer needs to allow individual accounts to use the same email address in Marketing Cloud but maintain separate subscriber attributes.Which component should be discussed with the customer to allow for this use case?

A. Subscriber Key

B. Contact ID

C. Member Record

D. Data Extensions

View answer

Correct Answer: A

Question #46

Northern Trail Outfitters is implementing an email send log for tracking and compliance. A marketing consultant has already set up the process to export the data. Which data extension setting should be used to complete the requirement?

A. Data Retention

B. Data Relationships

C. Primary Key

View answer

Correct Answer: A

Question #47

What interaction studio component contains experiences and messages you design to personalize the interaction a visitor has with your channels?

A. Recipes

B. Templates

C. Audiences

D. Campaigns

View answer

Correct Answer: D

Question #48

Which scenario is a valid interaction studio use case?

A. Recommendations in email which are personalised at send time

B. Behavioural targeting with 3rd party audience data

C. Recommendations in email which are personalized at open time

D. Machine learning driven insights within a customer database

View answer

Correct Answer: C

Question #49

How does interaction studio deliver technical value to marketers? [Check]

A. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C

B. By listening to customer signals, understanding customer intent, and acting accordingly

C. By providing a platform to manage, schedule, create and monitor content

D. By providing a cloud-based application designed to help salespeople sell smarter and faster

View answer

Correct Answer: B

Question #50

Northern Trail Outfitters is looking to personalize their SMS Messages.Which data source is supported to personalize messages?

A. Population in Contact Builder

B. MobileConnect Demographics

C. Data Designer Attribute Group

D. Profile Attributes

View answer

Correct Answer: B

Question #51

A developer wants to build an email that dynamically populates the physical address of a company's locations using the variable゛ddress. The deployment goes to millions of subscribers and the developer wants the fastest possible performance.Which AMPscript solution should be recommended?

A. %%[ SET @address = field(Lookcup("Building_Locations"/ "Address", "Id",@Id), "Address") ]%%

B. %% [ SET @address - field(Row(LookupRows("Building_Locations", "Address","Id"), 1),"Address") ]%%

C. %%;SET @address = LookupRows(Building_Locations", "Address", "Id") ]%%

D. %: SET @address = Lookup(''Building_locations'', Address'', ''id''@id) ] %%

View answer

Correct Answer: A

Question #52

Northern Trail Outfitters (NTO) has a new product launch.Which tool should enable NTO to easily target the most loyal subscribes?

A. Path Optimizer

B. Google Analytics Audience

C. Einstein Engagement Scoring

View answer

Correct Answer: B

Question #53

According to GDPR principles, what is a company allowed to do after collecting personal data from a client?

A. Retain client information after the client requests termination of the relationship

B. Contact the client in order to keep their personal data up to date

C. Sell the information to other companies for marketing purposes

View answer

Correct Answer: B

Question #54

A Marketing Cloud admin has configured a Tracking Extract which includes all subscriber attributes for their global regions. However, the admin notices accented characters in the customers' names appear jumbled in the extracted file.Which two settings could solve this issue? Choose 2 answers

A. Change Column Delimiter to

B. Change Character Encoding to UTF-8

C. Select Unicode Output

D. Change Format to xml

View answer

Correct Answer: BC

Question #55

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into. How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A. Salesforce Campaign Entry Source on the Lead Object

B. Salesforce Data Entry Source on the Contact Object

C. Salesforce Data Entry Source on the Account Objectcorrect

D. Welcome Email Configuration on the Account Object

View answer

Correct Answer: C

Question #56

Northern Trail Outfitters (NTO) only has enough licenses for their staff. A campaign manager is out on parental leave How should NTO create a new user to fill in?

A. Transfer the campaign manager's permissions to a new user

B. Deactivate the campaign manager's license and assign it to the new user

C. Disable the campaign manager's user and create a new user

D. Delete the campaign manager's user and create a new user

View answer

Correct Answer: C

Question #57

A marketer wants to store all the attributes for a triggered send within a data extension.Which configuration is required when creating the data extension?

A. Select the 'Use for triggeredsend' checkbox

B. Include Subscriberkey and Emailaddress field as primary key

C. Create from template and choose triggeredsend template

View answer

Correct Answer: B

Question #58

On Sun Solar's contact us landing page created in Pardot, the admin chose to enable the setting: Redirect the prospect instead of showing the form's Thank You Content. What will happen when the prospect submits the form on landing page?

A. The form's Thank You Content will still display

B. The prospect will see an error on the page

C. The prospect will be redirected to another custom webpage whose link has been provided in Vanity URL setting on landing page

D. The prospect will stay on the same page on form submission

View answer

Correct Answer: C

Question #59

Northern Trail Outfitters wants to ensure its emails are meeting subscriber expectation and enticing engagement. Which 2 best practices should NTO employ when sending email?

A. Set Cadence Expectations to front with Subscribers

B. Send generic content to appeal to all audicences

C. Send Multiple emails a day to keep the brand top of mind

D. Use Subscriber data to dynamically populate email content

View answer

Correct Answer: AD

Question #60

A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails. Where under Setup could this be created?

A. Content Builder Settings

B. Emails Studio Settings

C. Account Settingscorrect

D. Campaign Settings

View answer

Correct Answer: C

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