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Salesforce Pardot Consultant Exam Sample Questions | SPOTO

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Question #1
What behavior is expected when the "Overwrite Prospect Opted Out field" Salesforce connector setting is enabled?
A. Only users with an Administrator user role will be able to change the prospect field value
B. The record that was last updated sets the field value for a synced prospect
C. Only 200 records per day can be updated to overwrite the "Opted Out" field value
D. Opting out a prospect in Salesforce or Pardot deselects the "Do Not Email" field upon sync
View answer
Correct Answer: B
Question #2
LenoxSoft wanted to deduct a prospect's score by 100 points if they visited their careers page on the website, what would be the best recommendation to implement?
A. Page action
B. Custom redirect
C. Completion action
D. Automation rule
View answer
Correct Answer: A
Question #3
LenoxSoft does not use the Leads object in their Salesforce instance. This requires Pardot to create Contacts only if a new prospect record is created in Pardot and then assigned to a sales user. The sales manager also requires assignments to be distributed evenly across the sales teams.How should LenoxSoft get started?
A. Build a Dynamic List looking for new prospects and create an Automation rule to assign members of that list via Salesforce Assignment rules as contacts
B. Build an Automation rule looking for new prospects and add new records to Salesforce as contacts and assign via Salesforce Assignment rules
C. Enable the reverse sync feature through Pardot Support and create an Automation rule to assign prospects to a user in a group
D. Enable the appropriate "optional Salesforce connector setting" and create an Automation rule to assign to a sales user
View answer
Correct Answer: C
Question #4
The sales team wants marketing to automatically nurture current customers who are up for renewal in 60 days in an ongoing basis. Which two actions would be needed to nurture the prospects?Choose 2 answers A. Make a suppression list for the program.
B. Make a repeating engagement program
C. Make a recipient list for the program
D. Make a segmentation rule for the program
View answer
Correct Answer: BC
Question #5
LenoxSoft is using three Pardot Business Units: United States, South America and Canada. The marketing team for each business unit wants to ensure only certain relevant opportunities sync to their business unit.What should be configured in order to meet this requirement?
A. Marketing data sharing rules on contact roles
B. Marketing data sharing rules on accounts
C. Marketing data sharing rules on opportunities
D. Marketing data sharing rules on prospects
View answer
Correct Answer: C
Question #6
LenoxSoft wants to ensure that if a lead or contact no longer meets market data sharing rules for a business unit (BU) the prospect is no longer active in the BU they previously matched.What behavior should be expected in Pardot when a lead or contact no longer matches a market data sharing rule?
A. The prospect is marked as do not email
B. The prospect is marked as opted out
C. The prospect is unassigned from its user
D. The prospect is sent to the recycle bin
View answer
Correct Answer: C
Question #7
Monthly cost of Salesforce Engage is
A. 50$
B. 100$
C. It's always free
D. 15$
View answer
Correct Answer: A
Question #8
When integrating Pardot Ultimate edition with Salesforce custom objects, what are two key attributes to ensure seamless custom object integration? Select 2
A. Lead, Contact or Account record added as a Related Object to the Salesforce custom object
B. Salesforce Connector User has 'Read' permission to the custom object
C. Campaign or Opportunity record added as a Related Object to the Salesforce custom object
D. Customized 'Display in Table' values when configuring fields
View answer
Correct Answer: AB
Question #9
Pardot's Permission Based Marketing Policy helps ensure your emails don't get flagged as spam. CAN-SPAM provisions include
A. Don't use false or misleading header information
B. Don't use deceptive subject lines
C. Identify the message as an ad
D. Tell recipients where you're located
E. Tell recipients how to opt out of receiving future email from you
F. Honor opt-out requests promptly
G. Monitor what others are doing on your behalf
View answer
Correct Answer: ABCDEFG
Question #10
The LenoxSoft marketing manager wants to report to the CEO each month the number of new leads generated and what types of assets are generating those new leads. Identify the Pardot reports and associated KPIs that would provide these metrics. Choose 2 answers:
A. Form Report: Submissions
B. Lifecycle Report: New Prospects Created
C. Form Report: Conversions
D. Form Report: Impressions
View answer
Correct Answer: BC
Question #11
There is Custom Field Type in Pardot called Phone
A. True
B. False
View answer
Correct Answer: B
Question #12
LenoxSoft is in the planning stages of rolling out an account-based marketing strategy.What initial action should they take?
A. Develop dynamic content based on lead fields
B. Convert all existing leads into contacts to tie to accounts
C. Identify attributes of the key accounts they want to target
D. Create all contacts as campaign members in one campaign
View answer
Correct Answer: C
Question #13
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow - up email each time he or she submits?
A. Send using the form's completion actions
B. Send using an automation rule
C. Use a dynamic list to use as a recipient list on an email send
D. Send using a segmentation rule
View answer
Correct Answer: A
Question #14
LenoxSoft is requesting a nurture campaign for cold leads. Anyone who clicks on the CTA they want to create a call campaign and anyone who doesn't click on the CTA they want them to eventually be deleted (sent to recycle bin). What objects in Pardot and SFDC would you use?
A. Pardot Engagement Program
B. Salesforce Queue
C. Pardot Automation Rule
D. Pardot Static List
E. Pardot Marketing Campaign
View answer
Correct Answer: ADE
Question #15
Which one is Pardot Video Connector
A. YouTube
B. Wistia
C. Vimeo
D. Dailymotion
View answer
Correct Answer: B
Question #16
Which one is Pardot Event Connector
A. Eventbrite
B. Eventor
C. EventMe
D. TheEvents
View answer
Correct Answer: A
Question #17
"What record page layouts can the Send Engage Email button be added to?
A. Opportunity
B. Case
C. Contract
D. User
View answer
Correct Answer: A
Question #18
LenoxSoft wants to notify the US East region and the US West region of the companies visiting the LenoxSoft website each day, whether or not a person has ever been identified by an email address.How should this be set up?
A. Configure Users > Send daily visitor activity emails by state
B. Configure Users > Send daily prospect activity emails by owner
C. Configure Users > Send Salesforce Engage report emails by team
D. Configure Users > Send starred prospect activity alerts by owner
View answer
Correct Answer: A
Question #19
There is Custom Field Type in Pardot called CRM User
A. True
B. False
View answer
Correct Answer: A
Question #20
Viewing a pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited the pricing page. Which automation tool would best achieve this?
A. Create a form with a Completion Action to send a pricing sheet
B. Create a Dynamic List based on page view to segment automatically
C. Create a special campaign to track pricing page views
D. Create a Page Action set to Tag prospects as having viewed it and add them to a list
View answer
Correct Answer: D
Question #21
Select available Social Media Connectors
A. Twitter
B. Facebook
C. CD Linkedln
D. AddThis
E. FullContact
View answer
Correct Answer: DE
Question #22
LenoxSoft is migrating prospects from an external email vendor Into Pardot. They have record of which prospects have hard bounced within the last 6 months.What should they do after importing the bounced prospects into Pardot in order to maintain their data integrity, but still be able to track the prospects?
A. Ensure the Do Not Email field on the prospects is selected
B. Add the prospects to a "Bounced Prospects" list for suppression
C. Send the prospects an email to see if their email addresses are valid
D. Delete the prospects so they can't be emailed through Pardot
View answer
Correct Answer: A
Question #23
With Pardot, what is the recommended way to measure the success of an email campaign?
A. Click Through rate
B. Email Complain Rate
C. HTML Open Rate
D. Spam complaints
View answer
Correct Answer: A
Question #24
LenoxSoft's web developer told the marketing team that the company website already has a Google Analytics tracking code in place, so the Pardot tracking code is unnecessary.Which two benefits of installing the Pardot tracking code should be considered? Choose 2 answers
A. Associate visitor activity to a prospect on form submission
B. Track the prospect's click path through the website's content
C. Capture complete demographic information about an anonymous visitor
D. Trigger page actions to occur when a prospect visits a certain URL
View answer
Correct Answer: BD
Question #25
You have several white papers on your website, but you want to start gateing those and gather more and more details about prospects as they download the white papers. What is the best way to achieve this?
A. Create a form and enable progressive profiling
B. Create a form handler and enable progressive profiling
C. Create a form handler for each white paper
D. Create a form per white paper and enable progressive profiling
View answer
Correct Answer: D
Question #26
Check the lowest and the highest available Prospect's score in Pardot
A. D
B. A+
C. A
D. F
E. F
View answer
Correct Answer: AD
Question #27
LenoxSoft currently has prospect and customer data located in their current email provider, spreadsheets from events, Salesforce, and LenoxSoft proprietary software. Specifically regarding their current email provider, what do you need to know before importing into Pardot to ensure a high deliverability rate in their initial Pardot email sends. Choose 2
A. Identify the currently mailable and unmailable prospects in their current email provider
B. How many emails a month were sent from the current email provider
C. The date LenoxSoft last compared data between the email provider and Salesforce
D. When was the last time a prospect was emailed in their current email provider
View answer
Correct Answer: AD
Question #28
Is it possible to split Dynamic List to other Dynamic Lists?
A. True
B. False
View answer
Correct Answer: B
Question #29
How can an interested lead that comes to Lenoxsoft's website and fills out the Contact Us form receive a follow-up email each time he or she submits?
A. Send using the form's completion actions
B. Send using an automation rule
C. Use a dynamic list to use as a recipient list on an email send
D. Send using a segmentation rule
View answer
Correct Answer: A
Question #30
What is true about Pardot tracking? [Choose two answers]
A. The code is generated from a Salesforce campaign
B. Visitor filters can be added to Pardot to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses
C. Cookies will always expire after 10 years
D. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site
View answer
Correct Answer: BD

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