Latest Salesforce B2C Solution Architect Exam Questions and Answers, 2025 Update

Question #1

A company uses a Salesforce solution to sell one-off products and subscription-based products to its customers. However, the company wants to let customers save their payment details when buying products online using credit cards, in order to facilitate a one- click ordering mechanism as well as an automatic payment for subscription-based item renewals.What should a Solution Architect recommend to store payment information while still maintaining security and compliance?

A. Store Base64 encoded payment card details

B. Hash and store the payment card details

C. Store raw payment card details on the customer's profile

D. Store a tokenized value for the payment card

View answer

Correct Answer: D

Question #2

A company wants to send a coupon code to VIP customers who have abandoned their cart. The company also wants to track email open and forward count, as well as disable the coupon code after a single use. Which set of platforms and native services should a Solution Architect recommend to satisfy these requirements?

A. Service Cloud for customer segmentation; third-party service for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards

B. Marketing Cloud for customer segmentation; B2C Commerce for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Marketing Cloud to track email opens and forwards

C. B2C Commerce for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce and Marketing Cloud functionalities to send abandoned cart emails; Service Cloud to track email opens and forwards

D. Marketing Cloud for customer segmentation; Service Cloud for creation of coupon codes; B2C Commerce to send abandoned cart emails; Tableau CRM to track email opens and forwards

View answer

Correct Answer: B

Question #3

A company wants to Implement B2C Commerce and Service Cloud and connect the systems with their existing Instance of Marketing Cloud. Which two tactics should a Solution Architect recommend to model a customer across all three systems? Choose 2 answers

A. Migrate the Subscriber Key in Marketing Cloud to be the Service Cloud Contact or Person Account Icorrect

B. Use Customer 360 Data Manager to assign the Global Party ID and use it as a primary key across all systems including the new Subscriber ID in Marketing Cloud

C. Using Service Cloud as a central point hold unique identifiers from all systems including the Service Cloud Contact or Person Account ID and B2C Commerce Customer No and Customer ID

D. Send the Marketing Cloud Subscriber Key to Service Cloud and B2C Commerce to be held for reference

View answer

Correct Answer: AB

Question #4

A merchant using B2C Commerce and Service Cloud has a requirement for service agents to order products on behalf of shoppers. In the envisioned scenario, a shopper contacts the service center with an order request, the agent uses the Service Console to find the shopper's account, and initiate an order on behalf of the shopper using payment information provided by the shopper. The merchant is considering the B2C Commerce - Service Cloud Connector for this implementation. Which three considerations should a S

A. Guests or anonymous storefront shoppers are not supported in this scenario

B. B2C Commerce needs to be registered as a remote site

C. Service agents need a corresponding storefront login mapped to their Service Cloud user record

D. The Service Cloud Connector only supports Person Accounts as a customer model

E. The Service Cloud Connector only supports contacts as a customer model

View answer

Correct Answer: CD

Question #5

A financial services firm with many high net-worth individuals Is about to implement Service Cloud, Marketing Cloud, and Salesforce Platform. Given the nature of the individuals, they are often required to adhere to financial regulations and civil procedures in regards to their data. This often requires restricting their data processing. Given that requirement, what are three considerations the financial services firm should be aware of when limiting data processing across these clouds? Choose 3 answers

A. Removing a data processing restricted contact within Marketing Cloud requires removing the restriction first before removing the contact

B. Consider deleting all of the customer data in order to adhere to the requirements

C. Restricting data within Service Cloud requires contacting a Service Cloud account representative

D. Export relevant customer data on Salesforce Platform so it is retained first before deleting or providing any data

E. Restricting data within Marketing Cloud requires contacting a Marketing Cloud account representative

View answer

Correct Answer: ADE

Question #6

A company has B2C Commerce and Marketing Cloud. The Marketing team wants to match up the purchasing data from B2C Commerce to the Marketing Cloud subscriber data. Which two objects from B2C Commerce should a Solution Architect map to Marketing Cloud in order to meet the company's needs?

A. Customer

B. Contact

C. Profile

D. Orders

View answer

Correct Answer: AD

Question #7

During discovery conversations an organization notes that they want to create a custom survey around their customer's preferences to help improve product recommendations, marketing journeys, and customer service upsell opportunities. They want to house the survey responses in their Salesforce ecosystem so they can run reports. They plan on having two teams manage the survey and change questions twice a year. Which three questions should a Solution Architect ask to ensure they understand the requirements wel

A. Will the teams need the ability to change designs?

B. Does the team need front-end development capabilities?

C. How many survey responses would you anticipate in a peak 24-hour period?

D. Will you ever have more than nine possible answers for a survey question?

E. How often do you update surveys?

View answer

Correct Answer: ACE

Question #8

Northern Trail Outfitters (NTO) wants to use Salesforce as a front end for creating accounts using the lead-to-opportunity process. When an opportunity is closed or won, an order must be created in the ERP, which manages orders. The organization has an Enterprise Service Bus (ESB) that supports the CometD protocol. Which two integration approaches or steps should a Solution Architect recommend for this scenario? Choose 2 answers

A. Enable ESB to publish to the platform event using the CometD protocol and notify the back-end ERP system to create the order synchronously

B. Define a new platform event in Salesforce and then create a Process Builder process to publish a platform event when the opportunity status changes to Closed-Won

C. Define a new platform event in the back-end system for the order details and then create a Process Builder process to initiate the platform event when the opportunity status changes to Closed-Won

D. Enable ESB to subscribe to the platform event using the CometD protocol and notify the back-end ERP system to create the order asynchronously

View answer

Correct Answer: AD

Question #9

Acme Ltd wants to Integrate B2C Commerce, Service Cloud, and Marketing Cloud. A Solution Architect was tasked with optimizing the integration by understand and which cloud is the ideal system of record for each piece of data. Which two considerations will lead to an optimal design around systems of record? Choose 2 answers

A. Lifetime engagement tracking and history, other data for personalization or segmentation should be mastered in Marketing Cloudcorrect

B. Heroku should be used to master ecommerce transactions, including order records, customer product affinity, and promotion eligibility

C. User consent information

D. Store primary attributes (name, address, birthday, phone, and email) about the customer in Service Cloudcorrect

View answer

Correct Answer: AD

Question #10

Universal Containers is about to expand from their existing product efforts around watches into creating smart watches. These watches are intended to integrate with the users smart phone but also gather and collect health data from the watch and the phone. Universal Containers has never had to manage or work with health related data and are concerned about how to go further while still keeping their users trust.What is a next step a Solution Architect should suggest to provide UC the kind of understanding t

A. Run a Journey Mapping Workshop to understand the users' interactions with the system

B. Does the team need front-end development capabilities?

C. Run a Consequence Scanning Workshop to understand the impact of the work

D. Run a Requirements Gathering Workshop to start creating the build requirements

E. Speak with a Legal Expert in regards to HIPPA and PHI DataThis answer is correct because it is a next step that a Solution Architect should suggest to provide UC the kind of understanding they are looking for regarding how to manage or work with health related data while still keeping their users trust

View answer

Correct Answer: C

Question #11

A company is using Service Cloud, B2C Commerce, and Marketing Cloud to provide an end-to-end B2C solution. The company does not use MuleSoft or any other integration middleware and does not plan on using them in the near future.The company has about 10 million customers with a growth rate of 10% year over year, On average, each customer raises 10-50 support tickets each year, Each ticket may contain multiple comments, responses, and attachments. There is a need for the service agents to have visibility on c

A. Capture and resolve tickets using the capabilities of Service Cloud

B. Capture and resolve tickets using the capabilities of Service Cloud

C. Capture and resolve tickets using the capabilities of Service Cloud, Use the Service Cloud console to display cases and related data raised by a customer in the past 5 years

D. Capture and resolve tickets using the capabilities of 852C Commerce

View answer

Correct Answer: A

Question #12

An organization that has B2C Commerce, Marketing Cloud, and Service Cloud has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically route to the correct team based on their tier level. Which two options should a Solution Architect configure to accomplish this? Choose 2 answers

A. Service Cloud can be extended with customer flows and Lightning Web Components to create a separate support process specifically designed for customers that are attributed a tier level

B. Tier levels must be calculated and attributed to customers in Marketing Cloud and then propagated to Service Cloud so that they can be used to inform how cases are routed to teams

C. Case routing can be configured by configuring Service Cloud's omni-channel routine feature to route cases to support teams based on the tier level of the customer submitting the case and the availability of agents supporting each tier level

D. Tier levels must be calculated regularly and attributed to Contact records in Service Cloud so that the tier level can be leveraged by Service Cloud's omni-channel routing feature and synchronized back to B2C Commerce and Marketing Cloud

View answer

Correct Answer: BC

Question #13

A company is using Service Cloud, B2C Commerce, and Marketing Cloud to provide an end-to-end B2C solution. The company does not use MuleSoft or any other integration middleware and does not plan on using them in the near future. The company has about 10 million customers with a growth rate of 10% year over year, On average, each customer raises 10-50 support tickets each year, Each ticket may contain multiple comments, responses, and attachments. There is a need for the service agents to have visibility on

A. Capture and resolve tickets using the capabilities of Service Cloud

B. Capture and resolve tickets using the capabilities of Service Cloud

C. Capture and resolve tickets using the capabilities of Service Cloud, Use the Service Cloud console to display cases and related data raised by a customer in the past 5 years

D. Capture and resolve tickets using the capabilities of 852C Commerce

View answer

Correct Answer: A

Question #14

Universal Containers (UC) Is utilizing B2C Commerce today and is considering utilizing CDP as a means of unifying all of their systems and recognize their existing customers as individuals across systems. They are about to install the Commerce Cloud CDP Connector and would like to understand how the unified profile process will work.What configurations should a Solution Architect create to correctly identify unified profiles as individuals between CDP and B2C Commerce?

A. Create Data Segments within CDP and create customer groups within B2C Commerce with the CDP Data Segments

B. Create Customer Groups within B2C Commerce and create data segments within CDP with CDP Data Segments

C. Create Individuals within CDP and create customer groups within B2C Commerce with the correct segments

D. Create Data Segments within CDP and create customers within B2C Commerce with the CDP Data Segments

View answer

Correct Answer: C

Question #15

A company is implementing a multi-locale solution that includes B2C Commerce, Service Cloud, and Marketing Cloud. Order confirmation emails are triggered from either B2C Commerce or Service Cloud and sent from Marketing Cloud.What are two possible reasons why the shipping method name and description can be missing when these emails are triggered for languages other than US English, while other translated content appears correctly?Choose 2 answers

A. The name and description for the shipping method are not set up correctly in B2C Commerce or Service Cloud for the requested locale

B. The subscriber in Marketing Cloud does not have a preferred locale set

C. The locale is not set correctly in the body of the email template

D. The ShippingMethods data extension is missing the label and description field for the corresponding locale

View answer

Correct Answer: AD

Question #16

A company wants to use Marketing Cloud to send customer electronic receipts that originate from its point of sale (POS) system. The company has a need for the receipt to be sent no more than 10 minutes after purchase and would like to track all email sends that are being placed to that customer, The Marketing Cloud Contact Key should be the Service Cloud Contact ID.What solution should a Solution Architect recommend to achieve this need?

A. Make an API call from the POS to Marketing Cloud to send the electronic receipt and then call Service Cloud to add the customer if they do not exist

B. Make an API call from the POS to Service Cloud to retrieve the Service Cloud Contact ID

C. Make an API call from the POS to Service Cloud to add the customer if they do not exist; leverage a custom object to send details to Marketing Cloud via Marketing Cloud Connect and synchronized data sources to send the electronic receipt

D. Make an API call from the POS to Marketing Cloud te send the electronic receipt

View answer

Correct Answer: D

Question #17

A Marketing team plans to support the launch of a new product line. In discussion with the Sales and IT teams, the Marketing team proposed introducing a leads-management process, along with a web-to-lead form for the landing page that supports the product launch. The leads captured using the form are added to the new nurturing journey in Marketing Cloud and subsequently routed to the relevant sales team once they qualify at a certain threshold. What are two implications that a Solution Architect should cons

A. Need for additional handling of consent, preferences, and compliance for converted leads in Marketing Cloudcorrect

B. Engagement history from the lead record will be natively available for contact record in Marketing Cloud

C. Leads are unique contact records in Marketing Cloud

D. Leads can have detrimental impact on quality of contact records in Sales Cloudcorrect

View answer

Correct Answer: AD

Question #18

An organization that has B2C Commerce, Marketing Cloud, and Service Cloud has separate support teams that work with customers based on their tier level. Tier levels are based on the amount of money a customer spends. The organization wants incoming support cases to automatically route to the correct team based on their tier level.Which two options should a Solution Architect configure to accomplish this?Choose 2 answers

A. Service Cloud can be extended with customer flows and Lightning Web Components to create a separate support process specifically designed for customers that are attributed a tier level

B. Tier levels must be calculated and attributed to customers in Marketing Cloud and then propagated to Service Cloud so that they can be used to inform how cases are routed to teams

C. Case routing can be configured by configuring Service Cloud's omni-channel routine feature to route cases to support teams based on the tier level of the customer submitting the case and the availability of agents supporting each tier level

D. Tier levels must be calculated regularly and attributed to Contact records in Service Cloud so that the tier level can be leveraged by Service Cloud's omni-channel routing feature and synchronized back to B2C Commerce and Marketing Cloud

View answer

Correct Answer: CD

Question #19

A company needs to have specific fields encrypted in the user interface on the contact record in Service Cloud as well as on some fields in data extensions that exist only in the Marketing Cloud. The merchant believes that Salesforce Shield Encryption is a suitable solution. Which two considerations are relevant for the merchant when determining an appropriate solution? Choose 2 answers

A. With Shield, encrypted fields are not visible to the user, but there are no other feature impacts

B. With Shield, encrypted fields cannot be used to filter or sort in Process Builder and Flow Builder

C. Field-Level Encryption is also required on Marketing Cloud to encrypt the custom fields

D. Shield encryption can be done on any standard or custom field on all field types, but cannot be set to encrypt those fields in Marketing Cloud

View answer

Correct Answer: BD

Question #20

A company wants to integrate B2C Commerce and Marketing Cloud so that customers shopping onlinecan be segmented for marketing campaigns like Abandoned Cart and Post Purchase Journeys. Which two actions are needed to enable an Abandoned Cart Journey?

A. Integrate product, order, and customer data feeds into Marketing Cloud DataExtensions

B. Integrate product, order, and customer data feeds into Service Cloud objects

C. Use Mulesoft to bring order and customer data feeds from B2C Commerce to Marketing Cloud

D. Implement the Marketing Cloud coilect

View answer

Correct Answer: CD

Question #21

A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an account before making their first purchase.Which system creates the customer ID and which system creates an additional ID to use as the customer primary record?

A. Service Cloud creates a customer ID and an additional ID to be used as the primary record

B. A B2C Commerce creates a customer ID and an additional ID to be used as the primary record

C. Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce

D. B2C Commerce creates a customer ID but the primary record should be created through Service Cloud

View answer

Correct Answer: D

Question #22

An ecommerce company has one Primary Instance Group with three instances and one Secondary Instance Group with five sandboxes. They are expanding and adding people in multiple locations to manage the storefront. They would like additional sandboxes to support their expansion efforts into new markets with new templates, scripts, and controllers.Which approach should a Solution Architect recommend?

A. Add new instances to the Primary Instance Group for new sandboxes in each realm

B. Add a Tertiary Instance Group to add sandboxes to the existing realm

C. Add a new realm for each new market to get additional sandboxes for each realm

D. Add new sandboxes to the Secondary Instance Group for the current realm

View answer

Correct Answer: D

Question #23

A global merchant plans to use B2C Commerce, Service Cloud, and Marketing Cloud to support the shopper experience. They also plan on using Marketing Cloud Connect to integrate Service and Marketing Clouds and the Service Cloud Connector for B2C Commerce. The customers will receive SMS messages through Mobile Connect. One of the key requirements is to enable consent and profile management across the clouds.Which two recommendations should a Solution Architect make as part of the solution?Choose 2 answers

A. SMS opt-in will sync with Service Cloud when contact ID is the subscriber key in Marketing Cloud

B. Service Cloud profile data can be configured to sync to the Marketing Cloud profile center

C. Profile changes in B2C Commerce will sync to Service Cloud when person accounts are used

D. Shopper consent in B2C storefronts will sync to Service Cloud when person accounts are used

View answer

Correct Answer: AC

Question #24

Universal Containers has an existing loyalty program that rewards its customers for purchases and frequent shopping with points that can be redeemed in store or online. They want to transform their existing loyalty program by investing in tools like Marketing Cloud, Salesforce Loyally Management and COP- They want to start segmenting their most loyal customers based or their online engagement and purchase history. Which three actions should a Solution Architect recommend they consider taking with the tools

A. Curate tiered experiences in Marketing Cloudcorrect

B. Segment Individuals within CDP

C. Q Segment Journeys within CDPcorrect

D. Curate tiered experiences in Loyalty Managementcorrect

E. Create Journeys by tiers in Marketing Cloud

View answer

Correct Answer: ACD

Question #25

A global pharmaceutical company wants to roll-out online shopping for customers in multiple countries and needs a quick return on investment (ROI). The company is considering how to market products from prenatal vitamins to drug therapies that improve neonatal outcomes. Each country has its own regulations around marketing and online sales. Some countries may not allow marketing to Individuals, but will allow marketing to healthcare providers and have different regulations for various channels and touchpoin

A. B2C Commerce, Marketing Cloud, and Experience Builder with multi-Currency and translation workbench

B. Headless BZC Commerce

C. Multi-org approach with Partner and Customer Communities, B2C Commerce, Heroku, and Mulesoft for SFKA-style development

D. Multi-org approach with Service Cloud, LINK cartridges and translation workbench, and Partner and Customer Communities

View answer

Correct Answer: D

Question #26

A telecommunications company is implementing Service Cloud and Experience Cloud with a goal to have a single view of their customers. Current system limitations have resulted in many duplicate and incomplete customer records with inadequate data quality in the millions of records. They want this issue remediated when migrating the data to Service Cloud and Experience Cloud. Which two activities and tools should a Solution Architect recommend to address these concerns when planning the data migration activit

A. Q Duplicate Management in Salesforce can be used to identify and manage duplicate records

B. Use an ETL tool with a staging database in order to run data cleansing tools to obtain a clean data set

C. Iteratively test smaller loads against a developer or partial copy sandbox and the full load against a full copy sandbox

D. Iteratively test smaller loads against a developer sandbox and the full load against a partial copy sandbox

View answer

Correct Answer: ABC

Question #27

A company has 2,000 customers and currently services them using a call center and spreadsheets. Because of the lack of systems there is no ability to track how successful agents are. In addition, their ordering system cannot be easily accessed by service agents costing valuable time and hurting customer satisfaction. What are two reasons a connected B2C Solution can add value to the company? Choose 2 answers

A. Provides a better interface for agents using Service Cloud and B2C Commerce with Herokucorrect

B. Allows agents to more easily access customer data to better support customers when they call incorrect

C. Allows agents to use SSO to log into B2C Commerce and Service Cloud using the same credentialscorrect

D. Increases spend ROI as fewer service agents will be needed, which can allow for more sales agents

View answer

Correct Answer: ABC

Question #28

A B2C Commerce merchant has multiple live sites across different brands and geographies all supported by Service Cloud and Marketing Cloud. Unfortunately, the merchant is having customer service challenges caused by fragmented views of the customer. Customers occasionally use alternate email addresses, make purchases as guests, and contact customer service anonymously. The Success Manager believes that Customer Data Platform (CDP) could help them solve their problem.How should a Solution Architect describe

A. CDP can be used to recognize customers as humans and extend existing records related to that human across connected systems with a consistent Global Party ID

B. When CDP is provisioned, B2C Commerce, Service Cloud, and Marketing Cloud will automatically use a common core Customer Profile managed by Customer 360 Data Manager

C. CDP can be used to identify multiple records within each separate system representing the same person and assigning them a consistent Global Party ID; additional custom development is then required to relate those IDs between systems

D. CDP cannot be used across multiple brands within a single merchant environment because the customer as human view cannot support different accounts under separate brands

View answer

Correct Answer: ACD

Question #29

Northern Trail Outfitters (NTO) wants to bring data from across all parts of their Salesforce Customer Success Platform Into the Marketing Cloud account. A Solution Architect recommends using Synchronized Data Sources In Contact Builder and Marketing Cloud Connect to Integrate multiple business units In their account. Which API does the Solution Architect need to use with Marketing Cloud Connect for this integration?

A. Tooling API

B. REST API

C. SOAP APIcorrect

D. Streaming API

View answer

Correct Answer: C

Question #30

A retail company currently uses B2C Commerce, Service Cloud, and Marketing Cloud. The company plans to launch a winter sweepstakes campaign to attract new customers. The signup page is hosted on B2C Commerce and collects new customer details like name, phone number, and email. In order to enter the sweepstakes, the customer must sign up to receive marketing communications. In return, they will receive a coupon for 20% off their next purchase.Which option should be defined as the data source authority for th

A. Experience Cloud

B. Service Cloud

C. Marketing Cloud

D. B2C Commerce

View answer

Correct Answer: D

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