السؤال #1

A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support. What should a consultant recommend to meet these criteria?

A. Select "Use separate 'Subscription Center' for this business unit" in Settings

B. Create attributes for each child business unit in "Profile Management" to record unsubscribes

C. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes

D. Select "Subscribers will be unsubscribed from this business unit only" in Settings

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اجابة صحيحة: D

السؤال #2

Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

A. Configuration Manager

B. Change Sets

C. Deployment Managercorrect

D. Ant Migration Tool

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اجابة صحيحة: C

السؤال #3

ABC Company wants to automate the sending of shipping notices and a customer survey. - Shipping notices will be sent once a day. - The shipping file will be placed on the FTP some time after 4:00 p.m. - The shipping data will be sorted in the Shipping Notice data extension. - A field in the data extension will contain the shipping date. - The survey needs to be sent at 9:00 a.m., exactly 10 days after the customer's order ships. Which workflow would most effectively enable ABC Company to do this? A. B. C. D

A. Data extensions are necessary for Contact Builder

B. Data extensions allow for add/update Import File Activity

C. Data extensions can store HTML code as an attribute

D. Data extensions support Customer ID to be used as Subscriber Key

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اجابة صحيحة: D

السؤال #4

Northern Trail Outfitters (NTO) wants to send using the From Address of [email?protected] . They will then automatically forward replies to [email?protected] . NTO also wants to include an automatic reply to the customer's email address [email?protected] . Which email address would appear as the From Address for the automatic reply to the customer?

A. [email?protected]

B. [email?protected]correct

C. [email?protected]

D. A[email?protected]

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اجابة صحيحة: B

السؤال #5

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect. Which configuration should be utilized for the API user created in Marketing Cloud?

A. API User checkbox is selected, no roles are assigned to user

B. API User checkbox is selectedAdministrator & Marketing Cloud Administrator roles are applied

C. API User checkbox is deselected, Marketing Cloud Viewer role is applied

D. API User checkbox is deselected, all available roles are assigned to user

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اجابة صحيحة: B

السؤال #6

Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information. How Should they configure these data sources?

A. Share data extensions from the top-level Bcorrect

B. Create a local copy of the product data in each B

C. Use the File Transfer Activity to import data into each B

D. Give users the Administrator Role so they can see all of the data

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اجابة صحيحة: A

السؤال #7

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK. In which two ways should this segment be created?

A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group

B. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension

C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group

D. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics

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اجابة صحيحة: AB

السؤال #8

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?

A. What the offer will be

B. When to send the email

C. Who the offer come from

D. How to determine engagementcorrect

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اجابة صحيحة: D

السؤال #9

During discovery, the customer outlines data requirements and the anticipated use of Marketing Cloud with the following criteria: ? Customer data will be fully refreshed every night via Import File Activity from the customer's data warehouse. ? Contact records will be augmented by relational data tables via Contact Builder. ? Customer ID will be used as the unique identifier for each contact. Which statement differentiates the use of data extensions over lists?

A. The consultant should enable deep linking in Marketing Cloud Connect configuration

B. Each user should have a one-to-one relationship between the Marketing Cloud user and the Sales Cloud user

C. Each Sales Cloud user should have a System Administrator Profile and a Role at the top of the Role Hierarchy

D. The consultant should enable the Create Email feature on the user Profile in Sales Cloud

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اجابة صحيحة: A

السؤال #10

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?

A. Journey Data queried from main data extension

B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes

C. Journey Data using CRM Report Import Activity to Salesforce Data Extension

D. Contact Data using Synchronized Data Sourcescorrect

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اجابة صحيحة: D

السؤال #11

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week's was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation. What could be the reason the customer received the email through MCC?

A. The previous send's user needed to have edit permissions in Salesforce

B. Email Opt Out is only updated if the send originates in Salesforce

C. The previous send used Email Address as a Subscriber Key

D. The Email Opt Out field needs to be added to the Contact Page Layout

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اجابة صحيحة: C

السؤال #12

Northern Trail Outfitters injects outcomes journey B based upon email engagement in journey A. Which method would facilitate this solution?

A. In Automation Studio, use verification activity to verify engagement or email in journey A: Qeuery engagement data extension for journey B injection

B. In journey A, engagement split followed by Update Contact Activity to Boolean field on an engagement data extension: Query engagement data extension for journey B injection

C. In Automation Studio, query activity engagement an journey system data view for email send is journey A; Use resultant data extension for journey B Injection

D. In journey A, engagement split email send

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اجابة صحيحة: B

السؤال #13

What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A. Kiosk/Data Entry Mode

B. ReCAPTCHA

C. Progressive Profiling

D. "Not you?" Link

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اجابة صحيحة: A

السؤال #14

LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?

A. Move all users to Salesforce Lightning

B. Purchase separate Marketing Cloud Account Engagement accounts

C. Enable "Business Unit'connector setting

D. Use the Marketing Cloud Account Engagement Lightning App

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اجابة صحيحة: D

السؤال #15

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They want to use the domain comms.nto.com.au to send emails to the Australian customers. What would be required to enable sending emails from their new domain without impacting deliverability?

A. An additional Sender Authentication Package

B. An additional IP address

C. An additional private domain

D. Register the new domain in Setup's From Address Management

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اجابة صحيحة: A

السؤال #16

Nothern Trail Outfitters wants to enable Sales Cloud users to manually create a segment of both lead and contact records that can be targeted through the Send Flow in Content Builder. What should a consultant recommend for segmentation?

A. Salesforce Data Extension

B. Salesforce Report

C. Synchronized Data Extension

D. Salesforce Campaigncorrect

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اجابة صحيحة: D

السؤال #17

Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to 'shipped' that day through a journey. Which two methods should be used to filter entry into the journey? (Choose 2 answers)

A. Filter Activity

B. Entry Source Filter

C. SQL Query

D. Decision Split

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اجابة صحيحة: BC

السؤال #18

When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop. Which solution should the consultant recommend?

A. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning

B. Use Automation Studio to process and segment the new customers, and use JourneyBuilder for the campaign sends and decisioning

C. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning

D. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning

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اجابة صحيحة: B

السؤال #19

Northern Trail Outfitters is using a Salesforce entry event in a Journey to send SMS to contacts located in the United States. They notice new SMS contacts are not receiving messages, and the mobile number in the Salesforce Entry Data Extension was missing the country code. How could they resolve this issue?

A. Select 'Normalize Phone Number* in Journey settings

B. Format the phone field in Salesforce as +l[phonenumber],correct

C. Select 'US' as the sending country in SMS activity

D. Configure the phone field in Salesforce as US locale

عرض الإجابة

اجابة صحيحة: B

السؤال #20

Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows. Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio

B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder

C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder

D. Replace the current data extension with a new data extension configured with a Retention Period

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اجابة صحيحة: ABD

السؤال #21

A B2B customer has customized journeys they want to use for several key accounts they are trying to sell into. How could Marketing Cloud Connect be used to initiate these sends when contacts for select accounts are created?

A. Salesforce Campaign Entry Source on the Lead Object

B. Salesforce Data Entry Source on the Contact Objectcorrect

C. Salesforce Data Entry Source on the Account Object

D. Welcome Email Configuration on the Account Object

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اجابة صحيحة: B

السؤال #22

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria?

A. Import the identified subscribers into a list when creating the send

B. Create an exclusion data extension populated with the identified subscribers

C. Query contacts from the Einstein Engagement Frequency data extension when creating the send

D. Create a suppression list populated with the identified subscribers

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اجابة صحيحة: C

السؤال #23

Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey. How should they configure their entry source?

A. Use an Import Activity in Automation Studio to filter the data as a Data Extension Entry Source

B. Use a Query Activity in Automation Studio to create a segment before entering the journey

C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder

D. Use a Data Extension Entry Source with an applied filter based on recent member activity

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اجابة صحيحة: D

السؤال #24

Northern Trail Outfitters (NTO) is the holding company of three subsidiaries: Universal Containers, Ursa Major Solar, and Cloud Kicks. NTO recently purchased Marketing Cloud and has asked its consultant to recommend a scalable business unit (BU) hierarchy. They don't plan on executing any marketing campaigns on behalf of the NTO holding company, but NTO employees would like access to all subscribers and aggregate reporting. Additionally, each subsidiary business will be regularly running campaigns and shoul

A. One parent BU and two child BUs with their own Sender Authentication Packages

B. One parent BU with three additional private domains

C. One parent BU and one child BU

D. One parent BU and three child BUs with their own Sender Authentication Packages

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اجابة صحيحة: D

السؤال #25

A customer wants Sales Cloud users to create and send Marketing Cloud emails. Which two recommendations should the consultant make? (Choose two.)

A. The interaction has an A/B/n split, and the contact does not meet the criteria

B. The interaction allows re-entry only after exiting, and the contact already exists

C. The contact falls below the High Water Mark

D. The contact did not meet the entry criteria

E. The entry event was not fired via Automation Studio

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اجابة صحيحة: AB

السؤال #26

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. ? A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. ? A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and im

A. Lookup AMPscript function

B. LookupRows AMPscript functioncorrect

C. Dynamic Content Block

D. Enhanced Dynamic Content Block

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اجابة صحيحة: B

السؤال #27

An analytics team wants to get hourly updates on email metrics (send, open, click) to provide timely next best actions to the sales team. What method should the team use?

A. Send Logs

B. Data viewscorrect

C. Tracking Extracts

D. Scheduled Reports

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اجابة صحيحة: B

السؤال #28

Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript. Which two MobileConnect templates should be used to send the SMS message and capture the

A. Text Responsecorrect

B. Info Capture

C. Outbound

D. Data Capturecorrect

عرض الإجابة

اجابة صحيحة: AD

السؤال #29

Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud. What solution should be recommended to allow for long-term self-sufficiency in segmentation?

A. Data Filterscorrect

B. Attribute Groups

C. Publication Lists

D. Query Activities

عرض الإجابة

اجابة صحيحة: A

السؤال #30

Northern Trail Outfitters (NTO) wants to use Marketing Cloud to .. customer feedback. If a customer indicates they are unhappy with the service they have received, NTO wants a new case to be created in service Cloud. NTO is unsure of what is possible within Marketing Cloud but would like to use as much native functionality as possible. What approach would a consultant recommend?

A. Use Automation Studio to capture positive response and a Case Activity to create a new case in Service Cloud

B. Use an Engagement Split to capture positive or negative responses, and a Case Activity to create a new case Service Cloud

C. Use an Engagement Split to capture positive or negative responses, and a Custom Activity to create a new case in Service CloudUse an AppExchange package to create a new case in Service Cloud

D. Cloud and Service Cloud

عرض الإجابة

اجابة صحيحة: B

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اجتياز اختبار الممارسة Cisco وPMP وCISA وCISM وAWS بنسبة 100% للبيع!
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