السؤال #1

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org. What consideration could be provided to help with the decision?

A. Shared Salesforce Data Extensions will be enabled in up to 5 business units

B. Custom profile and subscription centers will not be required

C. Once an account is upgraded to Multi-Org, it cannot be turned off

D. Existing accounts cannot be upgraded to Multi-Org

عرض الإجابة

اجابة صحيحة: C

السؤال #2

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database. What should they implement?

A. All Subscribers, since these are synchronized in real time

B. Import from Salesforce Report in Automation Studio

C. Event Data from the Entry Event in Journey Builder

D. Synchronized Data Extensions with a filtercorrect

عرض الإجابة

اجابة صحيحة: D

السؤال #3

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. What should a consultant recommend?

A. Use personalization strings created by selecting the data extension

B. Use AMP script variables created from each field in the data extension

C. Use Dynamic Content rules to select a content area for each subscriber

D. Use Guide Template Language created for each field in the data extension

عرض الإجابة

اجابة صحيحة: A

السؤال #4

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

A. Recent Email Send Report

B. Data Views

C. Send Logcorrect

D. Tracking Extract

عرض الإجابة

اجابة صحيحة: C

السؤال #5

Northern Trail Outfitters wants to include the body of marketing email replies captured by Reply Mail Management (RMM) within auto-forwarded messages to their Customer Success team. How could they accomplish this?

A. Check the Include Replies as Attachments'' box in the RMM settings

B. Use RMM dynamic content blocks to render the email reply body

C. Query the RMM data view for the reply body and reference it from a data extension

D. Use RMM personalization strings to render the email reply body

عرض الإجابة

اجابة صحيحة: A

السؤال #6

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Enable the package for all business units in the Marketing Cloud account

B. Create a separate installed package for each individual web form

C. Instruct the web team to store the client ID and secret in the client-side code

D. Ensure the package scope includes Read and Write permissions for data extensions

عرض الإجابة

اجابة صحيحة: D

السؤال #7

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers. What would be required to enable sending emails from their new domain without impacting deliverability?

A. An additional IP address

B. An additional Sender Authentication Packagecorrect

C. An additional private domain

D. Register the new domain in Setup > From Address Management

عرض الإجابة

اجابة صحيحة: B

السؤال #8

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers. What would be required to enable sending emails from their new domain without impacting deliverability?

A. An additional IP address

B. An additional Sender Authentication Packagecorrect

C. An additional private domain

D. Register the new domain in Setup > From Address Management

عرض الإجابة

اجابة صحيحة: B

السؤال #9

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect. Which configuration should be utilized for the API user created in Marketing Cloud?

A. API User checkbox is selected, no roles are assigned to user

B. API User checkbox is selectedAdministrator & Marketing Cloud Administrator roles are applied

C. API User checkbox is deselected, Marketing Cloud Viewer role is applied

D. API User checkbox is deselected, all available roles are assigned to user

عرض الإجابة

اجابة صحيحة: B

السؤال #10

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria?

A. Import the identified subscribers into a list when creating the send

B. Create an exclusion data extension populated with the identified subscribers

C. Query contacts from the Einstein Engagement Frequency data extension when creating the send

D. Create a suppression list populated with the identified subscribers

عرض الإجابة

اجابة صحيحة: B

السؤال #11

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria?

A. Import the identified subscribers into a list when creating the send

B. Create an exclusion data extension populated with the identified subscribers

C. Query contacts from the Einstein Engagement Frequency data extension when creating the send

D. Create a suppression list populated with the identified subscribers

عرض الإجابة

اجابة صحيحة: C

السؤال #12

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service. What product would help their use case?

A. Report Studio

B. Web Analytics Connector

C. Interaction Studio

D. Datoramacorrect

عرض الإجابة

اجابة صحيحة: D

السؤال #13

Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows. Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio

B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder

C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder

D. Replace the current data extension with a new data extension configured with a Retention Period

عرض الإجابة

اجابة صحيحة: AD

السؤال #14

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?

A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset

D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS messagecorrect

عرض الإجابة

اجابة صحيحة: D

السؤال #15

Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file. Which two options would meet these requirements? Choose 2 answers

A. Scheduled Automationcorrect

B. File Drop Automationcorrect

C. SQL Querycorrect

D. Decision Split

عرض الإجابة

اجابة صحيحة: ABC

السؤال #16

A customer needs to link demographic information to its contact model in Contact Builder. What type of relationship should be used?

A. One-to-Many Relationship

B. Many-to-One Relationship

C. Many-to-Many Relationship

D. One-to-One Relationship

عرض الإجابة

اجابة صحيحة: A

السؤال #17

Northern Trail Outfitters (NTO) wants to find ways to better drive return on investment and growth via their marketing sends. They plan to centralize their analytics data to allow for a more efficient analysis of this data across all of their campaigns. NTO currently has Marketing Cloud, Sales Cloud, and a third-party warehouse service. What product would help their use case?

A. Report Studio

B. Web Analytics Connector

C. Interaction Studio

D. Datoramacorrect

عرض الإجابة

اجابة صحيحة: D

السؤال #18

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org. What consideration could be provided to help with the decision?

A. Shared Salesforce Data Extensions will be enabled in up to 5 business units

B. Custom profile and subscription centers will not be required

C. Once an account is upgraded to Multi-Org, it cannot be turned off

D. Existing accounts cannot be upgraded to Multi-Org

عرض الإجابة

اجابة صحيحة: C

السؤال #19

Northern Trail Outfitters wants to control what content is available to certain users and business units. They also want to control what is allowed to be edited and ensure those edited are reviewed prior to being changed. What should be implemented to achieve these goals?

A. Build out an internal business governance and process to support this

B. Set up Approval Workflow and Share setting inside Marketing Cloud

C. Integrate an outside CMS with all these permissions built in

D. Edit the Content Permissions and Restrictions by Role setting for each user

عرض الإجابة

اجابة صحيحة: B

السؤال #20

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily. What should be used to segment this audience?

A. Use exclusion lists for the send - excluding those that already were sent the email

B. Use AMP script inside the email to pull information from a send logging data extension to determine which content displays based on message context

C. Use a SQL Query to filter the audience into a new data extension that is overwritten each daycorrect

D. Use SQL Query to filter the audience into a new data extension that is upserted every day

عرض الإجابة

اجابة صحيحة: C

السؤال #21

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thank you_customers. How would they set up the Import Activity to know the name of the file?

A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%

B. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

C. Filename is automatically passed to Import Activity with File Drop Automationscorrect

D. Check the 'Use filename from Automation' checkbox

عرض الإجابة

اجابة صحيحة: C

السؤال #22

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?

A. Keyword opt in and SMS Messagingcorrect

B. Smart Capture and Triggered email messaging

C. CloudPages opt in to Event Journey

D. Existing Email Event Notification Subscription

عرض الإجابة

اجابة صحيحة: A

السؤال #23

A customer's web developer team is creating a form that will leverage a Marketing Cloud REST API endpoint to upsert rows into a data extension. How should the consultant create an installed package in Marketing Cloud to facilitate this functionality?

A. Enable the package for all business units in the Marketing Cloud account

B. Create a separate installed package for each individual web form

C. Instruct the web team to store the client ID and secret in the client-side code

D. Ensure the package scope includes Read and Write permissions for data extensions

عرض الإجابة

اجابة صحيحة: D

السؤال #24

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time. What solution should they use?

A. Automation Studio and Interaction Builder

B. Journey Builder

C. Automation Studio

D. Automation Studio and Journey Buildercorrect

عرض الإجابة

اجابة صحيحة: D

السؤال #25

A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud. What is the implication of this data model when using Marketing Cloud Connect?

A. Email Sends will fail if the Contact ID or Lead ID is not included

B. Tracking Data will not be returned to the Sales Cloud email recipient

C. The customer will be able to use Reports and Campaigns as audiences

D. The customer will be unable to use synchronized data extensions

عرض الإجابة

اجابة صحيحة: B

السؤال #26

Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance. What additional configuration changes should they make?

A. Configure Multi-Org settings to account for two production instances in Setup

B. Rename and delete sandbox synchronized data extensions before connecting

C. Remove existing user mappings, attribute mappings, and tracking subscriptions

D. Update query activities that reference the synchronized data extensions

عرض الإجابة

اجابة صحيحة: D

السؤال #27

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected?

A. Ensure the DNS Record Redirect is correctly configured

B. Ensure the two phrases are added to a filtered keyword listcorrect

C. Ensure the two phrases are added the "Filtered Keywords" data extension

D. Ensure "Common Misspellings" Is selected as one of the Reply Filters

عرض الإجابة

اجابة صحيحة: B

السؤال #28

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out. Which feature should they use?

A. Exclusion Script

B. Auto-suppression Listcorrect

C. Suppression List

D. Exclusion List

عرض الإجابة

اجابة صحيحة: B

السؤال #29

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts7

A. Verification Activitycorrect

B. Script Activity

C. Query Activity

D. Stop Activity

عرض الإجابة

اجابة صحيحة: A

السؤال #30

Northern Trail Outfitters is looking to personalize their SMS Messages. Which data source is supported to personalize messages?

A. Population in Contact Builder

B. Mobile Connect Demographicscorrect

C. Data Designer Attribute Group

D. Profile Attributes

عرض الإجابة

اجابة صحيحة: B

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View The Updated Salesforce Exam Questions

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اجتياز اختبار الممارسة Cisco وPMP وCISA وCISM وAWS بنسبة 100% للبيع!
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