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السؤال #1

Northern Trail Outfitters is using an A/B test in Email Studio to determine which version of its Marketing Cloud Engagement email has the highest click-through rate. How does the A/B test handle the winning condition?

A. The system declares a winner of the A/B test and does not send to the remaining subscribers

B. The system declares a winner of the A/B test and sends to the remaining subscribers

C. The system continues to send to both test conditions

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اجابة صحيحة: B

السؤال #2

In an engagement studio program, a marketing manager introduced Rule step after a Trigger step. What information could a Rule step evaluate in an engagement studio program?

A. Activity performed by prospect on marketing asset

B. Page behaviour shown by prospect

C. Product offering prospect is interested in

D. Prospect field value

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اجابة صحيحة: D

السؤال #3

Sending unsolicited emails puts brands and companies at risk. Repeated offenses lead to complaints and Internet Service Providers (ISPs) blocking emails.Which of the following is considered best practice regarding unsolicited emails?

A. Make sure that subject lines are ambiguous and general

B. Ensure transactional message subject lines are promotional

C. Capture explicit consent from users

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اجابة صحيحة: C

السؤال #4

A developer is managing the data model programmatically and needs to access Attribute Group schema via the API. Which API should the developer use?

A. Bulk

B. SOAP

C. XML

D. REST

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اجابة صحيحة: D

السؤال #5

Northern trail Outfitters is hiring a third-party vendor to host a web page tied to a promotional sweepstake. The marketing manager would like an email sent from journey as soon as the subscriber submits the form.What should be used to enter this subscriber into a journey?

A. API Event Entry Source

B. CloudPages Entry Source

C. Contact Event Entry Source

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اجابة صحيحة: A

السؤال #6

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

A. True

B. False

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اجابة صحيحة: A

السؤال #7

A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.What issue could the admin be facing?

A. Keyword is used within another business unit

B. Keyword is a reserved word

C. Keyword has too many characters

D. Keyword fails to meet content standards

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اجابة صحيحة: A

السؤال #8

Northern Trails Outfitters uses Doubleclick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.What feature should be recommended?

A. Einstein AI

B. Interaction Studio

C. Datorama

D. Google Marketing Platform

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اجابة صحيحة: C

السؤال #9

Northern Trail Outfitters wants to target all customers who have registered to receive Push Notifications. Their app uses the Mobile Push SDK. In which two ways should this segment be created?

A. Using Mobile Studio, create a Mobile Push Filtered List then filter on the MobilePush Demographics attribute group

B. Using Automation Studio, query the_MobilePushDemographics Data View and save this to a data extension

C. Using Journey Builder, target the entire customer database then filter using MobilePush Demographics attribute group

D. Using Contact Builder, create a Filter Data Extension from AB Contact where there is record in MobilePush Demographics

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اجابة صحيحة: AB

السؤال #10

Which two items can be included in the total engagement score calculation?

A. Identity merge datecorrect

B. Visitscorrect

C. Actionscorrect

D. Time of Day

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اجابة صحيحة: ABC

السؤال #11

Northern Trail Outfitters wants to automate the daily segmentation of their master subscriber data extension into smaller data extensions based on subscriber preferences.Which two Automation Studio activities could they choose from to segment their data into existing data extensions? (Choose two.)

A. Script Activity

B. Refresh Group Activity

C. Publish Audience Activity

D. Query Activity

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اجابة صحيحة: BD

السؤال #12

The marketing team thoroughly test emails before sending them. This includes being able to view the links and variable tags as prospects will see them.Which Marketing Cloud Account Engagement feature of email flow could be used to run these tests?

A. Create a static list of approved users to use as the recipient list in the sending tab

B. Create a dynamic list of approved users to use as the recipient list in the sending tab

C. Create a test list of approved users to use in the testing tab of the email flow

D. Create a one-off email test send by entering an email address in the Send to Individual Emails section of the testing tab

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اجابة صحيحة: C

السؤال #13

Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.What consideration should be made before implementing this solution?

A. Moving to use the email address as the contact key would simplify the integration since it is common to both systems

B. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email

C. The number of contacts added to the instance will be approximately twice as large by using this integration pattern

D. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs

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اجابة صحيحة: D

السؤال #14

Cloud Kicks (CK) has a very important new product launch coming up. CK has built an informative email to maximize awareness and interest. Management refused a giveaway as part of the campaign, but not deep discounts. Which potential option violates CAN-SPAM specifications on subject lines?

A. You don't want to miss our newest product

B. IMPORTANT: Please reply ASAP for the best deal!

C. You may have just won a $500 gift card!correct

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اجابة صحيحة: C

السؤال #15

When does site mapping happen during the implementation process?

A. At the beginning of the build phase since it is the basis for the rest of the implementation

B. In the middle after certain components like the catalog have been populatedcorrect

C. At the end after everything is defined in the system

D. It can happen at any point since it is unrelated to the rest of the implementation

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اجابة صحيحة: B

السؤال #16

An implementation engineer has been asked to perform a QA for a newly created harmonization field, Color, implemented by a client. The source file that was ingested can be seen below: The client performed the below standard mapping: As a final step, the client had created the field ‘Color’. As can be seen, it is extracted from the Creative Name (after the ‘#’ sign). For QA purposes, you have queried a pivot table, with the following fields: * Media Buy Key * Media Buy Name * In View Impressions The final pi

A. A Harmonized dimension was created via a pattern over the Creative Name

B. A calculated dimension was created with the formula: EXTRACT([Creative_Namel, #1)

C. An EXTRACT formula (for Color) was written and mapped to a Media Buy custom attribute

D. An EXTRACT formula (for Color) was written and mapped to a Creative custom attribute

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اجابة صحيحة: D

السؤال #17

A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles?

A. Publication list

B. Exclusion data extension

C. Auto-suppression list

D. Suppression list

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اجابة صحيحة: C

السؤال #18

A Prospect is a Visitor who has submitted an email address through a form or landing page on your site.

A. True

B. False

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اجابة صحيحة: A

السؤال #19

The marketing team at Northern Trail Outfitters wants to test their new dynamic rewards template using internal team members' unique records to display their personalized data. Which option should the associate use to configure Preview and Test?

A. Based on entire list

B. Based on subscriber record

C. Based on test data extensioncorrect

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اجابة صحيحة: C

السؤال #20

A Marketing Cloud admin wants to append an Urchin Tracking Module (UTM) variable String to links in emails. Which functionality would allow this?

A. Parameter Managercorrect

B. Web and Mobile Analytics

C. Advertising Studio

D. Personalization Builder

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اجابة صحيحة: A

السؤال #21

A marketing associate at Cloud Kicks is tasked with creating a cloud page to capture interest around an upcoming shoe release. The page needs to be simple, mobile friendly, and functional on all modern devices and browsers. Which type of content should the associate use?

A. Landing Pagecorrect

B. Mobile Push Page

C. Interactive Code Resource

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اجابة صحيحة: A

السؤال #22

How many times can a visitor accomplish a goal in interaction studio?

A. It varies depending on the setup of the goal segment

B. Each time a visitor leaves and rejoins the goal segmentcorrect

C. Only once for all time

D. No more than twice or the goal completion will no longer be counted

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اجابة صحيحة: B

السؤال #23

Which activityis required before a compressed file can be imported?

A. Import File

B. Data Extract

C. Decompress File

D. File Transfer

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اجابة صحيحة: A

السؤال #24

Which CAN-SPAM requirements should a marketing associate be aware of in regard to unsubscribing from commercial emails?

A. Providing a mechanism that does NOT require a subscriber to log in to unsubscribecorrect

B. Requiring the subscriber to complete a survey before allowing them to unsubscribe

C. Mandating subscribers to provide a reason for opting cut before allowing them to unsubscribe

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اجابة صحيحة: A

السؤال #25

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. ? A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. ? A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and im

A. Lookup AMPscript function

B. LookupRows AMPscript functioncorrect

C. Dynamic Content Block

D. Enhanced Dynamic Content Block

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اجابة صحيحة: B

السؤال #26

Which role would the admin assign a user if they need to view everything in interaction studio and create, update, publish and delete campaigns and recipes?

A. Viewer

B. Campaign editor

C. Editor

D. Campaign author

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اجابة صحيحة: C

السؤال #27

NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns. They request a developer to create a query which aggregates clicks grouped by language of the recipient. Language is stored in a Profile Attribute. Which two Data Views would be included in the query? Choose 2 answer

A. _Subscribers

B. _Subscribers

C. _AllSubscribers

D. _Click

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اجابة صحيحة: AB

السؤال #28

A Marketing Cloud admin needs to warm their accounts Dedicated IP.What option for segmentation aligns with the IP Warming process?

A. Segment to those recipients receiving text email versions first

B. Segment subscribers with soft bounces in their own dedicated send

C. Segment by domain to limit number of sends to each email provider

D. Segment by geographic region as after-hours sends will be marked as spam

عرض الإجابة

اجابة صحيحة: C

السؤال #29

Northern Trail Outfitters (NTO) experienced a 24-hour website outage beginning on a peak shopping day. As a result, a number of logged-in customers' shopping sessions were disrupted. When the site is back online, the retailer would like to encourage those shoppers to return to the site and continue their shopping.What action should NTO take?

A. Import a file of logged-in customers into NTO's existing Abandoned Cart journey in Journey Builder

B. Create a user-initiated message to logged-in customers to send once the website is restored

C. Do not send an email, as outage may have increased negative sentiment, resulting in unsubscribes

D. Create and send an apology email that includes a discount for a future purchase to all customers

عرض الإجابة

اجابة صحيحة: B

السؤال #30

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.Which two options should the consultant recommend? (Choose 2 answers)

A. Email

B. CRM ID

C. Mobile Device ID

D. Loyalty Program Number

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اجابة صحيحة: AD

السؤال #31

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation.What could be the reason the customer received the email through MCC?

A. The previous send's user needed to have edit permissions in Salesforce,

B. Email Opt Out is only updated if the send originates in Salesforce

C. The previous send used Email Address as a Subscriber Key

D. The Email Opt Out field needs to be added to the Contact Page Layout

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اجابة صحيحة: C

السؤال #32

A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?

A. Tokenized Sendingcorrect

B. Transparent Data Encryption

C. Key Management

D. Field level Encryption

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اجابة صحيحة: A

السؤال #33

Northern Trail Outfitters (NTO) has the Discover Reporting Tool. Which two report types could help NTO drive their mobile adoption strategy? Choose 2 answers

A. Email Performance by Devicecorrect

B. Time Between Send and Engagement

C. Deliverability Complaint Rate

D. Email Sending Performance Reportcorrect

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اجابة صحيحة: AD

السؤال #34

What three features are used to support mobile web personalization?

A. SiteMap

B. Web SDK

C. Mobile SDK

D. Mobile Data Campaign

E. Templates

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اجابة صحيحة: ABE

السؤال #35

A developer wants to create an HTML table where rows will alternate background colors between white and red. The developer doesnot know how many rows will be sent within each email, and decides to use a loop and assigns the RowCount() of the table rows to the variable @numerator. What is the recommended AMPscript logic to determine the background color of each table row within the loop?

A. %%[IF DIVIDE(@numerator,2) =1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%

B. %%[IF SUBSTRING(DIVIDE(@numerator,2),1) = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%

C. %%[IF @numerator/2 = 1 THEN SET @color = 'Red'ELSE SET @color = 'White' ENDIF]%%

D. %%[IF MOD(@numerator,2) = 1 THEN SET @color = 'Red' ELSE SET @color = 'White' ENDIF]%%

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اجابة صحيحة: A

السؤال #36

A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?

A. Co-Buycorrect

B. Similar Items

C. Trending

D. Co-Browse

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اجابة صحيحة: A

السؤال #37

A marketing associate at Cloud Kicks sends a weekly email campaign about special events to its customers. They want to ensure that customers can opt- out of emails If they no longer want to receive this Information. How should the associate accomplish this?

A. Have customer log in to their account and update profile

B. Provide a postal mailing address as a minimum

C. Set up a footer in the email with an unsubscribe link

عرض الإجابة

اجابة صحيحة: C

السؤال #38

Northern Trail Outfitters (NTO) has been storing web behavior to a data extension for several years. They have indicated with several hundred millions of rows there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months which will not exceed eighty million rows.Which two methods would allow them to utilize a Retention Policy? (Choose 2 answers)

A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio

B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder

C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder

D. Replace the current data extension with a new data extension configured with a Retention Period

عرض الإجابة

اجابة صحيحة: BC

السؤال #39

Northern Trail Outfitters wants to suppress their highly engaged email subscribers (multiple opens and clicks for a target campaign) from active display campaigns to reduce overall cost and eliminate unnecessary targeting to the user.What should be recommended?

A. Google Analytics 360

B. Data Studio

C. Einstein Engagement Scoring

D. Audience Studio

عرض الإجابة

اجابة صحيحة: C

السؤال #40

(NTO) wants to use complex criteria to identify subscribers for a special promotional email. Especially they want to target subscribers who opened or engaged with an email within the last 30 days and live within 10 miles of an NTO store.What should NTO do to create this audience?

A. Measures

B. SQL Queries

C. Data Filters

D. Journey

عرض الإجابة

اجابة صحيحة: A

السؤال #41

Which data feed integrates purchase data into a profile in interaction studio?

A. Interaction feed

B. Conversion feed

C. Transaction feedcorrect

D. Catalog feed

عرض الإجابة

اجابة صحيحة: C

السؤال #42

A developer wants a link to be dynamic based on subscriber attributes. Rather than create numerous links, the developer uses AMPscript to set the link's value as a variable. The variable will be used within the tag. What should the developer do within the tag to ensure clicks are tracked for the variable? Choose 2

A. Wrap the variable in a RedirectTo function

B. Ensure the Conversion attribute is 'true'

C. Wrap the variable in a v function

D. Include a variable for the Alias attribute

عرض الإجابة

اجابة صحيحة: A

السؤال #43

Northern Trail Outfitters is redesigning its brand guidelines and wants to ensure its emails are accessible. Which best practice should the email designer follow to meet accessibility standards?

A. Minimize whitespace

B. Build image-based emails

C. Use contrasting colors

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