السؤال #1

Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?

A. Create a list in each BU and add subscribers with a matching Region to the list

B. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU

C. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option

D. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute

عرض الإجابة

اجابة صحيحة: D

السؤال #2

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?

A. Create and execute a SQL Query against the _Click data view

B. Create and execute a Tracking Extract

C. Create and execute a Subscriber Engagement report

D. Create and execute a Data Filter on the_Click data view

عرض الإجابة

اجابة صحيحة: A

السؤال #3

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business. What step(s) should the customer take to move those subscribers back to 'Active'?

A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'

B. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status

C. Subscribers with a status of 'Held' should be re-enabled by contacting support

D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers

عرض الإجابة

اجابة صحيحة: A

السؤال #4

A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message. What should a consultant recommend to meet this criteria?

A. Import the identified subscribers into a list when creating the send

B. Create an exclusion data extension populated with the identified subscribers

C. Query contacts from the Einstein Engagement Frequency data extension when creating the send

D. Create a suppression list populated with the identified subscribers

عرض الإجابة

اجابة صحيحة: B

السؤال #5

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code Implementation?

A. Do they need to support UTF-8 characters in their SMS?

B. Do they need to support different From Names by country?

C. Do they need to have independent reporting on SMS sends by country?

D. Do they need to support inbound messages in each country?correct

عرض الإجابة

اجابة صحيحة: D

السؤال #6

Northern Trail Outfitters has started the process of integrating its Marketing Cloud account and Sales Cloud org through Marketing Cloud Connect. Which configuration should be utilized for the API user created in Marketing Cloud?

A. API User checkbox is selected, no roles are assigned to user

B. API User checkbox is selectedAdministrator & Marketing Cloud Administrator roles are applied

C. API User checkbox is deselected, Marketing Cloud Viewer role is applied

D. API User checkbox is deselected, all available roles are assigned to user

عرض الإجابة

اجابة صحيحة: B

السؤال #7

Northern Trail Outfitters (NTO) wants to send out a communication to subscribers who have not made a purchase the last six months. Customer are often opted-in to more than one messaging channel. NTO would like to be able to communicate the same message across all channels. Which flow would meet their needs?

A. Query Activity > API Event > Automation Studio Activities

B. Import Activity > Decision > Journey Activities

C. Query Activity > Data Extension Entry Source > Journey Activatescorrect

D. Salesforce Entry Event > Query Activity > Automation Studio Activities

عرض الإجابة

اجابة صحيحة: C

السؤال #8

Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). ? The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. ? A Customer Reference DE is updated daily and holds subscriber information. ? The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items. ? The third DE will be used in the journey for a

A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entrycorrect

C. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

D. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

عرض الإجابة

اجابة صحيحة: B

السؤال #9

A financial services customer wants to send email to customers who log in for the first on a new IP. This message should be deployed as fast as possible due to its sensitive content. The message contain information related to the login IP. What should a consultant recommend to deploy the email?

A. Inject the subscriber into a Journey

B. Use the Transactional Messaging APcorrect

C. Execute a Triggered Emails Interaction

D. Use a User-Initiated Emails Interaction

عرض الإجابة

اجابة صحيحة: B

السؤال #10

Northern Trail Outfitters is having their regional supplier conference and wants to allow attendees to request event-specific safety notifications, schedule or room changes, and surprise pop-up sessions. Which solution should they use?

A. Keyword opt in and SMS Messagingcorrect

B. Smart Capture and Triggered email messaging

C. CloudPages opt in to Event Journey

D. Existing Email Event Notification Subscription

عرض الإجابة

اجابة صحيحة: A

السؤال #11

A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

A. User device data is unavailable in Contact Builder for up to 48 hours

B. All mobile app users will create additional Contacts in Marketing Cloud

C. Existing users will create additional Contacts in Marketing Cloud

D. Newly registered users will create additional Contacts in Marketing Cloud

عرض الإجابة

اجابة صحيحة: D

السؤال #12

Northern Trail Outfitters is investigating implementing MobileConnect to allow SMS messaging in their UK, Germany, and Swiss subsidiaries. Each subsidiary has its own business unit and they are trying to determine if a single long code could be used for all markets. What functionality would tie to additional long code Implementation?

A. Do they need to support UTF-8 characters in their SMS?

B. Do they need to support different From Names by country?

C. Do they need to have independent reporting on SMS sends by country?

D. Do they need to support inbound messages in each country?correct

عرض الإجابة

اجابة صحيحة: D

السؤال #13

Northern Trail Outfitters (NTO) wants to send an email to all Contacts who have signed up for its newsletter, but have not joined its loyalty program. NTO has created a report in Sales Cloud which it will select using a Send Flow in Content Builder. Which field name should be included in the report in addition to email address?

A. Individual ID

B. Contact IDcorrect

C. CampaignMember ID

D. External ID

عرض الإجابة

اجابة صحيحة: B

السؤال #14

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. What should a consultant recommend?

A. Use personalization strings created by selecting the data extension

B. Use AMP script variables created from each field in the data extension

C. Use Dynamic Content rules to select a content area for each subscriber

D. Use Guide Template Language created for each field in the data extension

عرض الإجابة

اجابة صحيحة: A

السؤال #15

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?

A. Create an auto-suppression list populated with subscriber keys

B. Populate a list using a query to exclude the subscriber key

C. Create an exclusion list with the known email addresses

D. Create an auto-suppression list populated with the known email addresses

عرض الإجابة

اجابة صحيحة: D

السؤال #16

Northern Trail Outfitters has master data extension of 880,000 subscribers they want to randomly split into 11 groups to test different messaging strategies. How could this be accomplished?

A. Use Automation Studio with a random split activity

B. Create a random data extension within Email Studio

C. Create a random data extension within Contact Builder

D. Use Journey Builder with a random split activity

عرض الإجابة

اجابة صحيحة: A

السؤال #17

Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes. Which two activities would be automation? Choose 2 answers

A. Import Activitycorrect

B. Verification Activitycorrect

C. Data Extract Activity

D. Filter Activitycorrect

عرض الإجابة

اجابة صحيحة: ABD

السؤال #18

Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment. Which process should the consultant utilize for a reliable send method?

A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flowcorrect

B. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send

C. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event

D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow

عرض الإجابة

اجابة صحيحة: A

السؤال #19

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey?

A. Use Data Designer in Contact Builder to relate the two data extensions

B. Utilize Entry Data on a Decision Split within Journey Builder

C. Create a Data Relationship in Email Studio to relate the two data extensions

D. Configure activities within Automation Studio to update the purchase data

عرض الإجابة

اجابة صحيحة: AB

السؤال #20

Northern Trail Outfitters is looking to personalize their SMS Messages. Which data source is supported to personalize messages?

A. Population in Contact Builder

B. Mobile Connect Demographicscorrect

C. Data Designer Attribute Group

D. Profile Attributes

عرض الإجابة

اجابة صحيحة: B

السؤال #21

A customer wants to send SMS messages as part of a Journey. They are concerned the messages will deploy when subscribers are asleep. If a subscriber qualifies to receive an SMS message as part of the journey between 1 a.m. and 6 a.m., the customer prefers the message to not be sent. What solution should a consultant recommend to meet the criteria?

A. Run a SQL Query at 12:30 a

B. Run an Import Definition at 12 a

C. Create a Journey Goal to exit subscribers from the Journey

D. Create and enable a BLOCKOUT window In MobileConnect

عرض الإجابة

اجابة صحيحة: D

السؤال #22

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Data Extract > File Transfer > Import File

B. File Transfer > Import File > Query > Data Extract > File Transfer > Import Filecorrect

C. Import File > Query > Data Extract > File Transfer > Import File

D. File Transfer > Import File > Data Extract > File Transfer > Import File

عرض الإجابة

اجابة صحيحة: B

السؤال #23

A customer wants to create a mobile app that requires users to log in or register before accessing their data. Their source of truth Is Sales Cloud which Is connected to Marketing Cloud. Users who log In with existing credentials will have their device associated with their ContactKey. Users who register with the mobile app will not have their devices associated with a ContactKey for up to 24 hours. What consideration should a consultant provide to the customer?

A. User device data is unavailable in Contact Builder for up to 48 hours

B. All mobile app users will create additional Contacts in Marketing Cloud

C. Existing users will create additional Contacts in Marketing Cloud

D. Newly registered users will create additional Contacts in Marketing Cloud

عرض الإجابة

اجابة صحيحة: D

السؤال #24

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Data Extract > File Transfer > Import File

B. File Transfer > Import File > Query > Data Extract > File Transfer > Import File

C. Import File > Query > Data Extract > File Transfer > Import File

D. File Transfer > Import File > Data Extract > File Transfer > Import File

عرض الإجابة

اجابة صحيحة: B

السؤال #25

Northern Trail Outfitters has configured Reply Mall Management to handle manual unsubscribe requests. However, they have received complaints from customers who are still getting marketing emails despite having sent multiple unsubscribe replies including phrases like "take me off your list" or "opt out". How could this behavior be corrected?

A. Ensure the DNS Record Redirect is correctly configured

B. Ensure the two phrases are added to a filtered keyword listcorrect

C. Ensure the two phrases are added the "Filtered Keywords" data extension

D. Ensure "Common Misspellings" Is selected as one of the Reply Filters

عرض الإجابة

اجابة صحيحة: B

السؤال #26

Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time. What solution should they use?

A. Automation Studio and Interaction Builder

B. Journey Builder

C. Automation Studio

D. Automation Studio and Journey Buildercorrect

عرض الإجابة

اجابة صحيحة: D

السؤال #27

A marketer want to personalize an email with real-time weather information from the Sunny Sky API. What tool should be used to parse and display the response within the email?

A. Node

B. Apex

C. SSJS

D. GTLcorrect

عرض الإجابة

اجابة صحيحة: D

السؤال #28

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email. What solution could be recommended?

A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension

B. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CR

C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension

D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CR

عرض الإجابة

اجابة صحيحة: C

السؤال #29

Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production. Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?

A. Configuration Manager

B. Change Sets

C. Deployment Managercorrect

D. Ant Migration Tool

عرض الإجابة

اجابة صحيحة: C

السؤال #30

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thank you_customers. How would they set up the Import Activity to know the name of the file?

A. Set File Naming Pattern to %%AUTOMATED_FILENAME%%

B. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%correct

C. Filename is automatically passed to Import Activity with File Drop Automations

D. Check the 'Use filename from Automation' checkbox

عرض الإجابة

اجابة صحيحة: B

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اجتياز اختبار الممارسة Cisco وPMP وCISA وCISM وAWS بنسبة 100% للبيع! احصل الان

View The Updated Salesforce Exam Questions

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اجتياز اختبار الممارسة Cisco وPMP وCISA وCISM وAWS بنسبة 100% للبيع!
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