A widget manufacturing company wants to embark on a digital supply chain transformation journey. Which of the following activities should the company's leadership focus on in the beginning?
A. AIdentifying areas of the business that can benefit the most from this in order to prioritize resources
B. BIncorporating this initiative in the budgeting process and asking the procurement team to research potential vendors in this space
C. CProviding a clear roadmap to the business and establishing conditions for greater process integration and cross-functional collaboration
D. DHiring digital consultants and subject matter experts that can effectively advise the company at all stages in this journey