參考答案
This question is often asked at the beginning of the interview.
The interviewer wants to hear a brief overview, a summary of your professional experience, in order to have a starting point from which they can dig deeper.
Structuring your answer wisely gives you a good chance to emphasize your Key Selling Points and to channel the conversation in the direction you want.
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About Yourself
Print out your resume. For each of your recent job experiences (at this point do not go back more than 5 years), write down 3-5 key points at which you feel you are strong.
For example, for your current (or previous) job, you may want to list skills like “Excellent presentation skills,” “Employee Engagement guru,” “Analytical skills,” “Attention to detail” (they don't have to be all soft skills, but being aware of at least a few of your strong soft skills is important). Make sure you have examples for each of your statements.
If you have difficulties to think of these points, search online for job descriptions for similar job roles, and figure out which of those keywords appeal to you. Look for people on LinkedIn that have jobs similar to the one you are applying for. Their profiles often contain many keywords that you can use in response to this question.
Now that you've gone through all your recent experiences, are there any points that repeat more often than others, or are especially important to you? These are candidates to be your Key Selling Points -highlight 3-5 of them.
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About The Company
Research the company and the role for which you're being interviewed. When researching the company, find out what skills and qualities they value the most. Carefully consider the job requirements. What is it that you will be responsible for?
Now, write down 3-5 keywords from the job description that you find of utmost importance for this job role.
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About The Fit
Try to establish the match between your own highlighted keywords, and those of the job description. These are your Key Selling Points! You should normally limit yourself by 3-5 such keywords or phrases.
Now, craft a story based on your career history. You don't have to go in chronological order - you can start with your current or last job experience, and then go back to your previous ones, or focus on just the experiences that are relevant to your story, and only briefly mention the less relevant ones and only if needed.
Select one point to highlight for each phase of your career. Make sure you ingrain your Key Selling Points in the interviewer's memory - after the interview is over, you want them to remember you as someone who is strong at XYZ, or experienced in A, B and C.
It's okay to focus more on stellar achievements and brag a little bit about them.
Pro Tip
Don't bore the interviewer by going through your resume line-by-line.
Instead, WOW them by succinctly (keep it within 2 minutes) telling a story of how your career path has brought you to this point and how you are the best candidate for this role.
Super tip: The more you practice with Mr. Simon, the better you'll be at telling WOW-worthy succinct stories!