السؤال #1

A marketing manager identified an upcoming email campaign for their team to test different subject voices. They wants to first test with a pilot group and then send the warning subject line out to the remaining customers. Who should path optimizer be configured to handle these requirements?

A. Place a Random Split before Path Optimizer for the pilot group

B. Configure a holdback group to be targeted by the winner

C. Select winning path three days after journey activation

عرض الإجابة

اجابة صحيحة: B

السؤال #2

Northern Trail Outfitters (NTO) wants to be notified of any abnormal subscriber behavior with its ‘Weekly Deal email. Which feature provides notification badges to alert NTO of any performance issues?

A. Einstein Engagement Scoring

B. Einstein Copy insights

C. Einstein Messaging Insightcorrect

عرض الإجابة

اجابة صحيحة: C

السؤال #3

Northern Trail Outfitter (NTO) is warning up a new IP address primarily for a new product line. Initially, NTO wants to move some of its lower-volume transactional sends onto this new IP. Where should NTO update the IP configured for these sends?

A. From Address Management

B. Delivery Profilecorrect

C. Sender Profile

عرض الإجابة

اجابة صحيحة: B

السؤال #4

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account. Which journey type is the best solution for the marketer to set up?

A. Multi-Step Journey

B. Transactional Send Journeycorrect

C. Single Send Journey

عرض الإجابة

اجابة صحيحة: B

السؤال #5

A marketer at Northern Trail Outfitters is asked about whether there is an actual requirement of a dedicated IP to send emails. What is a key differentiator to get a dedicated IP rather than using a shared one?

A. Requirement to have Custom URLs on Cloud Pages

B. Requirement to have Custom URLs on images hosted in Marketing Cloud

C. Sending

عرض الإجابة

اجابة صحيحة: C

السؤال #6

Northern Trail Outfitters (NTO) is launching a post-purchase campaign that email customers to ask for feedback on their most recent shopping experience. What should the NTO marketing team include in the email design to encourage a high response rate?

A. An Interactive Email Form that links to a confirmation pagecorrect

B. A Salesforce Survey block called in by an AMPscript function

C. A all-to-action button that links to the feedback form

عرض الإجابة

اجابة صحيحة: A

السؤال #7

Northern Trail outfitter wants to use an AI-based approach to target subscribers who are not receiving too many emails but are engaging constantly with the emails sent to them. Which feature should help achieve this?

A. Einstein Messaging Insight

B. Einstein Engagement Scoring

C. Einstein Engagement Frequencycorrect

عرض الإجابة

اجابة صحيحة: C

السؤال #8

A marketer has scheduled an email that was approved in Content Builder Approvals by their manager. The marketer than receives a message from their manager that changes are needed and email approval has been withdrawn. What should happen with the scheduled send, if no other action is taken?

A. The Send is paused unit approved again

B. The send is canceled when the approval is withdrawn

C. The originally approved version of the email will send

عرض الإجابة

اجابة صحيحة: C

السؤال #9

Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign. Which tool should they use?

A. Campaign Email tracking Report

B. Datorama pivot Table

C. Tracking Data Extract file transfercorrect

عرض الإجابة

اجابة صحيحة: C

السؤال #10

Northern trail Outfitters’ marketing department wants to review last year’s holiday engagement to this year’s engagement. What should they use to access the historical engagement data?

A. SQL activity using data views

B. Audit Trail extract

C. Tracking Data extractcorrect

عرض الإجابة

اجابة صحيحة: C

السؤال #11

Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send. Which out-of-the-box report provides what NTO needs?

A. Account Send Summarycorrect

B. Email Performance Over Time

C. Email 5ends by User

عرض الإجابة

اجابة صحيحة: A

السؤال #12

Northern Trail Outfitters allows non registered customers to provide to phone number for open orders. The proved contact information is to be deleted after 30 days. Which feature provides a way to automatically maintain a data extension's records?

A. Delete Filter Activity

B. Contact Delete

C. Data Retention Policycorrect

عرض الإجابة

اجابة صحيحة: C

السؤال #13

A healthcare marketer would like an email sent to patients as soon as they request a password reset for their account. Which journey type is the best solution for the marketer to set up?

A. Multi-Step Journey

B. Transactional Send Journeycorrect

C. Single Send Journey

عرض الإجابة

اجابة صحيحة: B

السؤال #14

The marketing team at Northern Trail Outfitters observed a bounce rate of 23% for their last email send. Which best practice should they follow to uphold their sender reputation?

A. Continue monitoring the bounce rate for changes

B. Remove the bounced addresses before the next send

C. Nothing ― bounce rates up to 30% are acceptable

عرض الإجابة

اجابة صحيحة: B

السؤال #15

A retail company needs to create journeys that will target subscribers based on website behavior. They have identified 3 separate groups: * Customers who searched for an item on their website. * Customers who abandoned a cart on their website. * Customers who made a purchase on their website. What should the consultant ask in order to design the data structure for this solution? Choose 3 answers

A. Should customers exit the journey when the goal is met?

B. How are subscribers identified in your web analytics?

C. How many messages should be included in each journey?

D. How long after the behavior occurs will a subscriber need to enter a journey?

E. Should a single customer exist in multiple journeys at the same time?

عرض الإجابة

اجابة صحيحة: BDE

السؤال #16

A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis. The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?

A. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow

B. Use Automation Studio Filtering, Messaging, and wait activities

C. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities

عرض الإجابة

اجابة صحيحة: A

السؤال #17

Northern Trail Outfitters is building an automation that should run as soon as a process completes on the company’s website. The process does not have access to SFTP. How should the automation be configured to run?

A. Schedule the automation to run hourly

B. Trigger the automation via APcorrect

C. Use a File Drop starting source

عرض الإجابة

اجابة صحيحة: B

السؤال #18

Northern trail Outfitters’ marketing department wants to review last year’s holiday engagement to this year’s engagement. What should they use to access the historical engagement data?

A. SQL activity using data viewscorrect

B. Audit Trail extract

C. Tracking Data extract

عرض الإجابة

اجابة صحيحة: A

السؤال #19

Northern Trail Outfitter’s customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow. Which mobile optimization option provides the quickest turnaround and easiest implementation?

A. Mobile Responsive

B. Responsive Aware

C. Mobile Awarecorrect

عرض الإجابة

اجابة صحيحة: C

السؤال #20

Northern Trail Outfitters (NTO) needs a quick listing of all email sends from the past calendar year across all business units. It should include basic metrics for each send. Which out-of-the-box report provides what NTO needs?

A. Account Send Summary

B. Email Performance Over Timecorrect

C. Email 5ends by User

عرض الإجابة

اجابة صحيحة: B

السؤال #21

Northern Trail Outfitters (NTO) has multiple lines of businesses sharing one business unit. NTO wants to ensure its customers can identify their specific line of business when receiving an email. Which setting should be configured in a send to identify the line of business sending the message?

A. Brand Builder

B. Sender Authentication Package

C. Sender Profile

عرض الإجابة

اجابة صحيحة: C

السؤال #22

Northern trail Outfitters recently purchased stock art to be used within its emails. However, given the sheer amount of content, locating images for specific campaigns proves to be difficult. Which solution should make locating appropriate images easier?

A. Configure Eastern Content Tagging to automatically tag stock art

B. Import a metadata tag index for the stock art so the images are searchablecorrect

C. Select categories and content type from the import dropdown when importing images

عرض الإجابة

اجابة صحيحة: B

السؤال #23

Northern Trail Outfitters it sending a welcome email to a new group of customers. When the marketer deploys the email, no one receives it. Which configuration caused the send to fail?

A. Two fields with ''Email Address data typecorrect

B. Failure to choose the send classification

C. Incorrect Sending Relationship

عرض الإجابة

اجابة صحيحة: A

السؤال #24

Northern Trail outfitters wants information on the email performance of an abandoned cart journey. Which Journey Builder resources provides data on all versions of a specific journey’s cross-channel performance data?

A. Email Analytics Tile

B. Journey History

C. Analytics Dashboardcorrect

عرض الإجابة

اجابة صحيحة: C

السؤال #25

Northern Trail Outfitters (NTO) notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMM in its account. What contributes to these unsubscribe reasons?

A. List Unsubscribe headercorrect

B. Profile Center Unsubscribe

C. Universal Unsubscribe

عرض الإجابة

اجابة صحيحة: A

السؤال #26

Northern Trail Outfitter wants to integrate Marketing Cloud with it existing point-of-sale system in order to email purchase receipts to it customers. The point-of-sale data will need to be transformed to be received by the Marketing Cloud triggered send API.What extension product should be used to accomplish this integration?

A. Datorama

B. Data Studio

C. MuleSoft Anypoint Platform

D. Data Connector

عرض الإجابة

اجابة صحيحة: C

السؤال #27

Northern Trail Outfitters (NTO) has rolled out changes to OTS CTA button color. Where should NTO be able see if there has been a lift in overall likelihood to click?

A. Einstein Engagement Frequency

B. Einstein Engagement Scoringcorrect

C. Einstein Messaging Insights

عرض الإجابة

اجابة صحيحة: B

السؤال #28

Northern Trail Outfitters third-party point-of-sale software order information in batches of large files. the timing varies throughout the day. Which feature should be used to accommodate this setup?

A. Triggered Automationcorrect

B. Scheduled Automation

C. Wait Activity

عرض الإجابة

اجابة صحيحة: A

السؤال #29

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement? Choose 2 answers

A. Increase volume of emails to a wider audience

B. Increase the use of dynamic content in emails

C. Adopt a Cart Abandonment Email Campaign

D. Introduce more identity verification steps in check out process

عرض الإجابة

اجابة صحيحة: BC

السؤال #30

A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email. What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A. Configure the Send Activity to automate the refresh

B. Use a Filter Activity in Automation Studio

C. Activate Journey Builder to refresh the data extension

عرض الإجابة

اجابة صحيحة: B

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عرض الإجابات بعد التقديم

لا تريد أن تفوت شيئا؟

اجتياز اختبار الممارسة Cisco وPMP وCISA وCISM وAWS بنسبة 100% للبيع! احصل الان

View The Updated Salesforce Exam Questions

عرض الإجابات بعد التقديم

اجتياز اختبار الممارسة Cisco وPMP وCISA وCISM وAWS بنسبة 100% للبيع!
احصل الان