السؤال #1

An implementation engineer has been asked to perform QA for a standard file ingestion, done by the client.The source file that was ingested can be seen below:The number of rows added to this data stream is 3. What could have led to this discrepancy?

A. All fields are mapped except for the Media Buy Key

B. All fields are mapped except for the Creative Name

C. All fields are mapped except for the Media Buy Name

D. All fields are mapped except for the Campaign Key

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اجابة صحيحة: D

السؤال #2

Which ingredient shows a vistor products or content based on a "people like me" algorithm?

A. Similar Items

B. Trending

C. Collaborative Filtering

D. Co Browser

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اجابة صحيحة: C

السؤال #3

A customer notices their open and click rates are very low.Which two aspects of list hygiene should be recommended to improve engagement rates? (Choose 2 answers)

A. Use different subject lines and send "win back" emails with exclusive offers

B. Send inactive subscribers different messaging at a different frequency

C. Increase volume of sending, trying new times and days of the week

D. Remove subscribers who have not opened emails in three months

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اجابة صحيحة: BD

السؤال #4

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.Which three criteria should the customer use to create an audience for this campaign? Choose 3 answers

A. Proximity to Store

B. Ages in Household

C. Lifetime Purchase Value

D. Conversion Rate

E. Last Purchase Date

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اجابة صحيحة: CDE

السؤال #5

A technical architect is provided with the logic and Opportunity file shown below: The opportunity status logic is as follows: For the opportunity stages “Interest”, “Confirmed Interest” and “Registered”, the status should be “Open”. For the opportunity stage “Closed”, the opportunity status should be closed Otherwise, return null for the opportunity status. Given the above file and logic and assume that the file is mapped in the OPPORTUNITIES Data Stream type with the following mapping: “Day” ― “Created Da

A. 2correct

B. 1

C. 3

D. 0

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اجابة صحيحة: A

السؤال #6

An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.The Company collects the following information:1. Customer data (email address, first name, last name...). 2. Event registration (email address, event ID, e

A. Customer Data

B. Event Registration

C. Venue Details

D. Payment Details

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اجابة صحيحة: AC

السؤال #7

The Contact Delete feature can be used within an Enterprise 2.0 account from which business unit?

A. Only in Agency accounts

B. The Parent account

C. Any business unit

D. The business unit where the contact was introduced

E. None of these

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اجابة صحيحة: D

السؤال #8

What are the components of an interaction studio web campaign? [check]

A. Email capture, homepage, and product requisite

B. Experience, template, and content Zone

C. Configured recipe, visitor profile, and content window

D. Affinity, infobard and attribution window

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اجابة صحيحة: B

السؤال #9

Northern Trail Outfitters wants to set up an automation that imports a file and sends an email to the contacts when the file is dropped on the SFTP. The name of the file will change, though it will always start with thankyou_customers.How would they set up the Import Activity to know the name of the file?

A. Filename is automatically passed to Import Activity with File Drop Automations

B. Set File Naming Pattern to %%AUTOMATED_FILENAME%%

C. Check the `Use filename from Automation' checkbox

D. Set File Naming Pattern to %%BASEFILENAME_FROM_TRIGGER%%

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اجابة صحيحة: D

السؤال #10

Northern Train Outfitters sends email order confirmations to customers who have made online purchases. These emails must follow the "Transactional" CAN - SPAM classification requirements. Which feature would a marketer use to classify a send under this CAN - SPAM classification?

A. Send Classification

B. Send Definition

C. Delivery Profile

D. Sender Profile

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اجابة صحيحة: A

السؤال #11

A customer would like to store financial data related to invoicing in its data extensions. Which field type should be used?

A. Currency

B. Decimal

C. Number

D. Float

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اجابة صحيحة: B

السؤال #12

Northern Trail Outfitters (NTO) keeps their subscribers in sync with their external database via the import of a CSV file which is dropped to the of Marketing Cloud SFTP each day. However, NTO has realized the number of subscribers being sent emails is considerably lower than the number they were expecting based on records in their database. Which feature would allow NTO to monitor whether all records were added to the target data structure each day?

A. External Key within the Import File Activity

B. Run Completion within the File Drop Automation

C. RuntimeError within the File Drop Automation

D. Notation Settings within the Import File Activitycorrect

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اجابة صحيحة: D

السؤال #13

Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line. What should an associate recommend?

A. Enable content tags

B. Create custom folder permissions

C. Organize folders alphabetically

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اجابة صحيحة: A

السؤال #14

A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?

A. Use a segment to setup a filter, then use the filter in campaign statisticscorrect

B. Use a segment to set a global goal

C. Use a segment to specify certain actions, which can be set as the goal for a campaign

D. Use engagement compare functionality to see the differences in key metrics and behaviours

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اجابة صحيحة: A

السؤال #15

A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation. Which two considerations should be made? Choose 2 answers

A. They may utilize an external FTP site

B. The directory Is unable to be used by another File Drop Automation

C. The directory used by the file trigger should be inside the import directory

D. The directory cannot contain more than five file triggers

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اجابة صحيحة: AC

السؤال #16

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account. Which two options could allow them to meet the requirement? Choose 2 answers

A. Suppression Listcorrect

B. Publication Listcorrect

C. Auto-Suppression List

D. Domain Exclusion

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اجابة صحيحة: AB

السؤال #17

Northern Trail Outfitters has a data extension that stores all of their orders. They want to send out a daily email for orders with their status changed to `shipped' that day through a journey.Which two methods should be used to filter entry into the journey? (Choose two.)

A. Entry Source Filter

B. Decision Split

C. SQL Query

D. Filter Activity

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اجابة صحيحة: AC

السؤال #18

What are the two competitive advantages of interaction studio? [check]

A. Monitors active time spent and true engagement

B. Integrated content management system

C. Managers Consent

D. True Real-Time Decisioning

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اجابة صحيحة: AD

السؤال #19

Northern Trail Outfitters wants to target Contacts in an abandoned cart Journey with a Facebook ad. An Ad Campaign Activity has been added to the Journey canvas.Which extension product should be enabled to use the Ad Campaign Activity?

A. Interaction Studio

B. Social Studio

C. Advertising Studio

D. Audience Studio

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اجابة صحيحة: C

السؤال #20

Northern Trail Outfitters wants to connect relational data into their Journey without overloading the entry data.How should they connect the data?

A. Data Designer

B. Entry Source Data Extension

C. Contact Configuration

D. Data Relationships

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اجابة صحيحة: B

السؤال #21

Northern Trail Outfitters created a new team to oversee its marketing strategy. They want a way to categorize content by any criteria, marketing tactic, geography, and product line. What should an associate recommend?

A. Enable content tags

B. Create custom folder permissions

C. Organize folders alphabetically

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اجابة صحيحة: A

السؤال #22

Northern Trail Outfitters has several business units (BU) and each BU uses specific data extensions, like Product Information. How Should they configure these data sources?

A. Share data extensions from the top-level Bcorrect

B. Create a local copy of the product data in each B

C. Use the File Transfer Activity to import data into each B

D. Give users the Administrator Role so they can see all of the data

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اجابة صحيحة: A

السؤال #23

What storage model should be used if a subscriber has more than one value for an attribute?

A. Profile Attribute

B. Data Extensions

C. Publication Lists

D. Lists

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اجابة صحيحة: B

السؤال #24

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Data Extract > File Transfer > Import File

B. File Transfer > Import File > Query > Data Extract > File Transfer > Import File

C. Import File > Query > Data Extract > File Transfer > Import Filecorrect

D. File Transfer > Import File > Data Extract > File Transfer > Import File

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اجابة صحيحة: C

السؤال #25

A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.Which workflow should meet these requirements?

A. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

B. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity

C. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2

D. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1

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اجابة صحيحة: B

السؤال #26

Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit. How should they accomplish this?

A. A Assign a role to the business unitcorrect

B. Set default permissions with the restrictions on the business unit

C. Apply a permission set to the business unit

D. Disable the permissions directly within the business unit

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اجابة صحيحة: A

السؤال #27

A developer wants to create a CloudPage which is linked from an email. %%[SET @point = RequestParameter(x) SET @value = 5 IF Length(@point) > 1 THEN SET @value = 1 ELSEIF Length(@point)>2 THEN SET @value = 2 ELSEIF Length(@point) >3 THEN SET@value = 3 ELSEIF Length(@point) >4 THEN SET @value = 4 ENDIF]%% Which is the expected value of @value if x = 'Tacos'?

A. 3

B. 1

C. 5

D. 4

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اجابة صحيحة: B

السؤال #28

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business.What step(s) should the customer take to move those subscribers back to 'Active'?

A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'

B. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status

C. Subscribers with a status of 'Held' should be re-enabled by contacting support

D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers

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اجابة صحيحة: A

السؤال #29

A customer team wants to retarget subscribers who click on links of key items promoted across email campaigns. Click activity will be cross-referenced with subscribers' regional markets on a master subscriber data extension.What skill set should the customer team have for this solution to be viable?

A. HTML

B. SSJS

C. AMPscript

D. SQL

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اجابة صحيحة: B

السؤال #30

A developer wants to write a query to compile data originating from an HTML form so it can be exported in CSV format. However, the source data extension may contain line breakswithin the Comments field, which makes it difficult to read and sort the resulting CSV.Which SQL functions could be used to change each line break to a single space?

A. REPLACE and CHAR

B. FORMAT and SPACE

C. LTRIM and RTRJM

D. REPLICATE and NCHAR

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اجابة صحيحة: A

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اجتياز اختبار الممارسة Cisco وPMP وCISA وCISM وAWS بنسبة 100% للبيع!
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