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السؤال #1
If you want to compare the completion of two objectives based on a filter, what report would you use?
A. Visitor behaviour report
B. Referring sources report
C. Goal completion report
D. Goal comparison reportcorrect
عرض الإجابة
اجابة صحيحة: D
السؤال #2
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.What should a consultant recommend to meet these criteria?
A. Query all subscribers from the Sent Data View when creating the send
B. Create an exclusion data extension populated with the identified subscribers
C. Create a suppression list populated with the identified subscribers
D. Import the identified subscribers into a list when creating the send
عرض الإجابة
اجابة صحيحة: A
السؤال #3
Northern Trail Outfitters is interested in a solution to automate a process. They currently pull data into a spreadsheet to import into a data extension for sending. The data warehouse can be configured to place a file daily on an SFTP.Which three questions are relevant to determining a solution? (Choose three.)
A. Does someone need to be notified if an error happens on import?
B. Will the file have more than 5,000 rows?
C. Does the file have demographic data?
D. Is the data file a delta or a historical file?
E. Will the data file be placed on the SFTP at the same time daily?
عرض الإجابة
اجابة صحيحة: ADE
السؤال #4
A developer uses an API to send data to a Marketing Cloud data extension once every five minutes using the REST API. They notice data does not always write to the data extension, leading to data loss. Which three best practices are recommended to avoid this issue? Choose 3 answers
A. In case of 'Not Authorized' errors, request a new Access Token and attempt the call again
B. In case of Server errors, request a new Access Token before each request
C. In case of Server errors, ensure the Server is available and attempt the call again
D. Use Username and Password authentication instead of oAuth client IDand client secret
E. Store the expiry of the access token to ensure a new token is requested if the old one is invalid
عرض الإجابة
اجابة صحيحة: ADE
السؤال #5
Northern Trail Outfitters wants to use Synchronized Data Sources to sync Contact data from Salesforce CRM. However, they only want to sync records they would be able to send to reducing the amount of data being brought over.Which two filtering options could be used when configuring the Contact synced object? Choose 2 answers
A. Select all records which have opened an email in the past six months
B. Select all records with an email address
C. Select all records which are active in All Subscribers
D. Select all records where HasOptedOutofEmail is FALSE
عرض الإجابة
اجابة صحيحة: BC
السؤال #6
From which business unit could the Contact Delete feature be used within an Enterprise 2.0 account?
A. Any business unit
B. The Parent account
C. Only in Agency accounts
D. The business unit where the contact was introduced
عرض الإجابة
اجابة صحيحة: B
السؤال #7
Ina workspace that contains one hundred data streams and a lot of data, what is the biggest downside of using calculated dimensions?
A. Performancecorrect
B. Ease of setup
C. Ease of maintenance
D. Scalability
عرض الإجابة
اجابة صحيحة: A
السؤال #8
What type of Pardot field should you sync Salesforce Phone field?
A. Phone
B. Text
C. Number
D. You can't do this
عرض الإجابة
اجابة صحيحة: B
السؤال #9
What three things does a developer code in web template?
A. Campaign qualification rules
B. HTML and CSS for controlling appearance
C. Client side instructions for rendering
D. Set the control group percentage
E. Defining what can be configured in a campaign
عرض الإجابة
اجابة صحيحة: BC
السؤال #10
Northern Trail Outfitters (NTO) wants to limit who can receive Marketing Cloud tracking data via email from their Account to any email associated with their domain (ntoretail.com).Which steps should be taken to implement this? Choose 2 answers
A. Edit the entity Verification Settings
B. Enable IP Whitelisting
C. Add a Domain to the Export Email Whitelist
D. Enforce Export Email Whitelist
عرض الإجابة
اجابة صحيحة: CD
السؤال #11
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Order when they are either create update with a status of New, Currently Knitting, Shipped, and Complete. Their Journey works when orders are created, but they noticed it does not injected customers when their status is updated. What could be causing this?
A. Orders should be set up to allow injection upon update in Connect Configuration
B. The associated Contact should be updated to be injected
C. Synchronized Data Sources poll changes every 15 minutes at the quickest
D. Orders are not being updated from not meeting criteria to meeting criteriacorrect
عرض الإجابة
اجابة صحيحة: D
السؤال #12
A company is leveraging Marketing Cloud Connect to trigger near real-time communication in Journey Builder via Salesforce Entry Events. They would like to set up another business unit specifically for their new European subsidiary and also leverage Salesforce Entry Events. They want to continue to use one Sales Cloud instance for all regions, but the head of the European marketing team wants to guarantee European customers are never visible to the users of the existing business unit for data privacy reasons
A. Enable the Scope By User setting in Salesforce Integration tab
B. Implement a custom integration to support this requirement
C. Once users are integrated Salesforce Entry Events automatically filter contacts based on Sales Cloud permissions
D. Ensure each business unit has a different Integration User with the relevant roles in Sales Cloud
عرض الإجابة
اجابة صحيحة: A
السؤال #13
What are IS machine learning powered algorithms called?
A. Machine Learning Tools
B. Einstein Recipecorrect
C. Einstein Decisions
D. Data Science Workbends
عرض الإجابة
اجابة صحيحة: B
السؤال #14
What are the two ways using which you can configure emails that are based on recipients preference?
A. Use variable tag and dynamic content
B. Use variable tag and responsive email
C. User more image and less text in emails
D. Use dynamic content and responsive emails
عرض الإجابة
اجابة صحيحة: A
السؤال #15
A developer is notified the View Email As Web Page (VAWP) link, when clicked, displays the message, The system is temporarily unavailable. We apologize for any inconvenience. Please try again later.What could be a possible cause for the error
A. The data in the data extensions used at the time of send was overwritten
B. The email used at the time of send was deleted, updated, or moved
C. The sender profile used at the time of send was overwritten
D. The data extension used at the time ofsend was moved to another folder
عرض الإجابة
اجابة صحيحة: A
السؤال #16
Which three components of a server side campaign can be defined by a business user?
A. Campaign renderingcorrect
B. Campaign responses
C. Promoted contentcorrect
D. Experience rulescorrect
E. User attributescorrect
عرض الإجابة
اجابة صحيحة: ACDE
السؤال #17
A customer complains to Cloud Kicks (CK) that they missed the seasonal sale email alerts. The customer is unsure if they unsubscribed themselves but has not received any emails from CK in the past 6 months. Where should an associate view the status of the subscriber?
A. Synchronized Data Extensions in Contact Builder
B. All Subscribers in Email Studio
C. All Contacts in Contact Builder
عرض الإجابة
اجابة صحيحة: B
السؤال #18
What is the best practice naming convention for attributes?
A. UpperCamelCasecorrect
B. Lower_snake_case
C. Upper_snake_case
D. lowerCamelCase
عرض الإجابة
اجابة صحيحة: A
السؤال #19
A developer wants to trigger an SMS message to a subscriber using a form published on CloudPages. How should the SMS message be triggered once the subscriber submits the form?
A. Outbound SMS template and Automation Send Method
B. InsertData AMPscript function to add the subscriber to a MobileConnect list
C. CreateSMSConservation AMPscript function
D. requestToken and messageContact REST API objects
عرض الإجابة
اجابة صحيحة: D
السؤال #20
Northern Trail Outfitters has a mobile app.Which two products would allow them to send push notifications to customers with their mobile app? Choose 2 answers
A. Journey Builder
B. Contact Builder
C. MobileConnect
D. MobilePush
عرض الإجابة
اجابة صحيحة: AD
السؤال #21
The Marketing Cloud admin for Northern Trails Outfitters wants to build an audience with Advertising Studio which mimics the traits of their most valuable customers. Which network(s) support lookalike audiences directly from Advertising Studio?
A. Facebook
B. Google and Facebook
C. Facebook and Twitter
D. Twitter
عرض الإجابة
اجابة صحيحة: C
السؤال #22
Northern Trail Outfitters wants to send a weekly coupon campaign. They segment their audience using data from several data extensions, which results in an audience size of approximately 200,000 subscribers. They want to send a reminder three days later at the subscribers' optimized send time.What solution should they use?
A. Automation Studio and Interaction Builder
B. Journey Builder
C. Automation Studio
D. Automation Studio and Journey Builder
عرض الإجابة
اجابة صحيحة: D
السؤال #23
An analytics team wants to get real-time updates on transactional email metrics, specifically Sent and Not Sent, to ensure they are fulfilling a legal obligation due to the nature of their messages.
A. Event Notification Servicecorrect
B. Platform Events API
C. Data View Export with every send
D. Data Retrieves on the Send Object
عرض الإجابة
اجابة صحيحة: A
السؤال #24
Northern TrailsOutfitters (NTO) developers want to use the Transactional Messaging API to send email receipts to customers.What is the first step required to send using the API?
A. POST to /messaging/vl/email/messages/ with clientjd
B. Request a token using the vl/requestToken endpoint
C. Request a token using the v2/authorize endpoint
D. POST to /messaging/vl with clientjd and client_secret
عرض الإجابة
اجابة صحيحة: B
السؤال #25
Where can you typically find engagement metrics such as open rates and click-through rates in Marketing Cloud?
A. Email Studio
B. Journey Builder
C. Audience Builder
D. Web Analytics
عرض الإجابة
اجابة صحيحة: A
السؤال #26
Why would a developer use LookupRows Instead of the Lookup AMPscript function?
A. To return a complete rowset from the data extension
B. To stay at the limit of two Lookup calls in one email
C. To see how many rows are In a data extension
D. To access a data extension, as Lookup only targets lists
عرض الإجابة
اجابة صحيحة: A
السؤال #27
Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey. What should a consultant recommend as a unique identifier for each subscriber?
A. A common field like Physical Address for Contact Key
B. A number field such as subscriber's phone number for Contact Key
C. An email address for Contact Key
D. A GUID or another generated ID for Contact Key
عرض الإجابة
اجابة صحيحة: D
السؤال #28
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
A. Configuration Manager
B. Change Sets
C. Deployment Manager
D. Ant Migration Tool
عرض الإجابة
اجابة صحيحة: C
السؤال #29
Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud. What should the Marketing Cloud admin consider when sending from the new IP Address?
A. The IP address is on reserve, is already in use, and has an email sending history
B. Building desirable sending history and data will be variable based on list size and engagement
C. Sending in large volumes will alert ISPs the new IP Address is now in use
D. Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns
عرض الإجابة
اجابة صحيحة: C
السؤال #30
What are the three primary areas of data stored in IS which represent a company's key business informative?
A. User behaviour
B. Employee performance
C. Shadow catalog information
D. Statstical tracking of KPI's
E. Operational information
عرض الإجابة
اجابة صحيحة: ACD

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