السؤال #1

Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list. What should be resolved prior to generating the audience?

A. What the offer will be

B. When to send the email

C. Who the offer come from

D. How to determine engagementcorrect

عرض الإجابة

اجابة صحيحة: D

السؤال #2

Northern Trail Outfitters wants to import their Sales Cloud data into Marketing Cloud to leverage it within Journey Builder. They have approximately 10 million customers and the data needs to be available with a delay of no more than 30 minutes. Only customers where the consent checkbox is selected in Sales Cloud should be imported, which represents approximately half of their customer database. What should they implement?

A. All Subscribers, since these are synchronized in real time

B. Import from Salesforce Report in Automation Studio

C. Event Data from the Entry Event in Journey Builder

D. Synchronized Data Extensions with a filtercorrect

عرض الإجابة

اجابة صحيحة: D

السؤال #3

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File > Data Extract > File Transfer > Import File

B. File Transfer > Import File > Query > Data Extract > File Transfer > Import Filecorrect

C. Import File > Query > Data Extract > File Transfer > Import File

D. File Transfer > Import File > Data Extract > File Transfer > Import File

عرض الإجابة

اجابة صحيحة: B

السؤال #4

Northern Trail Outfitters wants to have a periodic, dynamic newsletter send to a set data extension, but the data in this data extension will be regularly updated and the subscribers inside could be removed/added multiple times. What option should speed up the delivery while meeting these criteria?

A. Journey that allows re-entry after exiting

B. Scheduled Automation utilizing Triggered Send Emails

C. Scheduled Automation using a Send Activitycorrect

D. Single Send Journey

عرض الإجابة

اجابة صحيحة: C

السؤال #5

Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily. What should be used to segment this audience?

A. Use exclusion lists for the send - excluding those that already were sent the email

B. Use AMP script inside the email to pull information from a send logging data extension to determine which content displays based on message contextcorrect

C. Use a SQL Query to filter the audience into a new data extension that is overwritten each day

D. Use SQL Query to filter the audience into a new data extension that is upserted every day

عرض الإجابة

اجابة صحيحة: B

السؤال #6

Northern Trail Outfitters (NTO) is creating a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, Is housed in a separate data extension than the one used for Journey injection. NTO needs to use an attribute to attribute comparison on the customer number field in the Journey source and transaction data extensions. Which a

A. Decision Split Activity using only Contact Data

B. Decision Split Activity using only Journey Data

C. Einstein Split Activity

D. Decision Split Activity using both Contact and Journey Datacorrect

عرض الإجابة

اجابة صحيحة: D

السؤال #7

Northern Trail Outfitters sends a monthly loyalty balance email to inform members of their current points balance. Emails are segmented based on loyalty status, and no segment should contain more than 2500 contacts for any send. What should be used to prevent emails from being sent if they exceed 2500 contacts7

A. Verification Activitycorrect

B. Script Activity

C. Query Activity

D. Stop Activity

عرض الإجابة

اجابة صحيحة: A

السؤال #8

A retail company's database of record resides at a 3rd - party company that also keeps track of purchase history. That database only updates once a day where new records can be created and merged. The database uses an "Email ID," which is a numeric field that represents both the business unit and email address. The company now wants to be able to send real - time Welcome emails to people (newly registered website users) who provide their email address in exchange for getting 10% off their first order, and e

A. How will Marketing Cloud and the database sync up?

B. Will new users have an "Email ID"?

C. What will be used as Subscriber Key?

D. What publication lists will be used?

E. Will the company need a custom preference center?

عرض الإجابة

اجابة صحيحة: ABC

السؤال #9

Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent. What processes should they utilize to ensure a timely delivery across email and SMS?

A. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends

B. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity

C. Triggered send definition, and use API response to determine and send API call to trigger an SMS password resetcorrect

D. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message

عرض الإجابة

اجابة صحيحة: C

السؤال #10

Northern Trail Outfitters received a complaint today from a customer who received an email after unsubscribing last week. Today's email was sent using Marketing Cloud Connect (MCC), though last week was sent when an external system dropped a file on the Marketing Cloud SFTP and triggered a User-Initiated Send through an automation. What could be the reason the customer received the email through MCC?

A. The previous send's user needed to have edit permissions in Salesforce,

B. Email Opt Out is only updated if the send originates in Salesforce

C. The previous send used Email Address as a Subscriber Key

D. The Email Opt Out field needs to be added to the Contact Page Layout

عرض الإجابة

اجابة صحيحة: C

السؤال #11

Northern Trail Outfitters is looking to personalize their SMS Messages. Which data source is supported to personalize messages?

A. Population in Contact Builder

B. Mobile Connect Demographicscorrect

C. Data Designer Attribute Group

D. Profile Attributes

عرض الإجابة

اجابة صحيحة: B

السؤال #12

A customer wants to create a loyalty program by Identifying all subscribers who clicked on a link within any email sent within the last six months. What should be recommended?

A. Create and execute a SQL Query against the _Click data view

B. Create and execute a Tracking Extract

C. Create and execute a Subscriber Engagement report

D. Create and execute a Data Filter on the_Click data view

عرض الإجابة

اجابة صحيحة: A

السؤال #13

A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign. What hierarchy should be recommended?

A. One parent business unit and a child business unit for franchise owners

B. One parent business unit and a child business unit for each franchise ownerscorrect

C. One business unit

D. A parent business unit for each franchise owner

عرض الإجابة

اجابة صحيحة: B

السؤال #14

Northern Trail Outfitters is growing and acquiring other organizations, each with its own instance of Sales Cloud. They are debating whether to upgrade Marketing Cloud Connect to Multi-Org. What consideration could be provided to help with the decision?

A. Shared Salesforce Data Extensions will be enabled in up to 5 business units

B. Custom profile and subscription centers will not be required

C. Once an account is upgraded to Multi-Org, it cannot be turned off

D. Existing accounts cannot be upgraded to Multi-Org

عرض الإجابة

اجابة صحيحة: C

السؤال #15

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend What action should be taken to increase subscriber engagement? Choose 2 answers

A. Increase volume of emails to a wider audience

B. Increase the use of dynamic content in emails

C. Adopt a Cart Abandonment Email Campaign

D. Introduce more identity verification steps in check out process

عرض الإجابة

اجابة صحيحة: BC

السؤال #16

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

A. Recent Email Send Report

B. Data Views

C. Send Log

D. Tracking Extract

عرض الإجابة

اجابة صحيحة: C

السؤال #17

Northern Trail Outfitters recently upgraded their preference center to allow customers to indicate which products they are interested in and to have the ability to opt up and down in send volume. They would like to configure the Delivery Options in a Journey Builder Email Activity to take these new data points into account. Which two options could allow them to meet the requirement? Choose 2 answers

A. Suppression Listcorrect

B. Publication Listcorrect

C. Auto-Suppression List

D. Domain Exclusion

عرض الإجابة

اجابة صحيحة: AB

السؤال #18

A B2B customer notices they have a large number of subscribers marked as 'Held'. During troubleshooting, they realize these were soft bounces from overwhelming the email servers of many of the small companies with which they do business. What step(s) should the customer take to move those subscribers back to 'Active'?

A. Extract subscribers who have a status of 'Held', then import subscribers as 'Active'

B. Use Contact Builder to mass update all 'Held' subscribers to 'Active' status

C. Subscribers with a status of 'Held' should be re-enabled by contacting support

D. Use a SQL query to change all subscribers with a status of 'Held' to 'Active' in All Subscribers

عرض الإجابة

اجابة صحيحة: C

السؤال #19

Northern Trail Outfitters (NTO) uses the SAP domain comms.nto.com and has just opened an office in Australia. They have created a business unit for their new office and want to use the domain comms.nto.com.au to send emails to their Australian customers. What would be required to enable sending emails from their new domain without impacting deliverability?

A. An additional IP addresscorrect

B. An additional Sender Authentication Package

C. An additional private domain

D. Register the new domain in Setup > From Address Management

عرض الإجابة

اجابة صحيحة: A

السؤال #20

Northern Trail Outfitters wants to send an email to website visitors who add items to their cart but fail to make a purchase. The email will include a list of products they added to their shopping cart. ? A sendable data extension contains the contact information and a session ID field for each subscriber who has abandoned their cart. ? A second data extension contains a corresponding session ID field and product data for each abandoned cart item, including product SKU, product name, quantity, price, and im

A. Lookup AMPscript function

B. LookupRows AMPscript functioncorrect

C. Dynamic Content Block

D. Enhanced Dynamic Content Block

عرض الإجابة

اجابة صحيحة: B

السؤال #21

Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension. Which two steps should they include to accomplish this journey?

A. Use Data Designer in Contact Builder to relate the two data extensions

B. Utilize Entry Data on a Decision Split within Journey Builder

C. Create a Data Relationship in Email Studio to relate the two data extensions

D. Configure activities within Automation Studio to update the purchase data

عرض الإجابة

اجابة صحيحة: AB

السؤال #22

Northern Trail Outfitters has acquired a new company and is importing customer data to Marketing Cloud. They want to ensure commercial emails are not sent to email addresses who have previously opted-out. Which feature should they use?

A. Exclusion Script

B. Auto-suppression Listcorrect

C. Suppression List

D. Exclusion List

عرض الإجابة

اجابة صحيحة: B

السؤال #23

What action should be taken to increase subscriber engagement? (Choose two.)

A. Adopt a Cart Abandonment Email Campaign

B. Increase the use of dynamic content in emails

C. Introduce more identity verification steps in check out process

D. Increase volume of emails to a wider audience

عرض الإجابة

اجابة صحيحة: AB

السؤال #24

Northern Trail Outfitters' marketing team is new to Marketing Cloud and has very little coding experience. They have employed a consultant to help them design an automated solution for maintaining an auto-suppression list. Which solution should the consultant recommend?

A. Use Einstein Segment Recommendations

B. Use an import activity to import a file from the SFTPcorrect

C. Use a query activity to populate the auto-suppression

D. Use the Import Wizard in Automation Studio

عرض الإجابة

اجابة صحيحة: B

السؤال #25

A customer wants to configure appointment reminders for patients in their clinic. The reminder should be sent day before the appointment date at 10 a.m and the appointment record should be updated in the patient was sent a reminder email. What solution could be recommended?

A. Create a journey with CRM data source triggered on the reminder data and use Journey Builder activities to send a reminder and update the record in Synchronized Data Extension

B. Create a journey with CRM date based entry source, and use journey Builder activates to send a reminder and update the record in CRcorrect

C. Create a daily scheduled automation to refresh the audience, and use Automation Studio activities to send a reminder with AMPscript in the message to update the record in Synchronized Data Extension

D. Create a daily scheduled automation to refresh the audience, and use Data Extension entry source for a journey with activates a reminder and updates the record in CR

عرض الإجابة

اجابة صحيحة: B

السؤال #26

Northern Trail Outfitters has been using Marketing Cloud for one of their brands for the last year and wants to migrate another brand to their portfolio. The two brands have contrasting target groups and identities so they need the emails and landing pages to have different styles that refrain from mentioning the other brand in any way. What should be recommended?

A. Create a new business unit for the new brand

B. Request a second SAP for the existing business unit

C. Request a Private Domain to be added to the existing business unit

D. Implement a new SSL Certificate for the new brand

عرض الإجابة

اجابة صحيحة: C

السؤال #27

A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails. What functionality could be used to accomplish this?

A. Recent Email Send Report

B. Data Views

C. Send Logcorrect

D. Tracking Extract

عرض الإجابة

اجابة صحيحة: C

السؤال #28

A customer has curated a list of known email addresses belonging to competitors. They want to ensure none of these competitors receive their emails. What should a consultant recommend?

A. Create an auto-suppression list populated with subscriber keys

B. Populate a list using a query to exclude the subscriber key

C. Create an exclusion list with the known email addresses

D. Create an auto-suppression list populated with the known email addresses

عرض الإجابة

اجابة صحيحة: D

السؤال #29

Northern Trail Outfitters (NTO) wants to implement an abandon cart journey. The data for the journey exists in three separate data extensions (DE). ? The first DE is populated by web analytics data, and does not contain a Subscriber Key or Email Address value. ? A Customer Reference DE is updated daily and holds subscriber information. ? The third DE is populated by a file sent to the SFTP after five days If the customer has not purchased the abandoned items. ? The third DE will be used in the journey for a

A. Scheduled Automation > Import File Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

B. File Drop Automation > Import File Activity > Verification Activity > Query Activity for file one > Query Activity for file two > Data Extension Entrycorrect

C. File Drop Automation > Verification Activity > Query Activity for file one > Data Extension Entry > Query Activity for file two

D. Scheduled Automation > Import File Activity > Verification Activity > Data Extension Entry > Query Activity for file one > Query Activity for file two

عرض الإجابة

اجابة صحيحة: B

السؤال #30

Northern Trail Outfitters has a file that drops intermittently to their SFTP account. Once this file drops, they want to be able to have it immediately imported and then segmented to enter a specific journey depending on the data inside the file. Which two options would meet these requirements? Choose 2 answers

A. Scheduled Automationcorrect

B. File Drop Automationcorrect

C. SQL Querycorrect

D. Decision Split

عرض الإجابة

اجابة صحيحة: ABC

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اجتياز اختبار الممارسة Cisco وPMP وCISA وCISM وAWS بنسبة 100% للبيع!
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